Essendon Food Solutions: Strategic Leadership and Innovation Report

This report provides a detailed analysis of Essendon Food Solutions (EFS), examining its capacity for disruptive innovation and strategic leadership. The analysis considers internal perspectives, including resource allocation, organizational structure, and culture, and offers recommendations for improvement. External factors, such as economic conditions and market dynamics, are also evaluated to identify challenges and opportunities. The report further explores the marketing perspective, focusing on customer-related factors and empathic design. The case study highlights strategic challenges within EFS, including issues within its subsidiaries, EnzymeTech and Essendon Emulsifiers, and the impact of strategic leadership on innovation. Recommendations include moral responsibility, proper analysis, and face-to-face relationships. The report concludes by emphasizing the importance of identifying and mitigating risks for sustained business success. This report provides an overview of the case study, and offers insights for EFS to overcome strategic challenges and enhance its innovation capabilities.

DYNAMIC
STRATEGY AND
DISRUPTIVE
INNOVATION

Brief Introduction :- Essendon Food
Solutions
•Henry Shultz and Jonathan Jacob founded this company in 40
years back.
•The present number of employees in this company are almost
800.
•Company’s financial assistance are Essendon Emulsifiers and
enzyme tech.
•60% senior executives of essendon are very much educated .
•The board of directors are efficiently listed out their
shareholders.
•Different companies are tied with Essendon in all over
Australia, Singapore and some Asian courtiers.

Details of the two subsidies of Essesndon
EnzymeTech:-
EnzymeTech provide Enzymes to special food industry customers around
the world. The business opened up many Enzyme applications in the
food manufacturing sector. The EnzymeTech R&D is known for its
exploration and commercialization of modified Enzyme solutions.
Essendon Emulsifiers:-
The company has acknowledged more than a few recommendation to
set up an organizational joint undertaking that target the Asian
Emulsifier market. some companies are keen on team up and setting up
an their centre in Singapore where the government rules are
constructive for this kind strategy. the government is actively support
such investments.

Yearly strategic meeting:-
In every year this company organize a meeting which is very
much helpful for creating the next strategic plan. But in this year
the employees and EFS strategic planning team did not look that
well . The main participant of EnzymeTech are increasing newer
products quicker and inexpensive. EnzymeTech will face
important difficulties in some years. The condition of Essendon is
far not as good as previous. According to the executives if the
present trend carries on, the company may facing some
difficulties.
The newly appoint CFO , and two directors are organizing a close
door meeting. According to the executive meeting Jonathan
wants to turned out this company very quickly. He propose that
this company should appoint Michael Ray as chief executive
officer. The newly appoint CEO easily manage this situations very
efficiently. But other director Henry are not satisfied these
proposal because Michael is not an experience CEO. He can not
able to handle this problem. He wants to employ outsider who
understand the problem in very quickly. Newly appoint CFO also
agreed Henry's decision but Jonathon are little bit confused .

INTERNAL PERSPECTIVE:-
•Resource Allocation
•Human Resources
•Organizational Structure
•Organizational Culture

External Perspective
•Economic Condition
•Relationship

Marketing Perspective
•empathic designs
•customer visit programs
•lead-user processes

Technical Perspective:-
•Technical Strategy
•Systematic approach

Strategic Leadership
Strategic thinking is the abilities, skills and knowledge which
are needed to distinguish market opportunities. This can
prepare a visualization to benefit from those opportunities
(Christensen et al. 2015). This structure also be identifies the
stakeholder value and information. This strategic values are
realizing some basic structure which are formulate by the
executive. It faces some crucial challenges an executive
should resolve this rapidly. Risks and challenges
identification are important for the project .

Risks and Challenges
•Organizational Risks
•Competitive Risks
•Strategic Risks

Problem Solving Skills
If the essendon executives identifies the problem and resolve it
very carefully So this issues must not longer affective for there
company. But executive should knows about the proper problem
solving techniques.
Two types of techniques may follows by the CFO and BOD of
this organization.
•Novelty
•Repetition

Analysis
Disruptive Innovation is a technology whose application extensively
involve the way of market functions. Disruptive marketing accomplish
something traditional failure. This new strategy rejects conventional
methods and targets to organizational thinking.. This approach not only
transform the way that essendon operates but crash the entire industry
(Osiyevskyy and Dewald 2015). essendon’s marketer using this thought
which can speedily become the next market selected in food industry.
The idea of disruptive innovation has increase significant range among
practitioners and it is creating the misunderstanding of the entire
employees. Basically this organizations are facing lot of problem because
there investors and shareholder are not effective in this moment. In
every year they are organizing an annual meeting for future plan. But in
this year this meeting are not successful. The directors are not agrees
another director's proposal.