Strategic Leadership & Disruptive Innovation Analysis: EFS, MBA501

This project analyzes the disruptive innovation capabilities of Essendon Food Solutions (EFS) from internal, external, and marketing perspectives, as required by the MBA501 Dynamic Strategy and Disruptive Innovation course. The internal perspective examines the company's structures impacting innovation, recommending improvements in recruitment and a dedicated innovation department. The external perspective analyzes factors like online ordering and socio-economic trends, suggesting training and development initiatives. The marketing perspective highlights the importance of market knowledge, customer expectations, and competition, emphasizing the need for customer-focused innovation. The technology perspective underscores the role of technology in enhancing innovation capabilities. The project aims to provide a comprehensive analysis to help EFS maintain its market position through effective innovation strategies.

Running head: DISRUPTIVE IONNOVATION
DISRUPTIVE IONNOVATION
Name of the student
Name of the university
Author note

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Table of contents
Internal perspective..........................................................................................................................2
External perspective.........................................................................................................................2
Marketing perspective.....................................................................................................................3
Technology perspective...................................................................................................................4
Reference list...................................................................................................................................6

2DISRUPTIVE IONNOVATION
Internal perspective
In the corporate field, boosting the effect of innovation in the workplace, effective
implication of innovation management initiatives are needed. In order to drive the innovative
capacity in an organization, knowledge dominance, strategic initiatives and research and
development initiatives are needed (Vuori and Huy 2016). The strong relationship management
is needed between input subsidiaries and outside organizations are needed for managing the cost,
wage as well as taxation processes. It can be said that operational characteristics and leadership
ate being considered as the important key components that’s significantly impacts on creating in
the case of managing innovation in the organization. It can be said that innovative people needs
to be appointed in the controlling position who has practical experience rather than the bookish
knowledge. In order to introduce innovation in the organization, it can be said that a separate
innovation department needs to be introduced, which can work for measuring the innovation in
easier manner (Tortoriello 2015). This department can also play the significant role for managing
the cost of innovation process. Analyzing the situation in Essendon Food Solutions, it can be
recommended that the company can focus on improving the recruitment and selection strategy
for providing opportunity to the talented candidates. By continuing this, it can be said that in
order to improve the internal structure a separate innovation department can be introduced by the
company.
External perspective
The term innovation is being characterized based on the advanced technology as well as
new demands of the customers. It is also true that external business environmental factors such
as economic situation, socio cultural needs as well as legal and technological facilities in a
country, the innovation opportunities in an organization gets influenced (Nieves and Segarra-

3DISRUPTIVE IONNOVATION
Ciprés 2015). Analyzing the innovation opportunities in the food industry, it has been identified
that online ordering application as well as 24hrs chat board facility has become common in the
food industry. It can be said that in the year 2019, the disruptive innovation has praised the
greater authenticity as well as influenced the greater adoption capability among the customers. It
cannot be denied that the disruptive innovation has profoundly changed the food industry trends.
In case of changing socio economic trends in the market, innovation initiatives get influenced.
Effective implication of disruptive innovation theory can significantly impact on
enhancing the strategic value in an organization. It cannot be ignored that destructive novation
has strong into relationship for product performance in an organization. In that case it can also be
said that the market opportunity as well as availability of potential customers in the market can
influence the innovation process in the company. Analyzing the external factors it can be
recommended that adopting effective training and development initiative can be beneficial in
terms of introducing an effective innovation practice in the workplace.
Marketing perspective
Market knowledge and knowledge integration process are being considered as the
important to key drivers that influence the innovation process in an organization. Depending on
the customer expectation as well as adoption ability of the potential customers it becomes easier
for the organization to introduce new innovational practices in the workplace. Market pressure,
information technology and government policies can significantly impact on the adoption of
innovation initiatives in the market (Nieves and Segarra-Ciprés 2015). In order to enhance the
organizational capabilities, the promotional factors are very important. After introducing an
innovation, the organization needs to focus on sharing the innovation information with the
customers. Acceptance ability of the customers significantly influences in case of enhancing the

4DISRUPTIVE IONNOVATION
innovation capabilities. The current food industry is experiencing a real boom due to increasing
numbers of innovation activities in the market. The old economic management as well as
business operational processes are getting replaced with the new ones. It is true that some of the
innovation capabilities are relied on the utilization process adopted by the customers. Depending
on the market needs and demand the innovation capabilities are being improvised. It cannot be
ignored that increasing market competition influences the need of innovation applications in the
organization for maintaining the competitive position in the market (Cui and Wu 2016).
Analyzing the significant impact of these factors for enhancing the innovation capabilities
customers’ expectations needs to be focused by understanding their behavioral perspectives.
Closer attention towards the innovation cycle can bring significant impact on the organization.
Marketing capabilities can be enhanced with better research and development initiatives, which
can indirectly impact on the innovative performance in the organization.
Technology perspective
Technology plays the significant role in terms to enhancing the innovation capabilities in
an organization. In the case study, it has been identified that the company needs a technical sales
team for expanding its distribution channels in the international market (Cui and Wu 2016). In
order to bring innovation, the company has focus on improving its annual business strategy by
improving the team performance through the introduction of new products in in lowest price.
Following the current business Trend the company has focused on strengthening its staffs so that
depending on the talents of the starts innovation can be properly introduced. Rather than
focusing on the bookish knowledge the selection committee has decided to focus on the practical
knowledge of the candidates. Involving outsiders in the development process the company aims
to gain the high business growth. Analyzing the innovation enhancement initiative adopted by

5DISRUPTIVE IONNOVATION
the organization, it can be said that although the organization has focused on improving the
innovation initiatives towards focusing on restructuring its management structure, but it is true
that training and development initiative can be more effective in terms of straightening the
performance abilities of individuals (Bossle et al. 2016).

6DISRUPTIVE IONNOVATION
Reference list
Bossle, M.B., de Barcellos, M.D., Vieira, L.M. and Sauvée, L., 2016. The drivers for adoption of
eco-innovation. Journal of Cleaner production, 113, pp.861-872.
Cui, A.S. and Wu, F., 2016. Utilizing customer knowledge in innovation: antecedents and impact
of customer involvement on new product performance. Journal of the academy of marketing
science, 44(4), pp.516-538.
Nieves, J. and Segarra-Ciprés, M., 2015. Management innovation in the hotel industry. Tourism
Management, 46, pp.51-58.
Tortoriello, M., 2015. The social underpinnings of absorptive capacity: The moderating effects
of structural holes on innovation generation based on external knowledge. Strategic
Management Journal, 36(4), pp.586-597.
Vuori, T.O. and Huy, Q.N., 2016. Distributed attention and shared emotions in the innovation
process: How Nokia lost the smartphone battle. Administrative Science Quarterly, 61(1), pp.9-
51.
Wang, Y., Hsiao, S.H., Yang, Z. and Hajli, N., 2016. The impact of sellers' social influence on
the co-creation of innovation with customers and brand awareness in online
communities. Industrial Marketing Management, 54, pp.56-70.