Digital Transformation Strategies for Business: The Rolex Case Study

This report analyzes the digital transformation journey of Rolex, a Swiss watch company, focusing on how digital tools can enhance operational efficiency and drive business growth. The report begins with an introduction to the importance of digital technology for business sustainability, highlighting the role of digital marketing and data storage. Part 1 outlines aims, objectives, and project management plans, including the use of digital tools like automation, project management software, and customer relationship management (CRM). A work breakdown structure and Gantt chart are provided to visualize project tasks and timelines. Part 2 discusses small-scale research, the reliability and validity of research tools, and the research philosophy and design used. Part 3 delves into data analysis, providing recommendations for digital transformation strategies, and includes a reflection on the project's findings. The report also covers the use of cloud technology and its benefits, such as cost reduction and improved employee efficiency. Overall, the report aims to provide insights into how businesses can leverage digital technology to improve their operations and achieve their goals, using the Rolex company as a practical example.

Managing successful
business project
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
P1 Aims and objectives:.........................................................................................................3
P2 Project management plan:.................................................................................................6
P3 Work breakdown structure and Gantt chart:.....................................................................6
M1...........................................................................................................................................7
PART 2............................................................................................................................................7
P4 Small scale research:.........................................................................................................7
M2.........................................................................................................................................10
PART 3..........................................................................................................................................10
P5 Data analysis...................................................................................................................10
P6 Recommendation.............................................................................................................14
P7 Reflection........................................................................................................................14
M3.........................................................................................................................................14
M4.........................................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
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INTRODUCTION
For managing business organisation in an effective manner, each business is required to
have the advancement in the digital technology that can be helpful for making the business
sustainable. The advancement in the electronic technology would lead to make sustainability in
an effective manner. On the other hand, there are certain tools which are required to be gain in
the core competencies. In these days, this can be rightly said that each business organisation is
implementing digital technology in an effective manner. digital technology is the tool by which
the cited organisation could store their data in strong manner which could ultimately help to gain
information by the intended users within the provided time period (Zhao, 2012). Here, the report
is based on the Rolex organisation which is the Swiss made watch company that are having an
efficient brand image in this sector throughout the world. Marketing manager of the cited
organisation various digital marketing tools which helps the people to let them know about the
inventions and creativity in the product. Here, under this report, so many aspects are required
that would lead to set the intended aims and objectives. Which can only be attained by doing
research via gathering data. These data are ultimately converted into the useful information that
can be used to make the strategy in an effective manner.
PART 1
P1 Aims and objectives:
In the present days, this is crucial tool to form an aims and objectives for communicate activities
as per the requirement. Aims and objectives is the very innovative devices in this cutting edge
market and that is the reason, traditional market fragment is synchronising. this has a
constructive outcome over the business (Yuan, Bao and Verbeke, 2011). Digital change is
agreeable and attainable for all organizations as it just method for enhancing workers' execution
which are occupied with the business procedures of assembling and accomplishing new,
beneficial business structure. Computerized innovation into business will rely on an
unmistakable and merged system, viable administration by the pioneer and a change the attitudes
of individuals who are working in the organization with respect to dynamic digital technology
and embrace the new innovation technology which is valuable for the organization to make due
in a focused market. There are four simple strides to embrace advanced innovation in the digital
technology in business:
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 Mechanization of market: This can assist the organization to run business proficiently
without wasting the time and furthermore assesses its marketing exercises and work
processes. Marketing mechanization programming renders a centralised database for all
marketing exercises information; give space for handling, making and robotizing
advertising procedures of organization. It gives a direction to test the steps and
enhancement of advertising and its effect on income. By moulding an obvious procedure
upheld by digital tools, business could deal with and enhance division, client retention
and organisation’s return on investment.
 Project Management: This gives a least difficult mode to a group to do work, trade and
store imperative records and valuable envelopes and keep a clear diagram of all the
general progression of a task of an organization. By utilizing digital innovation, a unified
space for a getting ready and dealing with a task, an organization can improve group
profitability and ratio, guarantee project due date are cover and reductions time spent on
searching for lost archives or additionally limiting advance gatherings of a project.
Customer relationship management: CRM is managing existing and potential clients of an
association's and oversee them (Too and Weaver, 2014). The Customer relationship
administration framework draws the most critical organization's business information which able
the organization to upgrade their client associations with a goal to hold them. Applying the CRM
programming, the organization could raise, draw in and hold clients, handle prospective
customers and compose correspondence exercises to builds the business development of an
organization.
 The clouds: Instead of relying on the old servers or PCs to deal with the information of
the organization, the cloud enables clients to store and access the information and helpful
records. By utilizing the cloud, it gives various helpful advantages to the business
including most powerful endless limit, diminish costs and furthermore gives consistent
back-ups on everyday schedule. Utilizing the cloud, it could limit IT handling and
supporting costs, improve employees' effectiveness by authorizing staff of the
organization to get to the records which they require and continuously saves the
expenses.
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From this time forward, this is evident that the digitization gives benefits to the
organization to making services in a productive way. In spite of the fact that, this is valid that this
influences the business in a positive way.
Topic: How digitalization in the tool transformed operational activities?
Background of the project: Every firm is trying hard to form an effective operational
procedure by launching tools in the firm. For this, normal digital tools transformed organisation
operations in an effective manner (Scherer and Palazzo, 2011). Apart from that, this could be
rightly observed that the digitalization assist organisation in a most efficient manner.
digitalization procedure in the organisation form operations smoother than the other. For
instance, this is observed that organisation’s account division does not requires to transfer their
information via electronic mails. But, by using cloud computing tool, organisation could have
protected where this wants and information is in a more protective manner and no one is going to
be harmful. As, via digitalisation, this is observed that, production is improved by way of
digitalization in the procedure. in this cited case, Rolex organisation manufactures diverse kinds
of watches according to the consumer needs and demands from diverse continents. However, this
can be righty said that the social media is the perfect tool where the cited organisation could
invent in an effective manner. Although, during timing of making new project, cited organisation
can fix diverse aims and objectives as per the needs of the project for guiding organisation to
task these blueprint firm.
Aim:
“To use digital technology for advancement of the organisation operations”.
Objectives:
 To determine uses of digital tools in the firm.
 To know the requirements of firm transformation activities.
 To assess an efficiency of the digitalization on firm’s operations.
 To evaluate the proficiency of the digitalization on the organisation’s operations.
Research questions:
 How digitalization process could use at the time of organisation?
 Why is this important to use this procedure during organisation?
 How digitalization is durable for transforming organisation’s activities.
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P2 Project management plan:
A project plan is the task of various activities which are required to be completed during
a certain period of time. However, this is rightly said that the organisation is totally required to
assess the risk for forming management plan in an effective way. Rolex company is planning
expand their organisation through online for gaining high profits. For assessing the key intent,
there is an effective need to assess about diverse organisational risks and project data. Here are
few of the information which were provided for knowing the project management plan.
Opportunity of the project: This is the opportunities of the project that is highly as the
modern people will love to purchase product via online. This project has diverse scope that
permits the organisation to improve business earnings. Online tools help the organisation to
expand organisation entire globe. Expansion of the organisation entire globe without fixing set
up which is impossible as this needs important capital investment.
Risk Management: This is the tool which manage the risk in an efficient manner. Rolex
organisation is having strong image. But management of the cited organisation is needed to
determine and address risk related with the online related firm (Polonsky and Waller, 2014).
Management is needed to do which have adequate decision making tools that could eliminate
risk in an effective manner.
Quality control: One of robust component which is required to have an efficient quality
which is important need that are required to be done for gaining sustainable development. This is
adopted to be in crucial factor that could influence project performance.
Cost: By way of online selling, organisation could cut down the cost, much cost will save
for setting to be completed for gaining sustainable development. This is required to be the crucial
tool that influence the project performance.
Time: This can be totally adopted to be the main component that could ultimately
influence business project. The organisation requires to form a period via which project could be
done. This is an efficient to renders efficient time for performing operations efficiently.
P3 Work breakdown structure and Gantt chart:
There are diverse activities that are needed to be performed for fulfilling entire research
project. This is needed that diverse task is formed in a series as per their priority henceforth, that
no activity is missed out. In the similar way, Gantt chart is made below that would reflect in what
activity is completed.
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Gantt Chart: This is highly effective tool in research project for copying whole tasks and
activities. This chart comprises diverse kinds of activities and their time period.
Activities/ weeks 1 2 3 4 5 6
Generating a potential
evaluation of the main for
Style Zones
Goal and objectives
development for the company
Development of strategy for
the project
Enables for interviews along
with conducting meeting
approval along with high level
authority for it.
Research
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M1
A project management plan is made by implementing digitalisation in cited organisation. Which
can ultimately assist the project management plan by the cited organisation. By giving assisting
of project management plan by Rolex organisation (Keller, Parameswaran and Jacob, 2011).
This can earn productivity efficiently. Project management plan of the cited organisation will
reflect time for fulfilling whole project henceforth, they can frame strategy in an effective
manner.
PART 2
P4 Small scale research:
There are diverse kinds of methods that can be implemented for exploring how digital
implemented has their diverse influence on the research of the company. This kind of tool assist
researcher including diverse kind of aspects of the research topic under which performance of
company is highly effected at the time of the traditional code of conduct is replaced along with
an advanced technology such as cloud application. There are so many options of both qualitative
and quantitative tools have capacity for delivering whole concerned data via which conclusions
could be formed.
Qualitative method: For attaining the results researcher requires to have immense
information that could be collected by way of tool. This is the tool for data gathering under
which information in large quantity. There are majorly implemented tools as per this system
which are totally conducting interview, survey etc. This assist in attaining feedbacks form
diverse individuals on the research topic that assist in collecting whole crucial information. This
is preferred while highly information which is needed.
Quantitative data: This is the other tool which assist in collecting data. Whole information
attained is converted into numerical form henceforth, outcomes could be established. This is the
most crucial tool as this assist in collecting data (Eweje, Turner and Müller, 2012). Whole of the
information which is achieved that are converted into the numerical form henceforth emergence
could be find out.
In order to assess the impact of digital tool which implements of questionnaire is done by
management henceforth, interpretations could be completed and outcomes are reflected before
the report user.
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Questionnaire
Name:
Sample Size: 30
1. Is there any prerequisite to change the current technique of operating the operation of
Rolex?
 Yes
 NO
 Can’t say
2. Does digital technology capable of providing better outcome for Rolex?
 Yes
 No
3. Digital technology surges the efficiency of diverse operations in Rolex?
 Agree
 Disagree
 Agree to an extent
 Do not agree
4. Digital technology rises the capacity of creating additional supported with cost effective
manufacture?
 Yes
 No
5. Mistakes in the diverse processes can be limited by using advance technology?
 Agree
 Do not agree
 Strongly agree
 Agree to an extent
6. Cloud application surges the current opportunity of data transmission?
 Yes
 No
Provide own opinions on digital technology?
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There a diverse kind of ways via which management of cited organisation could
determine about how digitalization could assist in enhancing performance of the organisation.
This is crucial which adequately used of similar henceforth better outcomes can be attained.
There are diverse kinds of tools which are implemented in this assignment in order to evaluate
data henceforth true facts could be implemented for attaining the conclusions.
Research philosophy: This is that part of the research via which an importance of data gathered
in determined. This have two facts which categorises interpretivism and positivism. Under this
research, second option is implemented that implemented as the outcome which are presented on
relying of human tendencies.
Research Design: This covers logical knowing of the research via implementing this a logical;
direction is to rendered to the diverse research activities.
Data collection tools: for gathering entire relevant information both primary and secondary
method is implemented (Crane and Matten, 2016). While, primary data collections tools are
observations, interviews and questionnaire that can be used by the organisation for collecting
data. Now, this can be simply said that the data which have been already been published are to
collected in an effective manner.
Limitation of research: At the time of allotted for completing research which is limited it limits
quality of the facts which are presented.
M2
The reliability and validity of the research tools that are used as per this project. This
could be simply said that the primary method for gathering data have more reliability as this
would provide an exact information have more justifiability as this would provide an adequate
information as per the will of the researcher. On the other hand, secondary data methods
implement by the investigator which does not reflects an appropriate information as per the will.
Henceforth, accountability of the data gathered by implementing secondary data which does not
have the accountability.
PART 3
P5 Data analysis
Theme 1 Yes there is a need to vary the current technique of carrying out operation of
Rolex
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Interpretation: From the above mentioned question, this can be rightly said that 15 respondents
wants to vary operations of the organisation by using the digitalization. On the other way, 9
respondents do not need to have change and 7 respondents can’t say anything.
Theme 2 Yes, digital technology is capable of giving better result for Rolex
Yes 25
No 5
25
5
0
5
10
15
20
25
30
Yes No
Chart Title
Interpretation: From this report, this can be rightly observed that many of the respondents
observed that digital technologies which is capable of rendering an effective outcome for the
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organisation. While on the other hand, this could be rightly observed that there are about 5
members who rejected it.
23
0
5
10
15
20
25
1
Chart Title
Agree Disagree Agree to an extent Do not Agree
Interpretation: This is rightly being assessed the many of the people which are in favour of
digital tool and stated that this emerges the current level of efficiency.
Theme 4 Digital technology increases the capacity of producing more supported with cost
effective production
Yes 28
No 2
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