Leadership Mgt: Cultural Diversity Campaign Project Plan

This document outlines a comprehensive cultural diversity awareness campaign project plan designed to enhance cross-cultural communication and inclusivity within an organization. The plan includes key deliverables such as a detailed meeting schedule for the project team, a robust project scope management plan, and strategies for managing project work effectively. It covers techniques for estimating project costs and timelines, methods for monitoring and managing resources using tools like Gantt charts, and data collection approaches using questionnaires and interviews. The plan also includes the determination of Schedule Performance Index (SPI) and Cost Performance Index (CPI), a quality checklist, and a diversity data collection report. The document concludes with a campaign plan document outlining the vision, mission, SWOT, PESTEL analysis, and cultural awareness training scope, aiming to foster a more inclusive and productive work environment.

Running Head: CULTURAL DIVERSITY CAMPAIGN 1
PROJECT MANAGEMENT
STUDENT’S NAME
COURSE
UNIVERSITY
DATE

CULTURAL DIVERSITY CAMPAIGN 2
Campaign plan Executive summary
The cultural diversity awareness campaign will be effected through effective communication
strategies among all the employees within the organization. This shall enable them to be aware
that the organization values their cultural beliefs, religion, race and many other aspects of
diversity enhancing their performance within the organization. The campaign shall also promote
the recruitment of employees from various cultural backgrounds. The formulation of diversity
policy within the organization would create an emphasis among the employees on the attitude of
the organization towards employee diversity. The campaign plan shall be effective through
effective management of the project by the project manager. The campaign shall take a duration
of one month after which the organization shall adhere to the aspect of diversity in all the
operational levels.

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Table of Contents
Introduction....................................................................................................................................4
Project deliverables.......................................................................................................................5
The meeting plan for the project team........................................................................................5
Project scope management plan...................................................................................................8
Management of the project work.................................................................................................9
Graduation project plan report..................................................................................................10
Technique used by the team to provide the estimates..............................................................11
Project management techniques used in monitoring and managing the resources during the
campaign.......................................................................................................................................12
Gantt flow chat outlining various activities for the project.....................................................13
Data collection methods..............................................................................................................15
Determination of the schedule performance Index (SPI)........................................................16
Determination of cost performance index (CPI).......................................................................16
Quality check list criteria............................................................................................................17
Diversity Data collection report.................................................................................................18
Campaign plan document...........................................................................................................19
Vision............................................................................................................................................20
Mission..........................................................................................................................................20
SWOT...........................................................................................................................................20
PESTEL........................................................................................................................................21
Cultural awareness training scope.............................................................................................21
Conclusion....................................................................................................................................22
References.....................................................................................................................................23

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Introduction
Cultural diversity is a very crucial aspect for the success of any organization due to attraction of
a large number of employees to the organization during the recruitment process (Albornoz,
2016). People like to work with organizations that acknowledge their culture, religion, physical
disability, gender equality concerns, race and ethnicity. When all these factors remain constant,
employees become more productive due to job satisfaction which in turn results to high
productivity within the organization hence the achievement of competitive advantage within the
competitive business environment. This report purposes to plan and launch a cultural diversity
awareness campaign to improve cross cultural communication within the diversified work force
which is a very crucial aspect as far as the organizational performance is concerned.

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Project deliverables
The meeting plan for the project team
In order to formulate efficient strategies for the advertising campaign, the project team has to
have a series of meetings as depicted from the minutes written by the team secretary. The
minutes below entails the last meeting they held on 25th January where they stipulated the plan
for the entire campaign.
MINUTES FOR THE MEETING HELD ON 25TH JANUARY IN 2019 IN THE
CONFERENCE HALL FROM 9.00 AM – 10.00AM.
Members present.
Sarah Hudson- Chair person
Smith Johnson- Secretary
John stones- Member
Scot Willis- Time keeper.
Members absent
James Curtis- member.
Prayer
The meeting started by a prayer from John stones.
Reading of the minutes of the previous meeting

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The secretary read the minutes of the previous meeting which was held on 25th November in
2018 after which all the members approved as what they discussed on that day.
Agenda
1. Assigning roles for various project team members.
The success of the cultural diversity campaign relies on a group effort which calls for an
active participation of each individual within the organization. The project manager shall
divide individuals into various groups after which each group shall be allocated a task
e.g. some groups shall be concerned with data collection.
2. Submission of reports
Each team is expected to submit the report of their findings to facilitate the formulation
of cultural awareness campaign plan which shall enhance the achievement of the
campaign objectives.
3. Meeting schedule
The project team shall be meeting after two weeks to ascertain the progress of events
Matters Arising
The project team members are urged to be united to achieve the objective. The project managers
for each team are urged to handle any form of conflicts with a lot of wisdom for the success of
the campaign.
A.O.B
Members are advised to be positive in the campaign period to realize the objectives.
All members should sacrifice their time and attend all the meetings as per the schedule.

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Adjournment
The meeting ended with a word of grace from Scott Willis and each individual left the venue
Chairperson …………………… Signature…………………. Date………………
Secretary…………………… Signature…………………….Date……………….

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Project scope management plan
Any successful plan should be within the stipulated scope. The project management team shall
adhere to the following to be within the project scope
Formulation of a campaign plan
A good campaign plan shall be crucial in the process of creating awareness among the
employees within the organization. The campaign plan shall outline the strategies to be adopted
throughout the campaign.
Total member involvement
The campaign shall purpose to create a work environment in which individuals from a
diversified background shall be involved in the process decision making in relation with various
issues within the organization.
Formulation of an appropriate budget.
A good and accurate budget enhances the success of any project. The project management team
has the duty of formulating the project budget within the scope of the project to meet the
campaign objectives.
Formulating a clear structure of activities
The project team should formulate a series of tasks to be undertaken during each phase of the
project from the initiation to closure phase. This would enhance a smooth flow of activities
enhancing the achievement of the set goals and objectives.

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Management of the project work
Requisition of progress reports
As the general project manager, each group will be submitting its own report on weekly basis
which shall facilitate necessary modifications for the success of the project.
Handling conflicts
Conflicts may arise among individuals in the process of working together hence the general
project manager would ensure that there are minimal conflicts among the project members to
enhance the smooth flow of activities.
Provision of enough resources
The project manager would ensure that there are enough resources to facilitate the campaign as
per the request of the project team.
Conducting a performance appraisal
The project manager should schedule for regular performance appraisal to ascertain the
effectiveness of the teams towards the accomplishment of the campaign objectives. The teams
which are not effective shall be reshuffled.

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Graduation project plan report
The table below depicts the cost and time estimate as per the information provided by various
project teams.
Activity Estimated duration Cost in $
Data collection 1 month 200
Seminars and workshops for
training
1 month 350
Formulation of various plans
for the success of the
campaign
1month 100
Meeting with various stake
holders for approval
3weeks 100
Conducting the project risk
analysis.
3weeks 50
Data analysis 2weeks 50
Actual campaign 1 month 500

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Technique used by the team to provide the estimates
According to Kaiser, El Arbi& Ahlemann (2015), the following techniques shall be used
Expert judgment
A thorough expert understanding of the project outcomes enhanced the cost and time estimation
for the awareness campaign.
Analogous estimation
The organization has to focus on the previous projects through a thorough analysis of the cost
incurred in previous projects together with the extent to which they facilitated the success of the
project.
Top-down approach
The project management team can use priority of tasks involved in a various activities to come
up with the cost and time estimates. Tasks that take a longer period are allocated a lot of funds as
compared to tasks that can be accomplished within a short period of time.
Parametric estimating model
The project management experts auto-calculate the estimates by the using the detailed data from
previous project activities.

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Project management techniques used in monitoring and managing the resources during the
campaign.
The Gantt flow chart
The chart provides a sequence of the flow of tasks during the project(Ong,Wang & Zainon,
2016).This enables the project manager to monitor and manage the way resources are used
during each phase of the project management. The chat enables the determination of the project
schedule and enhances the determination of the resources needed for the entire success of the
project.

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Gantt flow chat outlining various activities for the project
Source- author’s creativity

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Critical path Method
Enhances the determination of a series of activities that would enhance the accomplishment of
the project within the shortest time.
PERT
This is one of the most efficient tools for project management that enhances the determination of
the realistic time that shall be taken to accomplish the project(Shekhar & Kumar,2016).This is
important because it enables the project manager to provide enough resources for the project.

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Data collection methods
According to Johnson & Turner (2013) the following methods shall be used to collect data in
relation to the perspective of cultural diversity among the employees within the organization.
Questionnaires
The questionnaires shall be designed in an appropriate way with questions that shall aim to
obtain the perception of the employees in relation to the impact of cultural diversity within the
organization. The questions shall be precise and all the employees shall participate in the filling
of questionnaires.
Interviews
The project team members shall interview the employees within the organization so as to obtain
their views in relation to their perception of cultural diversity within the organization.

CULTURAL DIVERSITY CAMPAIGN 16
Determination of the schedule performance Index (SPI)
The SPI outlines the actual progress of the project when compared to the planned schedule
(Shekhar & Kumar, 2016). It measures the efficiency of the schedule expressed as a ratio of the
value achieved against the planned value. For instance, the SPI for data collection would be
determined though taking the ratio of the earned value against amount of money that shall be
used which might be less or more than the estimated $200 the planned value. When the SPI is
less than one, it signifies been behind the speculated schedule.
Determination of cost performance index (CPI).
Facilitates the analysis of the cost efficiency of the project (Kumar, Groth& Vlacic, 2015). It
determines the value of the completed work completed in comparison to the actual project cost.
Is established by dividing the earned value by the actual cost.

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Quality check list criteria
According to Kerzner & Kerzner (2017) the following criteria shall be used to ascertain the
degree of quality of the project
Accomplishment within the budget
A project that is accomplished within the stipulated budget is a quality project
Meeting the schedule
A quality project is accomplished within the deadline
Achieve the objectives
A quality project achieves the set objectives

CULTURAL DIVERSITY CAMPAIGN 18
Diversity Data collection report
Most of the employees support cultural diversity at the work place from the data collected. They
claimed that the organization that appreciates cultural diversity is usually successful due to the
satisfied employees. Hence this is a clear reason for the cultural diversity awareness campaign.

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Campaign plan document
The Cultural awareness campaign plan for the project is as outlined below
Formulation of diversity policy
The organization shall formulate the diversity policy which shall enhance a better understanding
of the diversity aspect among the employees within the organization
Effective communication
The project team should formulate various strategies to facilitate the communication of cultural
diversity among the employees within the organization. Various channels of communication
such as use of posters, advertisement, notice boards can be used to create an awareness of the
significance of appreciating the employee cultural diversity by the organization.
Diversity recruitment
The organization should recruit the employees from a diversified background to enhance a
diversified pool of employees within the organization.

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Vision
To be an organization of choice for both existing employees and potential employees through
appreciating workforce diversity within the organization by the year 2020.
Mission
To improve cross –cultural communication within the diversified work force in the organization.
SWOT
Strength- the campaign is highly supported by the employees within the organization.
Weakness- some of the employees are more prevalent and they cannot communicate with their
fellow employees of different ethnic background, race etc.
Opportunity-The cultural diversity campaign is a good opportunity to educate such employees
on the significance of cross-cultural communication within the organization.
Threats- conflicts among the project team members is a threat to the campaign.

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PESTEL
Political factors
Political stability would enhance the success of the campaign (Garner, 2016)
Economic factor
Availability of enough funds would enhance the success of the project
Socio-cultural factor
The organization appreciates employee diversity hence implementing the cultural awareness
campaign
Technological factor
An increased change in technology necessitates the need for cross-cultural communication
among the employees within the organization in the process of consulting one another
Environmental factor
The campaign should adhere to the environmental regulations
Legal factor
The cultural diversity campaign should be within the regulations set by the government
Cultural awareness training scope
The training for the campaign shall be conducted among the project team members within the
organization to enhance the efficiency of the campaign.

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Conclusion
Cultural diversity is the best direction any organization can take and the campaign would be very
effective in the creation of awareness among the employees which shall create an emphasis on
this aspect within the organization. It creates a sense of belonging among the employees in the
organization hence increasing their level of productivity within the organization resulting to the
good performance of the organization within the competitive business environment.
References
Albornoz, L. A. (2016). The International Fund for Cultural Diversity: a new tool for cooperation
in the audiovisual field. International Journal of Cultural Policy, 22(4), 553-573.

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Garner, B. (2016). The politics of cultural development: Trade, cultural policy and the UNESCO
convention on cultural diversity. Routledge.
Johnson, B., & Turner, L. A. (2013). Data collection strategies in mixed methods
research. Handbook of mixed methods in social and behavioral research, 297-319.
Kaiser, M. G., El Arbi, F., & Ahlemann, F. (2015). Successful project portfolio management
beyond project selection techniques: Understanding the role of structural
alignment. International Journal of Project Management, 33(1), 126-139.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons
Kumar, S., Groth, A., & Vlacic, L. (2015). Cost evaluation of water and wastewater treatment
plants using water price index. Water resources management, 29(9), 3343-3356.
Ong, H. Y., Wang, C., & Zainon, N. (2016). Integrated earned value Gantt chart (EV-Gantt) tool
for project portfolio planning and monitoring optimization. Engineering Management
Journal, 28(1), 39-53.
Shekhar, S., & Kumar, U. (2016). Review of various software cost estimation
techniques. International Journal of Computer Applications, 141(11), 31-34.