This report presents a comprehensive direct marketing plan, examining strategies for customer acquisition, loyalty, and overall marketing activities. The report analyzes promotional strategies, including social media and email marketing, tailored for OSIT's information technology services. It delves into customer loyalty programs, emphasizing free trials and cost benefits. The report also considers external business influences, such as economic and social factors, and the impact of legislations and standards on marketing practices. Furthermore, it outlines the objectives of direct marketing activities, focusing on brand awareness, customer relationships, sales growth, and customer feedback. The report recommends various direct marketing strategies, including email marketing and kiosk marketing, and proposes corrective actions based on performance gap analysis. Finally, the report includes a detailed budget allocation for the direct marketing activities.
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