This report assesses the key attributes required for the Director of Strategy, Marketing, and Public Relations position at BBS Foods, which is facing declining sales in its traditional markets and seeking expansion. It outlines the necessary knowledge, skills, and attributes for the role, including marketing, public relations, strategic management, problem-solving, and communication. The report evaluates three shortlisted candidates—Arthur McLoughlin, Ciara Canavan, and Angela Redmond—based on these criteria, providing detailed scoring justifications for each. It analyzes their strengths in areas such as planning, marketing, customer service, communication, and interpersonal skills. The report concludes by identifying the candidate best suited for the job based on their ability to work across departments, develop effective strategies, and enhance sales and profitability. Additionally, the report includes a draft vision, mission statement, and statement of values for the company, Bia Blasta Snacks.
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