Disney's Macau Expansion: An Integrated Business Challenge Analysis

This paper explores the critical factors Disney must consider for a successful business expansion into Macau. It discusses various plans from multiple perspectives, including sustainability issues, financial strategies, and legal compliance. The focus is on effective resource utilization and environmentally friendly practices to contribute positively to society while addressing ecosystem and biodiversity concerns. Key areas include increasing the use of finite resources, embracing digitization for business practices, fostering strong relationships with brand partners, and prioritizing human health in all strategies. The analysis emphasizes that investing in environmental sustainability enhances brand value, considering the needs of consumers, professional stakeholders, and internal stakeholders like employees, to ensure a well-rounded and legally sound approach to market expansion.

Running head: INTEGRATED BUSINESS CHALLENGE
Integrated Business Challenge
Name of the Student
Name of the University
Author Note

1INTEGRATED BUSINESS CHALLENGE
Introduction
This paper focuses on the important facts that Disney has to concentrate if they expand
their business market into Macau. This will need several plans from several perspectives to make
the expansion program a successful one. The several plans will be discussed in this paper across
various perspectives, The sustainability issues for the company will be discussed here along with
the financial and legal functions.
Sustainability issues in the company
The business expansion of Disneyland can sustain properly if they can use their resources
with effectiveness. The environment friendly resources will help them to contribute more to the
society. The ecosystem and biodiversity issues should be catered for properly as well (Bansal
and DesJardine 2014). If they want to expand their business into Macau city, they must have to
remember some important things so they can achieve some sustainability. Disneyland will have
to focus on using the natural resources that will lead them to achieve the environmental
sustainability as well as a good portion in the society as well. They will have to keep some
important things in their minds and these things will be discussed in the following section
(DuBois and Dubois 2012).
Increase the finite resources
If the company wants to achieve the proper sustainability in the Macau City, they must
make sure that they make good use of the finite resources that are available. The environmental
sustainability will have to be kept in mind and their main focus so the business growth can be
achieved (Galea 2017). They might have to increase the cost of the raw materials so they can be
able to get the best results in the area of sustainability. The business risks will have to be

2INTEGRATED BUSINESS CHALLENGE
identified and sorted out in terms of the Macau city background. Macau City is considered as a
very clean city and this is why Disneyland can use the natural resources for their advantage as
well.
Focusing on becoming digital
One of the most influential ways in the sustainability is the digitization of the business
practices. It is very important that the the organization should always implement the digitization
process indeed. The use of technology has been immense in the business sphere across all the
organizations. Generally, Japan is considered to be the pioneering country in Asia to use the
technology (Chaffey and Ellis-Chadwick 2016). Disneyland will have to use the digital
technologies to get a hold in the business as well. The environmental challenges can be
controlled to a certain extent in this regard as well. This is why Disneyland will need to create
some new opportunities for the growth in the industry. These things will help them to build a
safe zone in their communication practice as well. They should be able to communicate with the
customers effectively. They should also be able to advertise their strategies as well. The
management of the company should use the Disney footprint to utilize their strategies in the
Macau City (Chaffey and Ellis-Chadwick 2016)
Getting interconnected with partners
Some of the most important people who will likely to be the key ones for the expansion
of the Disneyland business are their brand partners. Disneyland must be able to maintain a
healthy relationship with them so that they can get the needed help from them at the hour of
need. The collaboration works should be done properly so the goals and objectives of the
company can be achieved properly (Galea 2017).

3INTEGRATED BUSINESS CHALLENGE
Controlling the human health
Disneyland must keep a notice on preserving the human health properly. If their
strategies impact on the human health, this would prove to be a huge setback for them. This is
why Disneyland must make sure that their strategies must conform to the well being of the kids
and adults of the society properly (DuBois and Dubois 2012). The influence of the stakeholders
can be taken as a very important issue in this scenario. They believe that investing in the
environmental sustainability will surely increase their brand value indeed. The aspect of the
consumers, professional stakeholders and the internal stakeholders like the employees should be
remembered as well.
Conclusion
The paper can be concluded by noting that all the points relating to the business
expansion of Disneyland into Macau city. The potential marketing strategies will lead them to
gain the best consumer markets along with fixing a proper budget program. They will have to
adhere to the legal systems as well.

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References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
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Bansal, P. and DesJardine, M.R., 2014. Business sustainability: It is about time. Strategic
Organization, 12(1), pp.70-78.
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.
DuBois, C.L. and Dubois, D.A., 2012. Strategic HRM as social design for environmental
sustainability in organization. Human Resource Management, 51(6), pp.799-826.
Galea, C. ed., 2017. Teaching business sustainability: From theory to practice. Routledge.