Organisational Behaviour Report: Innovation and Impact

This report delves into the realm of organisational behaviour, specifically focusing on the impact of sustainable and disruptive innovations. It explores the key differences between these two types of innovation, highlighting how sustainable innovations, like advancements in smartphones and storage, maintain the relevance of existing technologies by offering incremental improvements. In contrast, the report examines disruptive innovations such as LCD displays, Blockchain, online retailing, and tablet computing, which create new markets and displace existing technologies. The report emphasizes the benefits of these innovations for consumers, including increased convenience and lower costs, while acknowledging the potential for negative perceptions. The report also includes a list of references, providing academic sources that support the analysis of these innovations.

ORGANISATIONAL BEHAVIOUR

Organisational Behaviour
1.0
The term sustainable innovation does not denote any staggering change in regards to existing
market or product. It simply brings performance upgrades to the existing technologies for the
benefit of the users and the manufacturing organization also. The chief sustainable innovations
that have left a substantial impact on the society are, smart-phones with extra features as
increased RAM and processing capability, network upgrade from 4G to 5G, increased
processing core increment through hyper-threading, smart cars, and expandable hard drive
storage capacity. These products do not offer any groundbreaking results when comes to
functionality but instead, they help to retain the relevance of these innovations and products to
the greater customer demographic (Reinhardt and Gurtner, 2015). The sustain innovation creates
the difference between obsolete and applicable innovations. The proposed upgrades and
improvements do offer a competitive advantage and that ensures survivability in a dynamic and
ever-changing market.
2.0
Disruptive innovations and technologies invariably lead to the creation of new market growth
and opportunities. The creation of value displaces the existing innovation for better or for worse.
Theoretically, these innovative forces do offer convenience and comfort to the consumer’s
lifestyle and that too with a decreased price range. Some examples of such disruptive innovations
that have affected every part of the existing society are LCD or LED displays, a Blockchain
platform for IoT, Online retailing systems, Tablet computing, and Digital book publishing.
The society as well myself perceives these technologies as beneficial and crucial for the
evolution of modern society. They allow better results and increased performance rates from all
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Organisational Behaviour
sides. There is the factor negative registration and perception of these techniques that could be
affected by the innovative disruptions (Kumaraswamy et al. 2018). But that is seen as a natural
motion of all sorts of things as the relevance of a system depends on the productivity that it
offers and nothing else.
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Organisational Behaviour
Reference List
Journals
Kumaraswamy, A., Garud, R. and Ansari, S., 2018. Perspectives on disruptive
innovations. Journal of Management Studies, 55(7), pp.1025-1042.
Reinhardt, R. and Gurtner, S., 2015. Differences between early adopters of disruptive and
sustaining innovations. Journal of Business Research, 68(1), pp.137-145.
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