Dissertation: Social Media and Traditional Media in Recruitment

This dissertation provides a comparative analysis of social media and traditional media recruitment methods. It includes a research methodology section outlining the research philosophy (positivism), approach (deductive), strategy (case study and interview), design (descriptive), and choice (mono method). Data is collected through primary questionnaires and analyzed to understand the knowledge, features, importance, and challenges associated with both recruitment methods. The study also explores the tools used, mitigation strategies, and reasons influencing the shift towards social media. Ethical considerations, such as confidentiality, are addressed, and limitations, including the use of qualitative methods and limited sources, are acknowledged. The data analysis section presents responses to questionnaire and identifies key themes.

Dissertation
(Comparison between social media and traditional media recruitment )

Table of Contents
Chapter Three: Research Methodology ......................................................................................................3
Chapter Three: Data Analysis and Discussion .............................................................................................6
Analysis........................................................................................................................................................8
References.................................................................................................................................................10

Chapter Three: Research Methodology
Research methodology refers to a process that is used by the researcher with an aim to
collect appropriate information on a specific topic. This is useful in terms of providing
appropriate guidance to the researcher with an aim to conduct the overall research in significant
manner. Through appropriate research methodology, it is possible to draw significant conclusion
so that suitable decisions can be made in the future period of time (Rodrigues and Rosa, 2019).
In this regard, various elements of research methodology are mentioned below:
Research Philosophy: This is about the beliefs and assumption regarding a specific topic
that plays an important role in completing the research project successfully. Further, it leads
towards a broad topic and create of knowledge with an aim to complete the project work in
successful manner. It is analysed that research philosophies are of two types which are
interpretivism and positivism. Interpretisim philosophy is based on collecting the data using
various small samples and collection of detailed information in significant manner whereas
positivism is about using properly structured methods to collect necessary amount of data &
information. Selecting suitable strategy is based on the nature of the research study. These both
philosophies are important and have their own significance (de Vries, 2020). However, the
present report is based on positivism philosophy as it is useful in terms of analyzing and
assessing the data in numerical manner. Further, the other main rational of choosing the
respective philosophy is that it might prove helpful for critical analysis of the topic.
Research Approach: It comes under second layer of research onion framework that is
associated with performing the research work with utmost perfection so that pre-defined aims
can be attained. Basically, it provides a plan so that the researcher become enable to draw
general conclusion on the basis of certain observation and instances. Here, research approach is
based on collecting detailed information with an aim to receive suitable outcomes in future
period of time. Inductive and deductive are the two major types of research approaches (Brown
and Tidy, 2019). From these two, the given study is based on deductive approach so that the
researcher becomes enable to gather effective outcomes within stipulated period of time. This
approach is helpful in completing the overall study in scientific manner. Further, this is also
important in implementation of hypothesis so that suitable results can be received.

Research strategy : It leads towards a sequential plan which can be further used by the
researcher to complete the overall study in an appropriate manner within pre-defined period of
time. Research strategy is an important part of the overall research project which comprises step
by step plan to complete the project successfully. Without having suitable strategies, it is quite
complex to complete the research study in an efficient manner. In this regard, various types of
research strategies can be used such as survey, case study, interview and so on. The present study
is based on case study and interview method (Tayebi Abolhasani, 2019). Here, case study will
help in developing significant insights regarding the topic whereas interview is also important to
gain detailed and in-depth information from respondents. Under this, investigator will personally
interact with the respondents hence there is high opportunities to get additional information
along with main information. Following such strategy will make the researcher enable to get the
appropriate outcomes in significant manner.
Research Design: This part of the research methodology tends to refer the overall strategy that
is used by the investigator to integrate different components of the study in a logical way.
Effective research design is crucial to ensure that the research study will prove helpful in terms
of addressing the issues in profound manner. The major types of research design such as
descriptive, experimental and coo relational (Daniel, B.K., 2018). The present research work is
based on descriptive research design as it allows the investigator to understand the facts in
detailed so that appropriate decisions can be made in the future period of time. Main rational of
using the respective design is to develop in-depth knowledge & understanding regarding the
topic to define the overall situation effectively.
Research Choice: There are certain crucial elements regarding research choice such as
mono method, mixed method and multi method. Here, mono method includes research related to
a particular topic whereas mixed method combines two suitable methods to get appropriate
outcomes. In multi method, ample of research approaches are included in significant manner
(Walker, Lin and McCline, 2018). In context of present study, mono method has been used
where there is use of qualitative method so that in-depth and detailed information can be gaheted
about a particular topic. This method is really important in terms of developing detailed
knowledge base regarding a specific topic so that appropriate decisions can be made. Here data,

will be gathered through interview of respondents so that the overall research study can be
completed in systematic manner.
Data collection method: Data is an important part of every research work as it creates
strong basis to conduct the overall project successfully. With availability of adequate amount of
data & information, it is possible to conduct a research in proper & systematic manner. There are
two main methods of data collection like primary and secondary. Here, primary data collection is
about gathering raw information directly from the origin (Clark and et. al., 2017). This
information is gathered by the investigator hence there is low probability of manipulation in data.
In addition to this, primary information is authentic that helps the researcher in completing the
project successfully. On other side, secondary data collection is all about collecting second hand
information from various sources like websites, articles, journals, publications and more. It is
about gathering already present information with an aim to take suitable decisions (Brandenburg
and McDonough, 2019). In present context, data has been gathered through primary
questionnaires. These questions are open-ended that will make the investigator enable to make
valuable inferences for success of the overall project.
Data collection Instruments: In respect of the current project work, the major instrument of data
collection is questionnaire that is based on qualitative method. Here, the information has been
gathered through respondents using qualitative questionnaire. The main rational of using
questionnaire is its appropriateness to collect significant amount of data from ample number of
respondents in an efficient manner. This helps in collecting data so that the overall research can
be conducted successfully.
Sampling: Sampling is really important to gather necessary amount of data from
respondents. While undertaking research project, it is quite complex to consider the entire
population. Hence, certain samples are selected so that information can be gathered from those
sample units. Here, selecting samples makes the overall study easy. Probability and non-
probability are two major types of sampling techniques (Gilroy and et. al., 2018). In present
scenario, there is use of probability sampling where the units will be included in the sample
randomly. Here 6 respondents have been selected to take the interview based on qualitative
questionnaire. It will help the investigator in order to get reliable and authentic response
significantly.

Reliability and Validity: To maintain the reliability and validity of the research project,
authentic information has been used that comprises information receives from authentic
websites, articles, publications and more. In this context, primary information has been gathered
through respondents that will help the investigator in successful completion of project work. In
addition to this, the present report contains high reliability hence the results of the study can also
be used for further project work.
Ethics: Nowadays, following ethical practices is highly crucial to lead the research study
towards success in future period of time. Following ethics makes the investigator enable to
complete the project work in timely manner (Li, Shamsuddin and Braga, 2021). For this purpose,
various ethical principles are followed such as confidentiality, anonymity and more. The present
project includes one of the key consideration to follow the principle of confidentiality that is
helpful in terms of keeping the data safe and secure and maintain privacy to protect the
information gathered from the respondents. It is really important for the investigator to ensure
that all the information which has been collected through respondents should be kept safe and
secure to use in future. Also, no personal data should be share with any third or outside party
without having necessary permission to do so.
Limitation of research: The major limitation of present study is availability of limited
sources to gather the information. Further, there is use of qualitative method that is non-numeric.
It will also affect the overall authenticity and reliability of research project as there is no use of
numerical tools & techniques to collect & analyse the data efficiently. This will restrict the
research study in terms of generating the valuable outcomes in significant manner.
Chapter Three: Data Analysis and Discussion
Data analysis is an important part of the overall project work as it helps in analysing and
interpreting the data so that suitable decisions can be made. Analysis makes the data simple &
easy to understand with an aim to get better outcomes in the future period of time. In present
scenario, data will be gathered through questionnaire from respondents with an aim to draw
meaningful conclusion for the betterment of overall project
Questionnaire

Q1) Do you have basic knowledge about traditional media and social media, if yes then
explain?
Q2) If you get a chance, how will you differentiate between social media and traditional
media?
Q3) As per your opinion what are the features of social media?
Q4) According to your perspective, what is the importance of social media in recruiting
candidates?
Q5) As per your knowledge, what are the major features of traditional media in recruitment
and selection process?
Q6) What is the importance of traditional media in hiring applicant for the organisation?
Q7) According to you, in recent dynamic environment which of the media out of traditional or
social is best to hire employee?
Q8) As per your perspective, what are some social media tools that can be used by the
companies in their assessment process?
Q9) What is the traditional tool which is used for recruitment?
Q10) As per your opinion, what are the challenges faced by recruiters while using traditional
media in their recruitment and selection process?
Q11) According to you how would companies mitigates the challenges faced during traditional
media with the help of social media assessment techniques?
Q12) What are the reasons that are influencing companies to use social media over traditional
media at the time of recruitment?

ANALYSIS
Theme 1: Basic knowledge about traditional media and social media, if yes then explain
Q1) Do you have basic knowledge about traditional media and social media, if yes then
explain?
Respondent1 Yes, I have basic knowledge of traditional and social media which is
important in present time in order to promote necessary products or services.
However, social media has become a crucial part of marketing & promotion
in current period of time. It is because over social media, it is quite easy to
interact with buyers. Here, brand can easily connect with existing and
potential buyers that is helpful in terms of increasing the overall sales &
profit margin so that the entity can grow and succeed in the future period of
time.
Respondent 2 I am quite familiar with traditional media and social media and their uses for
business purpose. Traditional media is all about using traditional sources to
maintain communication with target set of audiences. These sources play an
important role in maintaining regular interaction with buyers so that positive
results can be gathered in terms of high sales & profit margin.
Respondent 3 No, I am not familiar with traditional and social media concept and their uses
in business context.
Respondent 4 I have knowledge about traditional media & social media. Along with this, I
am also familiar how important these media's are with an aim to maintain
regular interaction to the final customers. Both of the sources are important
to make the individuals familiar regarding the offerings of the company.
Respondent 5 I have detailed knowledge about current trend which is based on use of social
media tools for promoting the products or services at large level. By using
different social media platforms, it is possible to connect with large number
of individuals that will further prove helpful in terms of enhancing the
overall sales & revenue in an efficient manner.
Respondent 6 No, I do not have much knowledge about the traditional media and social
media and how businesses get benefit from this particular thing.

Respondent 7 Yes, I have basic knowledge about the concept of social and traditional
media as it offers so many benefits to businesses such as increase in business
profitability and growth in the competitive market.
Respondent 8 Yes I have significant knowledge about the traditional sources includes T.V.
newspapers, radio and more. These are the traditional mediums to circulate
the information across the buyers. On other side, social media is related to
use several social media tools like Face book, Instagram, YouTube and more
to maintain proper and effective interaction with the potential buyers.
Theme 2: Differentiate between social media and traditional media
Q2) If you get a chance, how will you differentiate between social media and traditional
media?
Respondent1 On getting chance, I can easily differentiate social media and traditional
media. Here, traditional media is based on implementing traditional
instruments to maintain interaction with the respondents. In context of
traditional media, there is use of newspapers, T.V. radio and more. However,
these all sources are traditional but still play an important role in maintaining
proper interaction with final buyers. On other side, social media is an
emerging way to interact with existing and potential buyers. This is based on
use of latest techniques and tools such as Face book, Instagram, YouTube
and more with an aim to connect with large number of people at a time.
Respondent 2 If I will get a chance, I will differentiate traditional & social media based on
their efficiency to interact with audience at a particular period of time. Here,
traditional media is restricted in terms of interaction with buyers. Through
traditional sources, only few people can be targeted at a time. On other side,
social media is useful in terms of connecting with ample number of people at
a particular period of time.
Respondent 3 Here, I would like to differentiate traditional sources and social media
sources based on the mediums they use to connect with potential customers.
In case of traditional sources, there is use of newspapers, T.V. radio and
other such sources. These sources have limited reach. On other side, the

major mediums of social media are Face book, Twitter, Instagram, YouTube
and more. These all mediums are effective and useful in terms of interacting
with ample number of people simultaneously.
Respondent 4 In my perception, there is huge difference in terms of traditional sources and
social media sources. In case of traditional sources, there is lack of creativity
such as visuals, animations and more. But, social media sources are full with
creative aspects as there is use of various pictures, visuals, images, videos
and more with an aim to maintain regular and effective interaction with
buyers.
Respondent 5 I my view point the main difference between social media and traditional
media is that social media helps in reaching out to the large audience while
in traditional media marketer can only approach to targeted audience.
Respondent 6 In my opinion, there is a big difference between social and traditional media.
Social media is versatile in nature while traditional media is rigid.
Respondent 7 I think there is no such huge difference among traditional and social media as
both helps in promoting the products that are delivered by the business.
Respondent 8 In my knowledge, social media helps in selling and promoting products
online while in traditional media the business can not sell its products
through online sites.
Theme 3: Features of social media
Q3) As per your opinion, what are the features of social media?
Respondent 1 In my opinion, social media have several features such as allowing users to
have interaction with the customers and sharing important information with
them in an effective manner. Social media helps in increasing their reach for
customers as they can promote the business in large market for sale of
products and services.
Respondent 2 I think social media is an important part of the business which helps in

increasing the sales and profitability of the company in the competitive
market. The main feature of social media is that it provides various
opportunities to reach the potential clients and engaging them within the
business activities.
Respondent 3 In my knowledge, attracting large number of customers towards the business is
an effective feature of social media that results in increasing the overall
profitability of the business. Customers are considered to be an important asset
of the business that helps in gaining high growth in the business.
Respondent 4 I think, social media offers easy access to all customers for ordering any type
of product through online websites which is considered to be an effective
feature. This helps customers in purchasing products and services of the
business easily which saves their time as well as they get the delivery of items
also.
Respondent 5 In my opinion, content sharing is also regarded as an important feature of
social media which helps in attracting customers for buying the particular
product of the company. It is important to create an engaging content so that
feel connected with the company brand in an effective manner.
Respondent 6 In my approach, social media offers easier search option to all the clients
which makes them comfortable with the particular brand product and service.
This also results in providing customers with all the relevant details about the
product and service that they deliver in the market for high sales and profits.
Respondent 7 In my perspective, social media is also an important part of the business as this
allows customers to share information with the employers regarding the
service that they provide. This helps in providing proper knowledge tp
customer about the particular predict that they deliver in the market for high
growth.

Respondent 8 I think, social media is an important approach that helps in reaching out to a
larger audience for the sell of products and services of the business
organisation.
Theme 4: Importance of social media in recruiting candidates
Q4) According to your perspective, what is the importance of social media in recruiting
candidates?
Respondent 1 In my opinion, social media plays an important role in recruiting employees
because this helps in providing more job visibility to large number of
candidates. This can be done by posting job profile for the particular candidate
with the help of social media.
Respondent 2 In my knowledge, social media is important because it helps in hiring quality
candidates for the particular job profile for improving the performance and
productivity of the business organisation. Quality and talented candidates
results in delivering better results in the market and in gaining more number of
customers.
Respondent 3 I think, recruiting through social media is effective for the company as it only
helps in finding the right candidate but also in enhancing the visibility of the
business brand in the market. This helps in building high trust among the
customers which makes them feel satisfied and motivated.
Respondent 4 In my perspective, with the help of social media business can reduce their cost
of advertising that they generally do for hiring talented candidates within the
business organisation. Now a days people believe more on social media
platforms and this results in increased variability and reliability in the market.
Respondent 5 I generally feels that with the changing trends in the market, it is important for

the business organisation to use social media channels for promoting about the
job vacancy in the market. This generally helps in attracting more number of
candidates for the particular job profile that business offers in the market.
Respondent 6 In my opinion, social media is not that much important for the business
organisation as this requires more investment and knowledge about this
particular approach. The business can hire employees by advertising through
traditional media also in order to get talent within the company.
Respondent 7 I think that recruiting through social media is an effective approach as it helps
in targeting for more vacancies that exists in the company under one site. This
results in gaining high growth and success in the market as more talented
employees.
Respondent 8 In my opinion, social media has a significant role to play in hiring employees
within an organisation which results in dealing with the competition that
prevails in the market. This helps in attracting potential candidates for the
particular job profile in an effective and efficient manner.
Theme 5: Major features of traditional media in recruitment and selection process
Q5) As per your knowledge, what are the major features of traditional media in recruitment
and selection process?
Respondent 1 In my my opinion, traditional media is considered as a one way
communication tool which helps in promoting the products of the company to
the customer. Advertising through newspaper is an effective tool of marketing
which helps in bringing more number of candidates for the following job
profile.
Respondent 2 I generally think, traditional media helps the company in bringing more

talented employees within the business which results in improving the
performance of the business. This can be helpful in dealing with the business
opinions in an effective and fruitful manner so that they deal with uncertainty
in marketing.
Respondent 3 In my perspective, building relationships with employees is also a feature of
traditional marketing which helps in making them engaged in the business in a
more effective and efficient manner. Understanding the employee needs is
important as it helps in retaining them within the business for more period of
time.
Respondent 4 I usually think that recruiting through traditional media through the use of
television advertising helps in employing more productive and efficient
employees. Advertising through television is an effective approach because
now a days most people watch television for their daily entertainment and this
results in bringing more candidates for employees.
Respondent 5 In my knowledge, traditional media helps in reaching out to the right candidate
out of the large audience and this is the major feature which helps in attaining
higher recruitment. Selecting from the large pool of candidates is the major
change that helps in achieving the predetermined aim and objectives of the
business.
Respondent 6 In my opinion, traditional media helps in serving multiple purposes at a time so
that attain right and talented number of candidates within the business
organisation in the long run. Hiring the right candidate is fruitful for the
company as they will work according the purpose of the company to be
achieved.
Respondent 7 I think, recruiting through banners is the best feature of traditional media as
this helps in attracting more number of customers within the business
organisation. Talented employees are more fruitful for the business as this

helps in dealing with the productive methods so that they develop high quality
objectives in an effective manner.
Respondent 8 In my perspective, hiring by newspapers is the best suitable method of
traditional media as it is delivered to wide range of audience in the market.
Theme 6: Importance of traditional media in hiring applicant for the organisation
Q6) What is the importance of traditional media in hiring applicant for the organisation?
Respondent 1 In my opinion, traditional media plays an important role in an organisation as it
helps in hiring and recruiting talented candidate for accomplishing the business
goals and objectives. It is considered as trusted form of media by many people
and that is why it is effective within the business so that they deal with the
competitive market.
Respondent 2 I think, traditional media helps in reaching the larger and older audience as
they relies on old methods of recruiting and do not have much knowledge
about the social media. As older generation read newspapers on a daily basis
and this helps the company in hiring talented employees.
Respondent 3 In my opinion, traditional media is more beneficial for the local marketers as
they keep check on the latest news on a daily basis and this results in gaining
quality candidates for the company. Traditional media mainly includes
newspapers, television advertising, local news channels and many more for
promoting job vacancy.
Respondent 4 I usually think that traditional media is not that much important now a days for
the business because mostly people use social media for their work and this
makes the importance of paper less effective. So social media is more
prominent in achieving quality and talented candidates for the particular job

role.
Respondent 5 In my perspective, traditional is very important in hiring and recruiting best
and efficient employees as employers select employee by doing lots of
research about them. This results in dealing with the business problems in a
more effective manner so that they achieve high growth in the market.
Respondent 6 In my knowledge, traditional media has not loosen its importance in the market
as it helps in attracting more number of employees within the business for
better productivity. Efficient employees are generally more productive in
achieving the per-defined objectives of the business in the competitive market.
Respondent 7 I generally feels that traditional media is still effective as now also many
people do not have much knowledge about social media and this keeps the
importance of traditional media alive. This also helps in building better
relations with the employees as they are important part of the business in the
long run.
Respondent 8 In my knowledge, traditional media is not that much effective as social media
is and this effects the business organisation in a negative manner. This also
results in finishing the scope of the business.
Theme 7: In recent dynamic environment which of the media out of traditional or social is
best to hire employee
Q7) According to you, in recent dynamic environment which of the media out of traditional
or social is best to hire employee?
Respondent 1 I think that both social and traditional media is equally important in context of
business organisation for hiring more number of candidates for the vacant jobs.
This helps in attracting large number of audience so that they have more

options to choose from the particular job profile designed by the company.
Respondent 2 In my opinion, social media is more preferable as now a days most of the
people use smart-phones in their daily lives for searching for any type of
information in an effective manner. This helps in creating better posts for the
particular job profile so that the particular candidate understand the job role
properly.
Respondent 3 In my knowledge, traditional method is more important as this is oldest form of
recruitment that is used by the companies and most of the people know about
this method in a better manner. This requires company to use their amount of
money in an effective manner so that they deal with the changes occurring in
the market.
Respondent 4 I usually think that social and traditional methods have their own importance as
they both help in different ways and are considered as an effective methods for
attracting more employees. Social media helps in recruiting employees from
online portals and traditional media helps in attaining employees from
advertising.
Respondent 5 In my perspective, social media is the most effective method that helps in
recruiting and hiring talented and qualified employees for the prospective job
profile. Modes of social media are online websites of the company, Instagram,
Facebook and many more which helps in dealing with the competitiveness in
the market in a proper manner.
Respondent 6 In my opinion, with the changing dynamic environment, social media is more
productive in employing candidates for the business job profile in the
company. This helps in developing high growth and success in the market as
they hire talented and quality employees.
Respondent 7 I think that traditional media is better than social media because it is

understandable by old generation people more easily and helps in deriving at
the source in an effective manner. This particular method can never fade as it
helps in providing better approach to the employers for selecting the best
candidate.
Respondent 8 In my opinion, social media is much more effective and fruitful as compared to
traditional media for recruiting and hiring purpose of employees within the
business organisation.
Theme 8: Social media tools that can be used by the companies in their assessment process
Q8) As per your perspective, what are some social media tools that can be used by the
companies in their assessment process?
Respondent 1 In my opinion, there are different types of social media tools that help in the
process of recruitment and hiring of employees for the particular job profile in
an effective manner. Linked-In is the most efficient factor that helps in hiring
suitable and relevant candidates within the business organisation in the long
run.
Respondent 2 I usually think that adopting the suitable social media tool helps in hiring the
best candidate for the particular job profile of the business organisation. It is
important for the company to develop high objectivity in the business in the
competitive market.
Respondent 3 I think that Facebook is the best social media tool that helps in recruiting and
hiring talented and suitable candidate for the particular job profile and this
helps in dealing with the marketing objectives effectively.
Respondent 4 In my knowledge, Twitter is also an effective tool of social media that helps in
delivering better productivity and profitability in the business as they get better

recognition in the company.
Respondent 5 In my perspective, Glass-door is also a productive approach for hiring qualified
and talented employees within the company so that they help in achieving the
predetermined aim and objectives of the business.
Respondent 6 In my knowledge, Meetup is also an effective social media tool that helps in
developing high quality employees so that they deal with the objectives of the
business in a suitable manner.
Respondent 7 I usually think that Link-din is the best approach for hiring employees for the
prospective job role through the help of social media in a proper and effective
manner.
Respondent 8 In my opinion, I do not have much knowledge about the effective social media
tools used by the business organisation for better employee collaboration and
engagement.
Theme 9: Traditional tool used for recruitment
Q9. What is the traditional tool which is used for recruitment?
Respondent 1 According to me the mostly used traditional tool of recruitment is job
boards. It help company in order to find the suitable candidates from
the outside of their organisation.
Respondent 2 I think paper-based postings is the traditional method which was used
by the many organisation in order to recruit and select right candidate
for the right job.
Respondent 3 As per my opinion local paper advertisements is the traditional tool
which was used by the company to recruit candidates for their job. The

company advertise about their job or vacant position in local
newspaper.
Respondent 4 I think that local employment office posting is the traditional method
or tool which was used by the company to recruit talented candidates
in their organisation. It are based on postings at local unemployment
offices where are large number of people looking for a job and
company can find all types and sorts of employees.
Respondent 5 My opinion is that the temporary agencies were the traditional method
which was used by the company in order to recruit talented employees
in their organisation. These agencies shortlist the potential candidates
for their company and find experienced professionals in the selected
field of the company in easy manner.
Respondent 6 According to me internal hiring is the traditional tool or method which
as used by the company in order to recruit candidates for their job. In
this method, company promotes their already existing employees into
the position for which they are hiring.
Respondent 7 I think that the newspapers is the first and mostly used traditional
recruitment tool which was used by the company to recruit employees
for their job. In this method, company post advertisement of their
vacant job in the newspapers in order to make people aware about the
vacancy.
Respondent 8 As per my opinion, temporary agencies are traditional tool used by the
company to recruit candidates for their vacant position in their
organisation. In this method, company used temporary employment
agencies for shortlisting and finding good potentials for their company.

Theme 10: Challenges faced by recruiters while using traditional media in their
recruitment and selection process.
Q 10. As per your opinion, what are the challenges faced by recruiters while using
traditional media in their recruitment and selection process?
Respondent 1 I think that the major challenge that the recruiter faced while using
traditional method in their recruitment and selection process is the
limited access to talent and diversity. Traditional media is limited to
geographical boundary so, it also limit the access of talent and
diversity for the company up to this boundary.
Respondent 2 According to my view, restricted flexibility of job postings is the
challenge which was faced by the recruiters while using traditional
media for recruitment and selection. In this media, there is not enough
space for the company to posts entire job description and requirement
fr their job.
Respondent 3 As per my view, low number of applicants is the main challenge for
the recruiters while using traditional media for recruitment and
selection. It is because of resting posting flexibility, limited to
geographical boundary and poor reach of advertising.
Respondent 4 I think that the excessive cost is the major challenge that the company
faced while using traditional media for their recruitment and selection
process. Traditional methods of recruitment is more costly in
comparison to modern methods.
Respondent 5 According to my knowledge, consuming more time is the main
challenge that the recruiters faced while recruiting and selecting
candidates for their organisation. Traditional media is more time
intensive method where company has to wait for longer time in order

to get best outcomes from it.
Respondent 6 I think that the low quality hiring is the major challenge for the
recruiters while using traditional media for recruitment and selection.
There are less possibility for the company in order to get good quality
applicants while posting advertisement about their vacant job by
using traditional media.
Respondent 7 As per my view, time-consuming is the main challenge that the
company faced while using traditional media for their recruitment and
selection process. By using traditional method company or recruiters
have to spend more time in sorting hundreds of physical resumes.
Respondent 8 I think that investing more cost is the main challenge for the recruiters
while using traditional media for recruitment and selection. Printing
ads are expensive for the recruiters in order to recruit and select
candidates for their job.
Theme 11: Mitigating the challenges faced by company during traditional media with the
help of social media assessment techniques
Q11) According to you how would companies mitigates the challenges faced during
traditional media with the help of social media assessment techniques?
Respondent 1 According to me companies should use social media platforms and
digital job posting in order to mitigate the challenge of limited access
to talent and diversity which was faced by the company while
traditional media for their recruitment and selection process. Social
media platforms and digital job posting increases the access of talent
and diversity for the company.

Respondent 2 I think that the company can use digital platform like Indeed.com,
LinkedIn in order to mitigate the risk of restricted flexibility of job
postings. It help company to mitigate the challenge faced while using
traditional media through social media assessment techniques.
Respondent 3 According to me, company should use leverage influencers and
billboards to mitigate the challenge of low number of applicants with
the help social media assessment techniques. These are the trending
and modern method that help company to get large number of
talented applicants for the job.
Respondent 4 As per my view company should use social media platforms and
referrals in order to mitigate the challenge of excessive cost with the
help of social media assessment techniques. As these are the cheapest
method for the company to recruit best candidates for their vacant
job.
Respondent 5 In think that the social media platforms are best method that help
company in order to mitigate the challenge of consuming more time
through social media assessment techniques.
Respondent 6 According to my knowledge employee referral programs and
internship are the best method that help company to deal with the
challenge of low quality hiring which had been faced while using
traditional media through social media assessment techniques.
Respondent 7 As per the my view of applicants tracking system may help company
to deal with the challenge of time-consuming. It is a software that
allow company to organise the hiring process.
Respondent 8 I think that the use of social media platform may help company to
mitigate the challenge of investing more cost with the help social

media assessment method.
Theme 12: Reasons that are influencing companies to use social media over traditional
media at the time of recruitment.
Q12) What are the reasons that are influencing companies to use social media over traditional
media at the time of recruitment?
Respondent 1 As per my opinion, increasing job visibility is the main reason that
influence companies to use social media over traditional media at the
time of recruitment. The ideal candidates that the company for their
job position are available in social media.
Respondent 2 I think that getting higher quality candidates is the main reason that
influence companies in order to use social media over traditional
media at the time of recruitment.
Respondent 3 According to my view getting better employer brand awareness is the
main reason that influence companies to use social media over
traditional media at the time of recruitment.
Respondent 4 As per my knowledge reducing hiring cost is the main reason that
influence company to use social media over traditional media at the
time of recruitment.
Respondent 5 I think that the shortening the hiring time is the main reason that
influence company to use social media over traditional media at the
time of recruitment.
Respondent 6 As per the my view screening the candidates can influence company
to use social media over traditional media at the time of recruitment.

Respondent 7 In my opinion allowing company to target their vacancies more is the
major reason that influence companies to use social media over
traditional media at the time of recruitment.
Respondent 8 In my opinion opening the door to engagement is the main reason
that influence companies to use social media over traditional media at
the time of recruitment.

Discussion
Theme 1: Concept of social media and traditional media assessment or selection process
According the above mentioned information, it has been analysed that the social media
recruitment refers to the enterprise uses social media platforms in order to find out, engage as
well as vet individuals that they want to hire in their organisation (Stuart and Moore, 2021). This
are considered as the HR practices which is sometime also called social hiring or social
recruiting by using social media sites as well as several other internet options like blogs. It help
company in order to reach towards the potential job candidates for their vacant job positions.
Recruiters can use social media assessment or selection process for reaching towards the wider
pool of candidates for their job. It is a more cost effective method and conventional recruitment
methods that enable companies to invest lower amount in their hiring process and recruit talented
candidates for their job. There are many social media platforms which has been used by billions
of users for their several purpose (VARMA, 2019). By posting advertisement about the vacant
position of the company on different social media platforms, it can attract large number of
talented and experienced candidates for the particular job. Social media platform also enable
company in order to find out the candidates including desired credentials for the particular job
such as particular degrees or skills. Social media assessment and selection process enables
company in order to use other people such as professional connections, associations and
employees in order to amplify their messages with the help of online networking. It also help
company to recruit best candidates for their vacant position.
Traditional media of assessment and selection process refers to a method in which
company uses print advertising for recruiting candidates for the vacant job. In this method, a
vacancy has been put on the company's website or in the local employment office. There are
many traditional media of recruitment method which was used by the company in order to higher
a suitable candidate for their vacant job (Bartolo, 2018). These are newspapers, internal hiring,
local employment office as well as temporary agencies. Newspapers is mostly used traditional
media recruitment method in which company advertise about their vacant job position in the
local newspaper in order to get large number of vacant position. Internet hiring is the most
effective method of traditional media recruitment. In this method, company provides
opportunities to their existing employees to get promote for higher position. This method may

help company to save time and cost that invested in hiring new candidates for the vacant
position. This method also help company in order to motivate their employees to perform their
work more effectively in order to get promote for the higher position. In local employment office
method, it allow company in order to put their job in a local employment office in order to get a
wide range of people in order to read their post as well as apply for it (Boella and Goss-Turner,
2019). Temp agencies is also a mostly used traditional media method of recruitment in which
company uses temporary employment agencies for shortlisting as well as finding good
candidates for their company.
Theme 2: The difference between social media and traditional media assessment
As per the above gather information, it has been outline that social media assessment
method is rapidly decreasing the use of traditional media assessment method. Social media
assessment method help company in order to establish their organisational mission as well as
foster a great reputation while finding quality candidates through social media platforms. It
allows company to have meaningful and effective communication and interaction with the
potential candidates before scheduling their interview (Kim, Moravec and Dennis, 2019).
Traditional media does not allow company to make communication with potential candidates
before direct interview. Social media assessment method allow companies to have a view on the
social media profile of candidates to ensure that they will be good fit the company work culture
or not. With traditional media assessment method, company will not be able to decide until
taking the interview process. Social media assessment method allows company to reach the great
number of potential applicants which is not possible by using traditional media assessment
method. There are billions of users in social media platforms that help company in order to reach
billions of users at a single time. It allow company to posts advertisement about their vacant
position in different social media platforms to attract large number of applicants for the job.
While using traditional media assessment methods like placing a job advertisement in a
newspaper or even a website have a limited reach as well as single focus (Manca, 2020). By
using a social media assessment methods, company can serve multiple purposes in a single time.
It does no only help company to reach towards the potential candidates but also build overall
reputation for their company and brand. It allows company in order to easily connect with
motivated candidates who may be a perfect fit for their job opening.

From the above gathered data it is being discussed that there are lot of difference between social
media and traditional media. The foremost difference that is identified from the primary data
collection is that social media is that recruitment tool where company uses website of application
to recruit candidate for the company. they share their content on various networking platform
(Dabbous and Barakat, 2020). On the other side traditional media is that platform where
interaction between the organisation and candidate take place without network or technology.
Some of the social media tool are Facebook, LinkedIn, Instagram, Chatbots etc. and traditional
media tool incudes television, radio, newspaper etc (McRobert and et. al, 2018).
The second difference which is identified in the present investigation is that using social media
two-way communication can be offered which helps in getting the best candidate for the
organisation. Whereas using traditional tool only one-way communication is made that slow
down the process to interact with the suitable applicants (Kapoor and et. al, 2018). Using social
media change in the post or message can be made easily but this cannot happen in the case where
traditional media for assessment is used. Because it is difficult to make changes once the
advertisement is published.
Theme 3: The social media tools and traditional media tools used by companies for assessment
techniques and the products and services.
From the above gathered data using interview it is being interpreted that in recent time
both traditional as well as social media tool are being used by the company to track as well as
recruit suitable candidate for their company. This is because it helps them to gain various talents
for the company. It is also analysed from the interview that in the today’s digital era company is
focusing on social media tool to assess the candidate and promote product and services in the
market. The main reason for this is it helps them to reach with wider target at less cost and time
(Shi, Poorisat and Salmon, 2018).
Some of the traditional tool which is analysed in the current investigation that are used by the
organisation are job board, local paper advertisement, local employment office and many more
(Parsons and Lepkowska-White, 2018) . By using the local board as a traditional media tool
company recruit the candidate from outside the company by posting the job vacancy at the board
place outside the business. This is one of the effective method through which organisation can

get in touch with the talents. This type of tool is many used in when company need to hire semi-
skilled or unskilled employee for their company. another effective traditional media tool that is
identified in the current investigation is word of mouth. This type of traditional tool is still
popular as well as helps a lot to hire professional. This is because mouth publicity is the grease
source of hiring and promoting product and service in the market (Tang and et. al, 2018). Some
of the other traditional tool which is determine by conducting the interview are as internal hiring,
where company does not post any post or ad to hire employee. Instead of that they put the
suitable employee from lower position to upper.
Apart from that from the investigation it is also analysed that some of the social media tool that
is used by the company to hire the employee are Facebook, Twitter, LinkedIn and other. Using
these tool company attract the talent using internet and technology. It is identified that in recent
time these tool came out to be the best option when organisation want the best talent for their
organisation. Using these method organisation post the job opening or the profile for which they
are looking a suitable candidate (Dong, Liao and Zhang, 2018). This helps them to gain the
application from various applicants in less time and cost. Another effective and vital
technological tool is AI Chatbot’s. This is an automated tool where the response of the applicant
is being answered by the robots. They schedule the interview and then select the candidate for
further selection process. Scrutinising of the applicant is done by the chatbot robot. The reason
for adopting social media tool for assessing candidate is that it helps the employee to track the
skills of the candidate among the large pool of applicants and get the besets for the company
(Appel and et. al, 2020).

CONCLUSION
From the above report, it has concluded that social media has been increasingly used by
the organisations in order to mane the recruitment & selection procedure more efficient. The idea
organisation can recruit & hire the employee through social media is no longer a drawback.
Nodaway's it has become a vital channel to source the candidates & promoting organisational
culture. This report has been identified that social media is the best way to find and connect with
passive candidates. There are various platforms of social media that are essentially directory of
the professionals organized by company, industry, job title & other categories. several
individuals uses the social media in order to make it known they want to grow their career.
Through social media companies can find the passionate candidates & learn about their amazing
work that they’ve done & creative ideas which they have. On LinkedIn, & to some extent
Facebook, organisation can view individual's complete work & their education history.
Companies know if any of the candidate has any experience the role calls for before organisation
reach out to them. This report has been analysed that social media allows the companies to learn
that what an individual's hobbies are & even conclude what kind of the personality they have.
Companies can also find those candidates who are talented, skilled & will also be good fit for the
workplace. There are some individual who behave poorly on the social media. companies can
determine if any potential candidate has a negative or bad attitude by observing that what they
share online. Apart form this, respective report has also discuss about traditional methods of the
recruitment which still being utilised by the organisations throughout the world. Familiarity and
simplicity of uses the traditional method such as internal hiring, word of mouth and paper based
job posting are what make these still a popular choice amongst lots of hiring professionals today.
Along with the significance of the social media recruitment, it has been also identified that there
are various or challenges in this practices. When screening the potential new candidates,
recruiters or companies are looking to not merely ensure good fit with their organization but also
to weed out the problematic applicants. There’s ever a risk of looking at wrong individual's
account. Unless applicant’s name is improbably unique, there’s high likelihood which social
media sites like LinkedIn, Facebook, & Twitter have multiple accounts with same name
attached. Specially in cases where profile does not contain any recent photo of an individual in

question or peculiar personal information, it may be challenging to be ensure that companies are
looking at right person’s profile.
Therefore, it has been recommended to all the business organisation that they should start to take
use of the social media when hiring people as it allow the recruiter to spread information
regarding the job opening & organisation so that active and passive candidates receive such
message. Along with this, it also facilitate the higher quality candidates. To summarize main
outcome, it has been find out that the applicants have a favourable perception on social media
recruitment & hence the HR recruiters should take in to consideration respective method even
though this implies few risks. It is believed that several organizations take use of the social
media more as a communications platform than the recruiting platform. Also, most used platform
by the respondents is LinkedIn, professional social networking site that allows the candidates to
find the job openings & companies to find suitable applicants. Such practices of organisation
help them in recruiting right people on right position efficiently.
RECOMMENDATIONS
Social media is revolutionizing the organizational strategies for last some years. Indeed
human resource has been considered as an integral part of all the organization & it is must for
each and every organization to recruit efficient & talented individuals & groups to accomplish
the competitive advantage within marketplace. Since a high number of the users are available on
the social media as it has become house of the diversity. Experiences, Skills & abilities that are
significant for the companies are available in diverse & enormous amount. In order to utilize this
opportunity & to maintain the competitive advantage social media is significant in different
organization. As it has been analysed that recruitment through social media is effective, not only
in finding the company an ideal candidate, but also in enhancing visibility of the organisational
brand. By advertising the new position on the social media platforms, organisation can strength
their brand & create few level of the trust among the employees, therefore, in context of this,
there are few recommendation for the organisation. These recommendations are mentioned
below:
organisations should use the social media to hire people and recruit them as it has broadly
gained a popularity and growing very rapidly. As this is an era of the social media recruitment,

therefore, organisations should establish their company's online reputation. This is because
millennials individuals are looking for the online information, if companies want to recruit best
professional among these individuals then company should use the social media for an effective
presentation of the corporate values. Here, they can present their business proposal in best
possible lights. Hence, if organisation ant to an effective recruitment then companies should be
active online & establish themselves as authority in respective field.
As hashtags have been considered as powerful tools that increase scope of company's
message in certain social media, therefore every company that want to spread its information
regarding job, should use a right hashtags. Once companies make this first step, they will have to
narrow it down even further. It is recommended to the organisation that they should find the
relevant hashtags and create it in their own so that it get trending. It is advised to organisation to
use Facebook, Instagram or Twitter hashtags which job seekers follow. In order to attain the
goals of effective recruitment, organisation should focus on a meaningful content which
individual will be willing to share. If company's hashtags are linked to the informative posts,
they will quickly start to trending.
It has been identified that no one size fit all when it comes about the social media
recruitment because different social media websites approach content & connections differently.
Some of these website are casual, whereas others are specifically for the professional
networking. Therefore, it is recommended to the companies that they should pick the right
platform that has potential to attract right candidate for the vacant post. Company should use
such platforms where they can observe the individual's hobbies and qualification as it make it
easy for the organisation to hire right candidates.
When it comes about hiring, then it is nothing nut logically company should work on
their LinkedIn profile as it has been identified that around 87% of the recruiter use the LinkedIn,
that make it easy to find skilled candidates, as with increasing demand for the talented or skilled
candidates within all industries, this is merely going to get very challenging to hire top talent.
Therefore, it is recommended to the companies that they should create a company profile that
allow them to share links to their blogs, market the company and showcase employees &
testimonials. In order to hire right candidate through social media, it is advised to the

organisation that they should post about the job opening on the suitable platforms, where they
can find out potential candidates.
At last it is recommended that companies should ensure that they follow the paths beaten
by the job seekers which they would like to recruit. By having so many of the candidates
unlikely to take much notice of the job offers promoted via personal social media, this is worth to
ask whether it would be the wasted investment. Generally speaking, nevertheless, this research
strongly recommend that an essential proportion of the candidates & hiring managers still favour
the recruitment consultants over other hiring ways. Organisations should remember that an
effective and well managed professional social media profile is only one route for securing the
top talent. Utilisation of the social media in order to investigate a prospective employer is
nowadays commonplace for numerous job seekers. As it has been identified that information
being sought ordinarily relates to the business operations and culture, job seekers are likely to
turn to the professional social networks. companies should assure that all the information
displayed on the corporate social media profiles is shown in such a format which is concise,
informative, & easy to follow.

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