Effective Recruitment Strategies: A Report on Dimello Coffee Ltd

This report provides an analysis of the recruitment process at Dimello Coffee Company, a UK-based coffee merchant operating under the name Dimello coffee. The report details the company's organizational structure, highlighting its hierarchical approach and the associated advantages and disadvantages. Key components of the recruitment process are explored, including the preparation of a job description for a Marketing Manager position, a person specification outlining essential and desired skills, and a job advertisement designed to attract qualified candidates. Additionally, the report discusses the creation of an application form, emphasizing compliance with relevant legislation and the inclusion of essential sections such as personal details, education, employment history, activities, references, and a personal statement. The report concludes by emphasizing the importance of these elements in identifying and selecting talented candidates who can contribute to Dimello Coffee's future success. The website Desklib offers a platform for students to access similar solved assignments and past papers.

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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Description about the Company:........................................................................................3
Preparing Job Description:.................................................................................................4
Preparing a Person Specification:.......................................................................................5
Preparing a Job Advertisement:.........................................................................................6
Preparing Application form by using Relevant Legislation:............................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
This report aims to analyse about the duties of an HR manager while recruiting the
suitable candidate. On the other hand, recruitment is the process of selecting the talented
candidate for the best job position. Dimello is a popular coffee brand in UK. It provides a never
imagining experience to the customers with their quality product. The coffee is manufactured by
Kafee terra UK limited. Along with that, there will be brief discussion about inherent skills and
Knowledge which the company expect from a candidate. For further instance, there will be
preparation of Job description, Person Specification, Job advert, etc.
MAIN BODY
Description about the Company:
Kafee terra is a UK based company. The company offers coffee to its customers with the
name of Dimello coffee. They are basically tea and coffee merchant in the market. Dimello
brand is growing fast because of their dedication and hard work. On the other hand, the main
focus of the company is on the quality of their products. The organisation follows a democratic
style of leadership. Through this style of leadership the company is growing at an exponential
rate in the market.
In democratic style of leadership the organisation involve its employees in making
valuable decision for the company. The company has mainly two shareholders. They started their
trading 5 April 2018. In terms of growth the organisation is seeing an efficient growth in the
market. Their practices are sustainable which helps them to generate more revenues in the
industry. The company gives employment to 160 people. On the other hand, they hold a leading
position in the Greek market. Their products are quite popular in the market. For example
Dimello espresso coffee offers a refreshing and energetic feeling to the customers.
Organisational structure of the company described below:
Dimello coffee follows a hierarchical structure in their organisation. The structure offers
a direct chain of command from top to bottom management. The employee has the authority to
discuss their problems with the superiors. Critical decisions are passed down through subsidiary
levels of management. A hierarchical structure operates well in the product accountability. The
company finds a tight control over its employees. This helps them to generate maximum

productivity from their employees. Hierarchical structure also helps the organisation to grow at
an efficient pace in the market.
Advantages of Hierarchical Structure:
 The organisation has total control over its employees.
 The employees could generate maximum productivity by working under this structure.
 There is clear sense of reporting since the power is centralized in the organisation.
 The company has total control orientation over its products. The hierarchical structure
works well in maintain a consistent brand image of the organisation in the market.
Disadvantages of Hierarchical Structure:
 Restriction of the information arises as information tends to flow only from to
bottom.
 The management takes time to pass a valuable decision. The decision flows
through all levels of management.
 This structure makes burden on the excessive profits and revenues of the
company.
 Delay in the day to day operations of the company. The company might face
serious consequences due to this in the future.
Preparing Job Description:
A Job description is a document which helps the company to find a suitable
candidate. It is prepared by the HR manager. The organisation clearly mentions certain
duties and work responsibilities which the candidates has to perform after the selection
process. The HR department Of Dimello Company could prepare an interesting job
description which helps them to finds a best candidate for the vacant position. The HR
manager holds a necessary experience in terms of recruiting the candidate. The
managers see proper skills and knowledge of different individuals.

JOB DESCRIPTION
Job title: Marketing Manager
Report to: Human Resource Manager
Job summary: The work is to enhance the business operations in the company. As well as
selling the coffee products to different clients in the market. The organisation expects a
consistent growth in the future for the current business.
Responsibilities:
 Understanding the behaviour of different customers
 Increasing the leads and sales of products among different customers in the market.
Explain the customers why the company offers a different a unique quality.
 Find the solution of different customer issues. Solve the queries and respond them in a
polite way.
 Help the organisation to promote the products of company. Suggest different and
effective techniques of promotion. This helps the organisation to generate more
revenues in the market. Give various recommendations and thoughts about the product when required. The main
focus is to gather different feedback of customers.
Qualifications:
 Masters degree in Business is required
 Good interpersonal and managerial skills to handle different work groups in the
organisation.
 Effective Customers problem solving ability. Helps the customers to overcome difficult
situations. Minimum 2 years of experience is required in marketing and sales sector.
Preparing a Person Specification:
A person specification is a description. It includes all the skills and knowledge
which the company require from a candidate in the job position. It helps the
organisation to find talented candidates among different applicants. The person with
right skills and qualification for the job position in the organisation. The HR

department has to prepare a systematic person specification which covers all the
necessary skills and knowledge that is required from the candidate.
PERSON SPECIFICATION
Essential skills:
 Effective communicating skills. Communicate with different employees to do the work
effectively in the organisation.
 Interpersonal skills are required to build a healthy working relationship with other
employees.
 Multi-tasking skills are required. To manage different customers and fulfilling the
management needs in the organisation.
 Good knowledge of computer and data handling. Expertise in handling different tools and
software.
Desired skills:
 Must be adaptable to difficult situation and flexible in working after the office hours.
 Must value the business ethics, rules, code of conduct in the organisation.
Must have patience and a caring attitude. The motivation to achieve the goals and objectives.
Preparing a Job Advertisement:
A job advertisement is a written document that encourages the application to apply for
the best vacant position. The advertisement has no barrier it could be digital on the online
websites. For example indeed, monster jobs etc. On the other hand, the job advertisement could
also be printed in a newspaper. It helps the organisation to find the best talented candidates
among the applicants. The advertisement attracts a huge candidates based on the organisation
brand value and reputation. The HR manager has to prepare the Job advertisement structure in a
clear and informative way.
JOB ADVERTISEMENT
We're HIRING !!
Marketing Manager
It is an opportunity for different candidates to join and become part of Dimello coffee company.

We have vacancies for full-time marketing manager in our company. This opportunity will help
candidates to grow their skills and knowledge. It also helps them to achieve their goals and
objectives in the upcoming future.
The job will be 6 days working. Hurry and apply for the job and be part of our company.
Candidate must be flexible and adaptive of the working environment
After getting selected proper training will be given for a period of 3 months and salary will be
provided after the training.
Pay and Benefits
-London Living Wage
25 Days Leave Annually
-Benevolent Pension Scheme
and Promotion Opportunities
Contact us today
If you think you are the right one then please apply at:
 send you CV to 333@Dimello Ltd
 or email it to info@DimelloLtd .co.uk
 In case of emergency or any requirement contact the HR
department.
Preparing Application form by using Relevant Legislation:
A well prepared application forms gathers all the relevant information about the
candidate. It helps the HR manager to compare different application who applied for the vacant
position. While, writing this form the applicant must avoid the Pre employeement. It affects the
local fair employment laws. The applicants had to fill the forms correctly to avoid any
compliance from the authority. The organisation can judge the candidates on basis on these
forms. Application forms are prepared to test the skill and knowledge of an employee. On the
other hand, the organisation uses that form as a selection tool. It helps the company to find a well
suited person for the job position. Federal Laws which affect the content of application form. It
includes Americans with Disabilities Act (ADA), Information Non discrimination Act (GINA)
etc. On the other hand, Dimello Company prepares a application which sees all the necessary

skills of the candidate. It helps the organisation to find the most skilful candidates among
different applicants.
There are several things which are included in the Application Form described below:
Personal Details – This is the most straight forward question for the applicant. It includes the person name, phone
number, address, family details etc.
Education – This is the most important aspect of the application form. The organisation focuses on this
part. The candidate gets the job based upon the qualification and education. It helps the company to find a suitable
candidate according to the needs. Education plays a major role for the candidate while filling out the form.
Employment History – This help the organisation to judge the candidate whether the applicant is fresher
or has relevant experience. The candidates which are experienced fit well in the working environment. On the other
hand, the fresher takes time to adjust in the workplace. Experience is necessary in terms of becoming more
productive for the organisation. It could become beneficial for the company to approach experienced candidates.
This will help them to generate more revenues in the market.
Activities and Interests – This is the point where the candidate writes about their hobbies and desires.
Their social activities as well as interest. For example passion about dancing, music and other activities etc.
References – In this point the candidate write about where the individual find about the position in the
company.
Personal Statement – This is the most important part in the application form. In this the applicant write
about what are qualities that makes the individual different. From other candidates who had applied. Candidate
thinking about the position helps the organisation to find a clear judgement. More productive candidate could
become beneficial for the company. There are certain points which a candidate must include which writing the
personal statement. Dimello Company creates a scenario for the new candidates. The applicants has to write the
answers of the question. It tests the basic mindset of the applicant towards difficult situation.
 Highlight the difference between yourself and other candidates.
 Writing the skills and Knowledge in a relevant manner.
 Write engaging Things about behaviour and the future goals and objectives.
 Showing the passion and the aim towards the position in the organisation.
 Focus on the plus points and write the necessary experience in different fields.
CONCLUSION
From the above report, it has concluded that several aspects affect the recruitment
process. On the other hand, the HR manager has to prepare the right Job description, person
specification, Job advertisement. To find the best suitable and talented candidate for the
organisation. Along, with that there is preparation of application form which helps the

organisation to find productive employees. These candidates are selected based on the skills and
knowledge. For further Instance, these documents could benefit Dimello Company to find the
best candidate which helps the company to attain future goals and objectives.

REFERENCES
Books and Journals
Khoreva, V. and Wechtler, H., 2018. HR practices and employee performance: the mediating
role of well-being. Employee Relations.
Bos-Nehles, A.C. and Veenendaal, A.A., 2019. Perceptions of HR practices and innovative work
behavior: the moderating effect of an innovative climate. The International Journal of Human
Resource Management, 30(18), pp.2661-2683.
He, J., Morrison, A.M. and Zhang, H., 2021. How high-performance HR practices and LMX
affect employee engagement and creativity in hospitality. Journal of Hospitality & Tourism
Research, 45(8), pp.1360-1382.
Switasarra, A.V. and Astanti, R.D., 2021. Literature Review of Job Description: Meta-
analysis. International Journal of Industrial Engineering and Engineering Management, 3(1),
pp.33-41.
Verma, A., Yurov, K.M., Lane, P.L. and Yurova, Y.V., 2019. An investigation of skill
requirements for business and data analytics positions: A content analysis of job
advertisements. Journal of Education for Business, 94(4), pp.243-250.
Rao, G.M. and Deepthi, N.L., A Study on impact of job analysis on job performance with
special.
Park, J. and Park, J.H., 2021. A Study on the Job Duties and Competencies of Data Librarians:
Using Job Advertisement Analysis in the United States. Journal of the Korean BIBLIA Society
for library and Information Science, 32(3), pp.145-162.
Lim, S.J., Yang, M.A., Han, D.S. and Park, J.H., 2020. The Study of Job Market by Analysis of
the Recruitment Advertisement for Occupational Therapy. Therapeutic Science for
Rehabilitation, 9(2), pp.39-53.