Catalina Cirt - Dior Brand Photography Digital Portfolio L4094655

This digital portfolio, created by a Business Management student, explores Dior brand product photography, focusing on fashion, makeup, and fragrance. The project delves into the intersection of photography and business, highlighting the student's passion for photography and future entrepreneurial aspirations. The portfolio includes a mind map, mood boards, primary and secondary research, and a statement of intent. Primary research involves black and white photography of a rose, emphasizing light and shadow. Secondary research features Dominique Issermann, a renowned photographer. The project's final design outcome showcases the student's ability to transform photographs into black and white and arrange products imaginatively. The evaluation section discusses the role of mind maps and mood boards, challenges faced, and the impact of research on the final design. References to relevant project management and app development resources are also included.

DIGITAL PORTFOLIO TEMPLATE
Investigating Specialist
Practice
Catalina Cirt
Group 9
L4094655

• This project is about Dior brand product
photography and their unique illustration in
terms of fashion, makeup and fragrance.
• As a Business Management student, I have
decided to mention in the same breathy
hobby photography and focus in the
business and commercial area which is Dior
Brand Photography. As I love photography
and for my future, I would like to open a
business in photography, I want to show
how photography, colors and business works
together.
• In this portfolio it will be my idea and the
research I did to prepare information and
ideas of this luxury brand:
❖ Mind map
❖ Mood boards
❖ Primary research
❖ Secondary research
Introduction

Connected ideas with the Brand Photography
Mind Map

Mood board 1

Mood board 2

Mood board 3

Research method
Secondary research
Primary research
My photo distances
you from the subject
and lets you see the
reality of black and
white photography. I
focused on the light
and the shadow of the
rose, trying to express
the tenderness and
purity of this flowers.
Dominique Issermanna French photographer that tends to
focus more on black and white photography. She has shot
many campaigns for big brands like, Christian Dior, La Perla,
Guess, Lancome, Tiffany and more besides. Dominique
Issermannhas been a big inspiration for me in my focusing of
black and white photography. Her photography inspires
purity, elegance and femininity, she always brings back the
old style.

Annotation

Final Mind Map
Black and white photography
Black and white photography
has a nostalgic feeling. A
photograph that can take you
back in time, back into history,
it'll make you focus on the
photo only and not be
distracted by the array of other
colors, you can easily see the
difference between light and
dark. Black and white
photography is an art from
where you can learn about
contrast, shadow, texture, lines
and patterns, it gives you a
different mood, it creates an
emotional connection and it
makes you stop, look around
and pay attention.

Final Mood Board

Continue..
Window Display (Primary research) Window Display (Secondary research)
This window display is the pure and
elegant way to describe feminism. I
chose this image because this window
display caught my attention through the
simplicity and elegance of these
feminine outfits. This photo is taken on
the 9th of March 2022 in London, 163
Sloane St. SW19QB
Author Judi Townsend, labelled “Queen of
Used Mannequin” shares her knowledge about
” all things mannequin”. Judi has handled near
enough every brand, make, style, size of
mannequin that has been produced in the last 20
years. It is a visual message that shows purity,
tenderness, femininity and when it comes to
colors, they can be fine and strong at the same
time. This window photography was taken on
the 4th of April 2012.

Key Image 1