Disney Business Model Canvas: Analysis, SWOT, and Innovative Ideas

This report provides a comprehensive analysis of The Walt Disney Company's business model, focusing on its application of the Business Model Canvas (BMC) framework. The analysis begins with an introduction to the BMC and its strategic management applications, followed by a detailed SWOT analysis of Disney, examining its strengths such as strong supplier relationships and cash flow, weaknesses like poor financial planning, threats like high workforce expenses, and opportunities including improved marketing and online streaming services. The report then explores Disney's innovative ideas, including technological advancements in entertainment and the implementation of 3-D animation, and how these ideas affect the BMC elements, such as customer segments, value propositions, channels, and revenue streams. A graphical representation of a new, generated BMC is provided, highlighting key partnerships, activities, resources, and cost structures. The report concludes with implementation considerations, emphasizing the importance of internal creativity, design thinking, and the use of distributed channels to assess the success of innovation. The overall aim is to provide a strategic overview of Disney's operations and its approach to innovation within the entertainment industry.

New Business Canvas Generation
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT..........................................................................................................................................3
Innovative Idea............................................................................................................................5
BMC elements affected this proposal..........................................................................................5
Graphical Representation of New generated BMC.....................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
A business model Canvas is based on the strategic management plan that help to identify or
develop a business model. In order to create a valuable existing documentation. Usually, it offers
a visual chart with elements describing an enterprise and its product’s value proposition
infrastructure, finances and consumers. It assists businesses to align their different activities by
representing potential trade-offs. In this report, it is mainly focused on the selected organisation
such as Disney. This kind of cartoon based company was started in 1920, attracting more
potential consumers. It will discuss about the business canvas model of Disney while
implementing innovative idea in their business. This documentation will describe about the BMC
elements which affected the innovative idea proposal, graphical representation of new generation
and implementation of suitable considerations.
MAIN BODY
SWOT
SWOT analysis is one of the simples approach and useful framework for analysing the
organisation’s strength, weakness, threat and opportunities (Fonseca, 2017). It is helping to build
on what enterprise do well, to address lacking, minimise risks and take greatest possible
advantage of chances for success.
Strength-
 Reliability- Disney has strong ties with multiple suppliers, who provide high quality of
raw materials for different company’s production line.
 Maintain Large Cash Flow- Disney enterprise has been maintained strong cash flow
system that allows enterprise to make some additional investment in other regions of
enterprise. On the basis of analysis, end of 2018 it had generated total operating cash
flow of 14.3 billion (Gaspareto and Henriqson, 2020).
 Efficient team members- Disney has become consider the most creative employee that
always try to implement innovation in business. in order to perform operations such as
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story scriptwriter, graphic designers etc. therefore, the qualified teams are establishing a
coordination with experience professionals.
Weakness-
 Poor financial planning- it is the biggest weakness of Disney enterprise because company
has reported a loss of over 1 billion. When they are doing some investment in the BAM
tech streaming technology.
 Insufficient product Demand scaling- on the basis of judgement, Disney product
designers are struggling the issue or problem for next big idea. Sometimes, it may have
identified the loss of opportunities as compare with other competitors. At some point,
company has been experienced a serious demand, fail to take advantage through
opportunities.
Threat-
 Higher expenses toll- Disney is always spending a large amount of money on their
workforce. Company will be doing investment on training and development session. It
means that provide the various kind of benefits and advantages (González Herrera,
Lizeth and Alcázar, 2020). Therefore, Disney could end up with low profits because of
the involvement of external workforce in foreign nations.
 Product and technology- Since, there are large amount of the investment happened in the
mass media production. The reason is that when advancement of modern technology
which could be beneficial for them.
Opportunities-
 Improve marketing- Disney is always focused on decide to make some changes in their
marketing process. It could change different opportunities that they have missed.
 Online streaming service- Disney has been developing a new service in which establish a
relation in direct to consumer. In order to include some specific features to launch in
marketplace. In this way, overall organisation is gaining more profitability as well as
productivity.
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Innovative Idea
Disney is based on the American Entertainment company known for its iconic film and
television holdings, international theme parks etc. The innovation within Disney enterprise
which including a modern technologies, from drink dispensers to amusement rides with spinning
passenger cares to irrigation control systems (Jabłoński and Jabłoński, 2020). This kind of
innovation has been implemented by Disney. Company is always focused on the patented
technologies which being protected or secured. The innovation runs through the entire operations
of Disney Company in the form of entertainment media developed by corporation. Moreover,
company has been launched theme parks with the help of additional features. Various kind of
high tech interactive facilities are adopted as innovation and inspire or motivate large number of
population in marketplace.
Disney’s Film production studio has been released some of its most successful movies in
context of bon office. In order to implement innovation as animated movies such as Big Hero 6,
Frozen have been a big part of success. The enterprise is always focused on 3-D imagination,
configured to obtain images forming a set of adjacent images (Pasini, 2019). At some point, the
invention, which could be utilized by client cameras, include graphical moving effects. These are
different kind of innovation idea which is mainly implemented by Disney.
Before launching an innovation in Disney services, so that company would be created a
specific road map, and Business Model Canvas plan to consider all essential factors. Moreover, it
can easily check the content availability, consumer demand, product readiness, distribution and
other test platform.
BMC elements affected this proposal
Business Model Canvas is based on the tool or platform that can use to visualise all
building blocks when it can start business or launch innovation in the existing enterprise. The
significant effect of different business model Canvas element into Disney, which means that
understand offers, flexibility and transparency for innovation idea (Viswanadham, 2018).
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Business Model Canvas is one of the single page which brings more clarity to organisation’s
core aim and leave out all unnecessary stuff.
Customer Segments- Disney business cannot survive without its potential consumers. In
this way, Disney can be identified the specific need or requirement for consumers and segmented
the group of people on the basis of their interests. Generally, Disney is basically targeting the
families, kids and children of the age group till 15 years.
Value propositions- The value proposition for Disney in order to provide the better features
in the graphical based movies etc. the primary aim of company is to improve the speed, quality,
performance, cartoon content etc.
Channels- Disney has been used the various kind of communication channels such as TV
channels, theatres, the music industry and website.
Customer Relationships- Disney has been developed the strong relationship with potential
consumers. Generally, it has been created the dedicated personal assistance, co-creation and
automated services in regards of cartoon content or movies. These are different ways to inspire
or motive the potential customers.
Revenue Streams- once, Disney has been implementing the value proposition in order to
divide the revenue streams in different ways: one aspect is to generate more revenue from one-
time customers on the basis of ongoing payments (Viswanadham, 2018). The potential
consumers are doing subscription and make a payment for purpose of music, video games. On
the other hand, Disney can earn revenue from the advertising fees.
Key activities- In context of Disney, company has been performed different activities such
as production, problem solutions and platform. Sometimes, it may be interacted with consumers
to improve the performance and efficiency of business operations.
Key Resources- The key resources are becoming consider the value proposition which
requires range from physical, intellectual, human to financial. But in case of Disney, it should
include innovative technology such as Cartoon content, graphical representation. For purpose of
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this kind of innovation, it would assume the essential resources such as creative drawers, strong
balance sheet, and high quality of data collections.
Key Partnerships- Disney has been developing a partnership with different stakeholders
such as suppliers, celebrities, showbiz, media and entertainment etc.
Cost structure- The overall cost structure of innovation in the Disney business such as $14
billion. According to the annual report of Disney, if the cost or price to operate was split evenly
$5 million.
On the basis of discussion, it has been identified different element of Business model
Canvas affected the proposal of business innovation. This is because each and every element
provide a quick overview of enterprise model. In order to support when it can easily eliminating
or removing unnecessary comparison between traditional businesses Plan. Canvas Model helps
enterprise which makes it easier to refer and understand the perception of innovation in
organisational growth or development. On the other hand, Disney firm can be developed a
strong relationship with existing consumers, who have been already influencing with different
business operations and functions.
Graphical Representation of New generated BMC
Disney is one of the most recognisable brands for both adults and children across global
world. This company is always focused on the innovation and launch a new features in their
product as well as services. As per consideration of Business Model Canvas, it has been
determined the different elements in which support for recognising the specific need of
enterprise.
When Disney can use various kind of communication channels such as TV, internet,
website etc. through this way, it is directly establishing a communication for segmented people
such as adults, children and above age of 15 years (Weinstein, 2018). In order to find their
opinion or view point in regards of current demands. At that time, it is helping to Disney where
they can easily change their business processes and also implementing innovative idea for
increasing the large amount of revenue. For Example- In context of graphical representation,
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Disney has been launched a streaming service and enter into competitive marketplace. The
undisputed heavy-weights at the top of its streaming services which is always applicable in
Cartoon telecast.
New generated BMC
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Key partnership
Supplier
Media
Showbiz
Entertainment
firm
Key Activities
Production
Solution
Platform provide
Key resources
Financial
Human
Modern tech.
Value
Proposition
Improve speed,
quality,
performance and
efficiency of
dynamic content
Customer
Relationships
Automated
service
Channel
TV, Music,
website, social
media platform
Customer
segment
Adults
Children and
above age of 15
years
Cost Structure
$14 billion the overall price or cost
Revenue Streams
Per customer based revenue
Advertising fees, charges based revenue

Implementation Considerations
On the basis of New Business Model Canvas, Disney’s focus on the global creativity and
innovation, improve the overall design patterns, and now lead Disney lead iD8 studios. The
different kind of innovation can be possible due to effort of enterprise team members. Although
it reside in that enterprise unit, improving internal creativity and innovation agency (González
Herrera, Lizeth and Alcázar, 2020). Within organisation, A group of internal consultant, who are
trained and expertise in the creativity and innovation so that they can implement best practice in
design thinking process. in order to bring more change in context of internal ideation website and
development of physical workplace environments.
According to Business Model Canvas, it has been analysed that Disney focus on the
innovation which means that both new and useful, which generates a high revenue in
marketplace. Return on investment can be assumed as financial but it can also emotional. If a
client spend time with Disney and its product (González Herrera, Lizeth and Alcázar, 2020). It
is important aspect for enterprise to fulfil demand of client. Disney has created new business
Canvas model because it can use them to predict the overall elements which plays important role
at the implementation of innovation in the organisation.
Apart from that Disney should consider some necessary metrics in order to find the
perception of innovation implementation in the organisation. So as, it is very important to use
distributed channels that is always support for inspiring or motivating the people to check result
or outcome. The implementation of considerations are all necessary key innovation idea, belief
and assumptions. These are majorly inspire or motivate to successfully implement the suitable
approach. In this way, it can easily increasing overall business profitability in marketplace.
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CONCLUSION
From above discussion, it has concluded that new generation business canvas model support
for representing a strategic idea about the overall innovation within operational tasks. In order to
analyse that include Dynamic Graphical representation in videos, image. These are majorly
attracting the potential consumers towards brand. Furthermore, it has summarised that discuss
about the business canvas model of Disney while implementing innovative idea in their business.
it can be identified the BMC elements which affected the innovative idea proposal, graphical
representation of new generation and implementation of suitable considerations. analysing the
importance of New generated Business model Canvas that help for describing the different
elements in order to predict the overall investment and profit generation before implementing
innovation in the organisation.
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REFERENCES
Book and Journals
Fonseca, J.L.M., 2017. New business idea generation practical implications of a systematic
approach.
Gaspareto, M. and Henriqson, É., 2020. Business model analysis from the activity system
perspective: a design science research. BAR-Brazilian Administration Review, 17(1).
González Herrera, M.R., Lizeth, Y. and Alcázar, O., 2020. Modelo de Negocios Turísticos para
la Zona Dorada de Ciudad Juárez basado en las experiencias de Walt Disney. Instituto de
Ciencias Sociales y Administración.
Jabłoński, A. and Jabłoński, M., 2020. Social Business Models in the Digital Economy. Palgrave
Macmillan.
Pasini, G., 2019. Business model innovation in the world of television-OTT's
landscape (Bachelor's thesis, Università Ca'Foscari Venezia).
Viswanadham, N., 2018. Performance analysis and design of competitive business
models. International Journal of Production Research. 56(1-2). pp.983-999.
Weinstein, A., 2018. Business Models and Customer Value Propositions. In Superior Customer
Value (pp. 43-62). Routledge.
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