Education System: Analyzing DMU's Distance Learning Proposal Impact

This report examines the evolving education system, highlighting the increasing prominence of distance learning. It analyzes a proposal by DMU to introduce distance learning courses for overseas students, employing SWOT and Porter's Five Forces frameworks to assess the proposal's strengths, weaknesses, opportunities, and threats, as well as external market dynamics. The report also addresses the importance of cultural sensitivity and trust in online platforms, suggesting website enhancements to improve communication with potential students and address their concerns. Recommendations include establishing a dedicated distance learning department, investing in research and development for technical support, and enhancing the university's website to foster better communication and address cultural and trust issues. The analysis concludes that adapting to student needs and incorporating technological advancements are crucial for the modern education system.

Running head: Education System
Education System
Name of the Student
Name of the University
Author Note

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Executive Summary
The report include about how the education system had changed in the present era of
education. It shows how the distance learning courses have gain importance in the students
section. The report includes about the proposal, which DMU had made about introducing
distance-learning course for the overseas student. Lastly the report conclude of various
marketing and strategies tools which help the university to know more about the effects
which their proposal will have upon the organizational structure. It also include some
recommendation which the university should implement when apply the proposal in their
organizational structure. It also include some website upgrade system which can help them to
know more about the culture na dtrust issue which happen in the individual.

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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Part 1......................................................................................................................................3
Part 2......................................................................................................................................6
Part 3......................................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Education System
Introduction
Education system has become more advance with the time. Distance course have
gain popularity in last few years. Previously people used to go to education institute to gain
the knowledge but nowadays the teaching methods have changed and students are going for
distance education system(Simonson et al,. 2014). As it, help them to do the course as per
their needs and timing. So this is both win-win situation university get more number of
students and students get more number of course as per their needs.
Discussion
Part 1
Swot Analysis
The DMU has proposed a plan of expanding their business by introducing the
distance learning process for overseas student. For the matter swot analysis has carried upon
the plan, which the company had proposed (Keegan 2013). SWOT includes strength,
weakness, opportunity and threats. The swot analysis has laid down:
The strength, which the university has;
 It has a brand value in the industry, so they will get student very easily
 It has large numbers of course which will make them different from other
university
Weakness, which the proposal has:
 Require to attend each student which can be lack in distance learning
process
 Typical task need more supervision, which may student not able to get in
time in which it needed it.

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Opportunity, which the proposal has:
 It can expand their own resources instead of going for distance learning
 Different types of activities can carried out for the employee of the
university, which help them to get more new knowledge about the new
teaching techniques (Bell and Rochford 2016).
Threats, which the proposal has:
 Some students may not find distance learning as proper learning system
which may give less opportunity to the university
 Distance learning courses needed high amount of technical support,
which sometimes lack in the organization that can make a problem in the
organization.

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SWOT DIAGRAM





Recommendation, which can give from the above analysis, are:
 It should make a department related to the distance learning so it can give supervision
to all the students who opted for the distance learning courses.
 It needed a big research and development to provide the required technical facility
which is requires by the student
STRENGTH
1. Good will of the
university
2. New no of course
WEAKNESS
1. Less available of
skills
2. Lack of personal
touch
OPPORTUNITY
1. Expansion of
university
2. Training to staff
THREATS
1. No proper technical
support
2. Lack of popularity
3.

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Part 2
In above it has been seen the swot analysis, than external analysing model is been
done to know the different view of the proposal (E. Dobbs 2014). The analysing model,
which has used here is Micheal Five Porter Model and below the model has discussed:
1. Suppliers power- It includes how the suppliers can manipulate their prices
and it can increases the cost of the company (McDONALD 2016). It help the
company to get a view over the suppliers of the university.
2. Rivalry in the market – It gives the details about the competitors, which are
there in the market (Simpson 2013). It help the university to know with whom
they have to deal in the market.
3. Threats of new entry – It tell how easy other organization can enter in to the
industry (Dälken 2014). This help the university to plan their future in the
market.
4. Buyer’s power- It gives an overview of the students who are there to take the
course. It let know how it can be control by the power of the students
5. Threats of substitution – It deal how one student can change their course and
university and how it can affect the university as a whole.
The objective, which can concluded by the above analysis:
1. To add new courses as per the student requirement
2. Increase in the quality of education which the university provides
3. Should made a proper research and development department
Part 3
The university want to increase their support regarding the culture and trust in the
website of the DMU. It can done when they add some option in the website regarding the

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issue of culture and trust. It should have include an help line portal which help the individual
to know about the norms of the university (Rothaermel 2013). These help line should be
handle directly by the management of the university so it can get to know how much the
individual are facing problems regarding the culture and trust and accordingly they should
handle the issue of the individual. This process will even help the university to know in
which norms they should make more changes and will get feedback about the changes can
done in the current culture and trust of the university.
The university want to know the way in which they can get the better communication
with new potential customers. It can change their market strategies by improving their new
customers help desk that check all the issue related to the new customers. It can add a new
portal regarding the communication to new customer, which will be joint with the current
website. This portal will help the customers to know the different course that the university
provides and all the other activity, which is there in the university. It will also help the
university to get the details of the new customers and as result of it the university can contact
them individually, can know what the requirements of the customer are, and can act
accordingly. So this process can made by the university to make a better communication with
new potential customer and this will able to give them more business to the university.
Conclusion
The above discussion can concluded that the education system has changed as per the
need of the students. From old method of school to new method of distance learning the
education system have evolved. The report contain an analysis of the proposal, which made
by DMU, and what are the implication, which the university will get when they will bring
these in the organizational structure.

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References
Bell, G.G. and Rochford, L., 2016. Rediscovering SWOT’s integrative nature: A new
understanding of an old framework. The International Journal of Management
Education, 14(3), pp.310-326.
Dälken, F., 2014. Are Porter’s five competitive forces still applicable? A critical examination
concerning the relevance for today’s business (Bachelor's thesis, University of Twente).
E. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry
analysis templates.Competitiveness Review, 24(1), pp.32-45. (E. Dobbs 2014)
Keegan, D., 2013. Foundations of distance education. Routledge.. (Keegan 2013)
McDONALD, M.A.L.C.O.L.M., 2016. Strategic marketing planning: theory and practice.
In The marketing book (pp. 108-142). Routledge..
Rothaermel, F.T., 2013. Strategic management: concepts. New York, NY: McGraw-Hill
Irwin.
Simonson, M., Smaldino, S. and Zvacek, S.M. eds., 2014. Teaching and learning at a
distance: Foundations of distance education. IAP.
Simpson, O., 2013. Supporting students in online open and distance learning. Routledge.
(Simpson 2013)