BUSN20019 Project: Retail Digitization and Consumer Awareness

This document presents a research project proposal focused on the topic of retail digitization and its impact on consumer requirement awareness for marketing professionals. The project aims to evaluate the development of activities related to retail digitization and its successive alignment with business processes. It uses secondary data analysis to study the influence of digitization on consumer awareness. The proposal includes research questions, a critical literature review, a research plan outlining data collection methods and project organization, a Gantt chart for project scheduling, and a table showcasing secondary data collected from various sources, including food retailing, department stores, and cafes. The research seeks to understand how digitization affects business organizations and consumer awareness operations, emphasizing the importance of adapting to digital advancements in the retail sector.

Running head: RESEARCH PROJECT PROPOSAL
Research Project Proposal
Name of the Student:
Student ID:
Name of the University:
Author’s note:

1RESEARCH PROJECT PROPOSAL
Table of Contents
Introduction......................................................................................................................................2
1. Aims and Research Questions.....................................................................................................2
1.1 Aims of the project................................................................................................................2
1.2 Research Questions of the project.........................................................................................2
2. Critical Literature Review...........................................................................................................2
3. Research Plan...............................................................................................................................3
3.1 Organization of the Project....................................................................................................3
3.2 Proposed Method of Data Collection....................................................................................3
3.3 Secondary Data Collected......................................................................................................4
3.4 Gantt chart of the project.......................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

2RESEARCH PROJECT PROPOSAL
Introduction
The assignment is a project proposal document for the alignment of the activities and it
would also help in easing the development of the operations. The topic of "Retail digitisation is a
valuable opportunity for marketing professionals to increase consumer requirement awareness"
is used for forming the analysis of the effective documentation. The use of secondary data
analysis is done for evaluating the use of the effective operation development. The inclination of
the operations had tended for studying through the various inclination of the data analysis for
forming an inference of the topic.
1. Aims and Research Questions
1.1 Aims of the project
The project has aimed for listing the development of the activities for listing the
evaluation of the operations and it would also be helpful for the alignment of the successive
alignment of the process. The project of the "Retail digitisation is a valuable opportunity for
marketing professionals to increase consumer requirement awareness" is deployed for listing the
analysis of the operations. The inclination of the operations is aligned for the deployment of the
activities and it would also be helpful for aligning the utilization of the operations.
1.2 Research Questions of the project
The following questions of "Retail digitisation is a valuable opportunity for marketing
professionals to increase consumer requirement awareness" are given below,
Q1. What is the impact of the digitization of retail operations for business organizations?
Q2. How does it impact on the consumer requirement awareness operations?
2. Critical Literature Review
As per the investigation by Perez (2018), the ramifications of the web offices supporting
the arrangement of the activities with the assistance of enhanced data framework advancement
have helped in the development of the business. The investigation of the different examination
articles, diaries, and books would help in shaping the total information examination. The

3RESEARCH PROJECT PROPOSAL
investigation depends on the utilization of the strong arrangement of the activities supporting the
arrangement of the tasks. The exploration techniques have been utilized for framing the
examination of the exercises for posting the agent arrangement. The change of the errand is
based for the storing up of the data examination and collection (Arranz-López et al., 2017). The
examination of the diverse examination articles, journals, and books would help in melding the
aggregate data examination. The examination relies upon the usage of the unfaltering sending of
the exercises supporting the plan of the assignments. The examination systems have been used
for surrounding the examination of the activities for posting the operator course of action. The
use of secondary data analysis is done for evaluating the use of the effective operation
development. The inclination of the operations had tended for studying through the various
inclination of the data analysis for forming an inference of the topic (Pathak & Gupta, 2017). The
project has aimed for listing the development of the activities for listing the evaluation of the
operations and it would also be helpful for the alignment of the successive alignment of the
process.
3. Research Plan
3.1 Organization of the Project
The retail industries have been prominently being grown to form the implication of the
effective operation development. The utilization of the effective operations had tended for
forming the use of the operation development (Yeung & Ang, 2016). The analysis had supported
the influence of the improved development model. The analysis had also helped in forming the
listing of the successive development operations. The growth of retail organization had been
resulted due to the inclusion of the effective digitization methods.
3.2 Proposed Method of Data Collection
The qualitative information investigation for accumulation of information is utilized for
framing the examination of the viable improvement of information investigation (Bhalla, 2014).
The utilization of subjective information examination would be useful for shaping the
investigation of the enhanced utilitarian advancement. The proposed strategy for information
gathering is suggested for posting the arrangement of the information accumulation. The

4RESEARCH PROJECT PROPOSAL
information gathering utilizing the optional sources had been useful for framing the utilization of
the enhanced task improvement.
3.3 Secondary Data Collected

5RESEARCH PROJECT PROPOSAL
Table 1: Secondary Data Analysis Table
(Source: Abs.gov.au. 2013)
Turnover
- Chain
Volume
Measure
Food
retailing
Total
(State)
Department
stores Total
(State)
Clothing
and soft
good
retailing
Total
(State)
Household
good
retailing
Total
(State)
Other
retailing
Total
(State)
Cafes,
restaurants
and
takeaway
food
services
Total
(State)
Total
(Industry)
Total
(State)
Food
retailing
Total
(State)
Department
stores Total
(State)
Clothing
and soft
good
retailing
Total
(State)
Household
good
retailing
Total
(State)
Other
retailing
Total
(State)
Cafes,
restaurants
and
takeaway
food
services
Total
(State)
Total
(Industry)
Total
(State)
Food
retailing
Total
(State)
Department
stores Total
(State)
Clothing
and soft
good
retailing
Total
(State)
Household
good
retailing
Total
(State)
Other
retailing
Total
(State)
Cafes,
restaurants
and
takeaway
food
services
Total
(State)
Total
(Industry)
Total
(State)
Unit $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions $ Millions
Mar-2000 16535.8 2741.5 2275.3 4001.2 5339.0 5087.1 35252.1 16698.7 3337.7 2537.3 4175.3 5748.9 5162.6 37067.6 16823.7 3383.9 2577.0 4165.3 5835.2 5155.1 37375.2
Jun-2000 16175.0 3365.8 2711.3 4320.5 5546.6 5020.4 36709.5 16640.4 3638.6 2735.3 4536.5 5962.1 5153.5 38280.9 16748.5 3383.8 2492.1 4250.5 5815.0 5122.3 37295.5
Sep-2000 16627.4 2914.6 2194.3 4214.5 5537.2 5055.9 35918.9 16939.2 3164.7 2330.9 4318.4 5732.9 5093.5 37004.0 16813.6 3390.4 2432.9 4331.1 5848.0 5119.6 37416.5
Dec-2000 17933.6 4504.4 2840.2 4951.6 7009.4 5428.7 42319.3 16931.5 3355.3 2430.2 4405.3 5924.5 5155.2 37630.4 16925.1 3405.2 2433.9 4417.0 5953.2 5193.8 37788.1
Mar-2001 16635.1 2812.6 2234.7 4251.4 5699.2 5277.0 36252.1 16910.1 3458.8 2496.6 4470.1 6184.1 5392.8 38389.0 16979.3 3403.9 2470.7 4527.9 6093.9 5290.9 38237.2
Jun-2001 16658.4 3160.3 2505.9 4495.4 5798.0 5153.4 37275.0 17073.6 3413.1 2517.3 4719.0 6202.2 5273.5 38741.9 17034.9 3413.0 2517.0 4686.7 6212.3 5324.9 38720.8
Sep-2001 16927.3 3075.8 2404.8 4793.5 6022.6 5283.2 38036.0 17188.2 3369.5 2549.3 4898.8 6238.6 5307.7 39129.0 17181.7 3432.7 2563.1 4880.6 6265.7 5264.1 39180.7
Dec-2001 18340.5 4700.1 3055.6 5724.8 7501.4 5434.3 44629.5 17314.8 3539.1 2607.9 5080.8 6330.9 5161.8 39712.4 17388.8 3480.8 2620.2 5098.1 6336.9 5191.3 39763.1
Mar-2002 17480.3 2885.3 2430.4 4988.7 5933.3 5038.1 38292.0 17686.8 3510.4 2718.0 5273.7 6448.4 5153.1 40451.0 17619.3 3533.3 2674.1 5335.2 6439.3 5181.0 40480.2
Jun-2002 17278.1 3362.2 2666.7 5406.7 6087.3 5099.6 39645.7 17836.4 3604.4 2682.3 5660.3 6526.7 5232.5 41310.9 17839.2 3572.3 2715.8 5558.0 6518.5 5214.7 41160.6
Sep-2002 17728.4 3171.8 2594.1 5554.4 6340.3 5283.9 40368.6 17967.3 3560.3 2750.4 5669.9 6569.4 5297.4 41576.1 17996.7 3621.6 2749.7 5692.1 6549.1 5267.9 41641.2
Dec-2002 19183.6 4987.4 3275.9 6502.5 7807.7 5583.3 47305.8 18119.0 3740.2 2800.4 5771.0 6565.4 5296.4 42073.0 18062.3 3697.6 2784.2 5751.1 6569.9 5312.9 41948.0
Mar-2003 17774.8 3066.7 2519.0 5500.8 6088.8 5241.7 39851.7 18105.0 3765.4 2807.3 5808.9 6620.4 5380.8 42242.1 18096.3 3763.2 2811.5 5867.1 6654.8 5391.0 42364.7
Jun-2003 17585.8 3653.1 2807.2 5773.6 6369.3 5410.6 41395.6 18081.3 3813.2 2838.1 6081.6 6851.0 5544.9 43030.5 18168.6 3821.2 2838.2 6110.2 6879.3 5554.9 43194.0
Sep-2003 18107.9 3454.3 2695.0 6351.5 6864.8 5747.8 43034.1 18367.9 3858.9 2863.2 6489.9 7147.6 5770.7 44380.2 18329.3 3870.4 2884.3 6423.4 7160.1 5798.8 44328.1
Dec-2003 19624.4 5251.7 3470.5 7518.5 8835.8 6371.9 51123.7 18599.2 3965.5 2979.3 6681.8 7482.5 6061.1 45656.1 18588.3 3941.8 2949.3 6719.0 7337.1 6025.3 45440.9
Mar-2004 18609.3 3299.6 2719.2 6650.7 6792.4 6066.9 43930.7 18816.2 3997.9 2999.4 6974.2 7326.1 6198.5 46176.5 18877.2 4037.4 3025.9 6923.7 7403.7 6163.8 46316.9
Jun-2004 18624.6 3948.1 3059.1 6687.5 6822.4 5970.6 44989.1 19182.9 4131.3 3101.9 7062.4 7359.2 6127.0 46864.7 19127.3 4111.5 3088.5 7080.9 7448.1 6176.2 46931.4
Sep-2004 19038.7 3798.7 2993.5 7058.2 7313.9 6116.8 46200.9 19273.6 4212.2 3163.6 7204.9 7608.3 6134.8 47538.9 19241.2 4162.0 3143.5 7245.8 7510.3 6071.4 47301.0
Dec-2004 20396.7 5412.7 3671.0 8404.9 8906.4 6226.6 53115.1 19270.2 4090.5 3149.4 7451.9 7530.8 5906.3 47337.6 19215.9 4186.2 3195.6 7424.1 7538.8 5923.9 47441.0
Mar-2005 18796.5 3624.5 2961.2 7128.6 6852.2 5572.0 44851.4 19066.8 4271.6 3289.9 7600.1 7432.7 5754.8 47407.2 19221.6 4188.5 3247.0 7593.0 7444.4 5798.1 47474.4
Jun-2005 18743.9 3883.9 3249.7 7384.1 6811.3 5670.6 45716.6 19365.2 4145.4 3272.5 7718.8 7311.9 5790.1 47600.3 19352.0 4176.6 3299.3 7713.7 7270.0 5770.2 47579.8
Sep-2005 19434.1 3783.2 3193.3 7636.7 6843.2 5798.2 46636.4 19656.8 4162.9 3361.7 7786.7 7106.1 5804.7 47883.5 19546.6 4151.9 3341.5 7798.0 7129.9 5843.8 47803.0
Dec-2005 20819.9 5411.5 3908.0 8926.6 8361.3 6342.3 53850.0 19620.6 4121.6 3365.0 7902.9 7043.2 6010.3 48030.7 19701.3 4147.6 3377.3 7888.5 7118.2 5952.9 48158.4
Mar-2006 19383.1 3478.9 3104.7 7528.7 6726.9 5812.5 45956.0 19807.9 4187.6 3427.3 7983.3 7254.5 6017.8 48629.5 19771.7 4188.3 3427.1 8011.0 7241.0 6055.7 48667.6
Jun-2006 19288.8 4060.3 3429.6 7761.1 6938.4 6035.9 47490.7 19840.7 4262.0 3481.7 8180.3 7466.0 6156.2 49389.3 19806.3 4221.0 3482.0 8157.7 7390.0 6121.1 49170.9
Sep-2006 19659.5 3864.8 3377.0 8221.6 7146.4 6173.6 48421.7 19883.2 4229.2 3550.1 8365.0 7438.7 6178.3 49667.0 19921.0 4259.8 3546.3 8369.2 7472.8 6176.1 49750.0
Dec-2006 21302.2 5588.3 4185.9 9650.9 8848.5 6554.9 56187.4 20019.1 4277.5 3603.6 8543.9 7464.6 6202.0 50106.6 20144.6 4295.7 3605.7 8616.6 7462.4 6265.7 50389.4
Mar-2007 20184.4 3671.9 3327.2 8482.0 6962.7 6204.7 48804.0 20617.0 4397.9 3671.3 8983.0 7502.5 6423.0 51560.7 20431.4 4347.0 3669.6 8850.9 7443.2 6379.7 51112.4
Jun-2007 20001.4 4129.3 3659.4 8500.2 6848.4 6346.0 49478.0 20628.2 4349.7 3724.4 8962.8 7400.2 6475.9 51556.8 20701.0 4402.3 3736.7 9056.9 7510.2 6483.5 51885.6
Sep-2007 20515.8 4091.9 3620.4 9029.3 7362.4 6492.6 51112.6 20835.4 4475.7 3814.2 9223.9 7709.6 6517.1 52575.9 20885.1 4444.9 3801.0 9212.0 7705.0 6501.0 52551.9
Dec-2007 22423.7 5802.8 4440.0 10536.2 9450.8 6774.5 59428.1 21103.3 4466.1 3838.5 9360.8 7990.9 6435.9 53195.6 20982.1 4470.4 3838.9 9314.6 7967.1 6420.8 52996.7
Mar-2008 20790.8 3872.9 3518.6 8799.4 7680.4 6101.7 50764.0 20979.9 4488.9 3865.6 9343.4 8202.8 6272.3 53152.8 21034.2 4479.6 3853.5 9365.3 8135.7 6293.9 53161.4
Jun-2008 20222.5 4118.7 3769.5 8926.8 7588.5 6012.3 50638.3 21034.3 4455.7 3830.3 9363.7 8178.7 6155.9 53018.6 21068.7 4476.8 3859.0 9363.5 8185.0 6162.4 53114.6
Sep-2008 20773.2 4109.0 3680.6 9127.8 7785.2 6015.2 51490.9 21153.0 4495.6 3891.5 9359.1 8135.0 6053.4 53087.5 21157.9 4485.8 3869.8 9381.0 8235.7 6053.6 53183.6
Dec-2008 22645.8 5829.5 4482.7 10619.1 9901.0 6251.9 59730.0 21324.8 4499.0 3875.2 9435.6 8406.2 5962.3 53503.1 21289.1 4495.2 3880.6 9413.3 8308.3 5962.5 53355.1

6RESEARCH PROJECT PROPOSAL
3.4 Gantt chart of the project
The project of "Retail digitisation is a valuable opportunity for marketing professionals to increase consumer requirement awareness" is done for analysing the scope of incrementing the customer requirement awareness. The research process for the project would be based for
the development of final project operations. The Gantt chart is deployed for listing the activities of the project and aligning the development of the operations favouring the deployment of the operations. The Gantt chart of the project is shown below,
ID Task
Mode
WBS Task Name Duration Start Finish
0 0 Research Project on Retail digitisation is a
valuable opportunity for marketing
professionals to increase consumer
requirement awareness
30 days Tue 5/1/18 Mon 6/11/18
1 1 Initialization and Documentation 6 days Tue 5/1/18 Tue 5/8/18
2 1.1 Initiation Activities of the Project 1 day Tue 5/1/18 Tue 5/1/18
3 1.2 Initiation of the documents 2 days Wed 5/2/18 Thu 5/3/18
4 1.3 Project charter is made 2 days Fri 5/4/18 Mon 5/7/18
5 1.4 Signing of the documents 1 day Tue 5/8/18 Tue 5/8/18
6 2 Selecting the Topic 6 days Wed 5/9/18 Wed 5/16/18
7 2.1 List of appropriate topics is made 1 day Wed 5/9/18 Wed 5/9/18
8 2.2 Analysis of the feasibility of the topics 2 days Thu 5/10/18 Fri 5/11/18
9 2.3 Appropriate Topic after feasibility study is selected1 day Mon 5/14/18 Mon 5/14/18
10 2.4 Accumulating resources for the study 2 days Tue 5/15/18 Wed 5/16/18
11 3 Literature Review 6 days Thu 5/17/18 Thu 5/24/18
12 3.1 Articles, Journals, and Books are read 2 days Thu 5/17/18 Fri 5/18/18
13 3.2 Validating the resources of the project 1 day Mon 5/21/18 Mon 5/21/18
14 3.3 Collection of the data from various resources 1 day Tue 5/22/18 Tue 5/22/18
15 3.4 Literature Review is Completed 2 days Wed 5/23/18 Thu 5/24/18
16 4 Analysis of Influence of Retail Digitization 4 days Fri 5/25/18 Wed 5/30/18
17 4.1 Analysis of the existing involvement of the customers1 day Fri 5/25/18 Fri 5/25/18
18 4.2 Inclusion of the retail digitization is done 1 day Mon 5/28/18 Mon 5/28/18
19 4.3 Data on Consumer Awareness is collected 1 day Tue 5/29/18 Tue 5/29/18
20 4.4 Analysis of the data is being carried on 1 day Wed 5/30/18 Wed 5/30/18
21 5 Data Collection and Analysis 5 days Thu 5/31/18 Wed 6/6/18
22 5.1 Collection of data on consumer awareness 1 day Thu 5/31/18 Thu 5/31/18
23 5.2 Trend analysis with marketing professionals is done2 days Fri 6/1/18 Mon 6/4/18
24 5.3 Increase in consumer requirement awareness is noted1 day Tue 6/5/18 Tue 6/5/18
25 5.4 Summarization of the data analysis 1 day Wed 6/6/18 Wed 6/6/18
26 6 Final Report and Documentation 3 days Thu 6/7/18 Mon 6/11/18
27 6.1 Final reports are made 2 days Thu 6/7/18 Fri 6/8/18
28 6.2 Documents are submitted 1 day Mon 6/11/18 Mon 6/11/18
29 6.3 Documents are signed off 1 day Mon 6/11/18 Mon 6/11/18
30 7 Project is Closed 0 days Mon 6/11/18 Mon 6/11/18 6/11
S W S T M F T S W S T M F T S W
Apr 22, '18 May 6, '18 May 20, '18 Jun 3, '18 Jun 17, '18
Figure 1: Gantt chart of the project
(Source: Created by the author)

7RESEARCH PROJECT PROPOSAL
The complete project Gantt chart is divided into 6 phases and the explanation of the
phases is given below,
Initialization and Documentation: The initialization and documentation of the project is
based on the initial project activities like initiation activities of the project, initiation of the
documents, project charter is made, and signing of the documents.
Selection of the Topic: The selecting of the topic is another important phase of the
project and it includes the activities like list of appropriate topics is made, analysis of the
feasibility of the topics, appropriate topic after feasibility study is selected, and accumulating
resources for the study.
Literature Review: The literature review comprises of forming a proper analysis of the
topic to be researched. The activities of the phase are various articles, journals, and books are
read, validating the resources of the project, collection of the data from various resources, and
literature review is completed.
Analysis of Influence of Retail Digitization: The phase is characterized by the analysis
of the existing involvement of the customers, inclusion of the retail digitization is done, data on
consumer awareness is collected, and analysis of the data is being carried on and the completion
of these activities would result in forming the analysis of the final report development for retail
digitization of the operations.
Data Collection and Analysis: The data collection and analysis is based on the
deployment of the operations and the activities included in the project is collection of data on
consumer awareness, trend analysis with marketing professionals is done, increase in consumer
requirement awareness is noted, and summarization of the data analysis.
Final Report and Documentation: The final report and documentation is aligned for the
deployment of the documentation reports. The activities include final reports are made,
documents are submitted, and documents are signed off. The final report development would be
formed for listing the analysis of the successive development of the reports.
Conclusion

8RESEARCH PROJECT PROPOSAL
It can be concluded from the study that the project is "Retail digitisation is a valuable
opportunity for marketing professionals to increase consumer requirement awareness" is
deployed for the analysis of the effective study and it provided a valuable opportunity for
marketing professionals to increase consumer requirement awareness" is used for forming the
analysis of the effective documentation. The inclination of the operations had tended for studying
through the various inclination of the data analysis for forming an inference of the topic.

9RESEARCH PROJECT PROPOSAL
References
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10RESEARCH PROJECT PROPOSAL
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