Diploma of Marketing Project Brief: Boubyan Bank Game Project

This project brief outlines the development of a mobile game for Boubyan Bank, a Kuwait-based financial institution. The project aims to create an educational and fun game for children, addressing the client's requirements and constraints. The brief includes details on the project's purpose, deliverables (prototype and fully developed game), target audience (children and clients), key messages, and objectives (educational and fun). The document details the prototype model strategy, implementation schedule (tasks, responsibilities, dates, and milestones), project timeline, and a budget of $1,000,000. It also addresses deadlines, constraints (resources, cost, time, technology), and potential risks. Furthermore, it provides measures of success, expected outcomes, and a bibliography of referenced sources. The project involves various roles, including a project manager, Android developer, software engineer, and game tester, with specific hourly rates. The project's timeline spans from October 2018 to September 2018, detailing the phases from project initiation to sign-off.

Running head: PROMOTIONS AND PUBLIC REALTIONS
Promotions and Public Relations
Program/Qualification
Code and Title
Diploma of Marketing – BDKS16
Unit Code and Title 16SMRB213 – Promotions and Public Relations
Assessment Number
and Title
Assessment 2 – Group Project Brief
Assessment Type: Written Assessment
Location: ACK – Building 1 – F07
Assessment date: Week 5
Assessment
time/duration:
N/A
Resources and
Materials required
Material supplied by the
Student:
Word Document
Material supplied by
Australian College of
Kuwait:
Course and teaching
materials
Student Name:

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PROMOTIONS AND PUBLIC REALTIONS
Student ID:
Section (s):
Student Declaration By completing and submitting this signed form to my
Instructor, I am stating that:
a. The attached submission is completely my own
work
b. I have correctly cited all sources of information used
in this work using Harvard Referencing
c. I fully understand that my submitted work will be
checked against plagiarism using Turnitin Software.
d. I have fully read and understood all terms under the
Code of Academic Integrity policy ACK.PLR.OD.09
e. I have kept a copy of this assessment (where
practicable)
f. I understand a copy of my assessment will be kept
by ACK for their records
g. I understand my assessment may be selected for
use in the ACK’s moderation and audit process to
ensure student assessment meets requirements
Student Signature:
______________________Date:_______________
Assessed Learning
Outcomes: Learning Outcomes 1, 2,3,4,5,6 and 9
Assessment Tasks

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PROMOTIONS AND PUBLIC REALTIONS
Assessment General
Instructions
This assessment is a group assessment. The students are
required to produce a Project Brief for their specific
company project, as detailed in the Project Outline
Assessment Specific
Instructions
Students will work in groups of four and are required to
produce a Project Brief. This will be a formal written document,
which will be discussed, approved and signed off by the client. This
should also include drafts of potential promotional pieces that your group
is proposing to use for the final Media Plan.
TASK DETAILS:
Students will be required to research the format for a Project Brief, and
based on the Project Outline, produce a brief to be signed off by the client.
This assessment represents 20% of the overall marks for the unit. The marks
associated with each of the three parts are as follows:
1. Write up the formal brief document – 15 marks
2. Present the key elements of the Project Brief including Promotional
Campaign Schedule and the campaign cost summary – 20 marks
3. Produce draft Promotional ideas/materials – 15 marks

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PROMOTIONS AND PUBLIC REALTIONS
ASSESSMENT MARKING GUIDE
Task
No.
Student is able to … Assessm
ent Task
Maximu
m
Marks:
Assessmen
t Task
Assigned
Marks to
Student:
1 Write up the formal brief document 15
2 Presentation 20
3 Promotional ideas/materials 15
Assessment Weight Assessm
ent
Total
Marks
Achieva
ble:
Assessme
nt Total
Marks
achieved
by
Student:
20% 50

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PROMOTIONS AND PUBLIC REALTIONS
Student and Assessor sign here to acknowledge the assessment result and
any further noted actions to be taken.
Assessor’s Feedback:
.
Assessor’s Name:
Date:Signature:
Student’s Name:
Date:Signature:

5
PROMOTIONS AND PUBLIC REALTIONS
Table of Contents
Introduction about the company......................................................................................................6
Purpose of the Project......................................................................................................................6
Deliverables.....................................................................................................................................6
Target Audience...............................................................................................................................6
Key Messages..................................................................................................................................7
Objectives........................................................................................................................................7
Strategy............................................................................................................................................7
Implementation Schedule (tasks, responsibilities, dates, milestones).............................................7
Project Tasks and Milestones......................................................................................................7
Project Timeline.........................................................................................................................11
Budget............................................................................................................................................11
Deadlines and constraints (resources, cost, time)..........................................................................14
Constraints – (resources, costs, time, technology)........................................................................15
Risks..............................................................................................................................................15
Measures of Success/Expected Outcomes (Metrics).....................................................................15
Bibliography..................................................................................................................................16

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PROMOTIONS AND PUBLIC REALTIONS
Introduction about the company
The project deals with a company named as Boubyan. It is bank located in Kuwait. The
company is looking to develop a game Idea that can be played on the mobile devices. In addition
to this, the company wants the game to be educational as well as fun for the kids. Hence, we
have been contracted for the development of the game idea. The project brief provides
information on all the major constrains in this project. The project milestones, budget, resources
and time line have been provided in this report.
Purpose of the Project
The purpose of the project is to develop a game Idea.
Deliverables
The main deliverables in this project are:
 The prototype design of the game is to be provided to the clients.
 After the approval from the clients the fully developed game is to be delivered.
 The developed game can be used for both educational and fun criteria.
 The android version of the game will be developed
Target Audience
The target audiences for the project brief that is being developed are:
 The kids that the project is aimed towards. They would be the main target market for the
game.
 The clients would also fall into the major target audience criterion. They are to be
satisfied with the educational aspect of the game.

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PROMOTIONS AND PUBLIC REALTIONS
Key Messages
Objectives
The main objectives of this project are:
 The game should be developed for kids
 The game should be educational
 The game should fun for the kids
Strategy
The strategy used for the development of the game Idea is the prototype model. By using
this model for the development of the project we can develop the model in the initial phase and
develop the fully functional model after the feedback from the clients.
Implementation Schedule (tasks, responsibilities, dates, milestones)
Project Tasks and Milestones
Task Name Duration Start Finish Resource Names
Game Idea Development 86 days Thu 5/10/18 Thu 9/6/18
Project initiation 4 days Thu 5/10/18 Tue 5/15/18
Discussion with the client 1 day Thu 5/10/18 Thu 5/10/18 Project manager
Development of Business
case
1 day Fri 5/11/18 Fri 5/11/18 Project manager
Undertaking Feasibility 1 day Mon 5/14/18 Mon 5/14/18 Project manager

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PROMOTIONS AND PUBLIC REALTIONS
Appointment of team
members
1 day Tue 5/15/18 Tue 5/15/18 Project manager
Initiation Completed 0 days Tue 5/15/18 Tue 5/15/18
Project Requirements
Analysis and Procurement
5 days Wed 5/16/18 Tue 5/22/18
Analysis of the game
requirements
3 days Wed 5/16/18 Fri 5/18/18
Project manager,
Software Engineer
Identification of the platform
for game development
1 day Mon 5/21/18 Mon 5/21/18
Android Developer,
Project manager,
Software Engineer
Hardware and Software
Installation
1 day Tue 5/22/18 Tue 5/22/18
Android Developer,
Android
Studio[1],Hardware
systems[1],Project
manager, Software
Engineer
System Setup Completed 0 days Tue 5/22/18 Tue 5/22/18
Prototype development 26 days Wed 5/23/18 Wed 6/27/18
UI development 7 days Wed 5/23/18 Thu 5/31/18 Android Developer
Database development 8 days Fri 6/1/18 Tue 6/12/18 Android Studio[1]

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PROMOTIONS AND PUBLIC REALTIONS
Backend Development 10 days Wed 6/13/18 Tue 6/26/18
Android Developer,
Software Engineer
Feedback from clients 1 day Wed 6/27/18 Wed 6/27/18 Project manager
Retype development
completed
0 days Wed 6/27/18 Wed 6/27/18
Project Implementation 27 days Thu 6/28/18 Fri 8/3/18
UI development 7 days Thu 6/28/18 Fri 7/6/18 Android Developer
Database implementation 6 days Mon 7/9/18 Mon 7/16/18
Android Developer,
Android
Studio[1],Hardware
systems[1]
backend coding 14 days Tue 7/17/18 Fri 8/3/18
Android Developer,
Software Engineer
Game Development
completed
0 days Fri 8/3/18 Fri 8/3/18
Game Testing 21 days Mon 8/6/18 Mon 9/3/18
Game Analysis 7 days Mon 8/6/18 Tue 8/14/18 Android
Studio[1],Game
Tester, Hardware
systems[1],Project

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PROMOTIONS AND PUBLIC REALTIONS
manager
Game Upgrades 14 days Wed 8/15/18 Mon 9/3/18
Android Developer,
Android
Studio[1],Game
Tester, Hardware
systems[1],Project
manager, Software
Engineer
Completion of the testing
phase
0 days Mon 9/3/18 Mon 9/3/18
Project Sign Off 3 days Tue 9/4/18 Thu 9/6/18
Launching the Game 1 day Tue 9/4/18 Tue 9/4/18 Project manager
Release the staffs 1 day Wed 9/5/18 Wed 9/5/18 Project manager
Completion of payments 1 day Thu 9/6/18 Thu 9/6/18 Project manager
Project Successfully
Signed Off
0 days Thu 9/6/18 Thu 9/6/18
Project Timeline
The time of the project is provided below:

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PROMOTIONS AND PUBLIC REALTIONS
Budget
The total Budget for the completion of the project is $1,000,000. The detailed
information about the budget is provided below.
Task Name Resource Names Cost
Game Idea Development $1,000,000.00
Project initiation $32,000.00
Discussion with the client Project manager $8,000.00
Development of Business case Project manager $8,000.00