Dinca Restaurant: Analysis of SWOT and Marketing Mix Strategies

This report analyzes the business plan for Dinca Restaurant, an Indian restaurant located in Central London, UK. The report covers a SWOT analysis to identify the restaurant's strengths, weaknesses, opportunities, and threats. Strengths include affordable prices and the potential to attract tourists with authentic Indian cuisine. Weaknesses include potential employee training gaps and an unappealing menu design. Opportunities include online delivery services and menu improvements. Threats include competition and rising raw material costs. The marketing mix includes product (Indian vegetarian and non-vegetarian food), place (Central London), promotion (digital marketing), and affordable pricing strategies. The restaurant aims to provide quality services, increase profitability, and boost customer satisfaction. The target market encompasses all people in the UK, focusing on providing a blend of quality food and culture. The conclusion summarizes the restaurant's focus on offering Indian food at affordable prices, targeting tourists in a prime London location.

le in attracting tourists as well. Also, it will be located at Central London UK. Moreover,
vegetarian taste will be included in it as well. (Cruz,
Dinca Restaurant
This poster is based on the new business plan
which is an Indian restaurant name with Dinca
restaurant and their menu include the both
Indian meat and vegetarian food for their
customers.
This report will cover the Swot
Analysis to find out their strength and weakness
and marketing mix to know their product
prices, place and promotion strategy for their
business.
SWOT analysis
Strength
 Affordable prices for the customers to satisfy
their needs
 taste of the Indian food and mixture of the Indian
culture to attract tourist.
 .
Weakness
 Employee does not get proper training so they
are not able to provide satisfying services to the
customers.
 Menu design is not attractive, and they need
some improvement in their menu
Opportunities
 Dinca restaurant can take
competitive advantages if they will
start the online delivery system so
customers can get their food
directly at their home.
 Improvement in menu can help
them to show their dishes properly
and customers can easily use their
menu.
promotion
promotion of the Dinca restaurant
plays important role to aware people about the
restaurant so they will use the digital
marketing to attract customers to visit their
restaurant and enjoy their meal
Product
Dinca restaurant is providing both the
food vegetarian which are non- vegetarian and the
non-vegetarian Indian food which will help to attract
customers and satisfy needs of the both kind of
customer s who need vegetarian and the non-
vegetarian food. The mixture of the varieties of
ingredients from the India which is helping to make
food testier.
Place
Dinca restaurant has open their restaurant
in the middle of the city where most of the tourist
come to visit so they will able to attract the
customers and they will provide them the Indian
food.
Price
The best thing about the Dinca restaurant
menu is that the prices of the food is affordable for
the people, and they can bale to enjoy their meals by
paying the less money to the restaurant. The less
prices of the food are helping them to attract the
customers, and they are able to achieve the locality of
the customers. Quality of the food is also good and
the customers are getting everything less price and
better quality and quality at the Dinca restaurant
CONCLUSION
AS per the report has been cover the poster of
Dinca restaurant which has been included the
SWOT Analysis and the marketing mix 4Ps to
show their strength , weakness and their
strategies.
REFERENCES
Books and journals
Festa, G. and et.al., 2016. The (r) evolution of wine
marketing mix: From the 4Ps to the
4Es.Journal of Business Research.69(5).
pp.1550-1555.
Wati, W., 2018. ANALISIS SWOT DALAM UPAYA
PENINGKATAN MUTU PELAYANAN
KEPERAWATAN DI RS. TK III DR
REKSODIWIRYO PADANG (Doctoral
dissertation, Universitas Andalas).
Threats
 the place where Dinca restaurant
has open their business are
having other well recognize
restaurant which is affecting their
business and they are not able to
take competitive advantages.
 Cost of the raw material is
increasing

Notes:
introduction- on the new business plan which is an Indian restaurant name with Dinca
restaurant and their menu include the both Indian meat and vegetarian food for their
customers.
mission To become the market leader and most reputable restaurant by providing the quality
services to customers and pursuing excellence in every possible manner.
Vision- To serve the world with a great blend of quality and culture and become the leading
restaurant within hospitality industry.
Objective –
 To increase profitability by 32% by the end of 2021.
 To increase the customer satisfaction by 45% in next three months
cost control- cost will be controlled by measuring expenses with profit earned.
target market- they will all people of UK.
conclusion - It can be summarized that poster is about of an Indian restaurant business is
started in UK to provide taste of Indian Food and both non- veg and veg at affordable prices.
The restaurant will be located at Street area of the London where large number of tourists is
attracted. Moreover, at low prices these food items will be provided