Research Project: Hiring Diverse Employees and Company Performance

This research project investigates the impact of hiring diverse employees on company performance, with a specific focus on Sainsbury's. The study explores the benefits of a diverse workforce, including enhanced productivity, innovation, and improved handling of customer queries. Employing a qualitative research methodology, the project examines the relationship between diverse hiring and cultural diversity, identifying challenges such as communication barriers and gender inequality. The research includes a literature review, research methodology, data analysis, and findings, culminating in conclusions and recommendations for managing a diverse workforce effectively. The project aims to understand the concept of recruiting diverse employees, assess their relation to cultural diversity within Sainsbury's, identify challenges, and recommend measures to improve workforce management and company performance. The project aims to contribute to a better understanding of diversity's influence on business operations and success, providing valuable insights for businesses seeking to leverage diverse talent and foster inclusive workplaces.

Research Project
(The impact of hiring diverse employees on the
performance of company with respect to managing
cultural diversity)

Executive Summary
The aim of this present study is to to determine the significance of hiring people from
diverse areas in managing diversity at workplace therefore it is a wide area of investigation
which helps in providing a wider knowledge base to individual about hiring people from diverse
areas and how it will be beneficial for the businesses to attain growth and success. In the present
analysis the study is based over Sainsbury as it is a white multinational business which is mainly
concerned over hiring people from diverse areas in the concern to managing its international
operations and effective manner with the help of improvising the diversity at workplace. For
better execution of the project qualitative research method is being applied as it is the most
effective tool to develop theoretical framework which enhance knowledge about the influence of
diversity and its impact over managing diversity at workplace. in addition to this primary and
secondary investigation are applied to add the work in right manner as primary research is
effective in developing specific investigation that are really over the specified area as in this
information must be gathered through developing questionnaire which covers the aim and
objectives of the project. Secondary investigation is also important in developing value in
enhancing the understanding about the project with the help of implementing suitable theoretical
framework as in this books, journals, articles are applied to generate equivalent outcome.
Although conclusion is encompasses over evaluating the impact of hiring people from
diverse areas and managing the diversity at workplace therefore people from diverse areas are
developing value for the business in the manner of enhancing productivity and implementing
unique talent at workplace which would be effective for the business in enhancing higher growth
and success.

Table of Contents
Executive Summary ........................................................................................................................2
Table of Contents.............................................................................................................................3
Title of the Research .......................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................4
Research Methodology and Data Collection ..................................................................................5
Data Analysis and Interpretation.....................................................................................................8
Findings and Outcomes .................................................................................................................27
Conclusion and Recommendation ................................................................................................28
Conclusion ...........................................................................................................................28
Recommendation .................................................................................................................29
Reflection ......................................................................................................................................30
References .....................................................................................................................................32

Title of the Research
The impact of hiring diverse employees on the performance of company with respect to
managing cultural diversity.
Introduction
Background of the Research
The present study initiates to analyse the influence of hiring diverse employees over the
performance of business with respect to managing cultural diversity. However, the diverse
workforce has become a reality today, thus the influence of diversity varies through the type of
environment and business overall strategy (Cano, 2020). As the number of businesses has
increases from move to domestic, multi-domestic and the multinational strategy to function as a
truly international business, the importance and the influence of cultural diversity has developed
markedly. The assessment of cultural differences has become more significant for developing
benefits and attaining competitive advantage. Diverse workforce defined to be the co-existence
of individual through assorted socio-cultural backgrounds among the businesses. Therefore,
diversity involves cultural aspects likewise race, gender, age, colour, physical ability, ethnicity,
and so on. Diversity mainly includes all groups of individuals at all levels in the businesses.
However, diversity significantly needs a type of business culture in that each worker can pursue
their career aspirations without being inhibited through gender, race, nationality, religion, or
other aspect which are irrelevant to function effectively (Dover, Kaiser and Major, 2020). In the
global business era due to high competition in the market businesses are focuses over hiring
people from diverse areas for the intention to enhancing the performance of the business as
diversity in the workplace is effective in approaching unique talent and the involvement of
innovative ideas which may in turns creating value for the business in attaining higher growth
and success. In this overall analysis has been developed over the study of Sainsbury. Therefore,
it is known as the second widest chain of supermarket in the UK. The company is operated as
public limited company and the headquarter of the firm is in Holborn, London, United Kingdom.
The firm was incorporated by the significant strength and intelligence of John James Sainsbury
in the year of 1869. However, in total, the company is having around 116400 employees in
which male and female workers are involved who are hired through the diverse areas for the
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intention to managing diversity at workplace and its operations (Fine, Sojo and Lawford‐Smith,
2020).
Statement of the Research Problem
Workforce diversity has become an obvious issue in the organisational human resource
department, in today’s modern business environment employees has lost its homogenous aspects
or composed of assorted heptagons diverse group over the basis of gender, racial or ethnic
makeup (Byron and Post, 2016). Therefore, the entire project is based on analysing the influence
of hiring diverse employees over the performance of the business.
Rationale of the Research
The project into consideration is based on evaluating the influence of hiring diverse
employees on the performance of the business with regards to assessing cultural diversity.
Therefore, it is a wide area of academic research which is mainly implemented for the sack of
enhancing better understanding in relation to the aspect of diversity and how it benefits to the
business effectively (Post and Byron, 2015). The project is mainly developed because diversity is
a major issue and it directly influences the operations and progression of the business and its
employees. So the suitable idea about the issue will support the businesses to attain growth and
manage diversity effectively. The another intention of developing the project is the individual
interest of the researcher as the researcher wants to increase personal knowledge which would be
valuable in attaining growth in academic as well as professional life. However, the potential
significance of this study is that, it provides suitable idea about the impact over recruiting people
from diverse areas and the suitable ways to managing diversity at workplace (Marinova,
Plantenga and Remery, 2016).
Aims and objectives
Research Aim:
The key aim of this study is “To investigate the impact of hiring diverse employees on
the performance of company with respect to managing cultural diversity”. A study on Sainsbury.
Research Objectives:
The key objectives of this analysis that are specific in aiding the project in right manner are
defined as below:
 To understand the concept of recruiting diverse workforce.
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 To evaluate the relation between hiring of diverse employees and the cultural diversity
within Sainsbury.
 To identify the challenges being faced by Sainsbury in managing the diverse workforce to
improve the performance of the company. To recommend some of the measures with which management of diverse workforce and
cultural diversity can be managed.
Research Questions
The suitable questions that are inter connected with the aim and objectives of the research
are associated as below:
 What is the concept of hiring of different employees?
 What is the relation between the recruiting of different employees and the cultural diversity?
 What are the various challenges being faced by company in managing diverse workforce?
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Literature Review
The concept of recruiting diverse workforce.
According to Moran (2019), diversity hiring is defined as the merit through the specific
care taken to ensure process are free through biases connected to a candidates’ age, gender,
sexual orientation, gender and other individual characteristics which are unconnected through
their job performance (Christy and Fox, 2014). However, diversity hiring mainly seeking out
candidates for job profiles who are belongs through the diverse background, taking steps to
ensure talent acquisitions procedure are more inclusive and removing obstacles which prevent all
the candidates through having equal opportunity during the hiring procedure. Hiring people from
diverse background area are also equal important like the was a business is operating at
international level. Therefore, businesses now days are focus over conducting international
operations and for this recruitment from diverse areas are creating value for the business in
increasing unique talent, innovation and so on. Thus people from diverse areas are imperative in
increasing the efficiency of the business operations and also effective in handling customers
query so well (Gupta, Goktan and Gunay, 2014). Despite from this, diversity recruitment is
underlying the cause that when the diverse employees work together then they learn new and
advance notion from one another and this increases the working efficiency of employees. In the
context to business which are operating at international level are widely concern over
approaching diversity at workplace due to the reason of attaining higher growth and
advancement as diversity is imperative for the businesses to conduct operations with more
liability and also enhance understanding about different culture.
The relation between hiring of diverse employees and the cultural diversity within Sainsbury.
According to Sawyer (2020), Diversity in the context to business defined as a business
which internationally employs a workforce which comprised of people of varying gender, race,
ethnicity, religion, age, education, sexual orientation and many other attributes. Hiring of diverse
employees mainly refers as the aspect to recruit people from the different culture and
background, ethnicity, race, culture, gender and so on. Therefore, diver hiring is effective for the
business in encouraging diversity at workplace to attain higher growth and success. Chua and
Yazdanifard (2014) argues that, there is a positive inter relationship among the diverse hiring and
the cultural diversity, therefore, diverse hiring is effective for the business to enhancing diversity
at workplace. However, Sainsbury is a large multinational corporation which has its operations at
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wider level and the prior motive of the business is to enhancing the operations and progression of
the business and for this, the employer of the business are focuses over increasing the workforce
via hiring people from diverse areas, culture, ethnicity, race, gender and so on (Karimi and et. al.,
2016). However, diversity in the workforce is effective for the business in developing
productivity, improvising talent in workforce, uniqueness in ideas, effective decision,
collaborative working and many more. Thus, diverse hiring and cultural diversity are effectively
interconnected with each other and this helps the business in achieving higher growth and
success.
The challenges being faced by Sainsbury in managing the diverse workforce to improve the
performance of the company.
As per the view stated by Dawn (2020), managing diversity is crucial for the businesses
as with more businesses are moving towards a global initiative and diversity performs and
effective role in attaining an immense number of buyers with the firm and improvising the
operations of the business. For managing diversity businesses are facing a lot issues like lack of
employee involvement, Language and Communication Barriers, Gender Inequality, Acceptance
and Respect and so on, thus these influences the operations of a business badly (Ahl and Nelson,
2015). According to Filcher (2015), Sainsbury is a large retail business which has been facing
the issue of legal pay batten through the four female shop floor workers who claim they are
being paid less than their male colleagues to the equivalent job. Therefore, these issues are
affecting the entire performance of the business and also influencing diversity at workplace.
Research Methodology and Data Collection
Type of investigation:
A research is mainly developed for the intention to to resolving the issue in an
appropriate manner with the assistance of accumulating valuable information and for getting
suitable direction the choice of methodology is a fundamental for the investigator. The suitable
selection of methodology is based on the data which are already gathered to end the work in a
right manner (Maiorescu-Murphy, 2020). This section is encompasses over qualitative and
quantitative research aspects. In the context to this present investigation work based on the
aspect of determining the impact of hiring diverse employees on the performance of company
with respect to managing cultural diversity, qualitative research has been applied by the
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researcher as it is the most suitable to conduct the work and right manner as it helps the
investigator and Catherine theoretical analysis which are based on observation.
Research Approach:
This section comprises as the most critical tool of investigation philosophy and the
research approach can be inductive or deductive in nature. The aggregate research exercises
depend on qualitative research so in this area research use inductive research approach in critical
way (Maiorescu-Murphy, 2020). Therefore, the inductive approach is concerned over the age of
assorted new hypothesis which are rising up out of the aggregated information and data. Thus
inductive approach is effective in providing support to the data via emerging theories over the
aspect of diversity and also contents detailed analysis to gather relevant information.
Research Philosophy: An investigation philosophy is defined as a belief in relation to the way in
which information in relation to a phenomenon needs to be accumulated, evaluated and applied
effectively. However, this aspect of methodology is based over positivism and Interpretivism
research philosophy (Meyers and Vallas, 2016). In the context to this existing investigation
work, interpritivism research philosophy has been applied by the investigator as it is the most
effective tool for qualitative research and helps the entire work via developing theatrical
perspective via opinion evaluation of authors and writers.
Data Collection Tools:
In the section of research methodology Data collection is delete most important tool to select
for gathering information from the valuable resources. However the collection of data is mainly
to over two important aspects like primary and secondary source of Data collection. Considering
the present investigation work effectively both tools are applied by the certain as these two are
imported to guide the work in right manner with the help of gathering valuable information.
Research is mainly effective in gathering first and information which are accumulated with the
help of developing questionnaire in which questions are involved that covers the aim and
objectives of the project as then as the secondary to thus also effective in enhancing the
understanding about the subject with the assistance of applying books, journals, published and
non published articles and many more (Norbash and Kadom, 2020).
Data Sampling: Sampling is the imperative aspect of the investigation as it mainly replicates
from the original population, therefore, this section is relay over probabilistic and non-
probabilistic sampling tools. For considering the present investigation work, sample has been
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select at random basis as in this individual are randomly picked among the employees of
Sainsbury. Therefore, 20 employees are selected to gather information over the aspect of
diversity and how it influences the working of the business.
Ethical Consideration: In the beginning of an investigation work it is important for the
researcher to have suitable idea about the ethics of the research in which security measures,
consent, cost management, access of resources and time are involved (Phillips and et. al., 2016).
In the context to this present exploration, primary and secondary research are conducted to
gather valuable information, therefore, for approaching primary investigation investigator needs
to receive consent from the participants in respect to assuring them about the area of study and
also provide assurance about taking their consent back from the project. In the primary research
the investigator also needs to provide assurance to their participants about the safety and security
of their private information. In addition to this, for better implementation of secondary research
the investigator needs to have a suitable access for the sources to gather authentic data. Research
also needs to manage cost as few activities of investigation consume cost like transportation,
stationary, access to online sources, approval of participants and so on. For such reasons suitable
amount of cost is required in the project. despite from this, the researcher needs to manage time
for execution of the project, however, researcher needs to develop a time frame in which
activities are involved with its time duration and priority (Richardson, 2014).
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Data Analysis and Interpretation
In this manner,. The key motivation behind this area of the examination is to extricate proper
information through data and taking the reasonable choice that are in-comprise over information
investigation. Also, information examination is solid in giving an appropriate course to the
researcher to help the entire examination in the way of coming to at the key outcomes. In the
context to this present investigation work analysis has been conducted via the support of
applying thematic analysis as in this themes are developed over the questions that covers aim and
objectives of the research (Sangrà, Vlachopoulos and Cabrera, 2012). The presentation of the
data is based on frequency table, bar charts, graphs and diagrams, therefore, these are
implemented via the support of Microsoft excel.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware about the conceptual framework of equality and diversity?
Yes
No
Q2) Do you have an appropriate understanding in relation to the aspect of cultural diversity in
the context to business?
Yes
No
Q3) How long you have been working with Sainsbury?
1 to 2 Years
2 to 5 Years
6 to 8 Years
More than 9 years
Q4) What do you think, cultural diversity is a major issue of equality and diversity management
within a business?
Yes
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