Disneyland Scoping Report: Expansion in Rio de Janeiro, Brazil

This report presents a risk profile for Disneyland's proposed expansion in Rio de Janeiro, Brazil. It begins with an introduction to Rio de Janeiro, highlighting its tourism industry and appeal as a vacation destination. The report identifies several key risks, including language barriers, pollution, political instability, and water crises. Through a KT situational appraisal, political instability and water scarcity are highlighted as the most critical issues due to their high impact, timing, and trend. The report analyzes the challenges posed by political instability, including corruption, and suggests measures to mitigate these risks, such as monitoring the political climate and preparing for emergencies. It also addresses the water crisis, emphasizing the importance of water resources for the project and recommending water recycling solutions, such as the use of solar-powered water purifiers. The report concludes by providing references to support its analysis.

Running head: DISNEYLAND SCOPING REPORT (DISNEY’S EXPANSION IN RIO DE
GENERIO, BRAZIL)
Disneyland Scoping Report (Disney’s expansion in Rio De Janeiro, Brazil)
Name of the Student:
Name of the University:
Author note:

1DISNEYLAND SCOPING REPORT (DISNEY’S EXPANSION IN RIO DE GENERIO,
BRAZIL)
Introduction to Rio de Janeiro
Rio de Janeiro is regarded as the second most populated city in the country of Brazil
and is also sixth most populated one in America. It is one of the most popular tourist
destination and there is a significant rise in the number of tourists visiting the place since
1980. It is to mention that the tourism related business in Rio de Janeiro comprises of about
80% of its total economy (Loureiro and Jesus 2019). The city is widely known for its breath-
taking landscape along with its laid back beach culture as well as its annual carnival. In the
year 2013, the city was ranked as the world’s happiest city. The great climate of the place and
the sun-soaked decent beaches aid to its beauty. This paper shall elaborate on presenting a
risk profile for Disney’s expansion to Rio de Janeiro in order to assess how Disney can
manage and lower down the risk that might influence the project.
Discussion
Risk Profile
Rio de Janeiro is a great location for its closeness to the beautiful beaches, wonderful
climate and monuments. It is also one of the world’s rarest destinations that have powerful
cultural identity and climate (Soares et al., 2018). These factors give the city a strong
potential for being a resort vacation destination. It is indeed a great platform for Disney to
expand itself here. However, there are certain risks that are required to be considered by the
company while expanding here in order to manage the same and overcome them for
prosperous growth and development.
There are a number of risks that Disney can face during expanding the business in Rio
de Janeiro and they are as follows:
a) Language Barrier

2DISNEYLAND SCOPING REPORT (DISNEY’S EXPANSION IN RIO DE GENERIO,
BRAZIL)
b) Pollution
c) Political Instability
d) Water crisis
PROBLEM TIMING
(H,M,L)
TREND
(H,M,L)
IMPACT
(H,M,L)
NEXT
PROCESS
1. Language Barrier. M M M PPA
2. Pollution M H H DA/PPA
3. Political Instability
and security.
H H H DA
4. Water Crisis. H H H DA
KT Situational Appraisal:
By means of considering the above mentioned risks from diverse perspective and by
means of assessing the same with KT situational Appraisal, it has been found that political
instability and water crisis would be the main issues in the project. These two problems have
high trend, high timing and high impact and that, they are in high urgency to be solved. The
chances of these issues to increase further is high and that can be very serious. For this
reason, decisional analysis has been performed immediately.
a) Political Instability
Rio de Janeiro is widely known for its natural beauties. Notwithstanding this fact, it
has not been able of growing due to its political instability. The political situation of the place
is unstable at the moment with the impeachment process of Dilma Roussef (the President),

3DISNEYLAND SCOPING REPORT (DISNEY’S EXPANSION IN RIO DE GENERIO,
BRAZIL)
who has recently asked to back off for 180 days. Also, the corruption index at the place is
high and it is ranked 106th in the Corruption index as per the data of 2014. Corruption is very
rampant in Brazil.
The issue of political instability cannot be managed in complete manner. But, one can
reduce it to a certain level. The companies must select their important functions and analyse
the potential effect of the unrest in different nations. Disney must be well-prepared and must
maintain a detailed analysis of Rio de Janeiro’s political condition. It must communicate well
with its employees in order to have daily updates on the local situation. Also, the company
must make it compulsory for its employees to have their travelling documents ready for
evacuating during the cases of State emergency.
b) Water Crisis
It is to mention that only 6.5% of the rivers in the country are considered to be good
in terms of their water quality. Water is a key requirement for very visitor or tourist. With the
same, the water rides could be a possibility for the Disney Rio de Janeiro because of its
proximity to the waterfalls and beaches. Therefore, it is a crucial requirement for the
expansion of Disney here.
To cope up with this issue, Disney must make effective use of water and it should
recycle water to reduce its usage. Water resources are necessary for Disney to provide
varieties of water rides to the customers. Therefore, it can implement a water recycling device
such as “Solar powered water purifiers” in order to convert the contaminated water into fresh
and drinkable one. Below is a picture of the device (figure 1).

4DISNEYLAND SCOPING REPORT (DISNEY’S EXPANSION IN RIO DE GENERIO,
BRAZIL)
Figure 1: Depikakurup Device
The device make use of Zinc oxide and Titanium dioxide in the containers. The
containers expose them to the UV rays and clean the water to make them suitable for
drinking.

5DISNEYLAND SCOPING REPORT (DISNEY’S EXPANSION IN RIO DE GENERIO,
BRAZIL)
References:
Loureiro, S.M.C. and Jesus, S., 2019. How perceived risk and animosity towards a
destination may influence destination image and intention to revisit: The case of Rio de
Janeiro. Anatolia, 30(4), pp.497-512.
Senters, K. and Winters, M.S., 2018. Persistent malfeasance despite institutional innovations
and public outcry: a survey of corruption in Brazil. In Handbook on the Geographies of
Corruption. Edward Elgar Publishing.
Soares, C.A., Longo, O., Alcoforado, L., Ramos, T. and Camello, N., 2018. The Hotel
Industry in the Metropolitan Region of Rio De Janeiro: An Analysis of the Legacy of
Accessibility in Civil Construction Projects Post Mega Events. Sustainability, 10(11), p.4261.