Disney's Expansion in Mexico City: A Cultural Inclusion Scoping Report

This report explores Disney's planned expansion into Mexico City, focusing on the crucial aspect of cultural inclusion. It begins by outlining the cultural profile of Mexico, highlighting key considerations such as the importance of relationships, business etiquette, and the integration of religious beliefs in the workplace. The report then delves into the dominant culture of Mexico City, emphasizing art, music, literature, and sports as key cultural mediums. Finally, it examines the impact of workforce culture on Disney's expansion, suggesting strategies like adjustability training and the implementation of ethical codes of conduct to ensure successful cultural integration and customer relationship management. The analysis suggests that aligning with local customs and values is essential for Disney to foster trust, loyalty, and achieve business expansion in the Mexican market. Desklib is a valuable resource for students seeking similar reports and solved assignments.

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Cultural inclusion of Disney in Mexico City
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Table of contents
Business, Disney and culture.....................................................................................................2
Cultural profile of Mexico..........................................................................................................2
Important cultural considerations...............................................................................................2
Dominant culture of Mexico City..............................................................................................3
Impact of workforce culture on the expansion...........................................................................4
References..................................................................................................................................5

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Business, Disney and culture
Cultural profile of Mexico
Mexican civilization began in the fourteenth century with the advent of Aztecs. The
cultural divisions in the civilization are northern, central, south and southeastern. Indigenous
population were perceived as the frontier culture. Central and Western Mexico is the heart of
the city (Kellogg 2016). Different programs are organized for promoting the cultural values
and expressions of the tribes. These promotions involve the principles of inclusion and non-
discriminatory practices. State and Federal Government considers the assistance of the
institutions for addressing the cultural issues. Here, the aim is to engage civil society and
private sector in the social, economic and environmental development.
In Mexico, art and culture conglomerate for identity formation of the people. This
enables the government personnel to cater to public interest. Mention can be made of Special
Program for Culture and Arts (PECA), which ensures educational development through the
provision of equal access (MacLachlan 2015). This indicates education as one of the integral
parts within the cultural domain. As a matter of specification, Mexico has attempted cultural
setting perceived culture as a means of transformation, unity, social inclusion and violence
prevention. Along with this, attempts are being made towards mobilizing cultural resources
and stimulating creativity through the means of culture.
Important cultural considerations
One of the importance of cultural considerations in Mexico is the relationships. Here,
a commercial deal is perceived as something bigger and beyond the contract. The people
believe in healthy transactions, therefore, socialization is the common attribute, which

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enhances the cooperation between the staffs in companies and organizations (Ruiz and
Holvino 2016). Difference in personal space lacks strictness, which strengthens the closeness
between the people. Less strictness towards perception can be considered as a weakness of
the people in terms of maintaining their relationship with the clients. The people are very well
aware of their business culture and like to promote the culture heritage to the clients from the
foreign countries. Based on this, it can be said that if Disney expands their business in
Mexico, it can maintain a stable relationship with their clients.
Mexican people believe in exposing a good posture in the meetings. Therefore,
Disney personnel need to learn the appropriate body languages to be maintained during the
meetings. When they say, “We will get back to you”, it does not mean that they would close
the deal (Aquino and Robertson 2017). Rather, it means that they would take time for
analyzing the proposal suggested by the managers of Disney.
Religious beliefs, values and attitudes are an integral part of the Mexican workplace.
This reflects preservation of cultural heritage. Typical example of this is the religious
festivals, which the corporate organizations sponsor. Adhering to the Ethical Code of
Conduct would be beneficial in terms of preserving the cultural heritage of Disney.
Dominant culture of Mexico City
Art, music, literature and sports are the mediums, which makes the Mexican culture
an enriched one. Diversity in the art forms and styles of the artists results in the creation of
valuable experiences (Hernandez 2016). Typical evidences of this are the art forms, which
are preserved in the museums. Rich colors and bold strokes ease the process of making the
people acquainted with the cultural heritage. In terms of Music, Ranchero is the popular
genre, which reflects the love for patriotism and nature. Other popular genres are pop, hip-
hop and rock. Theatre and films also reflects the cultural heritage. During the festivals, the

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people eagerly wait for the theatres related to the religious beliefs, attitudes and behaviours.
Masterpieces of Carlos Fuentes indicate the enriched literature, which Mexicans possessed.
Impact of workforce culture on the expansion
If the staffs are provided training on adjustability skills, they would be able to adopt
the foreign cultures. Herein lays the appropriateness of the policies like Ethical Code of
Conduct, which regulates the behaviour of the staffs (Welbourne, Gangadharan and Sariol
2015). Assistance of the experts in the development of such policies would enable the staffs
in maintaining the standards and protocols of culture. Meetings and conferences would help
the staffs in assessing the effectiveness, appropriateness and feasibility of the developed
plans. Maintaining rationality and consciousness in maintaining customer relationship would
help the Disney staffs in gaining trust, loyalty and dependence from the customers. Planning
for organizing shows in the festivals and gatherings would be a profitable source of income
for achieving business expansion (Aquino and Robertson 2017).

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References
de Aquino, C.T.E. and Robertson, R.W. eds., 2017. Diversity and Inclusion in the Global
Workplace: Aligning Initiatives with Strategic Business Goals. Springer.
Hernandez, A.H., 2016. Mexican Americans in the workplace: Cultural identity, role
salience, and work-life balance. Alliant International University.
Kellogg, S., 2016. Imperialism and the Origins of Mexican Culture by Colin
MacLachlan. The Americas, 73(2), pp.277-279.
MacLachlan, C.M., 2015. Imperialism and the origins of Mexican culture. Harvard
University Press.
Ruiz Castro, M. and Holvino, E., 2016. Applying intersectionality in organizations:
Inequality markers, cultural scripts and advancement practices in a professional service
firm. Gender, Work & Organization, 23(3), pp.328-347.
Welbourne, J.L., Gangadharan, A. and Sariol, A.M., 2015. Ethnicity and cultural values as
predictors of the occurrence and impact of experienced workplace incivility. Journal of
occupational health psychology, 20(2), p.205.