Discovery Business Plan: Funding, Market Analysis, and Growth

This document presents a comprehensive business plan for Discovery, a business venture located in the United Kingdom that specializes in providing Asian beverages, seeds, and cakes. The plan details the company's mission to offer unique, organic, and healthy alternatives to locally available products, targeting students and older adults with a focus on customer service and technological integration. It includes a market analysis identifying opportunities and a competitive advantage based on product uniqueness and service quality. The business model canvas outlines key partnerships, activities, value propositions, customer relationships, and revenue streams. The plan also includes financial projections, such as a profit and loss statement and cash flow forecast, along with a discussion of funding requirements and potential funding sources like personal savings, trade credit, bank loans, and investment firms. The SWOT analysis highlights the strengths, weaknesses, opportunities, and threats facing the business.

BUSINESS PLAN AND FUNDING REQUIREMENTS
BUSINESS PLAN AND FUNDING REQUIREMENTS
Name
Course
Institution
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Executive summary
The paper features the basic components of the marketable strategy and is partitioned into two
sections. Section one managing which the strategy for success and section two handling the
financing necessities. It plots the strategy for success of Discovery undertaking which is situated
in the United Kingdom to serve individuals with Asian beverages, seeds and cakes. Therefore, as
the name recommends, the business will bring new sorts of beverages that are devoured in Asian
nations in the United Kingdom. some f the beverages incorporate; espresso, tea, reviving milk,
corn drain, pumpkin seeds, pistachio, sunflower seeds and a few kinds of cake, for example,
biscuit, lemon cake, tiramisu among others. The upper hand of Discovery is that it is putting
forth unique beverages, seeds and cakes which are not locally accessible in the United Kingdom
and they are natural, characteristic, and sound beverages for every one of the clients. Disclosure
will likewise grasp innovation where clients will put arranges before they get to our shops to
unwind while making the most of their beverages. The business has anticipated a yearly income
of 316,542 Pound Sterling in the primary year, despite the fact that it won't equal the initial
investment in the main year however following multi year and four months. It is financed
through individual reserve funds, exchange credit, bank advances and investment firms.
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Contents
Executive summary.....................................................................................................................................2
Part 1: Business plan...................................................................................................................................5
General description of the business - Discovery..................................................................................5
Market analysis and opportunity.........................................................................................................6
Target market analysis..........................................................................................................................7
Product & Service Description.............................................................................................................7
Sales and market strategy.....................................................................................................................8
Competitive advantage........................................................................................................................12
Business Model Canvas.......................................................................................................................12
Operational structure.........................................................................................................................14
Profit and Los Statement....................................................................................................................15
Cash flow Forecast for the year ending 31st May 2019....................................................................18
Part 2: Funding requirements.....................................................................................................................19
Source of funding.................................................................................................................................19
References.................................................................................................................................................23
APPENDICES...........................................................................................................................................28
Appendix 1............................................................................................................................................28
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BUSINESS PLAN AND FUNDING REQUIREMENTS
List of table
Table 1 Target Market Analysis......................................................................................................7
Table 2 Products Description...........................................................................................................8
Table 3 Competitor Analysis.........................................................................................................10
Table 4 Business Model Canvas....................................................................................................12
Table 5 Advantages and disadvantages of business sources.........................................................19
Table 6 SWOT analysis.................................................................................................................25
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Part 1: Business plan
General description of the business - Discovery
Discovery is the name for the business entering in the food industry offering Asian
drinks, seeds and cakes, as a newcomer with very promising future. It will be located in Northern
part of England in the United Kingdom and later on, it will expand to entire parts of United
Kingdom. It is established to serve customers better than the rival by providing Asian quality
products and services thus meeting the customer needs at reasonable prices. This is because the
local beverages providers are providing drinks, which are not organic, natural and healthy in the
England according to the customers' needs. This makes customers who want organic, natural and
healthy drinks not satisfied, thus providing an opportunity to satisfy that need. (Burnett and
Burnett, 2013). It is also established to change the taste of the consumers who are used to local
drinks. Such drinks are ginger tea cooked by fresh tea leaves and fresh thin slices of ginger not
dry tea bags, milk-ice coffee among others which are processed by the workers of the shop. It
also offers efficient customer services such as embracing the appropriate technology to serve the
customers through the website and social media platforms, unlike its rivals. These are what
differentiate our business from the other players in the industry who are offering similar products
and services.
Discover targets students and older people for their drinks, seeds and cakes. This is because
young people want to explore and take new stuffs including drinks and older people are very
keen on their diet by taking prescribed food most of them are organic and natural. Thus we
mostly target young people who want to discover new drinks and essential coffee tastes and
looking for a place to chat and relax. In addition to that, we also target older people who want to
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BUSINESS PLAN AND FUNDING REQUIREMENTS
enjoy different drinks that are recommended to them as they relax. We are aiming to become the
most trusted brand in offering Asian and local drinks in future. Our mission and vision concerns
offering quality Asian drinks to our customers to satisfy their needs fully and expand in all parts
of United Kingdom and across the world.
Market analysis and opportunity
The target population for the Discovery is the young generation and older people in
England. The weather in the United Kingdom such as in England and Scotland has been very
cold over the years and the increase in demand for drinks has been high. People thus are taking a
lot of hot drinks to make their bodies warm and refreshers (Kendon and McCarthy, 2015). They
have been used to the local types of drinks which they also similar to the one they prepare at
their homesteads, thus, Discovery comes in with new types of drinks from Asia that are very
natural, organic and healthy. The market opportunity and the gap that exists due to lack of an
alternative drinks that are most of the time recommended for healthy purposes. Often customers
do not get a steady supply of the drinks and cakes especially from the small shops offering
drinks, because of financing and stock out problems, Discovery sought to bridge that market gap
by offering steady and all-the-time drinks, which are also takeaways. The market leaders in the
food industry have also concentrated on offering drinks to the high profiled individuals and state
functions, so Discovery comes in place to cater for individual customers who are middle and
low-income earners because it offers different quality of drinks with different prices for all our
customers (Buttriss, 2018).
Discovery's target market in the United Kingdom is based demographic, geographic, and
behavioral characteristics as shown below;
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Target market analysis
Table 1 Target Market Analysis
Demographics Gender Both male and female (Young and older ages)
Different ages reasonably from 15 to 25 and above
50 years
Not Applicable
High, middle and low-income earners
The United Kingdom and international people
Age
Occupation
Income
Nationality
Geographic Location North England
Behavioral
characteristics
Benefits of
drinks
Natural drinks because they are from fruits.
Healthy drinks because they are from fruits, they
contain vitamins, and others are energized.
Organic drinks
Convenience
Refreshment
Clean services
Rate of use High
Loyalty Strong and medium
Product & Service Description
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Discovery offers all types of drinks from Asian and other healthy from the United Kingdom,
seeds, and cakes. It also specializes in supplying all types of function on orders and individual
takeaway services to its customers. Their drinks from Asian include;
Table 2 Products Description
Name of drink Ingredients
Ginger tea Fresh tea leaves
Fresh thin slice of ginger
Tamarin and
Dracontomelon
Fruits
Sugar
Milk-ice coffee Coffee
Condensed milk
Hot water
Filters
These are not only the drinks from our shop, there are other, which we only blend, import when
they are ready for consumption, order from high profile fruit vendors and supermarkets.
Sales and market strategy
SWOT analysis
SWOT analysis is displayed in the appendices as appendix 1
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Marketing objectives
Discovery enterprise plans to diversify its business in several cities in Northern part of
England areas where there is an opportunity, increase customer base and quality services in order
to build its business income consistently and years. The development rate every year is assessed
to be 15% and offers of 100,000 units of all beverages all in all per annum as per the venture'
deals conjectures
Marketing tactics
Disclosure will create deals and showcasing systems, for example, valuing procedures,
advancement techniques, put methodologies among others keeping in mind the end goal to enter
into the market and gets expanding piece of the pie.
Evaluating methodology
Disclosure represents considerable authority in beverages, for example, ginger tea cooked by
crisp tea leaves and new thin cuts of ginger not dry tea sacks, drain ice espresso among others.
Infiltration estimating methodology will be utilized as a part of first to advance the association's
items through augmenting its topographical scope and offering of bundles of merchandise at
bring down costs than a solitary item, to build their client base inside the briefest time
conceivable, at that point other suitable valuing procedures will be embraced with due time, for
example, evaluating at premium and economy valuing. Disclosure offers its beverages at a
fluctuated value contrasted with the quality and amount.
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Location strategy
The firm will initially set up its fundamental store in Manchester and extend to cover the North
Part of England, at that point cover the whole United Kingdom and make remote direct
speculations while executing its area procedure (Popescu and Wu, 2007). As Discovery
fundamentally offers Asian beverages in the United Kingdom, it has joins from the Suppliers
from Asia, from the United Kingdom for the beverages, those are locally accessible, from Asia's
providers from different nations and the end clients.
Discovery is located in a strategic place to enable it to distribute its products in a wide market.
The location also helps the business to evaluate its competitors since it is easy to access big
markets like Asia.
Promotion strategy
To advance its items, Discovery publicizes and makes consciousness of its reality
through deals advancements, truck promoting, attention, and advertising, web-based showcasing
and through the regular media (Vassileva and Nikolov, 2016). These techniques are received in
light of the fact that they are generally shabby and are broadly utilized as a part of advancing
items and administrations. With a specific end goal to bring issues to light through the brand
mindfulness over the brand through the conveyance systems, Discovery embraces the force
technique.
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Competitor analysis
The principal contenders of Discovery endeavor are the Starbuck, Costa, and Café Nero, which
offer Asian beverages in happy seasons and amid occasions. They are the market pioneers with
the qualities of having better administration groups, low operational costs, forceful, centered
promoting, solid capital base, and make steadfast clients (Bohari, et al., 2017). Disclosure will
receive focused systems, for example, Anoff lattice as they develop, separation among others so
as to counter the adversary contenders (Richardson and Evans, 2007). Deeside and Sivery Tweed
firms have not put well in innovation where clients can put orders, in this manner Discovery will
guarantee it has a task site with each one of those highlights.Table 3 Competitor Analysis
Criteria Starbuck Costa Café Nero
Nature and History Opened in the
year 1971 in a
place called pike
Founded in
1971 in
London
Founded in
London in
the year
1990
Product/Service range This is the
largest coffee
house
A UK
second
largest
coffee house
It serves the
cold and
worm
delights in
Europe
Price range Venti Filtered
coffee £2.25
among others
Flat white-
primo on
average
£2.50
Espresso
(In) £1.65
among
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BUSINESS PLAN AND FUNDING REQUIREMENTS
among
others
others
Competitive advantage
Despite having several rival firms in the industry offering similar drinks, seeds and cakes,
Discovery has some competitive edges, which it uses to compete in the industry in order to
survive and expand in future. These competitive advantages include:
 Asian drinks which are not locally available such as ginger tea cooked by fresh tea leaves
and fresh thin slices of ginger not dry tea bags, milk-ice coffee among others
 Organic and natural drinks
 Healthy and clean drinks
 Better customer services such as efficient communication channels
 After sales services such as packing and free deliveries for an interval of one-kilometer
radius
 Online services such as online ordering and all information on the website
Business Model Canvas
Discovery’s business model is described as follows:
Table 4 Business Model Canvas
Key Partners
 Asian suppliers
 United
Key activities
 Processing
drinks
Value
Proposition
 Organic
Customer
Relationship
 Customers’
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