BUS9036M Dissertation Proposal: Gym's Location and Revenue

This dissertation proposal, submitted by Tianyu Zhang, focuses on evaluating the relationship between a gym's location and its revenue generation. The study aims to critically assess this connection, identify factors influencing gym location selection (such as competition, consumer needs, infrastructure, and health awareness), and recommend strategies for optimal location choices. The research employs a mixed-methods approach, combining qualitative and quantitative data collection through surveys and secondary data analysis. The proposal includes a literature review discussing the importance of location in business success and outlines the chosen methodology, data sources, and analysis techniques. A chapter outline, Gantt chart, and details of supervisor meetings are also provided to illustrate the project's planned execution and timeline. The study intends to provide practical insights for gym owners and contribute to the existing body of knowledge on business location strategies.

Form for Dissertation Proposal: Assessment 1 (10%)
Masters Dissertation Proposal
The dissertation proposal must address the issues outlined below. As a guide, your proposal should be sufficiently detailed to allow your
supervisor to judge its relevance and feasibility. The introduction and literature review sections should demonstrate your understanding of the
existing knowledge base and the methodology section should be as detailed as possible at this stage. The length of the proposal should be
around 1000 words. Please note you should discuss the potential ethical dilemmas posed by this research and identify how it connects
with the principles of responsible management education (PRME). However, you are not required to include an Ethical Approval Form
at this stage unless you are about to start data collection.
Name: Tianyu Zhang
Student id: 18682869
Degree: postgraduate
Allocated Supervisor: David Twigg
Please note your supervisor should already have been allocated. If you don’t have a
supervisor please contact the dissertation coordinator urgently ([e-mail])
1. Proposed Title: Gym’s location and revenue.
2. Introduction

The main aim of this study is to evaluate the Gym’s location and revenue. The following objectives will be accomplished by the researcher to
meet the aim of the study:
 Critically evaluate the Gym’s location and revenue
 Factors affecting the selection of Gym location
 Recommended approaches to select the suitable Gym Location for higher review
Research questions
The following questions will be accomplished by the researcher to meet the aim of objectives:
 How Gym Location affect to revenue
 What are the factors affecting the selection of Gym Location
 What are strategies used to select the suitable Gym Location for higher revenue
Explain why this is an interesting or worthwhile topic for you to research
This study is effective in evaluating the selection of Gym’s location as well as revenue. It is also effective for gaining the understanding about
a different factor that might affect to the gym location as it could be associated with the competitors, consumer’s needs, infrastructure (road,
water, electricity, and transportation), locality, education, health-conscious people. It could also be imperative for comprehending different
strategies to select a suitable Gym Location for higher revenue.
3. Rationale and Literature Review
As per the view of Badal (2018), the selection of Gym location could play an imperative role in increasing the revenue of the firm. The
location could be a factor that could lead to the owner of the Gym to start their business and get higher revenue. It is stated that the Gym
location selection could be influenced by many factors as it could be known as the road, water, electricity, and transportation, education,
health-conscious people, and consumer’s needs. Thus, it is founded that Gym operators could consider such factors for operating their

business effectively.
On the other side, Johansson & Andreasson (2016) stated that organization could use certain approaches to eliminate the probabilities of
failure of specified projects as it could be known as the market research, competitors analysis, and people need analysis. It could be effective
for operating the business and supports to get higher competitive benefits.
Say how the dissertation will add to this existing body of work
This literature review will be effective in a dissertation as it assists the investigator to increase their basic knowledge in the context of current
matter. Further, this will also be effective in increasing the conceptual knowledge towards research issue. The basic information about
research matter will be implied in this dissertation (Shieh, Hu, & Gao, 2014).
How is your work original?
The investigator will give the actual value to the creditors as it increases the originality of the research outcome.
The rationality of this study
This study is effective in evaluating the selection of Gym’s location as well as revenue. It is also effective for gaining the understanding about
the different factor that might affect to the gym location as it could be associated with the competitors, consumer’s needs, infrastructure
(road, water, electricity, and transportation), locality, education, health-conscious people. It could also be imperative for comprehending
different strategies to select a suitable Gym Location for higher revenue.
4. Methodology
This section should: Identify the research design and the research methods that you think will be used
In this study, the researcher will use the mixed research design as it could consider two methods named qualitative and quantitative methods.

This method will lead to get the conceptual as well as statistical information towards the research issue. This method will aid to the researcher
to obtain eh benefits of both methods and eliminate the probabilities of getting unrealistic data that could increase the reliability and validity
of the research outcome (Zhang & Zhang, 2018, January).
Identify the types of data that will be collected, and the sources of this
In this study, both primary, as well as secondary method, will b used as it could be collected by collecting the direct responses and available
data. The primary data will be gathered by considering the survey through questionnaire method (Qu, 2018). The secondary data will be
gathered by considering the many sources named academic sources, magazines, books, and online sources (Lee, Nguyen, Lee, Chua, & Han,
2018). This method could be quite expensive as compared to another method. The collected data will be evaluated by considering the
statistical and non-statistical method as it could be possible by MS-excel software (Karaburun, Avcilar, Francis, Wang, Ryu, & Han, 2018).
5. References
Karaburun, R., Avcilar, T., Francis, K., Wang, J., Ryu, Y., & Han, C. (2018). Impact of Culture on Hotel Ratings. Proceedings of the
Northeast Business & Economics Association.
Johansson, T., & Andreasson, J. (2016). The Gym and the beach: Globalization, situated bodies, and Australian fitness. Journal of
Contemporary Ethnography, 45(2), 143-167.
Badal, A. (2018). Rethinking the shopping mall: A synergetic strategy. i-Manager's Journal on Management, 13(2), 37.
Shieh, H. S., Hu, J. L., & Gao, L. Y. (2014). Tourist preferences and cost efficiency of international tourist hotels in Taiwan. International
Journal of Marketing Studies, 6(3), 35.
Lee, S., Nguyen, H. N., Lee, K. S., Chua, B. L., & Han, H. (2018). Price, people, location, culture, and reputation: determinants of Malaysia
as study destination by international hospitality and tourism undergraduates. Journal of Tourism and Cultural Change, 16(4), 335-347.

Qu, W. (2018). Student Intercultural Engagement in Transnational Higher Education: A Single Site Sample of a Transnational Institution
Located in China.
Zhang, Y., & Zhang, J. (2018, January). Could Nearby Pokéstops Improve Restaurants’ Online Reputation?. In Proceedings of the 51st
Hawaii International Conference on System Sciences.
6. Chapter Outline:
In the final dissertation five following sections will be considered:
Introduction: It supports to comprehend the research aim and objective, research question, research rationale, and research background that
increase the basic knowledge of the researcher towards the study.
Literature review: it supports to increase the conceptual understanding of the research matter. It demonstrates the research on the same topic.
Research methodology: It assists to comprehend many tools and strategies related to the data collection tool
Data Analysis: It aids to evaluates the collected data by considering MS-excel software, which will lead to meet the research aim
Conclusion: It demonstrates the whole report in a concise form.

7. Plan or schedule of work
Activity
09-04-2019
16-04-2019
23-04-2019
30-04-2019
07-05-2019
14-05-2019
21-05-2019
28-05-2019
04-06-2019
11-06-2019
18-06-2019
25-06-2019
02-07-2019
09-07-2019
16-07-2019
23-07-2019
30-07-2019
06-08-2019
13-08-2019
20-08-2019
27-08-2019
03-09-2019
10-09-2019
17-09-2019
Agreed Meetings with
Supervisor
Drafting proposal
Literature Searching
Drafting a Literature Review
Drafting Research Design
Finalize Objectives with
Supervisor
Submit Final Research Plan
Secondary Data Collection
…….
…….
Submit Progress Review
Primary Data Collection
Data Processing
Data Analysis
…….
…….
Complete Draft
Revise for Submission
Print & Bind
Submit Dissertation
8. Dates of Agreed Meetings with Supervisor:
Date Face to Face On-line