Disneyland Paris: Analysis of Customer Perception on Tourism

This report provides an analysis of Disneyland Paris as a prominent European tourism destination, focusing on customer perception and the factors contributing to its popularity. The study employs a mixed-methods approach, including interviews with two participants and a questionnaire administered to five respondents. The research explores key themes such as Disneyland's attractiveness, the impact of social media, appealing features like infrastructure and diversity, and the park's commitment to sustainability. The analysis reveals that Disneyland Paris is widely considered an attractive destination, with infrastructure and diversity being key drivers of visitor satisfaction. The findings also highlight the park's success in maintaining a positive image and providing memorable experiences, while technological excellence and free access to the Disney gallery enhance the overall appeal. The report concludes by summarizing the key factors that contribute to Disneyland Paris's enduring popularity and its ability to create a unique and engaging experience for visitors.

DISNEYLAND PARIS
TOURISM LOCATION

Table of Contents
Background information of Disneyland......................................................................................1
Interview question.......................................................................................................................2
Questionnaire..............................................................................................................................2
Analysis and interpretation of questionnaire and interview. ......................................................4
REFERENCES .............................................................................................................................14

Background information of Disneyland
Disneyland pairs has become one of the famous tourist destination in Europe. Thus,
visiting at this tourism location has always been extraordinary experience for visitors (Bae,
Moon and 2018). This is the place who has attracted the many visitors to a single site. Thus,
team of Disneyland used to take nature as source of inspiration and tries to set unforgettable
experience to the guest. Diversity is one of the pillar of Disneyland pairs culture. Thus, theme
parks of the Disneyland attracts number of visitors.
Illustration 1: Disneyland
(Source: AT DISNEYLAND PARIS, WE’RE A COMPANY TOO!,
2017)
The main aim of creating thins location was as intention of having no roller coaster, the
alcohol not sold on the premised and park has been framed effectively and there is lacking of
dirtiness and deterioration. It is the concept tat that is mainly attracting the large number of
visitors.
Aim-
To analyse the popularity of tourism location in regard to customer perception. With reference to
study on Disneyland, pairs.
Research methodologies-
1

It is defined as process that aids to collect information and data in order to make business
decision. Thus, there are number of methods as-
Data collection- It is process that is defined as process of gathering and measuring information
that aids to define the variables of interest. Thus, data can be classified with help of two methods
as primary and secondary (Nelson, 2016). Under this, researcher has used primary technique so
that first hand information can be collected and analysed by use of survey and interview method.
Sampling- This is process that is defined as statistical analysis with help of which predetermined
number of observation can be taken from larger population (Park, Kim and Ok, 2018). Thus,
sampling is classified into random, systematic, cluster and stratified etc. In order to take survey
the 5 respondent as visitors who already been there has been selected.
Data analysis- This is procedure that defined as process of inspecting, cleansing and
transforming and modelling data by the use of discovering useful information (Yu, Xu and Feng,
2018). Thus, data analysis has been classified into method as qualitative and quantitative. In
order to carry out the present research the researcher has used qualitative approach with use of
thematic analysis. To conduct information with interview the two participants has been
considered.
Interview question
 Have you ever been to Disneyland
 Why did you prefer Disneyland?
 What is most attractive feature about Disneyland?
Questionnaire
1. Do you think Disneyland is one of the attractive tourism destination in Europe?
 Yes
 No
 May be
2. Is Disneyland tourism destination has popularity as much it seeing over social media?
 Yes
 No
 May be
3. What are the most attractive features about Disneyland tourism?
2

 Infrastructure
 lack of dirtiness and deterioration at amusement parks
 Not selling of Alcohol in the premises
 Diversity
4. Do you think Diversity is a pillar of Disneyland pairs culture?
 Yes
 No
 May be
5. Does 'Paris' has become integral part of identity and culture of Disneyland pairs?
 Yes
 No
 May be
6. Is Nature is source of inspiration for setting the unforgettable experience to visitors?
 Yes
 No
 May be
7. Do you believe that Disneyland Paris constantly focussed over reducing ecological footprints
to offer quality entertain in sustainable manner?
 Yes
 No
 May be
8. Is Disneyland Paris offers extraordinary visit to visitors?
 Yes
 No
 May be
9. Does technological excellence have given iconic attraction to this tourism location?
 Yes
 No
 May be
10. Is visiting Disney gallery is free of cost for the park guest?
 Yes
3

 No
 May be
Analysis and interpretation of questionnaire and interview.
Analysis of interview-
1. Have you ever been to Disneyland?
 Participants 1 :Yes, I have visited once.
 Participants 2: Yes, I have visited for twice.
2. Why did you prefer Disneyland?
 Participants 1: Due to its popularity rate over social media.
 Participant 2: I wanted to explore it for once.
3. What is most attractive feature about Disneyland?
 Participant 1: The infrastructure is one of attractive feature of Disneyland. Participant 2: Its two theme park is one of the attractive feature of Disney land.
Analysis of questionnaire
Theme 1: It is one of the attractive tourism.
1. Do you think Disneyland is
one of the attractive tourism
destination in Europe? Frequency %
Yes 4 80.00%
No 1 20.00%
May be 0 0.00%
Total 5 100.00%
4

Interpretation- Based on the above tabular presentation it can be stated that there are total
number of 5 participants. Thus, 4 said it is one of the attractive tourism destination, 1 said no.
Theme 2: It has the largest popularity from all other tourism destination.
2. Is Disneyland tourism
destination has popularity as
much it seeing over social
media? Frequency %
Yes 5 100.00%
No 0 0.00%
May be 0 0.00%
Total 5 100.00%
5
Yes No May be
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
1
0
Frequency

Interpretation- From the above stated chart it can be analysed that this tourism has popularity at
large scale. Thus, total number of participants are 5. Under this, 5 said yes so it has cleared that
this tourism destination has large scale of popularity not only it presents over social media.
Theme 3: The infrastructure of Disneyland attracts major tourists.
3. What are the most attractive
features about Disneyland
tourism? Frequency %
Infrastructure 2 40.00%
lack of dirtiness and
deterioration at amusement
parks 1 20.00%
6
Yes No May be
0
1
2
3
4
5
6
5
0 0
Frequency

Not selling of Alcohol in the
premises 1 20.00%
Diversity 1 20.00%
Total 5 100.00%
Interpretation- As per the above stated chart it can be analysed that infrastructure of Disneyland
aids to attract the visitors at large extent. Therefore, 1 is attracted by lack of dirtiness and
deterioration, 1 said it helps to have diversity and 1 said it mainly attracts due to not selling of
any alcoholic products in premises.
Theme 4: Diversity is one of the pillar of pairs culture.
4. Do you think Diversity is a
pillar of Disneyland pairs
culture? Frequency %
Yes 4 80.00%
No 0 0.00%
May be 1 20.00%
Total 5 100.00%
7
Infrastructure
lack of dirtiness and deterioration at amusement parks
Not selling of Alcohol in the premises
Diversity
0
0.5
1
1.5
2
2.5
2
1 1 1 Frequency

Interpretation- As per the above stated chart it can be analysed that it is one of the key
performance driver that aids to enhance creativity and process on daily basis. Thus, there are
total 5 respondents. Under this, 4 said yes and 1 is not sure of it.
Theme 5: It provides integral part of identity and culture.
5. Does 'Paris' has become
integral part of identity and
culture of Disneyland pairs? Frequency %
Yes 3 60.00%
No 1 20.00%
May be 1 20.00%
Total 5 100.00%
8
Yes No May be
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5 4
0
1
Frequency

Interpretation- From the above tabular presentation it can be interpreted that Paris has become
integral part of identity and culture. Thus, there are total 5 number of participants. Under this, 3
said yes, 1 said no and 1 is not sure of it.
Theme 6: Nature is point that aids to attract the customers.
6. Is Nature is source of
inspiration for setting the
unforgettable experience to
visitors? Frequency %
Yes 4 80.00%
No 1 20.00%
May be 0 0.00%
Total 5 100.00%
9
Yes No May be
0
0.5
1
1.5
2
2.5
3
3.5
3
1 1
Frequency

Interpretation- Based on the above tabular presentation it has been analysed that there is total
number of 5 respondents. The total number of participants are 5. In this, 4 said yes, 1 said no.
Theme 7: It continually focussed over reduction in ecological footprints to maintain quality.
7. Do you believe that
Disneyland Paris constantly
focussed over reducing
ecological footprints to offer
quality entertain in sustainable
manner? Frequency %
Yes 3 60.00%
No 1 20.00%
May be 1 20.00%
Total 5 100.00%
10
Yes No May be
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
1
0
Frequency