This report presents a business plan for Digitalized, a company specializing in digital solutions. It begins with an introduction outlining the company's mission to provide customized digital solutions and aims to increase customer satisfaction and revenue. The report then delves into the rationale for the business, emphasizing the increasing need for digital methods. External analysis includes political, economic, social, technological, legal, and environmental factors. Competitor analysis utilizes Porter's Five Forces model to assess the competitive landscape. The report also covers competitive advantages, segmentation, targeting, and positioning (STP) strategies, and the marketing mix (product, price, place, promotion, people, process, physical equipment). A marketing growth strategy using the Ansoff matrix is discussed. The report also identifies resources required, assesses potential risks, and concludes with a summary of key findings.
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