Dynamic Strategy and Disruptive Innovation: EFS Case Study Analysis

This project analyzes Essendon Food Solutions (EFS), focusing on its capacity for disruptive innovation. The analysis covers internal perspectives, examining organizational structures and offering recommendations for improvement. It also explores external factors impacting innovation, including market conditions and regulations, and provides strategic recommendations. Furthermore, the project investigates the marketing perspective, considering customer satisfaction, customer retention, and the role of the R&D department in driving innovation. The project identifies leadership challenges and opportunities, emphasizing the need for strategic leadership to foster innovation and improve market stronghold. The project offers a comprehensive understanding of the EFS's innovation capabilities and provides recommendations for enhancing its competitive advantage.

Running head: DYNAMIC STRATEGY AND DISTRUPTIVE INNOVATION
Script for the video
Internal Perspective
Human Resource
The human resources team of the company do not follow innovative process.EFS
needs to hire a team comprising of younger individuals ageing between 25 and 35 years to bring
innovations in the company. EFS must hire employees who are suitable for their marketing and
sales department. New employees in the company have a hard time to understand the company
ethics initially. The older employees of the company must help the new employees to get
accustomed to the work culture.
Organizational Culture
EFS must focus in bringing innovation in their company by hiring technologically
advanced employees who have idea about the current market situations. For the improvement of
the company, the company needs to hire employees more carefully in the department of
marketing and sales. Employee on boarding must be implemented by the company so that the
new employees hired by the company gets accustomed to the workplace culture easily.

Resource Distribution
The company needs to merge the divisions of the company so that the resources
can be used more efficiently. The company must focus more on the disruptive innovations which
will be improving the revenue of the company.
Organizational Structure
The company must merge both the groups into one which will be saving the
resources of the company and can be used towards the disruptive innovation. The company is
huge in size which will be hampering the implementation of disruptive innovation in the
company.EFS can divide the company into smaller units which will be facilitating in
implementing disruptive innovation.
External Perspective
Commitments
The company has not been totally honest with the shareholders associated with
the company. The company needs to hire a new CEO for the company to bring innovation in the
company. Existing experienced employee cannot be selected by the company since they have no
idea bout innovations. A new executive needs to be hired by the company who has a vast idea
about the present market conditions.
Regulations
The opportunities in the overseas market need to be grabbed by the company so that they
can increase their market value and strengthen their position in the market. The subsidiaries of

the company must be merged together to use their remaining resources in implementing a new
marketing team in the company (Cavusgil et al.,2014).
Marketing perspective
Customer satisfaction and customer retention are two main factors for the stability
of a company in the perspective environment. The R&D department of the company must
understand this aspect and interact with the customers and gather ideas for new products.
Empathic designs must be implemented by the R&D team and the managers of the company to
gather insight on the customer needs. The company must find out its loyal customers who will be
ready to try out their new products as soon as it hits the market (Hill and Alexander 2017). Lead
user process will be helping the EFS to comply with the various customer needs and bring
innovations in its products
Technology perspective
The company is lagging in technology advancements as compared to its
competitors which is hampering the implementation of disruptive innovation in the company.
For better customer retention, the company must introduce newer products which will be
meeting the customer expectations.
Strategic Leadership
There has been a lack in effective lack of leadership in the company which is effecting the
growth of the company. The company needs to assess this issue and implement strategic process
to solve the issue of leadership in the company. Mahatma Gandhi can be a good example to be

followed by the company. The leaders of the company must be helping the company to increase
their market stronghold by improving work ethics in the company (Covin and Slevin 2017). The
new appointed leaders as well as the previous leaders of the company must help the company
expand in the foreign markets. Expanding in the foreign markets will be helping the company to
increase its revenue drastically.
Conclusion
The leaders of the company must be helping the company to increase their market stronghold by
improving work ethics in the company (Covin and Slevin 2017). The new appointed leaders as
well as the previous leaders of the company must help the company expand in the foreign
markets. Expanding in the foreign markets will be helping the company to increase its revenue
drastically.

References
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International
business. Pearson Australia.
Covin, J.G. and Slevin, D.P., 2017. The entrepreneurial imperatives of strategic leadership.
Strategic entrepreneurship: Creating a new mindset, pp.307-327.
Covin, J.G. and Slevin, D.P., 2017. The entrepreneurial imperatives of strategic leadership.
Strategic entrepreneurship: Creating a new mindset, pp.307-327.
Goldberg, M.E., Fishbein, M. and Middlestadt, S.E., 2018. Social marketing: Theoretical and
practical perspectives. Psychology Press.
Hill, N. and Alexander, J., 2017. The handbook of customer satisfaction and loyalty
measurement. Routledge.
Schoemaker, P.J., Krupp, S. and Howland, S., 2013. Strategic leadership: The essential skills.
Harvard business review, 91(1), pp.131-134.