University Project: Disneyland Location Selection and Analysis

This project analyzes the optimal location for a new Disneyland, considering factors such as cost, accessibility, existing infrastructure, and climate. The assignment uses a weighted scoring system to compare three potential locations: Bangkok, Rio de Janeiro, and Mexico City. The analysis examines factors like population, tourist potential, transportation, accommodation, and political stability. Rio de Janeiro emerges as the most suitable location due to its high tourist volume, warm climate, and potential for business success. The project provides a detailed breakdown of the scoring process and highlights the importance of various criteria in the decision-making process. The assignment utilizes the information to arrive at a conclusion and support the recommendation with the available data.

INTEGRATED BUSINESS CHALLENGE

KT Decision Analysis
OBJECTIVE WEIGHT BANGKO
K SCORE
RIO DE GENERIO
SCORE
MEXICO CITY
SCORE
BANGKOK
WEIGHTED
SCORE
RIO DE
GENERIO
WEIGHTED
SCORE
MEXICO
CITY
WEIGHTED
SCORE
A Massive population and
visiting potential 6 7 10 8 42 60 48
Proposed area should be
peaceful 2 5 2 1 10 4 2
Availability of established
transportation system up to
the area of park
5 4 7 7 20 35 35
Facility for
accommodation such as
hotel or motel around the
proposed area
4 7 6 7 28 24 28
Climatic conditions suiting
for Disney land visitation 3 2 8 3 6 24 9
A stable political
environment 2 2 3 2 4 6 4
Availability of personnel’s
for staff with decent
2 6 7 5 12 14 10
1

communications skills
A large area for
establishment with water
supply, power and septic
facilities
6 8 7 7 48 42 42
30 170 209 178
Rio De Generio would best suit to set up a new Disney Land among the three proposals of Bangkok, Mexico city and Rio de Generio.
The city is a beacon for tourists with millions of tourists visiting every year, also it has a large population which provides a great
advantage to Disney Land when it is established. Also with not many entertainment units like Disney Land in the country the
excitement within people will give it a huge boom. It has warm climate throughout the year which makes it a perfect destination for
people to visit Disney land. With a moderate transportation and accommodation facilities Rio de Generio is estimated to bring the
most business among the three proposed locations.
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