Director of Strategy, Marketing, and Public Relations Report

This report provides an executive summary, introduction, main body, conclusion, and references. It focuses on assessing the leadership, management, and professional development of potential candidates for the director of strategy, marketing, and public relations position at Bia Blasta Snacks. The report evaluates three candidates based on key criteria such as communication, research, creativity, and adaptability. The analysis includes detailed explanations of each candidate's scores, a vision, mission statement, and values for Bia Blasta Snacks. The report concludes with a recommendation for the best-suited candidate and proposes a personal and professional development plan, including activities and expected outcomes. The report also references relevant books and journals to support its findings.

EXECUTIVE SUMMARY
●The whole report is based on the knowledge skills and attributes of
three candidates that may take the position of director of strategy,
marketing and public relations.
●Further, it also includes personal and professional development
plan that the selected candidate has to update skills to achieve
particular goal of a company.

TABLE OF CONTENT
● Executive summary
● Introduction
● Main body
● Conclusion
● References

INTRODUCTION
● The term leadership and management development is defined as a program or an activity that
helps in making people the better leaders. This program helps in communicating with the
employees in easy manner. In this report Bia Blasta Snacks has been taken into consideration.
It is a distributor of snacks foods mainly in Ireland and UK.
● The following report is based on knowledge skills and attribute of three candidates that may
take place of director of strategy, marketing and public relations. In addition to this,
professional development plan has also been conducted in the below report.

List of key criteria that new candidates
required.
Arthur McLoughlin
Criteria Score
Communication skills 5 out of 10
Research skills 4 out of 10
Creativity 6 out of 10
Flexibility 6 out of 10
Time management 6 out of 10
Skills related to social media 7 out of 10
Awareness 8 out of 10
Problem solving skills 9 out of 10
Risk taking skills 8 out of 10
Adaptability 3 out of 10
Total 62 out of 100

List of key criteria that new candidates
required. (Contd)
Ciara Canavan
Criteria Score
Communication skills 6 out of 10
Research skills 6 out of 10
Creativity 8 out of 10
Flexibility 9 out of 10
Time management 7 out of 10
Skills related to social media 7 out of 10
Awareness 8 out of 10
Problem solving skills 9 out of 10
Risk taking skills 8 out of 10
Adaptability 6 out of 10
Total 74 out of 100

List of key criteria that new candidates
required. (Contd)
Angela Redmond
Criteria Score
Communication skills 8 out of 10
Research skills 6 out of 10
Creativity 6 out of 10
Flexibility 4 out of 10
Time management 8 out of 10
Skills related to social
media
9 out of 10
Awareness 5 out of 10
Problem solving skills 9 out of 10
Risk taking skills 9 out of 10
Adaptability 9 out of 10
Total 73 out of 100

List of key elements in profile that should
not taken into account
● Awareness
● Adaptability
● Research skills

Explanation on score given.
Communication skills 5 out of 10 The communication skill is
low because he easily gets
irritated and shout on the
team member for not doing
work as he wanted.
Research skills 4 out of 10 As low communication
skills, he also had lack of
research skills.
Creativity 6 out of 10 He has an average thinking
in terms of creativity. But
tries to create positive
culture.

Explanation on score given (Contd).
Communication skills 6 out of 10 She has average skills of
communication as she tries
to achieve things by
authority and authentic
leadership. Sometimes rude
to people.
Research skills 6 out of 10 Average skills in terms of
research as she joined
company straight after
completing MBA.
Creativity 8 out of 10 He has an average thinking
in terms of creativity. But
tries to create positive
culture.

Explanation on score given (Contd).
Criteria Score Explanation
Communication skills 8 out of 10 She has a good
communication skills
that helps her in
maintaining relationship
with individual.
Research skills 6 out of 10 Has vision.
Creativity 6 out of 10 Good at planning and
also in sticking to
various rules.
Flexibility 4 out of 10 Tries to achieve every
objectives of business
by putting maximum
efforts.

Stating clearly about the candidates that may
fit for a position
● From the above score, it has been analysed that Ciara Canavan fits
best for the position in Bia BlastaSnacks.
● She has creative and flexible nature, that helps her in adopting all the
changes and situation that arises in the market or a cited company.

Vision, mission statement and statement of
values.
Vision of BBS Foods
The main vision is to continue their growth in the traditional markets.
Mission
The main mission is to foster the workers' development and assisting the local
suppliers growing with them.
Values
Their values are reflection of way of doing things and relating to stakeholders.