Customer Perception and Popularity of Disneyland Paris Tourism

This report analyzes the popularity of Disneyland Paris as a major European tourist destination, focusing on customer perception. The research employs both primary and secondary data collection methods, including interviews and questionnaires, to gather insights into visitor experiences and preferences. The study examines key factors contributing to Disneyland Paris's appeal, such as its infrastructure, lack of dirtiness, diverse attractions, and family-friendly environment, as well as the role of nature as a source of inspiration. The report uses thematic analysis to interpret the data collected, exploring how marketing, promotions, and product offerings influence customer attitudes and overall satisfaction. The findings highlight the importance of factors like social media presence and unique product features in shaping visitor perceptions and driving the park's success. The report concludes with an analysis of customer responses, revealing the significant impact of Disneyland Paris's attractions on its popularity and positive visitor experiences.

Disneyland Paris Tourism
Location

INTRODUCTION
 Disneyland pairs has become one of the famous tourist destination in Europe. Thus, visiting at this tourism location has always
been extraordinary experience for visitors (Bae, Moon and 2018). This is the place who has attracted the many visitors to a
single site.
 Thus, team of Disneyland used to take nature as source of inspiration and tries to set unforgettable experience to the guest.
Diversity is one of the pillar of Disneyland pairs culture. Thus, theme parks of the Disneyland attracts number of visitors.
 The main aim of creating thins location was as intention of having no roller coaster, the alcohol not sold on the premised and
park has been framed effectively and there is lacking of dirtiness and deterioration. It is the concept tat that is mainly attracting
the large number of visitors.

AIM
Aim-
To analyse the popularity of tourism location in regard to customer perception. With reference to study on
Disneyland, pairs.

RESEARCH METHODOLOGIES-
 It is defined as process that aids to collect information and data in order to make business decision. Thus, there are number of
methods as-
 Data collection- It is process that is defined as process of gathering and measuring information that aids to define the variables
of interest. Thus, data can be classified with help of two methods as primary and secondary (Nelson, 2016). Under this,
researcher has used primary technique so that first hand information can be collected and analysed by use of survey and
interview method.
 Sampling- This is process that is defined as statistical analysis with help of which predetermined number of observation can be
taken from larger population (Park, Kim and Ok, 2018). Thus, sampling is classified into random, systematic, cluster and
stratified etc. In order to take survey the 5 respondent as visitors who already been there has been selected.
 Data analysis- This is procedure that defined as process of inspecting, cleansing and transforming and modelling data by the
use of discovering useful information (Yu, Xu and Feng, 2018). Thus, data analysis has been classified into method as
qualitative and quantitative. In order to carry out the present research the researcher has used qualitative approach with use of
thematic analysis. To conduct information with interview the two participants has been considered.

INTERVIEW
 Have you ever been to Disneyland
 Why did you prefer Disneyland?
 What is most attractive feature about Disneyland?

 Promotions- The florist shop inclusive of marketing options as online approach, sample
products, rent an outlet etc. Therefore, with help of promotion it can be easy to strengthen
the image within market. By the use of social media accounts and website the people can be
aware about the upcoming promotions.
 Product- This is something that needs huge modification so that the marketers can provide
something different from others. Thus, it can be stated that product plan includes variety,
quality, design, features, brand name and warranty.
 Thus enterprise is taking initiatuive to provide teh product services in manner as flower,
flower bucket, floral product, decorational services and jwellary.

QUESTIONNAIRE
1. Do you think Disneyland is one of the attractive tourism destination in Europe?
 Yes
 No
 May be
2. Is Disneyland tourism destination has popularity as much it seeing over social media?
 Yes
 No
 May be
3. What are the most attractive features about Disneyland tourism?
 Infrastructure
 lack of dirtiness and deterioration at amusement parks
 Not selling of Alcohol in the premises
 Diversity

CONTINUED....
4. Do you think Diversity is a pillar of Disneyland pairs culture?
 Yes
 No
 May be
5. Does 'Paris' has become integral part of identity and culture of Disneyland pairs?
 Yes
 No
 May be
6. Is Nature is source of inspiration for setting the unforgettable experience to visitors?
 Yes
 No
 May be

CONTINUED....
7. Do you believe that Disneyland Paris constantly focussed over reducing ecological footprints to offer quality entertain in sustainable manner?
 Yes
 No
 May be
8. Is Disneyland Paris offers extraordinary visit to visitors?
 Yes
 No
 May be
9. Does technological excellence have given iconic attraction to this tourism location?
 Yes
 No
 May be

CONTINUED...
10. Is visiting Disney gallery is free of cost for the park guest?
 Yes
 No
 May be

Analysis and interpretation of questionnaire and interview.
Analysis of interview-
1. Have you ever been to Disneyland?
Participants 1 :Yes, I have visited once.
Participants 2: Yes, I have visited for twice.
2. Why did you prefer Disneyland?
Participants 1: Due to its popularity rate over social media.
Participant 2: I wanted to explore it for once.
3. What is most attractive feature about Disneyland?
Participant 1: The infrastructure is one of attractive feature of Disneyland.
Participant 2: Its two theme park is one of the attractive feature of Disney land.

ANALYSIS OF QUESTIONNAIRE