Dinca Restaurant: A Report on Marketing Mix and SWOT Analysis

This report provides a comprehensive analysis of Dinca Restaurant's marketing strategies. It begins with a SWOT analysis, identifying the restaurant's strengths, weaknesses, opportunities, and threats. The report then delves into the marketing mix, examining the 4Ps: product (Indian and vegetarian food), place (Central London), price (affordable), and promotion (digital marketing). The analysis highlights how Dinca Restaurant aims to attract customers, including tourists, by offering a unique dining experience and competitive pricing. The report also discusses the restaurant's efforts to establish a competitive advantage through online delivery and menu improvements. Overall, the report offers insights into the restaurant's strategic approach to business and marketing, helping to understand its position in the competitive UK market. The report concludes by summarizing the key findings and the application of the marketing principles.

taste of kebab to people of UK. This wll enable in attracting tourists as well. Also, it will be
located at Central London UK. Moreover, vegetarian taste will be included in it as well.
(Cruz, Thornton, and Haase, 2020).
Dinca Restaurant
This poster is based on the new business plan which is an Indian
restaurant name with Dinca restaurant and their menu include the both
Indian meat and vegetarian food for their customers.
This report will cover the Swot Analysis to find out their
strength and weakness and marketing mix to know their product prices,
place and promotion strategy for their business.
Strength
 Affordable prices for the customers to satisfy their needs
 taste of the Indian food and mixture of the Indian culture to
attract tourist.
 This is an unique idea which can attract the customers because
many people in the UK like to eat the Indian food and this can
help them to take competitive advantages in the market.
Weakness
 Employee does not get proper training so they are not able to
provide satisfying services to the customers.
 Menu design is not attractive, and they need some
improvement in their menu
Opportunities
 Dinca restaurant can take competitive advantages if they
will start the online delivery system so customers can
get their food directly at their home.
 Improvement in menu can help them to show their
dishes properly and customers can easily use their
menu.
Threats
 the place where Dinca restaurant has open their
business are having other well recognize restaurant
which is affecting their business and they are not able to
take competitive advantages.
 Cost of the raw material is increasing
Place
Dinca restaurant has open their
restaurant in the middle of the city where
most of the tourist come to visit so they
will able to attract the customers and they
will provide them the Indian food.
promotion
promotion of the Dinca
restaurant plays important role to aware
people about the restaurant so they will
use the digital marketing to attract
customers to visit their restaurant and
enjoy their meal
Product
Dinca restaurant is providing both the
food vegetarian which are non- vegetarian and
the non vegetarian Indian food which will help
to attract customers and satisfy needs of the
both kind of customer s who need vegetarian
and the non vegetarian food. The mixture of
the varieties of ingredients from the India
which is helping to make food more testy.
Price
The best thing about the Dinca
restaurant menu is that the prices of the food
is affordable for the people, and they can bale
to enjoy their meals by paying the less money
to the restaurant. The less prices of the food
is helping them to attract the customers, and
they are able to achieve the locality of the
customers. Quality of the food is also good and
the customers are getting everything less
price and better quality and quality at the
Dinca restaurant
REFERANCES
Books and journal
Festa, G. and et.al., 2016. The (r) evolution of wine
marketing mix: From the 4Ps to the
4Es.Journal of Business Research.69(5).
pp.1550-1555.
Wati, W., 2018. ANALISIS SWOT DALAM UPAYA
PENINGKATAN MUTU PELAYANAN
KEPERAWATAN DI RS. TK III DR
REKSODIWIRYO PADANG (Doctoral
dissertation, Universitas Andalas).
CONCLSUION
AS per the report has been
cover the poster of Dinca restaurant
which has been included the SWOT
Analysis and the marketing mix 4Ps
to show their strength , weakness
and their strategies.