Dissertation: Social Media and Traditional Media in Recruitment

This dissertation provides a comparative analysis of social media and traditional media recruitment methods. It includes a research methodology section outlining the research philosophy (positivism), approach (deductive), strategy (case study and interview), design (descriptive), and choice (mono method). Data is collected through primary questionnaires and analyzed to understand the knowledge, features, importance, and challenges associated with both recruitment methods. The study also explores the tools used, mitigation strategies, and reasons influencing the shift towards social media. Ethical considerations, such as confidentiality, are addressed, and limitations, including the use of qualitative methods and limited sources, are acknowledged. The data analysis section presents responses to questionnaire and identifies key themes.

Dissertation
(Comparison between social media and traditional media recruitment )

Table of Contents
Chapter Three: Research Methodology ......................................................................................................3
Chapter Three: Data Analysis and Discussion .............................................................................................6
Analysis........................................................................................................................................................8
References.................................................................................................................................................10

Chapter Three: Research Methodology
Research methodology refers to a process that is used by the researcher with an aim to
collect appropriate information on a specific topic. This is useful in terms of providing
appropriate guidance to the researcher with an aim to conduct the overall research in significant
manner. Through appropriate research methodology, it is possible to draw significant conclusion
so that suitable decisions can be made in the future period of time (Rodrigues and Rosa, 2019).
In this regard, various elements of research methodology are mentioned below:
Research Philosophy: This is about the beliefs and assumption regarding a specific topic
that plays an important role in completing the research project successfully. Further, it leads
towards a broad topic and create of knowledge with an aim to complete the project work in
successful manner. It is analysed that research philosophies are of two types which are
interpretivism and positivism. Interpretisim philosophy is based on collecting the data using
various small samples and collection of detailed information in significant manner whereas
positivism is about using properly structured methods to collect necessary amount of data &
information. Selecting suitable strategy is based on the nature of the research study. These both
philosophies are important and have their own significance (de Vries, 2020). However, the
present report is based on positivism philosophy as it is useful in terms of analyzing and
assessing the data in numerical manner. Further, the other main rational of choosing the
respective philosophy is that it might prove helpful for critical analysis of the topic.
Research Approach: It comes under second layer of research onion framework that is
associated with performing the research work with utmost perfection so that pre-defined aims
can be attained. Basically, it provides a plan so that the researcher become enable to draw
general conclusion on the basis of certain observation and instances. Here, research approach is
based on collecting detailed information with an aim to receive suitable outcomes in future
period of time. Inductive and deductive are the two major types of research approaches (Brown
and Tidy, 2019). From these two, the given study is based on deductive approach so that the
researcher becomes enable to gather effective outcomes within stipulated period of time. This
approach is helpful in completing the overall study in scientific manner. Further, this is also
important in implementation of hypothesis so that suitable results can be received.

Research strategy : It leads towards a sequential plan which can be further used by the
researcher to complete the overall study in an appropriate manner within pre-defined period of
time. Research strategy is an important part of the overall research project which comprises step
by step plan to complete the project successfully. Without having suitable strategies, it is quite
complex to complete the research study in an efficient manner. In this regard, various types of
research strategies can be used such as survey, case study, interview and so on. The present study
is based on case study and interview method (Tayebi Abolhasani, 2019). Here, case study will
help in developing significant insights regarding the topic whereas interview is also important to
gain detailed and in-depth information from respondents. Under this, investigator will personally
interact with the respondents hence there is high opportunities to get additional information
along with main information. Following such strategy will make the researcher enable to get the
appropriate outcomes in significant manner.
Research Design: This part of the research methodology tends to refer the overall strategy that
is used by the investigator to integrate different components of the study in a logical way.
Effective research design is crucial to ensure that the research study will prove helpful in terms
of addressing the issues in profound manner. The major types of research design such as
descriptive, experimental and coo relational (Daniel, B.K., 2018). The present research work is
based on descriptive research design as it allows the investigator to understand the facts in
detailed so that appropriate decisions can be made in the future period of time. Main rational of
using the respective design is to develop in-depth knowledge & understanding regarding the
topic to define the overall situation effectively.
Research Choice: There are certain crucial elements regarding research choice such as
mono method, mixed method and multi method. Here, mono method includes research related to
a particular topic whereas mixed method combines two suitable methods to get appropriate
outcomes. In multi method, ample of research approaches are included in significant manner
(Walker, Lin and McCline, 2018). In context of present study, mono method has been used
where there is use of qualitative method so that in-depth and detailed information can be gaheted
about a particular topic. This method is really important in terms of developing detailed
knowledge base regarding a specific topic so that appropriate decisions can be made. Here data,

will be gathered through interview of respondents so that the overall research study can be
completed in systematic manner.
Data collection method: Data is an important part of every research work as it creates
strong basis to conduct the overall project successfully. With availability of adequate amount of
data & information, it is possible to conduct a research in proper & systematic manner. There are
two main methods of data collection like primary and secondary. Here, primary data collection is
about gathering raw information directly from the origin (Clark and et. al., 2017). This
information is gathered by the investigator hence there is low probability of manipulation in data.
In addition to this, primary information is authentic that helps the researcher in completing the
project successfully. On other side, secondary data collection is all about collecting second hand
information from various sources like websites, articles, journals, publications and more. It is
about gathering already present information with an aim to take suitable decisions (Brandenburg
and McDonough, 2019). In present context, data has been gathered through primary
questionnaires. These questions are open-ended that will make the investigator enable to make
valuable inferences for success of the overall project.
Data collection Instruments: In respect of the current project work, the major instrument of data
collection is questionnaire that is based on qualitative method. Here, the information has been
gathered through respondents using qualitative questionnaire. The main rational of using
questionnaire is its appropriateness to collect significant amount of data from ample number of
respondents in an efficient manner. This helps in collecting data so that the overall research can
be conducted successfully.
Sampling: Sampling is really important to gather necessary amount of data from
respondents. While undertaking research project, it is quite complex to consider the entire
population. Hence, certain samples are selected so that information can be gathered from those
sample units. Here, selecting samples makes the overall study easy. Probability and non-
probability are two major types of sampling techniques (Gilroy and et. al., 2018). In present
scenario, there is use of probability sampling where the units will be included in the sample
randomly. Here 6 respondents have been selected to take the interview based on qualitative
questionnaire. It will help the investigator in order to get reliable and authentic response
significantly.

Reliability and Validity: To maintain the reliability and validity of the research project,
authentic information has been used that comprises information receives from authentic
websites, articles, publications and more. In this context, primary information has been gathered
through respondents that will help the investigator in successful completion of project work. In
addition to this, the present report contains high reliability hence the results of the study can also
be used for further project work.
Ethics: Nowadays, following ethical practices is highly crucial to lead the research study
towards success in future period of time. Following ethics makes the investigator enable to
complete the project work in timely manner (Li, Shamsuddin and Braga, 2021). For this purpose,
various ethical principles are followed such as confidentiality, anonymity and more. The present
project includes one of the key consideration to follow the principle of confidentiality that is
helpful in terms of keeping the data safe and secure and maintain privacy to protect the
information gathered from the respondents. It is really important for the investigator to ensure
that all the information which has been collected through respondents should be kept safe and
secure to use in future. Also, no personal data should be share with any third or outside party
without having necessary permission to do so.
Limitation of research: The major limitation of present study is availability of limited
sources to gather the information. Further, there is use of qualitative method that is non-numeric.
It will also affect the overall authenticity and reliability of research project as there is no use of
numerical tools & techniques to collect & analyse the data efficiently. This will restrict the
research study in terms of generating the valuable outcomes in significant manner.
Chapter Three: Data Analysis and Discussion
Data analysis is an important part of the overall project work as it helps in analysing and
interpreting the data so that suitable decisions can be made. Analysis makes the data simple &
easy to understand with an aim to get better outcomes in the future period of time. In present
scenario, data will be gathered through questionnaire from respondents with an aim to draw
meaningful conclusion for the betterment of overall project
Questionnaire

Q1) Do you have basic knowledge about traditional media and social media, if yes then
explain?
Q2) If you get a chance, how will you differentiate between social media and traditional
media?
Q3) As per your opinion what are the features of social media?
Q4) According to your perspective, what is the importance of social media in recruiting
candidates?
Q5) As per your knowledge, what are the major features of traditional media in recruitment
and selection process?
Q6) What is the importance of traditional media in hiring applicant for the organisation?
Q7) According to you, in recent dynamic environment which of the media out of traditional or
social is best to hire employee?
Q8) As per your perspective, what are some social media tools that can be used by the
companies in their assessment process?
Q9) What is the traditional tool which is used for recruitment?
Q10) As per your opinion, what are the challenges faced by recruiters while using traditional
media in their recruitment and selection process?
Q11) According to you how would companies mitigates the challenges faced during traditional
media with the help of social media assessment techniques?
Q12) What are the reasons that are influencing companies to use social media over traditional
media at the time of recruitment?

ANALYSIS
Theme 1: Basic knowledge about traditional media and social media, if yes then explain
Q1) Do you have basic knowledge about traditional media and social media, if yes then
explain?
Respondent1 Yes, I have basic knowledge of traditional and social media which is
important in present time in order to promote necessary products or services.
However, social media has become a crucial part of marketing & promotion
in current period of time. It is because over social media, it is quite easy to
interact with buyers. Here, brand can easily connect with existing and
potential buyers that is helpful in terms of increasing the overall sales &
profit margin so that the entity can grow and succeed in the future period of
time.
Respondent 2 I am quite familiar with traditional media and social media and their uses for
business purpose. Traditional media is all about using traditional sources to
maintain communication with target set of audiences. These sources play an
important role in maintaining regular interaction with buyers so that positive
results can be gathered in terms of high sales & profit margin.
Respondent 3 No, I am not familiar with traditional and social media concept and their uses
in business context.
Respondent 4 I have knowledge about traditional media & social media. Along with this, I
am also familiar how important these media's are with an aim to maintain
regular interaction to the final customers. Both of the sources are important
to make the individuals familiar regarding the offerings of the company.
Respondent 5 I have detailed knowledge about current trend which is based on use of social
media tools for promoting the products or services at large level. By using
different social media platforms, it is possible to connect with large number
of individuals that will further prove helpful in terms of enhancing the
overall sales & revenue in an efficient manner.
Respondent 6 No, I do not have much knowledge about the traditional media and social
media and how businesses get benefit from this particular thing.

Respondent 7 Yes, I have basic knowledge about the concept of social and traditional
media as it offers so many benefits to businesses such as increase in business
profitability and growth in the competitive market.
Respondent 8 Yes I have significant knowledge about the traditional sources includes T.V.
newspapers, radio and more. These are the traditional mediums to circulate
the information across the buyers. On other side, social media is related to
use several social media tools like Face book, Instagram, YouTube and more
to maintain proper and effective interaction with the potential buyers.
Theme 2: Differentiate between social media and traditional media
Q2) If you get a chance, how will you differentiate between social media and traditional
media?
Respondent1 On getting chance, I can easily differentiate social media and traditional
media. Here, traditional media is based on implementing traditional
instruments to maintain interaction with the respondents. In context of
traditional media, there is use of newspapers, T.V. radio and more. However,
these all sources are traditional but still play an important role in maintaining
proper interaction with final buyers. On other side, social media is an
emerging way to interact with existing and potential buyers. This is based on
use of latest techniques and tools such as Face book, Instagram, YouTube
and more with an aim to connect with large number of people at a time.
Respondent 2 If I will get a chance, I will differentiate traditional & social media based on
their efficiency to interact with audience at a particular period of time. Here,
traditional media is restricted in terms of interaction with buyers. Through
traditional sources, only few people can be targeted at a time. On other side,
social media is useful in terms of connecting with ample number of people at
a particular period of time.
Respondent 3 Here, I would like to differentiate traditional sources and social media
sources based on the mediums they use to connect with potential customers.
In case of traditional sources, there is use of newspapers, T.V. radio and
other such sources. These sources have limited reach. On other side, the

major mediums of social media are Face book, Twitter, Instagram, YouTube
and more. These all mediums are effective and useful in terms of interacting
with ample number of people simultaneously.
Respondent 4 In my perception, there is huge difference in terms of traditional sources and
social media sources. In case of traditional sources, there is lack of creativity
such as visuals, animations and more. But, social media sources are full with
creative aspects as there is use of various pictures, visuals, images, videos
and more with an aim to maintain regular and effective interaction with
buyers.
Respondent 5 I my view point the main difference between social media and traditional
media is that social media helps in reaching out to the large audience while
in traditional media marketer can only approach to targeted audience.
Respondent 6 In my opinion, there is a big difference between social and traditional media.
Social media is versatile in nature while traditional media is rigid.
Respondent 7 I think there is no such huge difference among traditional and social media as
both helps in promoting the products that are delivered by the business.
Respondent 8 In my knowledge, social media helps in selling and promoting products
online while in traditional media the business can not sell its products
through online sites.
Theme 3: Features of social media
Q3) As per your opinion, what are the features of social media?
Respondent 1 In my opinion, social media have several features such as allowing users to
have interaction with the customers and sharing important information with
them in an effective manner. Social media helps in increasing their reach for
customers as they can promote the business in large market for sale of
products and services.
Respondent 2 I think social media is an important part of the business which helps in

increasing the sales and profitability of the company in the competitive
market. The main feature of social media is that it provides various
opportunities to reach the potential clients and engaging them within the
business activities.
Respondent 3 In my knowledge, attracting large number of customers towards the business is
an effective feature of social media that results in increasing the overall
profitability of the business. Customers are considered to be an important asset
of the business that helps in gaining high growth in the business.
Respondent 4 I think, social media offers easy access to all customers for ordering any type
of product through online websites which is considered to be an effective
feature. This helps customers in purchasing products and services of the
business easily which saves their time as well as they get the delivery of items
also.
Respondent 5 In my opinion, content sharing is also regarded as an important feature of
social media which helps in attracting customers for buying the particular
product of the company. It is important to create an engaging content so that
feel connected with the company brand in an effective manner.
Respondent 6 In my approach, social media offers easier search option to all the clients
which makes them comfortable with the particular brand product and service.
This also results in providing customers with all the relevant details about the
product and service that they deliver in the market for high sales and profits.
Respondent 7 In my perspective, social media is also an important part of the business as this
allows customers to share information with the employers regarding the
service that they provide. This helps in providing proper knowledge tp
customer about the particular predict that they deliver in the market for high
growth.

Respondent 8 I think, social media is an important approach that helps in reaching out to a
larger audience for the sell of products and services of the business
organisation.
Theme 4: Importance of social media in recruiting candidates
Q4) According to your perspective, what is the importance of social media in recruiting
candidates?
Respondent 1 In my opinion, social media plays an important role in recruiting employees
because this helps in providing more job visibility to large number of
candidates. This can be done by posting job profile for the particular candidate
with the help of social media.
Respondent 2 In my knowledge, social media is important because it helps in hiring quality
candidates for the particular job profile for improving the performance and
productivity of the business organisation. Quality and talented candidates
results in delivering better results in the market and in gaining more number of
customers.
Respondent 3 I think, recruiting through social media is effective for the company as it only
helps in finding the right candidate but also in enhancing the visibility of the
business brand in the market. This helps in building high trust among the
customers which makes them feel satisfied and motivated.
Respondent 4 In my perspective, with the help of social media business can reduce their cost
of advertising that they generally do for hiring talented candidates within the
business organisation. Now a days people believe more on social media
platforms and this results in increased variability and reliability in the market.
Respondent 5 I generally feels that with the changing trends in the market, it is important for