Comprehensive Marketing Plan for Disrupt Sports Company - MRKT20052

This report presents a comprehensive marketing plan for Disrupt Sports, a company specializing in customized sports equipment. It begins with an executive summary highlighting the growing sports market and the competitive landscape. The report then delves into a situational analysis, employing PESTLE and SWOT analyses to assess the external and internal environments, respectively. Customer analysis utilizes STP (Segmentation, Targeting, and Positioning) to identify the target demographic: young, sports-oriented individuals. The report addresses potential challenges, including competition, heavy marketing, and distribution issues. Marketing objectives focus on enhancing brand awareness, expanding distribution, and boosting sales. The marketing mix strategy emphasizes high-quality products, competitive pricing, and online promotion and placement. Finally, the report outlines campaign evaluation measures, including ROI and sales growth, providing a complete marketing strategy for Disrupt Sports.