Dissertation: Digital Marketing Techniques, Retail and Covid-19

This report is a dissertation proposal focusing on the impact of digital marketing techniques on the retail industry, particularly in the United Kingdom. It explores how businesses, specifically in the retail sector, utilize digital marketing strategies to attract customers. The dissertation also considers the influence of the COVID-19 pandemic on the adoption and effectiveness of these techniques. The study aims to provide insights into brand management and the evolution of marketing practices in response to changing consumer behaviors and market conditions. The research will likely involve a detailed analysis of various digital marketing tools and their application, potentially including case studies of retail businesses to understand how they have adapted their strategies in the face of the pandemic and evolving consumer preferences. This report is intended to provide a framework for further research and analysis in the field of marketing.

Dissertation Working Title Form
The purpose of this form is to ensure that you are allocated a dissertation
supervisor aligned with your chosen area for research. This title can change
several times over the course of your studies. If you are not able to write a
specific working title then please write the subject area you wish to research
and a supervisor will work with you to identify a working title. This form does
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dissertation module leader for your programme.
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1. Student’s Details
Full Name (family name last)
Student Number STU
Email address
2. Programme Details
Level of Study 6 /
Programme

3. Proposed Research
Current dissertation working
title OR the subject area you
are looking to explore and a
brief outline of your proposed
project (50-70 words)
To investigate impact of digital marketing techniques on
brand management of retail industry in United Kingdom
post Covid- 19. A study on Morrison. The study contained
detailed information related to digital marketing techniques
that are used by companies operating in retail industry to
attract maximum customers. It has also contained detailed
related to influence of covid-19 on use of digital marketing
techniques by business.
Date / /