Catalina Cirt - Dior Brand Photography Digital Portfolio L4094655

This digital portfolio, created by a Business Management student, explores Dior brand product photography, focusing on fashion, makeup, and fragrance. The project delves into the intersection of photography and business, highlighting the student's passion for photography and future entrepreneurial aspirations. The portfolio includes a mind map, mood boards, primary and secondary research, and a statement of intent. Primary research involves black and white photography of a rose, emphasizing light and shadow. Secondary research features Dominique Issermann, a renowned photographer. The project's final design outcome showcases the student's ability to transform photographs into black and white and arrange products imaginatively. The evaluation section discusses the role of mind maps and mood boards, challenges faced, and the impact of research on the final design. References to relevant project management and app development resources are also included.

DIGITAL PORTFOLIO TEMPLATE
Investigating Specialist
Practice
Catalina Cirt
Group 9
L4094655

• This project is about Dior brand product
photography and their unique illustration in
terms of fashion, makeup and fragrance.
• As a Business Management student, I have
decided to mention in the same breathy
hobby photography and focus in the
business and commercial area which is Dior
Brand Photography. As I love photography
and for my future, I would like to open a
business in photography, I want to show
how photography, colors and business works
together.
• In this portfolio it will be my idea and the
research I did to prepare information and
ideas of this luxury brand:
❖ Mind map
❖ Mood boards
❖ Primary research
❖ Secondary research
Introduction

Connected ideas with the Brand Photography
Mind Map

Mood board 1

Mood board 2

Mood board 3

Research method
Secondary research
Primary research
My photo distances
you from the subject
and lets you see the
reality of black and
white photography. I
focused on the light
and the shadow of the
rose, trying to express
the tenderness and
purity of this flowers.
Dominique Issermanna French photographer that tends to
focus more on black and white photography. She has shot
many campaigns for big brands like, Christian Dior, La Perla,
Guess, Lancome, Tiffany and more besides. Dominique
Issermannhas been a big inspiration for me in my focusing of
black and white photography. Her photography inspires
purity, elegance and femininity, she always brings back the
old style.

Annotation

Final Mind Map
Black and white photography
Black and white photography
has a nostalgic feeling. A
photograph that can take you
back in time, back into history,
it'll make you focus on the
photo only and not be
distracted by the array of other
colors, you can easily see the
difference between light and
dark. Black and white
photography is an art from
where you can learn about
contrast, shadow, texture, lines
and patterns, it gives you a
different mood, it creates an
emotional connection and it
makes you stop, look around
and pay attention.

Final Mood Board

Continue..
Window Display (Primary research) Window Display (Secondary research)
This window display is the pure and
elegant way to describe feminism. I
chose this image because this window
display caught my attention through the
simplicity and elegance of these
feminine outfits. This photo is taken on
the 9th of March 2022 in London, 163
Sloane St. SW19QB
Author Judi Townsend, labelled “Queen of
Used Mannequin” shares her knowledge about
” all things mannequin”. Judi has handled near
enough every brand, make, style, size of
mannequin that has been produced in the last 20
years. It is a visual message that shows purity,
tenderness, femininity and when it comes to
colors, they can be fine and strong at the same
time. This window photography was taken on
the 4th of April 2012.

Key Image 1

Key Image 2

Key Image 3

Statement of Intent
My idea in this project is to take photos of the luxury brand Christian Dior. It was
mainly colored photos of a brand, by working on the project I have decided to
focus on black and white photography, during this project I discovered the beauty
in the simplicity of black and white and the substantial effect it can have on the
photograph, I look forward to working with this method more in the future. I have
done a secondary research of luxury brand photographers and I have discovered
new way ways to photograph still objects and portraits. I have used a photo editor
to transform my photography in black and white. I think that taking product
pictures is very easy to work with, you can use your own imagination to arrange
the products and to work with the colors.

Final Design Outcome

Evaluation
1. How did the mind maps and the mood board help you to develop your ideas?
• When I was creating this project mind map and the mood board, it was the
right time to put my ideas and my imagination into practice and it helped me
to choose the right images. Connecting the photography brand with my idea
helped me to find the right direction for this project. It helped me so much to
start my research.
2. What part of this project if any did not work well for you?
• I really liked this project and everything I discovered along the way. I
struggled a little at step 10 (Final Design Outcome), where I chose to draw,
drawing not being my strong point. I could have chosen something completely
different, but I wanted to get a little out of my comfort zone.
3. How did the research and investigation effect your final design outcome?
• The research I did on this project helped me find and understand the process I
was going through and all the information I needed. I believe that these
searches are very important in developing your own ideas and creating
something new.

References
• Aanbari, F. T. and Kwak, Y. H., 2018, June. Impact on project management of
allied disciplines. Project Management Institute.
• Adrian, B., Hinrichsen, S. and Nikolenko, A., 2020, July. App development
via Low-Code programming as part of modern industrial engineering
education. In International Conference on Applied Human Factors and
Ergonomics (pp. 45-51). Springer, Cham.
• Hair, J. F. and Sarstedt, M., 2021. Explanation plus prediction—The logical
focus of project management research. Project Management Journal, 52(4).
pp.319-322.
• Mota, J. M. and et.al., 2018. Augmented reality mobile app development for
all. Computers & Electrical Engineering, 65. pp.250-260.
• Napoli, M. L., 2019. Beginning Flutter: A Hands On Guide To App
Development. John Wiley & Sons.