Business Plan Project: Disposable Baby Bibs for Babies

This project presents a detailed business plan for disposable baby bibs, addressing a market need for convenient and hygienic baby care products. The plan outlines the product's specifications, including waterproof, absorbent materials with self-adhesive tabs, and its ease of use. It explores the market problem of traditional bibs requiring frequent cleaning and the benefits of disposability for parents. The business proposition includes sourcing materials locally for low startup costs and funding through various channels. The plan details a direct sales approach, e-commerce strategies, and market size analysis, particularly in Australia. It covers the financial model, including investment needs, return to stakeholders, and projected revenue, profits, and cash flow over three years. The project also includes a proposed business model, key resources, partnerships, activities, and customer relationships, as well as the team structure and a conclusion highlighting the unique selling points and economic benefits.

Disposable Baby
Bibs
Introducing our awesome
and unique baby bib.

Baby Bibs
“Your babies have not yet learned how to feed
themselves. We are here to assist you with
our brand new baby bibs. So, why not take a
break from this mess and begin to enjoy the
mealtimes of your babies?”

The market problem
• Baby bibs have been widespread within the
industry but the challenge they offer is that
they must be cleaned over time (Grafl 2017).

The
Disposal
Baby Bib
• bring the solution to not carrying
multiple bibs at a time
• bring the solution to not carrying
more clothes to change the babies
(Landa 2016).
• ensure the babies are always clean
• reduce the baggage that the parents
have to carry while travelling with
their babies (Kapferer, 2012).

Product Specification
• Waterproof
• Convenient to use
• Protect the clothes of the babies from food stains
• Easy and comfortable
Materials to be used and would be available
from the local stores
• Ultra absorbent and quilted material
• Self adhesive tab
• Leak –proof liner

How to use it?
Just take the bib round the neck of
the baby and stick the snaps
provided on the head of the bib

Our Business Proposition
• materials would easily be accessed from local stores
• Resulting in low cost of starting up the business
• Funds would be sourced from-
• fundraisers
• friends and family members
• loans from financial institutions

How the business process will
work
• We would use direct sale approach (Ifeanyichukwu & Peter,
2018)
• Verification of packages before supplying them
• E-commerce activities like ebay, amazon and flipkart etc.

The Market Size and Potential in
Australia
There is a
massive
requirement
for baby
products in
the market.
Huge population of over 2.41
Crores
number of babies born
each year is
approximately 310,000.
Only few companies provide
disposable baby bibs

Market Plan
Make some
sample of
disposable baby
bib
Pitch a risk free
proposal to the
people through
conducting
marketing
activities
Market online
platform via social
media promotion, use
of billboards, posters
and even television
advertisements
(Gunelius, 2011).
Launch and promote
the product on the
website and social
media platforms for
loyal customer
Iterate and repeat
success

Core Strategy – why will Disposal
Baby Bib work?
•At the business level we shall share
60% of the revenue as well as would
cover 100% of cost
•We shall promote and market through
the most effective platform. We shall
launch a website and advertise through
television, posters and billboards;
•Social networking site is the most used
platform in today’s world (Huang, 2017).

What’s the Financial Model of Baby
bib?
Build long term equity
Earn quickly after launch
Invest Upfront
In creating
online
platform
From
providing
direct sale
Via expanding
business from
domestic level
to national
and then
international
Monetary help
to the
distributors
Easy payment
method
Exploit
franchise
revenue

What are we looking for?
•$1,00,000 investments that covers 3
years of cash costs

What are we offering in return to
the primary stakeholders?
•10% of annual return to the investors
•25% of stake in organisation

Proposed Business Model
• Key resources
• Key partners
• Key activities
• Channels
• Customer relationships
• Revenue streams
• Value propositions
• Cost structure
• Customer segments

Conservative Revenue, Profits and
Cash flow Projection of Baby Bibs
over 3 years

Business Outcome
• Reaching out to more number of
audience.
• Making a long term relationships
with the customers or clients
through retaining 80% of them
• Making more user friendly
application

The Team
• 2 owners
• 1 HR
• 8 people in sales team
(3 members of the sales team
would target the owners of baby bibs and
get them to register with the business and 4
members of sales team would target the
customers who will be interested in
investing to the business)

Conclusion
• Good return on investments
• Economy growth
• Unique selling point

References
• Afuah, A. (2014). Business model innovation: concepts, analysis, and cases.
• Gunelius, S. (2011). 30-minute social media marketing: Step-by-step techniques to spread the word about your business fast and
free. New York: McGraw-Hill.
• Huang, E. (2017). The amount China spends eating out is greater than the GDP of Sweden. Quartz. Retrieved from https://
qz.com/982340/china-spent-507-billion-eating-out-in-2016-greater-than-the-gdp-of-sweden
• Ifeanyichukwu, C. D., & Peter, A. (2018). The role of sensory marketing in achieving customer patronage in fast food restaurants in
Awka. International Research Journal of Management, IT and Social Sciences (IRJMIS), 5(2), 155-163.
• Grafl, S. (2017). The development of an authentic Mexican food concept in Europe (Unpublished doctoral dissertation). NOVA –
School of Business and Economics, Lisbon, Portugal.
• Landa, R. (2016). Advertising by design: Generating and developing creative ideas across media. Hoboken: Wiley.
• Kapferer, G. (2012). The new strategic brand management: Advanced insights and strategic thinking. London, Philadelphia: Kogan
Page.
• Pasko, S. (2015). U.S. Patent Application No. 29/467,620.
• Pallottino, F., Hakola, L., Costa, C., Antonucci, F., Figorilli, S., Seisto, A., & Menesatti, P. (2016). Printing on food or food printing: a
review. Food and Bioprocess Technology, 9(5), 725-733.
• Lee, J. (2016). Growth Hacking for Startups: How Growth Hacking can utilised for growing startups.
• Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-
708.
• Penrose, E. T. (2017). Foreign Investment and the Growth of the Firm 1. In International Business (pp. 33-48).
• Kim, W. C., & Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make
the competition irrelevant. Harvard business review Press.
• Robb, A. M., & Robinson, D. T. (2014). The capital structure decisions of new firms. The Review of Financial Studies, 27(1), 153-179.
• Wirtz, B. W., Pistoia, A., Ullrich, S., & Göttel, V. (2016). Business models: Origin, development and future research
perspectives. Long Range Planning, 49(1), 36-54.
• Porter, M. E., & Kramer, M. R. (2019). Creating shared value. In Managing Sustainable Business (pp. 327-350). Springer, Dordrecht.

Thank you!