Strategies and Initiatives to Ensure a Diverse Workforce: Coca Cola

This report presents a comprehensive analysis of Coca-Cola's strategies and initiatives for fostering a diverse and inclusive workforce. The project begins with an introduction that emphasizes the importance of equality and diversity in enhancing employee morale and organizational productivity. Part 1 outlines the project plan, including aims, objectives, a project management plan covering cost, scope, time, quality, communication, risk, and resources, a work breakdown structure, and a Gantt chart. It also details the research methods, which include primary and secondary data collection through questionnaires and literature reviews. Part 2 provides the project report, including data analysis, findings, conclusions, and recommendations. The research aims to evaluate the significance of equality and diversity, identify strategies for building a diverse workforce, and examine the role of a diverse workforce in organizational growth. The report includes a cost breakdown, a questionnaire used for primary research, and a reflection on the project's process and outcomes. The findings highlight the benefits of a diverse workforce, such as enhanced productivity, improved morale, and increased innovation. The report concludes with recommendations for Coca-Cola to further enhance its diversity and inclusion efforts. This report is a valuable resource for students and professionals interested in understanding and implementing effective diversity strategies.

Managing a Successful
Business Project

Table of Contents
Title: Strategies and Initiatives to ensure a Diverse Workforce. A case study on Coca Cola
Company..........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Part 1: Project Plan and Execution...................................................................................................1
P1) Aim and objectives for the project...................................................................................1
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................3
P3) Work breakdown structure and Gantt chart.....................................................................4
P4: Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.......................................................................................7
P5) Analysis of data and findings...........................................................................................9
Part 2: Project Report and Reflection............................................................................................17
P6) Conclusion and Recommendations................................................................................17
P7) Reflection.......................................................................................................................18
REFERENCES..............................................................................................................................20
APPENDIX I.................................................................................................................................22
APPENDIX II................................................................................................................................24
Template for Performance Review to be attached with the report by the learner:........................24

Title: Strategies and Initiatives to ensure a Diverse Workforce. A case study
on Coca Cola Company.
INTRODUCTION
Supervision of both equality and diversity is necessary for a company to manage the
significant level of productivity and performance in the organisation through boosting the moral
of employees. Equality is mainly concerned with yielding fair and equal opportunity for all
employees while concept of diversity aim at reducing the differences between diversified
individuals to establish better bonding and coordination between them (Buttrick, 2018). The
organisation selected for current research topic is Coca Cola company which is a famous
international corporation and deals as a manufacturer of non-alcoholic and other beverage
concentrates and syrups having its headquarter in Georgia, U.S. together with many branches in
UK and other location of globe. This report includes a description about main objectives and aim
together with project management plan and various statistical tool. Further, a small scale
investigation is also conducted together with its analysis and suitable recommendations to meet
the objectives of research.
Part 1: Project Plan and Execution
P1) Project’s aim and objective
Literature review on selected research topic
As per the opinion of Rosalind Lang, 2019, equality is mainly associated with fair
chances irrespective of race, age, gender, sexual orientation, class, religion or belief, disability
or any other form of discrimination at workplace in order to ensure an equal and fair chance to
enhance skill or know about something new and more innovative at work. On other hand,
diversity is a concept that is based on principles of dignity and aim at valuing and recognising
together with considering different backgrounds, level of knowledge, types of skills along with
working experiences of individuals in order to encourage them and using these difference to
create a more productive and effective workforce. Thus, the concept of creating and leading a
diverse and inclusive workforce is increasing to promote a culture of equality to avail various
advantages related with diverse workforce (Redd, Sims and Weekes, 2020).
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According to the view point Rose Johnson, 2019, diverse workforce is mainly associated
with bringing together of a variety of people to one workplace who comes from different
ethnicities, sexual orientations, socioeconomic status, ages, genders and religions in order to
enhance the viability and creativity skills of organisation. A Large number of benefits are created
by diverse workforce that includes enhanced productivity and competitive strength together with
improvement in morale, performance and creativity skills of employees.
Therefore, the current research conducted on Coca cola that is a famous American
manufacture, marketer and retailer of non-alcoholic beverage concentrates, syrups and drinks
across various parts of world including UK (Nelson and Deen, 2019). In order to have better
growth opportunity and performance it become essential for Coca cola to adopt some better
strategies and ways that support diverse workforce thus following research is conducted to
evaluate about this topic, the main aim and objectives of which are stated below:
Aim
The aim and purpose of current research work is, “To evaluate the importance of equality
and diversity together with determination of various types of Strategies and Initiatives that could
be put by companies in place to build a diverse and inclusive workforce”.
Research objective
The main reason and objective behind conducting this investigation in Coca Cola
Company are stated as follows:
 To evaluate the importance and advantages associated with management of equality and
diversity.
 To determine the various types of strategies and initiatives that could be put by Coca
Cola Company in place to build a diverse and inclusive workforce (Raphael, 2019).
 To examine the role of diverse workforce in facilitating better growth and expansion
opportunity for an organisation like Coca Cola Company.
Question tag
 What are the various importance and advantages associated with management of equality
and diversity?
 Which are the possible strategies and initiatives that could be put by Coca Cola Company
in place to build a diverse and inclusive workforce?
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 How a crucial role is played by diverse workforce in facilitating better growth and
expansion opportunity for an organisation like Coca Cola Company?
P2: PM plan that includes aspects of time, cost, scope, communication, quality, resources and
risk
Project management (PM) plan is referred as the document or a formal report that involves
different phases of project along with their details. Creation of project management plan helps
researcher in executing, managing, monitoring and controlling all the activities and task of
project. This project is developed on the topic "initiatives and strategies to develop diverse
workforce". In order to make sure project completion and its activities successfully, a plan will
be developing that it defines the requirements of project and helps in addressing those
appropriately. Different aspects are included in PM plan consist of cost, quality, time, scope,
resources, communication and risk (Flick, 2015). The plan in context of this project and different
elements of plan are mentioned below:
Cost of project: It refers as the value or money which is required to gain effective
outcomes of project. In relation to this particular project, around 500 pounds are required for its
completion of all the activities in successful manner. Some of the cost which are associated with
product are as follows:
Cost breakdown of Project:
Investment £100
Expertise £85
Research & Development cost £65
Resources for implementing diverse workforce
strategies
£140
Cost of executing changes in workplace £110
Total £500
Scope of project: It is associated with determining the future value of research. The scope
in relation to of this business project is wide as it helps researcher in gaining deep insights about
strategies and initiatives to develop diverse workforce (Glukhov, Ilin and Levina, 2015). This
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also supports business organisation in maintaining equality and developing diverse workforce
within organisation.
Time: This aspect or component of project management plan is related to constant
progress of all the activities and events that occurs in irreversible sequence. This helps in
determining the beginning and finishing time of project. In context of this project, approximately
8 to 10 weeks are needed by the researcher to ensure its successful completion.
Quality: This attribute of PM plan is subjective and is crucial aspect that requires to be
considered by investigator in order to ensure adequate outcomes. In this project, researcher will
use appropriate methods for collecting data that includes questionnaires and observations
(Harland, 2014). This will help researcher in make sure that the quality of project is high.
Communication: It is a two-way process that helps researcher in communicating all the
information regarding research appropriately to others. Different communication tools are
utilized by researcher in this project so that all the associated information will communicate
properly. Email, messages and telephone are utilized by researcher as the communication tool to
exchange all the information regarding the project (Oduro and et. al., 2019). Apart from this, the
information about strategies and initiatives is communicated by using appropriate
communication tools like mails and circulars.
Risk: It is the uncertainty related to a project due to which deviations may occur in actual
outcomes. In regards of this project, lack of cost and time are the main risks as these may hinder
the effectiveness of project and leads to delay in its completion within specified time. Moreover,
lack of other resources for implementing strategies is also a risk due to which firm may not able
to execute strategies appropriately.
Resources: In order to accomplish desired outcome, proper availability of resources is
very necessary. It includes all the physical, financial, human and technological and technological
resources. To ensure project completion in successful way different resources required by
researcher includes internet, appropriate funds, skill team members as well as other necessary
resources.
P3) Work breakdown structure & Gantt chart
Gantt Chart: It is a chart or graphical representation that shows schedules of a specific
project. This is a tool which is used by project administrator in planning and scheduling all the
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relevant activities of project. In evaluating time duration, determining resource requirement and
developing schedule to task completion, Gantt chart will be used (Buttrick, 2018).
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Work breakdown structure – It is a commonly used project management tool that
facilitates better bifurcation and distribution of resources and task for effective completion of
research (Redd, Sims and Weekes, 2020). Use of following WBS is made for current research
work to bring clarity and transparency in investigation through properly sating and bifurcating all
activities and task into different groups.
P4: Primary along with secondary methods for mitigate aims and objectives of project
At the time of conducting research, different approaches adopted by researcher to perform
all the activities appropriately and meet the aim of project. Research methods helps in collecting
information effectively and drawing valid conclusion on the research (Long, 2016). Some of the
methods that are used in context of this project are mentioned below:
Primary research: In this research method, first hand data will be gathered by project
manager. For gathering adequate data and information on the topic, questionnaire will be use by
project manager. This will help in gathering fresh data on the topic (Nelson and Deen, 2019).
Secondary research: In this research method, second hand data will be collected by
researcher which is non numerical. Different sources will be used together secondary data
including journals, articles, past publications, newspapers etc. In comparison to the primary
research method, secondary data collection method consumes less time as well as it is cost
effective as it incurs less cost to gather data.
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In this business project, for gathering relevant information, primary method will have used
by project manager (Polonsky and Waller, 2018). Primary data will be gathered through
questionnaire.
Qualitative research: In this, non-numerical data will be gathered by researcher
understanding underlying reasons and opinions. It enables researcher to gain deep knowledge on
topic and collect adequate amount of data.
Quantitative research: Through using this research method, numerical data will be collect
by researcher by conducting systematic investigation. Generally, this method will use when there
is large sample size.
In relation to this project, both qualitative and quantitative research methods are
undertaken by project manager to collect large number of information on study area and draw
valid conclusion.
Sampling: it is the process through which sample is selected by researcher from the overall
population. Simple random sampling will use by project manager to select sample from the
population (Raphael, 2019). For gathering data on the topic, 30 respondents will be selected.
Questionnaire: It is a tool that includes range of questions to be answered by
respondents. In this tool, the questions regarding the topic are included with the purpose of
collecting data or information from the respondents (Glukhov, Ilin and Levina, 2015). The
questionnaire to collect data on topic, i.e., strategies and initiatives to ensure diverse workforce
within organisation are mentioned below:
Questionnaire
Q1) Do you believe that effective management of equality and diversity is necessary and
important for an organisation?
a) Yes
b) No
Q2) What are the various importance and advantages associated with management of
equality and diversity?
a) Add new skills to teams
b) Promotes innovation
c) Improve business output
Q3) Do you agree with the fact that diverse workforce lead to better growth and expansion
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opportunity for an organisation?
a) Agreed
b) Disagreed
Q4) How a crucial role is played by diverse workforce in facilitating better growth and
expansion opportunity for an organisation like Coca Cola Company?
a) Better community relations
b) Understanding of diversified language
c) Improves reputation of company
Q5) Which are the possible strategies and initiatives that could be put by Coca Cola
Company in place to build a diverse and inclusive workforce?
a) Effective communication
b) Fair and flexible recruitment strategies
c) Formation of inclusion committee
Q6) How an important role is be lead by management and leadership of Coca cola to
ensures better management of equality and diversify at its workplace?
a) Educating and directing employees
b) Promoting Flexibility
c) Participative decision making
Q7) As per your perspective what overall implication would be laid by diverse workforce
and effective management of equality and diversity on overall expansion and success of
Coca Cola company?
a) Positive
b) Neutral
c) Negative
Q8) Any further recommendation for Coca Cola that could be put in place to build a
diverse and inclusive workforce?
Interview question
Q1) What are the common forms of discrimination that are commonly found in workplace of
Coca Cola Company?
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Q2) How better competitive strength and higher productivity is lead by management of equality
and diversity?
P5) Analysis of data and findings
Analysis of quantitative data
For analysis and better interpretation of quantitative data gathered with the help of
questionnaire use of pie charts and frequency table is made.
Theme 1: Management of equality and diversity is necessary and important for an
organisation
Q1) Do you believe that effective management of equality and
diversity is necessary and important for an organisation?
Frequency
a) Yes 26
b) No 4
Interpretation
It has been seen that proper Management of concept of equality and diversity is vital and
important for a company as 26 responders out of 40 are in support of this fact and statement
while only 4 participants are having a varied thinking who are opposing this fact.
Theme 2: Importance and advantages associated with management of equality and
diversity
Q2) What are the various importance and advantages associated
with management of equality and diversity?
Frequency
9