FYS001 Individuals in Society: Walt Disney's CSR Initiatives Analysis

This case study examines Walt Disney's corporate social responsibility (CSR) policy, specifically focusing on their initiative to plant trees for every ticket sold, marking the release of a feature-length remix of the 'Planet Earth' documentary. The initiative aims to plant trees in the Brazilian Atlantic Forest, demonstrating Disney's commitment to having a positive impact on the community and environment. The analysis discusses how Disney encourages CSR by celebrating film openings through tree planting, aligning with Earth Day. Positive impacts include increased oxygen levels and wildlife conservation, while potential negative impacts involve increased budget allocation. The report concludes that CSR is an effective practice for businesses to maximize shared value among stakeholders.

Individuals in Society FYS001-0

Introduction
 Corporate social responsibility is defined as a practice and policy that organisation
undertake in order to have positive influence on consumers, community,
environment, shareholders, employees etc (Sanders, 2019). Present report has been
conducted on the case study analysis of Walt Disney.

What is the case study about?
 By analysing the case study of Disney offshoot to plant a tree for every ticket sold for earth.
 It has been evaluated that in this case study Walt Disney pledged to plant trees in the
commitment and plant new tree as to significantly mark release of their feature-length remix of
the landmark planet earth television documentary series.

What is Walt Disney corporate social responsibility
policy about?
 In terms with present case study, it has been identified that Walt Disney corporate social
responsibility policy is associated to plant trees in Brazilian Atlantic Forest in order to
Mark release of feature-length remix of the landmark planet earth television documentary.
 With release this film company is having commitment striving to have a positive impact
on community and on environment (Goldberg, 2021).
 It is one of the most effective social corporate responsibility policy of company through
which they are aiming towards to operate in an honourable and socially responsible
manner.

What is Walt Disney doing to encourage corporate social
responsibility?
 According to the case study it has been identified that Walt Disney is
significantly encouraging corporate social responsibility by celebrating the
opening of their Epic film by planting trees on the behalf of their moviegoers.
 This is done by organisation in order to celebrate this spirit of the film and
Earth Day at the same time.

Discuss the positive and negative impacts of two of Disney
corporate social responsibility initiative?
 Increase the level of oxygen which will significantly impact upon the lives of individual.
 Furthermore, this will also positively impact upon life of communities and the planet on significant
manner.
 Furthermore, it has been identified that the other social corporate responsibility initiative of Walt
Disney is to save wildlife and building a global community which is inspired to protect the magic of
nature together (Snow, 2020).
 In this the positive impact of this initiative will be in the form of conserving endangered species.

Cont..
However, if it is seen in terms of negative impact of these two social corporate
responsibilities,
 It has been identified that, it will significantly increase the overall budget of Walt
Disney that they can utilise on other operation such as advertisement and production.

Conclusion
 According to the above analysis of this presentation it has been identified that corporate
social responsibility is an efficient practice through which business organisation can
maximize shared value among community, environment, consumer, shareholders,
government, employees and stakeholders.

References
 Goldberg, A.H., 2021. Buying Disney's World: The Story of How Florida
Swampland Became Walt Disney World. Quaker Scribe.
 Sanders, S.R., 2019. The Engineer of Beasts: A Novel. Indiana University Press.
 Snow, R., 2020. Disney's Land: Walt Disney and the Invention of the Amusement
Park that Changed the World. Scribner.
 Bright, D., 2021. Of Mother Nature and Marlboro Men: an inquiry into the cultural
meanings of landscape photography (pp. 333-347). Routledge.