EvRide Electric Bike: Disruptive Innovation and Market Analysis

This report presents a disruptive idea for electric bikes under the company name EvRide, focusing on manufacturing electric vehicles to meet growing consumer demand. It details the concept, target consumer, and potential disruption to the automotive industry, highlighting the increasing demand for electric vehicles and limited competition in the electric bike sector. The report integrates Doblin's 10 types of innovation framework to identify key business elements for innovation, including profit model, network, structure, process, product performance, product system, service, channel, brand, and customer engagement. It also describes the types of data to be gathered, such as market research and demand forecasting, and how this data will be used in the manufacturing process and to create value for customers by ensuring product quality and meeting demand. The report concludes by emphasizing the importance of disruptive ideas and data-driven strategies in business development, highlighting the role of accurate information in ensuring product success and customer satisfaction.

Disruptive iDEA

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Detailed clear description of idea including how it will be used, who is target consumer and
other area that will be considered:...............................................................................................3
Describing the industry and how it will be disrupted:.................................................................3
Inclusion of top 10 innovation framework in the selected idea...................................................4
Description of data and how it will be used in the process of idea completion:..........................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Disruptive idea means innovation that allow company to create something new and win
customer in the market, it is very clear that disruptive idea allow company to develop those
products that not only win customer but allow company to become market leader (Gobble,
2016). This study is based on Electric bike where EvRide company will be manufacturing
electric vehicle and fulfil demand of the customer. This report will discuss description of idea
and will provide business canvas model. At last this report will discuss 10 innovation framework
and understand how data will be used in the process.
MAIN BODY
Detailed clear description of idea including how it will be used, who is target consumer and other
area that will be considered:
Electronic term is very common to every consumer, almost every product including
appliance, car and other daily used item have become electronic. This idea is based on bringing
innovation in auto mobile and electronic goods, idea to develop electric bikes that will
completely run on rechargeable battery (Petzold, Landinez and Baaken, 2019). The concept of
electric bike is very clear, consumer who turning towards electric products will going to demand
electric bike as well. The idea is been crafted after analysing the condition of auto mobile
industry, there is high demand in electric car where giants like Tesla and other brands have
already been leading the market. But there is moderate demand of electric bike, in the future,
demand of electric bike will be high.
Describing the industry and how it will be disrupted:
Auto mobile industry is one of the fastest growing industry that actively contribute in the
betterment of the economy, this industry is full of market leader who have brand image and
reputation in the market. There are car manufacture who rule over the industry but there is
limited amount of motor vehicle manufacturer that is opportunity to enter this market and win
customer (Si and Chen, 2020). The concept of electric bike is quite simple, this will bring high
change in the market and demand will be high, motor vehicle may be small part of auto mobile
industry but demand of fossil fuel bike are high. There will be demand of electric bike as well,
auto mobile giant will be manufacturing electric bike and fulfilling the demand of customer.

Inclusion of top 10 innovation framework in the selected idea
Doblin's 10 type of innovation framework has been considered as that framework which
is aligned with identifying the major elements in business that can use for innovation and helps
in facing the competitive scenario. Thus, this is the baseline of the innovation. In context of
Electronic bikes the framework has been used in different ways that has been explained below:
Profile model- Under this, the selected innovative idea assured focus over increasing revenue for
the business within including effective technology in product that leads to assure higher
satisfaction to customers.
Network innovations- This refers to the collaboration strategy in context of this, collaboration
has been performed with another stakeholders such as, shareholders & debentures in terms of
reducing the risk of the innovation.
Structure- This determines the asset management in order to perform innovation. The major
asset in performing the innovation in context of electronic bikes is cash. Thus, different financial
sources needs to be review in accordance with this element.
Process- This is entitled with using technology with respect of performing innovation. The
process innovation is aligned with delivering high value services to customers that ease their
lives. In similar manner, electronic bikes ease the lives of customers as it assures effective
services to customers that can often reduce their expense in relation of fuel.
Product performance- It refers to gaining of sustainable competitive advantage. Thus, this is the
major attribute that has been performed in the context of selected innovation. Electronic bikes
prefers batteries rather than using higher fuel. In this manner, the concept of sustainability has
been performed and sustainable competitive advantage has been experienced.
Product system- This is an ultimate element that combines the product and service together.
Electronic bikes are the products that assures the effective services to the customers that
increases the utility of consumer. Thus, this attribute of Doblin's 10 type of innovation has also
been performed.
Service- This attribute suggests that, each time service needs to be superior so, the business can
face the benefits each time. Thus, this attribute is included in electronic bikes. The major desire
of the consumer needs to be reviewed and added in the innovation.
Channel- The element focuses on connecting with the customers as performing the innovation is
not enough. The major aspect is to introduce the innovation in front of the customers. Therefore,

online and offline both the mode of channel has been included in performing of innovation in
context of electronic bikes.
Brand- This is concerned with assuring high brand tag to the innovation within performing it in
unique and superior way. As only numerous people are aware of the concept of electronic bikes.
Therefore, this innovation is unique in its own way.
Customer engagement- This is the last aspect of this framework however, it is the most
important aspect as well. Creating the ways in which customer engagement can be increase is
highly important. The selected innovation is highly demanded by the customers who are Techno-
optimist. As a result, effective customer engagement can be ensured in by performing innovation
related to electronic bikes.
Description of data and how it will be used in the process of idea completion:
Type of data will be gathered:
Data from market research: when collecting or gathering data, market research will be
conducted in which company will examine each and every element of the market and highlight
those factor that will impact smooth flow of this idea (Heeringa, West and Berglund, 2017).
Market research will be done on the basis of understanding external factors including political
involvement, economic stability, social change and changes in technological area of the industry.
Data from forecasting demand and supply: for the completion of this idea, data will be gathered
from customer who demand electric bike for their daily use. Forecasting and analysing demand
will allow company to make strategies and perform upcoming task accordingly, it is very clear
that identifying demand is important data that need to be collected. This data can be gathered
with the help of survey, interview, secondary data and other source from where data can be
gathered.
Usage of data:
This data will be used in the process of fulfilling manufacturing demand, company will
analyse each data and select best information that will suit manufacturing process because
company can not take risk on assumption and face failure. For example:
Data collected from market: data collected from market will be used in the setting of business
process for example; political involvement will allow company to understand government and its
policy that will impact company whereas economic stability will highlight growth of auto mobile
industry, social factor will highlight spending capacity that will help company to set price

accordingly and technological area will help company to examine current technology which is
been used by other manufacturer that will need in the process.
Data collected from forecasting: every business organization forecast demand and supply that
allow them to become stable, in the process of electric bike manufacturing, company can use
data collected from survey, interview and other source to examine current demand of electric
bike in the market.
Value created for the customer using this data:
Company will manufacture right product with right data, it is very clear that every
business organization demand right information that can be used in the process of business and
operation for example if demand forecasting was done right then data will be pure where which
will allow company to manufacture products accordingly and create a value for their customer.
With the help of data, company can ensure that they meet quality of the product and
create a vulnerable product for their customer (Chambers and et.al., 2018). Electric bike will
become valuable for customer because company will analyse data and allow them to ensure they
meet the demand of the customer.
CONCLUSION
This report has discussed disruptive idea that allow company to manufacture some
innovative product and its importance in the business process. Later this report has discussed
business canvas model and understand key element that will be required in the process of
disruptive idea. At last this report has discussed 10 innovation frameworks and explain it with
disruptive idea and discussed data and its importance in the process of disruptive idea.

REFERENCES
Books and journals
Chambers and et.al., 2018. Graphical methods for data analysis. Chapman and Hall/CRC.
Gobble, M.M., 2016. Defining disruptive innovation. Research-Technology Management, 59(4),
pp.66-71.
Heeringa, S.G., West, B.T. and Berglund, P.A., 2017. Applied survey data analysis. chapman
and hall/CRC.
Petzold, N., Landinez, L. and Baaken, T., 2019. Disruptive innovation from a process view: A
systematic literature review. Creativity and Innovation Management, 28(2), pp.157-174.
Si, S. and Chen, H., 2020. A literature review of disruptive innovation: What it is, how it works
and where it goes. Journal of Engineering and Technology Management, 56, p.101568.
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