Disruptive Technologies: Transforming Business Landscape Today

This essay explores the concept of disruptive technologies and their transformative impact on the modern business landscape. It defines disruptive technology as innovations that revolutionize the quality of life, global economies, and business models, making technology more accessible and affordable. The essay contrasts past disruptive innovations like personal computers and email with current trends such as cloud computing and the Internet of Things (IoT), highlighting the benefits of these technologies in various sectors including logistics, healthcare, and smart cities. It further analyzes the impact of disruptive technologies on established businesses, new businesses, governments, and customers, emphasizing benefits such as reduced production costs, improved supply chain management, and enhanced customer access to information. Finally, the essay discusses the future of businesses in light of these technological advancements and suggests management strategies for effectively integrating new technologies and addressing market competition. This resource is available on Desklib, a platform offering a wealth of study materials including past papers and solved assignments to support students' academic success.

An introduction to the
disruptive technology

What is disruptive technology?
 Technology which brings complete disruption
to the quality of life of people, global
economies, business models of companies
(King and Baatartogtokh 2015).
 It makes technology cheap, easily available
and also brings improvement to the standards
of technology

Past and Present
 Disruption of technology has taken place both in
the past and presents. However the context or the
need might have been different and so the
innovation (Christensen, Raynor and McDonald
2015).
 However irrespective of the time frame and the
context the motivation was the same, to improve
the quality of human life, business process as the
well as the economy

Past of disruptive
technology
Some remarkable innovation in the past are:
 Personal computer
 Email
 Smart phone
 Social media

Past of disruptive
technology
Personal computer
 The innovation of personal computer or PC first brought the
experience of computer out of the government, corporate
organizations and research institute and made available to
a larger section of the consumers in an affordable price
Email
 The email replaced or better to say made the traditional
postal services more effective, efficient both in terms of
price and time for communication

Disruptive technology in
present
Two of the most remarkable technologies in
recent era are (Ashford 2018)
 cloud computing
 internet of things or IOT

Benefits of software for
logistics
 track each of the process in logistics
 Tracking of shipment of parts from
warehouse to production (Seethamraju
2015)
 Tracking of shipment of parts from
production plants to showroom
 smart and accurate tracking for lesser
delay in production

Cloud computing
The disruption for traditional way of distributing computing resources
was not possible if the concept of cloud computing was not introduced in
recent times. It helps in distributing computer resources over the cloud.
It is made possible due to the ability of cloud computing to deliver
computing resources such as processing power, computer storage
through internet (Yamagata-Lynch, Cowan and Luetkehans 2015).
Some key features of cloud computing are the following:
 Distribution of computing resources through internet
 Cheap and efficient
 Additional security
 Advanced computing in less cost

Internet of things
It is the network of smart sensors and microcontrollers through
which the sensors communicate with the external world. Here the
input can be anything as long as the system is designed for that and
the output is defined with the program embedded in the devices.
Fields where IOT is being implemented in full fledge are (Osiyevskyy
and Dewald 2015): Home automation Smart transportation Medical facility Smart city Smart logistic

Impact of Disruptive Technologies
 Disruptive technology brings improvement to
almost every sections no matter who is applying it.
It can be small or large business. It does not matter.
The things that matters is the how innovative or
powerful the technology is.
 Hence though both small and large business can
be benefited from the disruptive technology, the
benefits are lot more meaningful for the small and
medium size organization

Impact on Established
Businesses
Following are the areas where disruptive
technology has possibilities for the established
business: Less production cost Improved and robust product manufacturing Supply chain management Promotion Marketing

Impact on New Businesses
 When some new business comes to the market it need to
compete with the existing business.
 However in order to compete with the existing business
innovation as well as effective pricing is needed
 these things are not possible without the help of technology,
especially in today’s digital world.
 Disruptive technology being available for the larger sections
and providing the same benefits as identified for the larger
business proves to be more impactful for new business in
entering market and compete with established ones.