BSBCMM511 Diploma Leadership: Influential Communication Report

This report addresses the BSBCMM511 unit of competency, "Communicate with Influence," within the BSB50420 Diploma of Leadership and Management, using Bounce Fitness as a case study. It covers various aspects of communication, including media and government organizations relevant to the workplace, industry events for participation, and communication channels for external stakeholders. The report details techniques for negotiation, mediation, and conflict resolution, along with different communication styles. It further examines Bounce Fitness's policies and procedures for electronic information protection, privacy, confidentiality, and meetings, outlining steps for handling security breaches, personal information loss, and effective meeting management. The document concludes by addressing the roles and responsibilities of individuals involved in negotiations and presentations during meetings.

BSB50420 Diploma of Leadership and Management
Unit of competency BSBCMM511 Communicate with influence
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 Name of your workplace/
organization
Bounce Fitness
 Industry to which the
workplace/ organization
belongs
Fitness industry
At least two media organizations
(based in Australia) that can help
promote your workplace/
organization.
Type of media organization Relevance
i.
Foxtel company, A Joint
Venture company
This organization is based on the mass media company and help the
Bounce fitness, to complete the working in more effective and appropriate
ways. It helps the company to promote the individual in more effective and
appropriate ways to complete relevance in more effective and appropriate
ways.
ii.
Australian community
Media, A private company
This mass media organization basically based on the effective growth and
publicity of the bounce fitness and achieve the higher efficiency in more
effective and appropriate ways.
At least two government
organizations relevant to your
workplace/ organization.
Type of media organization Relevance
i.
Fairfox media, A public
company
It makes a strong relevance on the growth of the company which helps
in analysis the company's brand value in more effective and appropriate
ways.
ii.
Special broadcasting
services, A Public
broadcasting company
It is associated to provide high amount of funds at low cost and being
able to manage different TV channels and promote wide range of
applicability in more effective ways.

 At least two industry events that your workplace/ organization can participate in:
Type of events Relevance
i.
YOGA Events This event helps the customers of the company to gain more health
conscious process for managing and analysis the growth in more
effective and appropriate ways. It further helps in managing and
analyzing the customize work for depending on HIIT workout and
entrances, training and heavy lifting training as it will be helpful for
managing and analyzing the situation for creating mind body
connections.
ii.
Hiking Events Wood and nature is one of the effective ways to improve a motivational
process to manage and understand the need in more effective protocol
for addressing wide range of diversifying and multi generation member
base on more effective and efficient ways.
 At least two communication channels that your workplace/ organization can use to
communicate with its external stakeholders. Briefly explain how your workplace/
organization can use each communication channel to communicate with its external
stakeholders.
Type of communication
channels Relevance
i.
E-mails E-mail is one of the best communicating channel and formal presentation
for the growth of company in more effective and appropriate. It is one of
the understanding and applying channels to complete effective long term
relationship in more effective ways. It further helps in managing and
analyzing different perspective for managing and analyzing quality of
work in more appropriate ways. This will be helpful for addressing wide
range of applicability and provide effective growth in the Bounce Fitness
company. It further provides the wide range of applicability in more
effective and analyzing knowledge for addressing different external
stakeholders.
ii.
Television Television has emerged as a powerful medium of communication which
is providing information and entertainment globally, reaching to masses
in the shortest possible time. TV is work as a one of the significant media
channel that, attracts people of every age and communities by its
graphics and visuals entertaining people worldwide. It is also a great
source of learning as it communicates ample of knowledge through
different channels like news, discovery, animal planet, and other
informative programmers.

Type of events Techniques
How each technique can be demonstrated in the
workplace
Negotiation (e.g.,
business deals)
i.
Business deals This is basically related to manage businesses deals to
addressing negotiation in more effective and appropriate
ways. It helps in managing businesses deals and provide
a mid-way solution to the company for managing and
analyzing the issues which are prevailing into the market.
It further helps in make high level negotiation in Bounce
fitness company, for working effectively into the market
and gain higher efficiency in more effective and
appropriate ways.
ii.
Defining
objective
It is important to the company for identifying their
objectives and policies in more effective and appropriate
ways. It further helps in analyzing the situation for defining
objective in more effective and appropriate ways. This is
further providing the wide range of applicability in an
effective and appropriate ways. This technique helps in
demonstrate the workplace and identify the channel in
more effective and appropriate ways.
Mediation of conflict
i.
Listen carefully By using mediation during the conflict is one of the
significant way to improve wide range of applicability in
more effective and appropriate ways. It further provides
the growth and applying major challenges in listen
carefully and provide appropriate growth in meeting face
to face and listen their issues in more effective and
appropriate ways. Brainstorming is one of the effective
and used technique that can provide a help to summarize
both party arguments.
ii.
Get help through
third party
This technique is effective and helpful for managing and
addressing the growth for analysis the situation and
resolve the conflict using involvement of third party. As it
will be helpful for managing and addressing issues to
work effectively and provide the growth in managing and
addressing wide range of information in more effective
and appropriate ways.

Type of events Technique
How each technique can be demonstrated in the
workplace
Conflict resolution
i.
Talk to the person It is very effective and helpful for managing to
understand for addressing different situations to
analyses and provide significant scope to manage with
others and provide the ways to work effectively and talk
to the individual manner.
ii.
Developed a plan This is one of the effective and appropriate ways for
developing a plan and manage systematic learning of
resolve conflicts and provide growth in activities by
developing an action plan. It is one of the effective
technique and mostly used by Bounce Fitness company
to achieve quality of work in more effective and
appropriate ways.
Incident de escalation
i.
Try to keep calm It is one of the effective and appropriate ways to achieve
De-escalation to stay calm and most importantly achieve
efficient in more effective and appropriate ways.
ii.
Admit mistakes While admitting mistakes and manage the activities in
more efficient ways. It further helps in minimize the
impact and solving conflicts. This technique provides
wide range of applicability in more effective and
appropriate ways.

Communication Style Example
Passive
This style is used for managing conflicts and make communication often on
the basis of act indifferently in different challenges. They mainly fail to
express the feelings and allowing others to express themselves.
Aggressive
It is associated to complete the working for demanding voice, that maintain
the eye contact and control others by blaming in different perspective.
Assertive
It is most effective form of communication which helps in managing assertive
communication channel and make open communication. They can easily
express their feelings, desire and ideas for managing and addressing the
need of others.

a. Management of Electronic Information Protection Policies and Procedures (refer to 1. BSBCMM511 Case
Study - Bounce Fitness Management of Electronic Information Policies and Procedures V2021.1)
Identify the three
electronic information
covered under this policy
i. IT resources
ii. System administrators
iii. Security controls
Briefly discuss how Bounce
Fitness ensures the protection
of its electronic information.
By the use of electronic information protection policies are used and
manage to work effectively by Bounce Fitness to work effectively and
manage the wide availability in more effective ways.
Outline the steps to follow if a
breach of security in
electronic information
occurred.
 Identify the attack
 Isolate the damage
 share information
 Enforce the security

b. Privacy and Confidentiality Policy (refer to 1. BSBCMM511 Case Study - Bounce Fitness Privacy and Confidentiality
Policies and Procedures V2021.1)
Identify at least three
methods of collecting
personal information
based on this policy.
i.
Admission form
ii. Collecting personal information related with health diseases and issues
iii. Face to face meetings
Identify the three
instances when the
personal information
from Bounce Fitness
can be disclosed.
i.
When the trainer provide the personal information to other people while
communicating.
ii. Hacking
iii. Giving examples of others to attract more customers.
 Outline the steps
followed by Bounce
Fitness in the event of
loss of personal
information.
 Identified the source of information loss
 Try to analyses and understand the mistake
 Contain the data and asses the information in more effective ways
 Notify to higher authority
 review the activities in more effective and appropriate ways

a. Policy and Procedures for Meetings (refer to 2. BSBCMM511 Case Study - Bounce Fitness Meetings Policies and
Procedures V2021.1)
Outline the four
purposes of
conducting staff
meetings
i. To provide up-to date information
ii. To deliver the announcement and gain feedback
iii. To make decision related to company's policies
iv. To make involvement of the employees in company's decision
Outline steps required when
negotiating during a
meeting
 Gather background information
 exchange the use of information in more effective ways
 Bargain and solve the problem by taking mid-way solution
 conclude and implement for future purpose
Identify the person assigned
to head negotiations during
meetings
Manager and HR manager of the Bounce Fitness are assigned for
managing negotiations during the meetings.

Outline the steps that they
need to take if they are
assigned as minute-taker
for a meeting.
 Preparation for the meeting
 Take a record of the meeting
 Write an official record for meeting
 Signing, filing and sharing information
 Find a conclusive statement in more effective and appropriate ways
Outline steps presenter
needs to take to conduct a
presentation during the
meeting.
 Show the concern and interest
 define the objectives
 Prepare the body of presentation and include all the agenda of
meetings
 Make speaker notes
 Make eye contact with audience
 End with good and effective notes
Outline the reason Bounce
Fitness provides pre-
designed and formatted
PowerPoint presentations
One of the main reason for choosing pre-designed structure and growth for
make formatted power point presentation are related to work effectively
and manage the growth in more effective and appropriate ways. It further
helps in managing and addressing the effective ways to showing and
explaining PPT to their customers and audience to work effectively.
Another reason is to choose pre-design format is to provide wide range of
applicability in more effective and appropriate ways and achieve
information to provide growth in analyzing presentation in more effective
ways.
Identify the 3
situations
i. For attracting customers and employers.
when a
Communicate the goals and objective of Bounce Fitness for increase
customer's base.
PowerPoint
presentation
ii.
should be
Increase the brand awareness into the market.used as visual aid iii.

Did the learner: Yes No
Answer all short questions covering: Relating to unit’s performance criteria:
 Relate information to the workplace/ organization
2.4 Communicate with stakeholders, and
establish areas of common ground and
potential compromise
✔
 Identify two media organizations that help promote
workplace/ organization
✔
 Identify two government organizations relevant to
your workplace/organization
✔
 Identify two industry events that your
workplace/organization can participate in
✔
 Define cross-cultural communication in the context of
a workplace. 2.1 Identify objectives of negotiation, and needs
and requirements of stakeholders
✔
 Identify and explain the two techniques for each
workplace communication processes
✔
 Outline the steps for conducting structured meetings
in the workplace.
1.1 Confirm authority to present material on
behalf of an organization or work area,
according to organizational policies and
procedures
2.4 Communicate with stakeholders, and
establish areas of common ground and potential
compromise
✔
 Apply scenarios about workplace interactions
involving meetings and presentations
3.3 Conduct meeting and contribute to
discussions
✔
 Explain the following communication styles, provide
at least one example of a situation when each is
demonstrated in the workplace.
2.1 Identify objectives of negotiation, and needs
and requirements of stakeholders
✔
 Access and review the following policies and
procedures of organization relevant to confidentiality
of information and, privacy and confidentiality.
1.2 Identify information that may be subject to
confidentiality and manage appropriately
✔
 Access and review the following policies and
procedures of organization relevant to meetings and
style guide.
1.1 Confirm authority to present material on
behalf of an organization or work area,
according to organizational policies and
procedures
✔
Result
 Satisfactory  Not Satisfactory
Assessor initial & date