Business Environment Analysis of DIL Haulage: Report

This report provides a comprehensive analysis of DIL Haulage, a family-run courier company, examining its business environment through internal and external lenses. The internal analysis delves into the company's mission, vision, objectives, organizational structure, and the issues it faces, particularly post-COVID-19. Industry analysis employs Porter's Five Forces to assess competitive dynamics and explores competitive strategies like differentiation, cost leadership, and focus. External analysis utilizes PESTLE to evaluate political, economic, social, technological, legal, and environmental factors impacting the business. The report also includes a reflective section applying the Gibbs reflective model to evaluate personal development and skills gained during the project, focusing on experiences related to leadership, teamwork, and problem-solving within the context of the assignment. The report aims to identify the key issues and strategies for DIL Haulage's success.

Individual Report and
Reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Internal analysis...........................................................................................................................3
Industry analysis..........................................................................................................................4
External analysis..........................................................................................................................6
PART 2............................................................................................................................................7
Reflection.....................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:...................................................................................................................10

INTRODUCTION
The report aims to analyse the business environment of the company through focusing on
internal and external factors. In the current complex business market where customers are
become demanding, technological upgradation is rising and economy is facing many
uncertainties in demand and supply, and economic growth. There are various factors which
influence on the business through which they need to make new strategies and policies to accept
the changes in the environment. This report is going to talk about the DIL Haulage company
which is a family run local business that support customers through giving best courier company.
The company was incorporated in 2013 which delivering goods from over 10 years (Brown, He,
and Lang, 2020) 2018). They are growing in the market with their expertise and responsibilities
in order to fulfil their customers demand. The report is going to conduct an internal and external
analyse to identify the issues faced by the company. This will be done thorough identifying
industry trends and market factors and related it to company’s vision and objectives. Also, there
will be a reflection which shows own skills and development in achieving employability skills.
PART 1
Internal analysis
Mission: The company mission is to deliver right product to the right customers. They
want to make the delivery to the same or next day.
Vision: The company wants to give a valuable experience through making on-time
delivery and attain long term growth in the market.
Objectives and values: The company wants to set their courier services on the top of the
list. They ants to achieve a high competitive position into market an attract large number of
customer across UK. DIL haulage work on the values of ethics and responsibility to make the
staff expert and focus on sustainability by minimising wastage.
Organisational structure: The company mainly follows a functional organisational
structure which is the most suitable for the small and medium sized firm. As per this structure,
the company dived the work as per the specialisation of the people. it segments different
departments like sales, finance, human resources and marketing (Ceriello, and et.al 2020). All
these departments work according to their roles and responsibilities in DIL Haulage. Therefore,

the company is working greatly by following functional structure which maintains a proper
hierarchy and avoid confusion.
Issues faced by the company:
In the current time after the Covid-19 pandemic, the company has faced many issues in
their operations and management. They lost their human workforce in order to deliver the goods
from one place to other (Vilchez, and de la Hiz, 2018). They face shortage of staff to carry out
the work due to which the company is not able to cover large areas of UK. It shows that, there is
requirement of highly qualified and skilled workforce to maintain company standards and ethics.
This issues causes problems in operational and functional activities of the company.
Industry analysis
Porter five forces
This analysis will help in identifying the industry competiveness which might impact on
the company business. All these factors in related to DIL haulage are described below:
Threat of new entrants: as per this factor, the industry of courier and logistics do have
presence in UK and European market. The industry is rapidly rising and many new players are
taking place by working in providing courier services (Dil’Muratovich, and Ivanovich, 2019).
Therefore, the DIL Haulage company has moderate threat of new players as they have existing
brand name into market.
Bargaining power of suppliers: As per this factor, the industry suppliers may impact on
the regularity of resources and supplies to the company. In the couriers and logistics industry,
there are few number of suppliers so they could bargain from the companies by making
fluctuation in prices which have high impact on the industry. Therefore, DIL haulage also has
moderate impact but they maintain great relationship and partnership with theme.
Bargaining power of buyers: The power of buyers may have the impact on the company
in UK courier and logistics industry. the customer will not be ready to pay high prices for the
same services they could get in lower prices. The DIL haulage company has moderate threat of
this factor for which they need to be competitive from other suppliers.
Threat of substitutes: This factor shows that the courier industry has low impact of
substitutes availability, the people will not have other options to choose for delivering their
goods. Therefore, the DIL Haulage company has advantage of this factor due to having they
have low impact.

Competitive rivalry: The courier and logistics industry has threat of rivals due to having
much opportunity in this sector (Hudson Jr, 2021). With the impact of technology and E-
commerce, there are many businesses who provide courier and logistics services. Therefore, the
DIL Haulage company have high threat of competition as the company require huge investment
and market share to expand globally.
Competitive strategy
The business is required to achieve competitive strategy in order to secure competitive
brand name in the market. Strategies plays vital role in achieve targets and suggest a correct path
for the business development. This will be understanding through apply porter’s generic strategy
which is discussed below:
Differentiation: As per this strategy, the business needs to make their products different
from the other sellers in the market. They must be unique and valuable for which the customer
will easily pay a high price as well. The DIL Haulage company needs could use this strategy by
bringing innovation in their services (Ibrahim, and et.al 2019). They can perform market research
in order to identify the exact customer needs and overcome with the threat of high bargaining
power of buyers.
Cost leadership: This strategy ensure that the business will gain high profits by
minimising the cost. The business could achieve competitive position through being cost leader
and deliver affordable service and products into market. The DIL Haulage company needs to
management their resources and material used during services. By minimising waste and
unnecessary resources, transportation fuel and use of electric vehicles will be helpful to gain
maximum profits and be one step ahead from the competitors.
Focus: As per this factor, it is necessary to focus on the particular targeted market niche.
A particular segmented market will be easy to reach to attract people (Martin, and et.al 2019).
Therefore, the company DIL Haulage needs to attract particular market niche such as businesses,
small operators and other partnership firms which will be able to enhance market growth.
From the analysis of porter generic strategy, the DIL Haulage company has to mainly
focus on being cost leader in the market. They need to look for giving affordable services and
enhance profit margin.

External analysis
Pestle analysis
This analysis will help in analysing external market factors which has impact on business
performance. The company needs to make strategies and plans according to the large market
requirement. In according to the DIL Haulage, all the outside factors are described below:
Political: As per this factor, the company has impact on the trade policies, governmental
influence, terrorism and other political issues. The political environment has stable condition of
UK in which can trade freely (Mutaliev, and Samoilov, 2019). The DIL Haulage company will
have impact of the Brexit policy due to which they will not be able to expand their courier
services in the European market. It will charge heavy taxes and complicated procedure will be
there.
Environmental: This factor concerns about the environment impact by doing business
practices. The UK has huge impact of environment as there should be measures and action to
protect environment, the DIL haulage company has to ensure sustainability in their operations.
They must use electric vehicles to reduce carbon emission and make pollution free environment.
Social: the social factors involve customers and society needs and wants. In UK, there
are diversified population which have distinct demand and culture. The DIL haulage company
has positive impact if this factor. They provide quick and easy deliveries of goods across Europe.
Technological: The UK ha advanced economy in which business needs to adopt
technological advancement to remain competitive. The DIL Haulage company has online
presence but they should improve their AI system and provide online orders and easy payments.
Legal: As per this factor, the business need to follow each and every laws and regulation
as per UK government (Pezeshki, and et.al 2018). The DIL Haulage conduct best practices by
obeying health and safety act, equality and diversity and consumer protection Act. The company
has positive impact of fiscal policies as they believe in working with ethics and assure
responsibilities.
Economical: This factors shows concern trades the economic growth in the market. It
covers demand and supply, money flow and GDP growth of the economy. The courier and
logistics industry has economic value which has great contribution in the market.

PART 2
Reflection
Reflective practices are an effective area for every individual in order to achieve success and
own gaols. This shows that, there Is requirement of identifying own strengths and improving
factors to take necessary actions. Reflection is essential for finding mistakes and errors in own
work done and there will be chances to improve it for future practices.
Gibbs reflective model: it is the most useful model for giving description about own
experience and working in a fruitful manner. It contains 6 stages which describe each and every
element happens during an experience to analyse the mistakes, strong factors and feelings. In
relation to own practice, all these stages are described below:
Description: This stage defines a whole situation in a detail manner. It shows how the
experience look like who was involved in it and a summary of what was the outcome. In my own
practice, I have learned many things while engaging in the projects and class activities. During
that time, each and every student were asked to involve in groups and prepare projects to
showcase their skills. At this stage, I worked on the role of a leader as I enhance various skills
during my working (Santner, 2018). At first, I was not able to manage the things apply my
learning about business management in practical manner. Then I started giving time to
understand the project and divide work as per individual capabilities of my team member. There
comes a situation when we need to complete the project within 24 hours and we were left with
much work. Therefore, in order to enhance the level of our work, it require efficiency in working
on PowerPoint and excel. So, I started working on the projects by learning about ICT and
numeracy skills.
Feeling: This stage defines the feelings which has felt during the overall experience. It
shows how the overall experience will has gone, what all the thought come through the mind and
how the individual achieves positive mental stage. At the time of working for the project, I felt
nervous due to having responsibility to take decision and take responsibilities to complete the
work on time. I was quite confident as well due to having good knowledge about leadership
skills and business working. So I applied my knowledge and start giving work to other group
members. When all the individual worked well, I felt positive and happy that I was able to use

my skills in this area. This shows that my experience was well I worked hard by using my ICT
and decision making skills. Therefore, I represented myself as a team leader which has raised my
confidence and behaviour to guide others.
Evaluation: This stages present the positive and negative outcome from own working and
experience. This shows how the overall experience went and what has done during the whole
scenario. It has evaluated from my own experience that I have learned various skills and
knowledge in order to implement in the practice. The positive thing happened in my practice is
that the whole team has worked in coordination and I was supported them throughout the project.
Therefore, it is necessary to enhance the key areas to improve on my working which will be able
to deliver the right knowledge. The thing which I found negative in my experience Is that lack of
technical skills within the other team members (Sevilgen,and et.al 2020). I have to give training
to individual about using power pint and excel to present the statistical data. I have improved my
skills set by guiding others will be helpful for me to present myself in future job role.
Communication, time management, leadership and ICT skills were the most useful during my
experience. It was great that I learned and practice in my class session by working on case
studies. Apart from this, it has evaluated that proper coordination is important thing during any
group activity. I make sure that every individual will keep a positive behaviour and attitude
towards working.
Analysis: this stage involves the overall analysis of the experience. In my own practice and
learning various skills during my weekly activities. I have found that working on projects is must
to interact with others and know their strong and weak factors. This shows that, it is crucial to
have various skills like ICT, decision making, problem solving and Numeracy. All these skills
will help me to find a job in future and make me successful. Apart from this, I have attained
much confidence and kind behaviour toward working with others which will make me a good
leader. It analyses the situation of critical path on which I need to improve my skills in a better
manner.
Conclusion: It has concluded from own reflection that here are crucial skills which must
have in all the individuals. It shows that, there are key factors which is necessary to put focus on
which are problem solving and decision making ability. It has find that, I have some of strength
and weak areas which needs improvisation. I conclude that I have good communication and ICT
skills which helps me to guide others and complete the projects on time. It enhances the level of

understanding to secure others behaviour and attitude work (Simpson, and Foltz) Apart from
this, I need to improve my decision making and problem solving skills.
Action:
skills Importance Resources duration
Decision making
skills
It is necessary to take
decision at the time of
uncertainties.
I will read books and
engage in activities.
1 month
Problem solving
skills
This skill is important
in order to analyse
provide valuable
solution.
I will engage in
meditation to improve
my thinking skills.
1 month
CONCLUSION
The report has concluded that internal and external environment has drastic impact on the
business functioning. It shows that, there is requirement of making appropriate strategies to
overcome with market uncertainties. Therefore, it is essential to look for the existing strategy of
the company and bring new innovative solution. Also, the other part of the report has provided
reflection on the working practices and own skills.

REFERNCES:
Books and Journals:
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Hudson Jr, J.F.F., 2021. Mission Assurance in Joint All-Domain Command and Control. Air &
Space Power Journal, 35, pp.18-32.
Ibrahim, and et.al 2019. Youth as stakeholders and their engagement towards government
programmes (gp). Jurnal Komunikasi: Malaysian Journal of Communication, 35(2), pp.211-
226.
Martin, and et.al 2019. State of hydrogen in matter: Fundamental Ad/absorption, trapping and
transport mechanisms. In Mechanics-Microstructure-Corrosion Coupling (pp. 171-197).
Elsevier.
Mutaliev, A.D.M. and Samoilov, K.I., 2019. Interpretation of sustainable development principles
in modern architecture. Наука и образование сегодня, (12), pp.97-101.
Pezeshki, and et.al 2018. Thermal transport in: Building materials. Construction and building
materials, 181, pp.238-252.
Santner, D., 2018. Cluster-internal and external drivers of cluster renewal: evidence from two
German agricultural engineering case studies. European Planning Studies, 26(1), pp.174-
191.
Sevilgen,and et.al 2020. Investigation of thermal sensation in a railway vehicle during cooling
period. Transportation Research Record, 2674(10), pp.461-474.
Simpson, W.R. and Foltz, K.E., 2018. Mobile Ad Hoc for Enterprise Level Security. INSTITUTE
FOR DEFENSE ANALYSES ALEXANDRIA VA.
Vilchez, V.F. and de la Hiz, D.I.L., 2018. Lessons on frugal eco-innovation: more with less in
the European business context. In The critical state of corporate social responsibility in
Europe. Emerald Publishing Limited.