Understanding Operational Objectives at Disneyland Paris: A Study

This report examines the operational management practices at Disneyland Paris, focusing on the importance of operational objectives, management aims, and various approaches. It begins by defining the concept of operation management and explores the need for implementing different approaches within the context of Disneyland. The study investigates the positive and negative impacts of these approaches, supported by a literature review that includes insights from several academic sources. The research methodology involves a quantitative approach, utilizing a survey to gather data, and a thematic data analysis to interpret the findings. The report presents the results of the survey, highlighting the preferred operational management approach, factors affecting Disneyland's activities, and the impacts of operational management on the company. Key themes include the selection of total quality management, the influence of environmental, economic, social, and political factors, and the effects on productivity, labor turnover, and efficiency. The report concludes by emphasizing the significance of operational management approaches in enhancing productivity and overall performance at Disneyland Paris.

ACADEMIC SKILLS

TOPIC: “To understand the importance of operational management AIMS AND
OBJECTIVES
approaches- A study of Disneyland in Paris”
Aims:
 “To understand the importance of approaches of operational management- A
study of Disneyland in Paris”
Objectives:
 To understand the concept of operation management.
 To find the need of implementing operational management approaches.
 To determine positive & negative impacts of approaches on Disneyland

Research questions:
 What is the concept of operation management?
 What is the importance of implementing approaches in Disneyland?
 What are the critical impacts of operation management approaches on Disneyland in
Paris?

RATIONALE
 The main reason of choosing this topic is that this is relevant to their field. It is
interesting concept which can have various impacts on Disneyland in Paris.
Literature review
 According to De Boer, 2018 operation management is important to planning &
controlling of services of Disneyland. It needs to focus on improving some aspects for
its future growth. The aspect of operation management on which Disneyland need to
focus is efficiency. It requires considering double bell model. Its wants to operate in
some market and its main target is families. For the future growth it is focusing on
providing happy atmosphere and implement specific operations' policy. Total quality
management helps the company to provide better services to its tourists and visitors.

Cont.…
 According to Sutton and Austin, 2015 Operation management have various impacts on
Disneyland. For removing negative impacts and for future growth it requires focusing
on cost operations. As compare to other destinations and for attracting more tourists,
Disneyland Paris is struggling financially. During peak and of season, it has to face
problems of labour turnover. Labour costs are significantly rising because in off season
there are less chances of visiting tourists.

Theme 1 To understand the concept of
operation management.
 According to the view of Hicok and Barmore, 2016 the main concept of operation
management is to plan and control all the resources in order to provides services and
goods of the company.
 According to the view of Reid and Sanders, 2015 concept of operation
management is to dive the best quality services by transforming inputs into outputs
with appropriate use of all resources.

Theme 2 To find the need of implementing
operational management approaches
 There are various importance of implementing all approaches of operation
management. Lam and Lai, 2015 said that it manages all routine activities. It makes
the company able to make an effective use of resources and do not produce extras
wastes. It also helps in environmental sustainability.
 Kurdve and et.al., 2015 said that It plays an important role as with the help of
total quality management approach the company can focus on quality of services and
products rather than quantity.

Theme 3 To determine positive & negative
impacts of approaches on Disneyland
 Approaches of operation management have positive impacts. It prevents them from
producing excessive wastes at workplace Saunila, 2016. With this positive impact and
by reducing wastes it can reduce its overall cost.
 It has positive as well as negative impact. Cao and et.al., 2015 said that it has
Positive impact that it can focus on quality rather than quantity but for that it requires
training which can increase its cost and revenue.

Significance
 Approaches of operation management like total quality management, just in time
inventory play a significant role on activities of the company. When company focus on
all approaches of operation management then it can increase its productivity.
 Research specification
 There are mainly 2 types of research which involves quantitative &
qualitative. In this study researcher will use quantitative type of research as this study
of Disneyland is based on survey. It will help researcher to achieve aims of research
effectively

Research methodology
 It is the best way of collecting or gathering information related choose topic with aim
of Making growth and development of the company. With the help of interview &
survey researcher collects information's and make this process easier.
 Research philosophy: It is very important part of research methodology. It can be
divided as axiology, ontology and epistemology. It also can be divided into 4 parts &
types such as: positivism, pragmatism, realism & interpretivism. For this study
researcher chooses interpretivism because it includes researcher to interpret all the
main elements of the study and to identify the impacts of approaches of operation
management on activities of Disneyland in Paris.

Cont.….
 Data collection: Data collection is also the way of collecting all necessary
information's effectively. This data collection is divided into 2 parts such as primary
and secondary. Primary data can be collected by interviews, surveys and experiments.
On the other hand secondary type of data is already published in newspapers, books 7
journals and from there it is collected. Researcher will use both methods for increasing
reliability of study.
 Data analysis: Data analysis is the process of analysing and transforming data with the
purpose of finding out necessary information's. There are mainly 2 types of data
analysis such as quantitative and qualitative. For this study, researcher uses thematic
data analysis and the analysis which is based on themes. With this method it can easily
analyse the impacts of operation management on the activities and productivity of
Disneyland in Paris.

Questionnaire
1. Which approach of operations management is suitable for your company?
 Total quality management
 Six sigma approach
 Lean management approach
2. Which factors affected your company while implementing operation management?
 Environmental factors
 Social factors
 Economic factors
 Political factors

Findings
 Theme 1: Appropriate and best approach of operation management?
Participants
Total quality management 5
Six sigma approach 2
Lean management approach 3

Cont..
 Theme 2: Factors affect Disneyland in Paris's activities?
Participants
Environmental 2
Economic 2
Social 5
Political 1

Theme 3: Impacts of operations management on the company?
Participants
Increase productivity 2
Increase labour
turnover
2
Decrease productivity 1
Increase efficiency 5

REFERENCES
 Cao, Z. and et.al., 2015. The impact of organizational culture on supply chain integration: a contingency and
configuration approach. Supply Chain Management: An International Journal. 20(1). pp.24-41.
 De Boer, L., 2018. Operations Management and Sustainability: New Research Perspectives. Springer.
 Hicok, D.S. and Barmore, B., 2016. Concept of Operations for Interval Management Arrivals and Approach.
In AIAA Guidance, Navigation, and Control Conference (p. 1609).
 Kurdve, M. and et.al., 2015. Waste flow mapping to improve sustainability of waste management: a case study
approach. Journal of Cleaner Production, 98, pp.304-315.
 Lam, J.S.L. and Lai, K.H., 2015. Developing environmental sustainability by ANP-QFD approach: the case of
shipping operations. Journal of Cleaner Production. 105. pp.275-284.
 Reid, R.D. and Sanders, N.R., 2015. Operations Management, Binder Ready Version: An Integrated Approach.
John Wiley & Sons.
 Saunila, M., 2016. Performance measurement approach for innovation capability in SMEs. International
Journal of Productivity and Performance Management. 65(2). pp.162-176.
 Sutton, J. and Austin, Z., 2015. Qualitative research: data collection, analysis, and management. The Canadian
journal of hospital pharmacy. 68(3). p.226.
 Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research m

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