Operational Management in Disneyland Paris: A Comprehensive Study

This report provides an in-depth analysis of operational management approaches, specifically focusing on Disneyland Paris. The study begins with an introduction to operational management, its aims, and objectives. It then explores the rationale behind the topic, followed by a review of relevant literature, emphasizing the significance of operational management in the context of Disneyland. The research methodology, including research questions, research design, and data collection methods (questionnaire-based), is described. The findings are presented thematically, addressing the preferred operational management approaches, factors affecting Disneyland's operations, and the impacts of operational management on the company, supported by the interpretation of the data. The report concludes with a list of references.

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Table of Contents
AIMS AND OBJECTIVES.............................................................................................................3
RATIONALE...................................................................................................................................3
Literature review.........................................................................................................................4
Significance......................................................................................................................................5
Research specification.....................................................................................................................5
Research methodology................................................................................................................5
Questionnaire..............................................................................................................................7
Findings.......................................................................................................................................7
REFERENCES..............................................................................................................................10

TOPIC: “To understand the importance of operational management approaches- A study of
Disneyland in Paris”
AIMS AND OBJECTIVES
Aims:
“To understand the importance of approaches of operational management- A study of
Disneyland in Paris”
Objectives:
 To understand the concept of operation management.
 To find the need of implementing operational management approaches.
 To determine positive & negative impacts of approaches on Disneyland.
Research questions:
 What is the concept of operation management?
 What is the importance of implementing approaches in Disneyland?
 What are the critical impacts of operation management approaches on Disneyland in
Paris?
RATIONALE
The main reason of choosing this topic is that this is relevant to their field. It is interesting
concept which can have various impacts on Disneyland in Paris.
Literature review
According to De Boer, 2018 operation management is important to planning &
controlling of services of Disneyland. It needs to focus on improving some aspects for its future
growth. The aspect of operation management on which Disneyland need to focus is efficiency. It

requires considering double bell model. Its wants to operate in some market and its main target
is families. For the future growth it is focusing on providing happy atmosphere and implement
specific operations' policy. Total quality management helps the company to provide better
services to its tourists and visitors.
According to Sutton and Austin, 2015 Operation management have various impacts on
Disneyland. For removing negative impacts and for future growth it requires focusing on cost
operations. As compare to other destinations and for attracting more tourists, Disneyland Paris is
struggling financially. During peak and of season, it has to face problems of labour turnover.
Labour costs are significantly rising because in off season there are less chances of visiting
tourists.
Theme 1 To understand the concept of operation management.
According to the view of Hicok and Barmore, 2016 the main concept of operation
management is to plan and control all the resources in order to provides services and goods of
the company.
According to the view of Reid and Sanders, 2015 concept of operation management is to
dive the best quality services by transforming inputs into outputs with appropriate use of all
resources.
Theme 2 To find the need of implementing operational management approaches
There are various importance of implementing all approaches of operation management.
Lam and Lai, 2015 said that it manages all routine activities. It makes the company able to make
an effective use of resources and do not produce extras wastes. It also helps in environmental
sustainability.
Kurdve and et.al., 2015 said that It plays an important role as with the help of total
quality management approach the company can focus on quality of services and products rather
than quantity.
Theme 3 To determine positive & negative impacts of approaches on Disneyland
Approaches of operation management have positive impacts. It prevents them from
producing excessive wastes at workplace Saunila, 2016. With this positive impact and by
reducing wastes it can reduce its overall cost.

It has positive as well as negative impact. Cao and et.al., 2015 said that it has Positive
impact that it can focus on quality rather than quantity but for that it requires training which can
increase its cost and revenue.
Significance
Approaches of operation management like total quality management, just in time
inventory play a significant role on activities of the company. When company focus on all
approaches of operation management then it can increase its productivity.
Research specification
There are mainly 2 types of research which involves quantitative & qualitative. In this
study researcher will use quantitative type of research as this study of Disneyland is based on
survey. It will help researcher to achieve aims of research effectively.
Research methodology
It is the best way of collecting or gathering information related choose topic with aim of
Making growth and development of the company. With the help of interview & survey
researcher collects informations and make this process easier.
Research philosophy: It is very important part of research methodology. It can be
divided as axiology, ontology and epistemology. It also can be divided into 4 parts & types such
as: positivism, pragmatism, realism & interpretivism. For this study researcher chooses
interpretivism because it includes researcher to interpret all the main elements of the study and to
identify the impacts of approaches of operation management on activities of Disneyland in Paris.
Research design: Research design can be defined as the framework that ensures
researcher about the informations which it collects that will give all the answers of its questions.
For this study, researcher chooses description research design because it gives detailed
information and help them in achieving its goals.
Research approach: Research approach is a process that includes various stages that
benefited researcher in data collection, their analysis and interpretation. There are 2 types of
research approach such as inductive & deductive. Inductive approach is associated with
qualitative research. For this study, researcher selects deductive approach because it supports
them to test hypothesis of this particular study and also achieve the main aim of this report which
is to understand the importance of operational management approaches of Disneyland in Paris.

Data collection: Data collection is also the way of collecting all necessary informations
effectively. This data collection is divided into 2 parts such as primary and secondary. Primary
data can be collected by interviews, surveys and experiments. On the other hand secondary type
of data is already published in newspapers, books 7 journals and from there it is collected.
Researcher will use both methods for increasing reliability of study.
Data analysis: Data analysis is the process of analysing and transforming data with the
purpose of finding out necessary informations. There are mainly 2 types of data analysis such as
quantitative and qualitative. For this study, researcher uses thematic data analysis and the
analysis which is based on themes. With this method it can easily analyse the impacts of
operation management on the activities and productivity of Disneyland in Paris.
Ethical consideration: Ethical consideration is an important part of this study. It has
some principles which are as follows:
 An effective and proper level of confidentiality should be recognize 7 maintain to
researcher.
 It should also follow data protection act in order to not to leak personal information
without having permission of 3rd party.

Questionnaire
1. Which approach of operations management is suitable for your company?
 Total quality management
 Six sigma approach
 Lean management approach
2. Which factors affected your company while implementing operation management?
 Environmental factors
 Social factors
 Economic factors
 Political factors
3. Impacts of operation management on your company?
 Increase productivity
 Increase labour turnover
 Decrease productivity
 Increase efficiency of workforce
Findings
Theme 1: Appropriate and best approach of operation management?
Participants
Total quality management 5
Six sigma approach 2
Lean management approach 3

Interpretation: From the above research which is conducted on 10 employees of
Disneyland in Paris, it has been interpreted that 5 employees out of 10 employees believes that
total quality management approach is the best for their company. 2 employees said that six sigma
is good and 3 employees said that lean management approach is suitable.
Theme 2: Factors affect Disneyland in Paris's activities?
Participants
Environmental 2
Economic 2
Social 5
Political 1
Total quality
management
Six sigma approach
Lean management
approach

Interpretation: From the above graph it has been interpreted that 2 employees believes
that environmental factors affect their company while implementing operation management. 5
employees and majority said that social factors impact, 2 employees said that economic factors
impact their company. Only 1 employee said that political factor impact them.
Theme 3: Impacts of operations management on the company?
Participants
Increase productivity 2
Increase labour turnover 2
Decrease productivity 1
Increase efficiency 5
Environmental Economic Social Political
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Column B

Interpretation: From the above research it has been interpreted that out of 10
employees, 2 employees believe that operation management increases their company's overall
productivity. 5 employees believes that it increases efficiency of their employees. On the other
hand 2 employees said that it increases labour turnover and only 1 employee said that it
decreases productivity.
Increase productivity
Increase labour turnover
Decrease productivity
Increase efficiency
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Column B

REFERENCES
Cao, Z. and et.al., 2015. The impact of organizational culture on supply chain integration: a
contingency and configuration approach. Supply Chain Management: An International
Journal. 20(1). pp.24-41.
De Boer, L., 2018. Operations Management and Sustainability: New Research Perspectives.
Springer.
Hicok, D.S. and Barmore, B., 2016. Concept of Operations for Interval Management Arrivals
and Approach. In AIAA Guidance, Navigation, and Control Conference (p. 1609).
Kurdve, M. and et.al., 2015. Waste flow mapping to improve sustainability of waste
management: a case study approach. Journal of Cleaner Production, 98, pp.304-315.
Lam, J.S.L. and Lai, K.H., 2015. Developing environmental sustainability by ANP-QFD
approach: the case of shipping operations. Journal of Cleaner Production. 105. pp.275-
284.
Reid, R.D. and Sanders, N.R., 2015. Operations Management, Binder Ready Version: An
Integrated Approach. John Wiley & Sons.
Saunila, M., 2016. Performance measurement approach for innovation capability in
SMEs. International Journal of Productivity and Performance Management. 65(2).
pp.162-176.