COMM 3064: Analyzing 'I Choose SA' Campaign by Brand South Australia

This essay presents a discourse analysis of the 'I Choose SA' campaign, an initiative by Brand South Australia aimed at boosting the local economy and creating job opportunities within South Australia. The analysis explores how the campaign promotes local businesses, encourages consumer loyalty, and supports employment across various sectors, including tourism and retail. It highlights the campaign's role in attracting tourists, generating revenue, and aiding in the licensing and establishment of new businesses. The essay concludes that 'I Choose SA' has been instrumental in fostering economic growth and job creation in South Australia by prioritizing local talent and encouraging support from the community.