Analyzing Disney's Strategic Corporate Communication & Choices

This report provides a comprehensive analysis of The Walt Disney Company's strategic corporate communication, covering various aspects such as industry analysis considering social and technological factors, strategic capabilities identified through SWOT analysis, the company's CSR stance as a 'shaper of society,' and strategic choices including business strategies using Porter's generic model and corporate direction methods like the Ansoff matrix. It further examines Disney's insights on strategic choices and actions, and identifies definitive stakeholders in relation to the company's ownership model and CSR initiatives. The report concludes by considering to whom Disney's vision, mission, and values are addressed, offering a holistic view of the company's strategic communication landscape. Desklib provides access to this assignment and many more solved papers for students.

Strategic corporation and communication

Table of Contents
Question 1. Social and Technology and Illustration p.74 to assess industry analysis.....................1
Question 2 - Identify the strategic capabilities of the company: resources & competences .
Identify strategic options: match strategic capabilities with SWOT of your company...................2
Question 3 - Which CSR stance does your chosen company belong to?........................................3
Question 4 - Strategic choices : Business Strategy and - In Corporate directions
& Strategy methods..........................................................................................................................4
Question 5- Disney insight on Strategic choice. Disney insight on strategic action.......................6
Question 6 - Who are the definitive stakeholders in this case?.......................................................6
REFERENCES................................................................................................................................8

Question 1. Social and Technology and Illustration p.74 to assess industry
analysis
Social and technological aspects play very important and crucial role in order to enhance and
improve business practices. It is crucial that respective company that is Disney is consider social
and technology while performing and conducting business practices. This will lead to have
significant impact over increasing performance of organisation as well as accomplishing desired
goals (Feng, Zhao and Feng, 2021). There is different new and advance technology in market
area that needs to be consider by organisation in order to perform its practices in appropriate
manner. It has been determined the social and technology aspects are beneficial for business to
carry out its activities in effective and efficient manner as well as accomplishing desired goals.
Through the support of new and innovative social techniques and technology respective
company will be able to gain competitive
edge over other rival companies and improve business practices.
It has been identified that there are different several important steps which needs to be
consider by an organisation for performing industry analysis before and after analysing five
forces. These five forces are major and crucial factors that will assist company to determine
different aspects of business that will influence due to external forces. It has been determined
that it is important for Disney company to consider different steps which needs to be consider by
organisation is mention below –
 Define the industry clearly – This is the first step which needs to be consider by
organisation and in this it is responsible for define the industry clearly in which
respective company is conducting its practices (Ajayi and Mmutle, 2021). This will help
in identifying the trends and customers of that industry so that Disney organisation is able
to develop effective strategies.
 Determine different five forces – It has been analysed that there are different forces of the
industry that will lead to have major impact on overall performance and capability of
business. The five forces includes threat of new entrant, threat from rival companies,
bargaining power of suppliers, bargaining power of buyers, threat of substitution of
products. all of these are the five major forces that will lead to have major impact on
business and its practices.
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 Determine the underlying factors of and total strengths of each force – In this step
organisation needs to determine the underlying factors in the five forces. Through this
respective organisation will be able to identify the major factor along with the strengths
of each forces.
 Assess the overall industry structure and attractiveness – This steps will assist respective
company determine about the attractive in the industry which will lead to influence
performance and its function. Through this Disney company will be able to identify the
important competitive forces along with this analyse which are control profitability.
 Assess recent and expected future changes for each forces – It has been determined that
there are different potential changes in organisation which will lead to affect its
performance as well as functioning of business (Vafeiadis and et.al, 2021). It has been
identified that respective company needs to analyse positive and negative change which
will lead to affect performance of business.
 Determine how to position business in relation to the five forces – It is important for
company to identify how to position Disney business in relation to the five forces. This
will assist organisation in determining different strong and weak forces of the market
industry that will lead to have impact on business.
Question 2 - Identify the strategic capabilities of the company: resources & competences .
Identify strategic options: match strategic capabilities with SWOT of your company
Walt Disney is one of the well known company and it is an American multinational mass
media and entertainment company. Its head office is located in California and it is providing its
services to worldwide market area. It is essential for this company to analyse its strength and
weakness along with the opportunity and threat that will lead to affect its performance level.
SWOT analysis of Disney company in order to analyse its resources and competences are
mention below –
 SO – This includes strength and opportunity for respective company that will lead to have
positive impact on business as well as support in enhancing business practices. Disney
has a very strong brand reputation which could be consider as its major strength as this
support in attracting and influencing large number of people (Duarte Melo, 2021). The
logo or brand name is easily recognizable by people and this will lead to have positive
impact on future activity of business. another strength of Disney company is its strong
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product portfolio that assist in meeting with different needs and wants of customers.
There are different growth and development opportunities for respective company.
Disney company have opportunity for growth of entertainment industries in emerging
markets. This company has also opportunity for the expansion of movies production to
new counties. Its strengths will be supportive for gaining and accomplishing
opportunities of business in proper and effective manner. due to high brand values
customers will be easily accept Disney products and services into new market area. it has
been identified that customers have trust on this company which will help in effectively
expanding business.
 WT – There are some weakness of Disney company which will lead to affect its
performance in market area as well as negatively influence its business practices. It is
essential for this company to analyse and evaluate its weakness and threat in order to
develop effective strategies for successfully overcome with the issues. The major
weakness of Disney company is that is it heavily dependent on the income from North
America. Due to this weakness respective company is not able to deal with the business
threat. Disney company is dealing in highly intense competitive market area that will lead
to affect its performance and strategies (Holtzhausen and et.al., 2021). due to its
dependence on North America this organisation is not able to successfully deal with the
competitive market area. it has been analysed that there are very few opportunities for
significant growth through acquisition for Disney company. it has threat from the strong
growth of online TV as well as online movie rental. This lead to affect respective
company performance and functioning in market area and influence its productivity.
Question 3 - Which CSR stance does your chosen company belong to?
Corporate social responsibility can be describe as one of the crucial and essential responsibility
of organisation that will lead to have major impact on business practices. It is important that
Disney company is conducting effective corporate social responsibility in order to carry out
organisational practices in significant manner as well as providing welfare to society. Corporate
social responsibility are commonly coordinated in a way that engages them to be and act in a
socially dependable manner. A type of self guideline can be communicated in drives or
procedures, contingent upon an organization objectives (Hoffmann and Binder-Tietz, 2021). It
has been determined that Disney company is collected different resources form society in order
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to carry out its practices in better and accurate manner so it is important that this company is also
conducting different practices for the benefit of society and its citizens. An all the more socially
dependable organization will have a superior standing and draw in more customers. CSR could
be a reason for differentiation for a business. a socially mindful business will have a superior
standing and is probably going to work for significantly longer in the society. This will expand
the worth of the organization because of more long periods of cash flow. It has been determined
that Disney company is considering shaper of society as its corporate social responsibility
practices. Shaper of society: in the perspective on these organizations, their activities ought to be
to such an extent that they benefit the society, and monetary and other stakeholder interests are
of optional nature. organization that can work as a shaper of society is charities. This will lead to
have major impact on overall performance of organisation. It has been identified that Disney
company is focusing on enhancing and shaping society for better future (Palmieri and Mazzali-
Lurati, 2021). . Charities regularly face specific problems in spite of the fact that it is crucial to
their reality to work on the personal satisfaction of individuals they additionally need to remain
monetarily suitable. This will lead to have major impact on overall growth and development of
society. Their organizational purposes have to do with moulding society and the monetary
contemplations don't play the essential part. This can cause them picture issues and make
individuals consider them to be being over-business.
Question 4 - Strategic choices : Business Strategy and -
In Corporate directions & Strategy methods.
Business strategy can be describe as the action plan of organisation that is consider in order to
improve and enhance business practices. it is essential that Disney company is developing
effective business strategy that will assist in gaining competitive advantage over other rival
business.
Porters generic model – This is one of the significant model that will help in determining
different strategies for business in order to improve and increase business practices. This model
includes various strategies which are classified as cost, differentiation and focus. All of these
strategies in context of Disney company is mention below –
 Cost leadership strategy - The Cost Leadership Strategy is the place where a business
centers around diminishing the cost to convey the items or administrations to a client,
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guaranteeing more beneficial and accordingly can add investor esteem or put resources
into different pieces of the business. Through cost leadership strategy Disney company is
able to provide its high quality products and services in lower cost.
 Differentiation strategy – In this strategy company is providing unique and different
products or services to its customers. This is significant for differentiation respective
company products or services from its competitors.
 Focus strategy – Business which is considering focus strategy is providing its products
and services to niche market area. Disney is a world wide organisation that is providing
its products and services in large market area. focus strategy includes cost focus and
differentiation focus.
Ansoff matrix
This is crucial marketing tool which needs to be consider by organisation in order to conduct
effective marketing planning as well as determining business its products and market growth
strategy. This matrix includes four different strategies which is mention below in detail –
 Market penetration – This can be describe as the business strategy in which Disney
company is considering growth and development of business by providing products and
services in same market area along with the same products and services (Uzun, 2021).
 Market development – This strategy of business refer when Disney company is offering
existing products and services into new market area in order to enhance overall
performance level of business.
 Product development – Product development business strategy can be describe as the
practice of business when Disney company is creating new product or services in order to
provide its current market area. This is significant strategy which will enhance
performance of business by offering unique and creative products to customers.
 Diversification – This can be describe as the strategy of business when it is providing
new products and service in new market area. This is consider to be the most risky
strategy in order to enhance overall performance level of business.
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Question 5- Disney insight on Strategic choice. Disney insight on strategic action
Strategic choice of Disney company is to enhance and improve business practices by
providing new and effective products or services to its customers. It has been determined that
Disney company is focusing on differentiation as the strategy choice as through this respective
organisation will be able to provide unique products and services to its potential customers. This
could be consider as significant for differentiation respective company products or services from
its competitors. Through this strategic choice Disney organisation will be able to gain edge over
other rival companies as well as increase its business practices to attain desired goals.
Disney insight on strategic action includes diversification as respective company needs to
provide new products and services according to the new market area. It is important for this
company to analyse and determine customers needs and wants that will help in increasing
performance level of organisation (Freberg, 2021). It is essential that Disney company is
focusing on full filling the demand of customers by provide new and unique products or services
which is not provided by any other rival company. Through the support of diversification
strategy respective organisation will be able to enhance overall performance level of business
along with this gain competitive edge over other rival companies.
Question 6 - Who are the definitive stakeholders in this case?
Stakeholder can be describe as the person who is interested in Disney business activities as well
as focusing in enhancing and improving business activities. A stakeholder has a personal stake in
an organization and can either influence or be impacted by a business' tasks and execution. It has
been determined that there are different types of stakeholder such as business owner, employees,
customers, government and so on. It is essential that company is consider views of different
stakeholder in order to carry out Disney organisational practices in significant and effective
manner. Stakeholders can be internal or external to an organization. Internal stakeholders are
individuals whose premium in an organization gets through an immediate relationship, like
business, possession, or venture. Definitive stakeholders can be describe as the stakeholders that
includes power, legitimacy converge and urgency which is significant for enhancing and
improving overall performance of business. This is consider to be the most critical type of
stakeholders that are always needs to be informed. It has been identified that Disney company
needs to provide right and accurate information to its definitive stakeholder so that all practices
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of business could be performed in appropriate and effective manner. Through the support of
definitive stakeholder respective company will be able to carry out its corporate social
responsibility practices in effective and efficient manner with the motive of accomplishing
desired goals. An expectant stakeholder who acquires the significant missing trait. Frequently
dominant stakeholders with a critical issue, or ward bunches with incredible legal help.
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REFERENCES
Books and Journals
Feng, J., Zhao, F. and Feng, A., 2021. Strategic manoeuvring by dissociation in corporate crisis
communication: The case of the 2017 United Airlines’ passenger dragging-off
incident. Argumentation, 35(2), pp.321-338.
Ajayi, O.A. and Mmutle, T., 2021. Corporate reputation through strategic communication of
corporate social responsibility. Corporate Communications: An International Journal.
Vafeiadis, M. and et.al, 2021. Strategic Nonprofit Communication: Effects of Cross-Sector
Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of
Social-Objectives Achievement and Consumer Brand Identification. International Journal of
Strategic Communication, 15(4), pp.275-292.
Duarte Melo, A.G., 2021. What’s in a place? The contribution of strategic communication to
placemaking and territorial communication.
Holtzhausen, D., and et.al., 2021. Principles of strategic communication. Routledge.
Hoffmann, C.P. and Binder-Tietz, S., 2021. Strategic investor relations management: insights on
planning and evaluation practices among German Prime Standard corporations. Journal of
Communication Management.
Palmieri, R. and Mazzali-Lurati, S., 2021. Strategic Communication with Multiple Audiences:
Polyphony, Text Stakeholders, and Argumentation. International Journal of Strategic
Communication, 15(3), pp.159-176.
Uzun, E., 2021. NATO’s Strategic Communication (Stratcom) Activities During 2014 Ukraine
Crisis. Uluslararası Kriz ve Siyaset Araştırmaları Dergisi, 5(1), pp.154-184.
Freberg, K., 2021. Social media for strategic communication: Creative strategies and research-
based applications. Sage Publications.
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