CHCCOM003 Diploma Community Services: SWOT Analysis & Communication

This report presents a SWOT analysis and communication plan developed in response to the CHCCOM003 Develop Workplace Communication Strategies assessment. It identifies weaknesses, strengths, opportunities, and threats within the Salvation Army's communication strategies. The report highlights gaps in brand recognition, stakeholder engagement, and digital media utilization. It proposes three key strategies: telephonic and digital media communication (Twitter, YouTube), email communication, and visual presentations with feedback. Furthermore, it discusses non-digital media strategies such as face-to-face communication using documents and print media, emphasizing the importance of formal communication, ethical conduct, and service standard adherence. The report concludes by referencing relevant academic sources to support its analysis and recommendations. Desklib provides a platform for students to access similar solved assignments and study resources.

Running head: CHCCOM003
Assessment task 1: SWOT
analysis and communication
plan
0

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 1
Step 1 SWOT
Strengths Weaknesses
 Effective use of the formal verbal and
non-verbal communicational
techniques
 Excellent relationships with the
employees by clear communication
strategies
 The firm retains multi sources of
income like corporate donations by
the help of electronic communication
 Effective use of digital
communication strategies by the
brand
 Lack of modernization of
communicational activities
 Lack of verbal communication
strategies through digital platforms
 Lack of brand recognition through
digital platforms and on social media
 Less engagement with the
stakeholders through digital media
 Lack of strong trust between the
society by non-verbal communication
Opportunities Threats
 Developing the latest sub-brand on
digital media to attract youth
 Empowering youths by incorporating
the use of digital communication
platforms like Twitter and YouTube
 Creating and developing more
attractive activities via visual
communications to bring more
audiences
 Expansion of the brand name across
Australia by social and digital media
platforms
Use of latest digital platforms by
competitors
 Increase in the number of non-profit
firms via social networks as
competitors
 Rules and legislation by the
government sometimes affect the firm
 Impact of rules and regulations in the
future execution of the
communication process for salvation
army
Step 2 Gaps

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 2
The SWOT analysis helped in identifying the desired gaps within the communication strategies
of the salvation army. There should include effective utilization of the different forms of
communicational strategies including the electronic and the digital media (Gabler et al., 2017).
One of the critical gaps is the prevalence of communication barrier which restricts the
implementation of the different communication needs. One of the other reason is the resource
barrier which is not supported with the financial and managerial resources along with the human
resources (Grégoire, Salle and Tripp, 2015).
Moreover, the communication strategies were not linked directly with the goals of the firm. The
development of the smart communication objective was considered to be vital as it can
contribute towards evaluating the effectiveness of the entire work processes. One of the gaps
was identified regarding the message development which can be enhanced with the help of
proper statistical approaches (Karjaluoto, Mustonen. and Ulkuniemi, 2015).
Step 3 Three strategies
Role title Frequency Channel of
communication Strategies/notes
Telephonic and
digital media
platforms like
YouTube and
Twitter
Weekly
High-level
involvement via
telephones to
communicate.
Twitter will be used
for expressing
critical non-
confidential
messages with the
people associated
with the firm.
The preference will
be to see the
approved files with
essential notes and
discussions.
Effective Emails Daily Progress update via Final approval on the

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 3
daily emails (CC)
milestones and the
requirement of
strategic direction
Visual electronic
presentations and
feedbacks
Weekly
Weekly emails for
meetings and regular
feedbacks
Frequent questions,
regular feedbacks,
deliverables and
other information
which are needed
The three identified strategies for the development and execution of the communication
processes are telephonic communication along with YouTube or Twitter, email communication,
and communication via visual presentations along with the feedback.
1. The use of the telephones is practiced for daily and frequent communication which helps
in communicating the desired messages instantly to the team members and enhance the
execution of the business processes. It needs to be understood that the requirement of
digital media platforms are of great importance as it helps in contributing to a large
number of audiences regarding the purpose of communication. Here, two of the digital
media strategies can effectively be used to communicate the desired messages on behalf
of the Salvation Army and these are Twitter and YouTube (Killian and McManus,
2015). Both of these platforms provide the desired opportunity for the concerned
organization to identify the actual requirement and communicating the exact messages to
the audiences with the help of photos and appropriate formal videos which helps in
describing the actual purpose of the communication (Laverie, Humphrey and Bolton,
2018). Some of the simple means of the digital media strategy include Instagram and
Facebook which also generates an impact on a larger audience, but they contain the
informal and personal type of communication. It has also been seen that the use of
Twitter accounts is effectively operated by many of the CEOs of different organizations
to communicate the launch of their new products and services towards the wider
audiences.
2. The use of emails is used for transferring the messages and business-related information
regularly to the teammates and with the people associated with the firm (Lipman and

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 4
Ashlock, 2015). Moreover, it helps in identifying the actual progress regarding the
execution of the work procedures daily. The same messages can easily be transferred to
different people by adding their emails in CC.
3. The use of visual presentations can be used in various meetings to communicate the
exact messages with the help of proper presentation via the electronic media (Nazari,
2016). It can also be used in transferring feedbacks for the development and
improvements of the tasks performed by the group members such as the stakeholders
and shareholders. The use of the visual presentations is considered to be very helpful in
demonstrating the actual picture regarding performing the duties and tasks associated
with the Salvation Army. .

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 5
Step 4 Non-digital media strategy
There is a wide number of non-digital media strategy that can be used to enhance the
communication plan for the Salvation Army. One of the non-digital media strategies is the use
of the documents for the face to face communication (Roshan, Warren and Carr, 2016). It can
include different confidential documents including several brochures and physical magazines
and can be used while communication face to face with each other in proper meetings. The
protocols that should be used for the non-digital media strategy includes formal
communication with any informal exchange of words, following of ethics and exchange of
documents keeping the privacy and confidentiality within the trusted members of the firm.
Moreover, the service standards regarding the execution of the business procedures should be
well communicated within the members of the firm. The protocols can be divided. The
evaluation of the service standards will help in identifying the actual needs and purpose of the
communication process. On the other hand, the use of the print media and visual representations
can also be utilized to increase the effectiveness of the communication plan within the
stakeholders and shareholders of the firm. It has been seen that the use of group discussions
creates a significant impact in enhancing the overall business procedures and it generates a
significant impact on the entire communication plan for the group.

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 6
References
Gabler, C.B., Panagopoulos, N., Vlachos, P.A. and Rapp, A., 2017. Developing an
environmentally sustainable business plan: An international B2B case study. Corporate Social
Responsibility and Environmental Management, 24(4), pp.261-272.
Grégoire, Y., Salle, A. and Tripp, T.M., 2015. Managing social media crises with your
customers: The good, the bad, and the ugly. Business Horizons, 58(2), pp.173-182.
Karjaluoto, H., Mustonen, N. and Ulkuniemi, P., 2015. The role of digital channels in industrial
marketing communications. Journal of Business & Industrial Marketing, 30(6), pp.703-710.
Killian, G. and McManus, K., 2015. A marketing communications approach for the digital era:
Managerial guidelines for social media integration. Business Horizons, 58(5), pp.539-549.
Laverie, D., Humphrey, W.H. and Bolton, D.E., 2018, May. Integrating Customer Journey
Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing
Education: An Abstract. In Academy of Marketing Science Annual Conference, pp. 205-206.
Lipman, B. and Ashlock, M.Z., 2015. Engineering and Implementing an Executive-Level
Communication Plan in a Global Professional Environment: A Case Study. Journal of Media
Critiques [JMC], 1(4).
Nazari, A., 2016. Developing a Social Media Communication Plan. In Strategic Integration of
Social Media into Project Management Practice, pp. 194-217.
Roshan, M., Warren, M. and Carr, R., 2016. Understanding the use of social media by
organizations for crisis communication. Computers in Human Behavior, 63, pp.350-361.