Managing Diversity and Equality at Costa Coffee: A Project Report

This report examines the effectiveness of strategies and initiatives implemented by Costa Coffee to foster equality and diversity in its workplace, with a specific focus on involving disabled workers. The project begins with an introduction to workplace diversity and equality, followed by a description of the project's aims and objectives, including a project management plan, work breakdown structure (WBS), and Gantt chart. The research methodology involves both qualitative and quantitative methods, including questionnaires. Data evaluation utilizes tools and techniques to analyze the research findings, with recommendations for improvement. The report concludes with a reflection on the project and includes appendices with templates for evidence collection and performance reviews. The research aims to understand Costa Coffee's approach to diversity and equality, identifying areas for improvement and providing actionable insights.

Managing a Successful
Business Project

Table of Contents
TOPIC..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Describe the aims and objectives of project......................................................................3
P2 Develop a project management plan.................................................................................4
P3 Facilitates WBS and Gantt chart.......................................................................................5
TASK 2............................................................................................................................................7
P4 Conduct small scale research by applying appropriate research method..........................7
TASK 3............................................................................................................................................9
P5 Evaluate research and data by using tools and techniques................................................9
P6 Communicate recommendation a result of research and data analysis...........................18
TASK 4..........................................................................................................................................19
P7 Provide reflection............................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX I.................................................................................................................................21
Template for evidence collection to be attached with the report by the learner:...........................21
APPENDIX II................................................................................................................................23
Template for Performance Review to be attached with the report by the learner:........................23

TOPIC
“To examine the effectiveness of strategies and initiatives that can be implemented by a
business for the purpose of bringing equality as well as diversity at working environment in
order to involve disabled workers”. A case study on Costa coffee shop.
INTRODUCTION
workplace diversity defined as a combination of several culture, gender, language, age as
well as religion for manifest the company's reputations within the competitive environment.
Whereas equality refers to the approach that are used to treat all employees in an equal manner
along with all aspects such as gender, caste, nationality as well as creed (Araten-Bergman, 2016).
Moreover, implication of equality and diversity brings high productivity, innovation, creativity
as well as effective decision making as it empower manager in order to provide equal
participation of all in terms of their languages and abilities as well. In this report Costa coffee is
chosen which is a subsidiary of American company the Coca-Cola and it was founded in 1971.
This deals in several better quality of products as well as services such as tea, coffee, iced drinks,
sweet snacks, sandwich. Under this report research about the company as in which manner they
deals with bringing equality and diversity at working place as well as develop specific range of
aims, objectives in order to develop a project management plan. Also, work breakdown and
Gantt chart as well as small size of research also conduct by using qualitative as well as
quantitative methods of research.
TASK 1
P1 Describe the aims and objectives of project.
Aim:
The aim of this research project is “To examine the initiatives and strategies that are use
by Costa Coffee in order to bringing equality as well as diversity at company's workplace.”
Objectives:
 To know about the concepts of disabled workforce.
 To understand the meaning of diversity and equality at workplace.
 To examine several strategies that can be used by Costa Coffee in order to develop
comprehensive working environment.

 To determine initiatives that can be considered by Costa Coffee in order to creating
equality and diversity at company's workplace.
Questions:
 What is the meaning of disabled workforce?
 Describe the equality and diversity concept?
 What kind of strategies can be implemented by for creating comprehensive workplace?
 What type of initiatives can be taken into account by Costa Coffee in order to bring
workplace equality and diversity?
P2 Develop a project management plan.
It is a most effective plan that are used by the researchers in order to gather appropriate
and detailed information as it facilitates blueprint that includes several aspects. These elements
are required to lead an individual in order to achieve tasks within a time duration (Boehm, 2015).
It also includes several strategies that helps in enhancing the quality as well as reliability of
project in an appropriate manner. In the context of this project investigators use different tactical
components for performing the tasks in a better way. These aspects are as follows: Cost: For the purpose of implementing a plan, funds are considered as crucial aspect
which assist personnel to accomplish aims and purpose of project. This is refers to that
factor that incur while tasks is in processing as it includes several cost like operational,
research & developmental, production, raw material, labour, advertisement etc.
researcher estimate their expenses towards the study of market trends as well as
customers needs that is approx £300. Quality: This defined as a internal stage as researcher empower to complete research
activity of project in positive manner for resulting favourable end results form the
respondents (Bryson, 2018). In this research report investigator makes some kind of
initiatives by adopting as well as using actual informations as the Costa Coffee can
enhance their productivity and profitability. Time: This is related to the task completion period in order to accomplish organisational
objectives without any kind of failure. Researcher require 2 months for completing the
data collection and research procedure effectively within a specified time period. This
will helps in collecting precise informations that are appropriate for achieving the
objectives and aim of research.

 Resources: There are several resources like financial, technological, physical as well as
others that are needed to be considered while conducting research activity. Risk: It is one of the most important factor that underlies by all researchers while they
work for achieving a particular job role. Investigators face many problem while thy
develop project management plan as well as collecting informations by using many
sources (Erickson, 2014). Scope: As the market is very dynamic that have wide range of opportunities and chances
within the marketplace. The primary scope of this research is to examine the strategic
effectiveness of diversity with learning of disabled workforce in Costa Coffee. Through
this researcher was capable to grab all market opportunities to facilitates adequate
strategies of diversity in working environment.
 Communication: In this kind of aspect that is used to facilitate relevant information to
respondents in a clear manner. Investigator need to develop a better collaboration as well
as coordination among the team members that empower them to control all conflicts as
well as confusion.
P3 Facilitates WBS and Gantt chart.
Work break down structure: This is defines as a tool through which a researcher
decomposites whole and complex project into several smaller sections in order to get effective
results in increasingly manner (Ewoh, 2013). In addition, WBS assists in getting high rate of
potentiality and efficiency of group persons this will leads high range of employees contribution
towards the achievement of organisational objectives effectively as well as efficiently. With the
help researchers can easily acquire relevant and desire project activities along with decrease in
issues and obstacles.

Gantt chart: This is refers to the most effective tool as it shows all activities of business
operations in distinguish manner as this model is introduced in 1917 by Henry L. Gantt. It shows
in a graphical presentation of proper schedule of project activities that make sure researcher to
design, coordinate as well as complete projects activities within a specified period of time.
Although, investigators used this tool with a aim to divide all tasks into several sections in order
to collect accurate information within the budget estimation and time-frame (Hajro, 2017).

TASK 2
P4 Conduct small scale research by applying appropriate research method.
Research is an activity that includes a systematic process regarding searching various
informations towards the specific problem and study to results better achievements of goals and
objectives. There are two types of data collection methods are available that enable investigator
in order to produce authentic, complete and relevant information towards the completion of
research report. Data collection tools are as follows:
 Primary data collection: This kind of method is used by the researchers in order to gain
first hand information that are not available in the market. In includes several methods
such as questioners, interviews, observation as well as sampling (Hebl, 2012). In the
context of Costa Coffee a researcher develop questioners as a choice of data collection
method in order to collect reliable information from many answerers that produce
adequate results of this project.
 Secondary data collection: In this type of method, data is collected by using second hand
information that are already published in the market and study by other researchers that
includes magazines, articles, newspapers, journals and so on. In order to search many
information and collect as relevant the investigator make use of all these things that are
required to complete whole research tasks appropriately as well as within the time period.
There are two kind of research methods that are as follows:
 Qualitative method of research: This is considered as a form of exploratory as well as
subjective prospective. This tool is highly useful in understanding the detailed
informations towards the specific problem as they have time constraints. In addition, it
involves small size of participants which results in limited sort of findings. Qualitative
research method includes observation, interview as well as document analysis as it
considered time consuming also as compared to quantitative method. Researcher used
this source to gain a deep knowledge and understanding which leads in collection of
relevant as well as complete research activity within the specific time (Henry, 2014).
 Quantitative method of research: This method is related to that kind of data collection
which are in the form of numerical terms like charts, graphs, diagrams as well as
comparison that are required to gain appropriate statistics towards the research report.
With respect of sample size that are taken from total population is quickly examined by

using software in order to get accurate results. In this especially questioners and static
records related to Costa Coffee.
Sample size: To collect a sample number a company Costa Coffee use sampling process in order
to generate informations in which sample size is determined from high number of population.
Various types of methods to collect sample size such as probability, non-probability, cluster as
well as quota etc. The size of samples is taken by researcher is 30 respondents from the shop of
Costa Coffee.
Questionnaire
Q1) Are you aware about the equality and diversity concept at working environment?
a) Agree
b) Disagree
Q2) Do you agree that diverse workplace is required for Costa Coffee to increase the
performance of disabled workers?
a) Yes
b) No
Q3) What will be the results of creating diversity and equality at company's
workplace?
a) Positive workplace
b) Employees motivation
c) Both
Q4) What are the several strategies that can be developed Costa Coffee for processing a
diverse and comprehensive environment of workplace?
a) Training and development program
b) Choosing helpful technology
c) Render proper equipments
Q5) What type of issues that can be views by Costa Coffee for creating diverse and
comprehensive operative environment?

a) Increase conflicts
b) Reduced productivity
c) Administrating fair and consistent policies
Q6) What kind of benefits that can be accomplished by Costa Coffee when it will create
diversity and equality at their workplace?
a) Developed performance
b) Employees retention
c) Enhance cultural insights
Q7) What will occurs if M&S will not carry equality at their working environment?
a) Workers demotivation
b) Decrease employee's morale
c) Productivity decline
Q8) What are the several ways that are considered to reduce the obstacles of diverse and
comprehensive workplace?
a) Provide effective training
b) Equal participation of employees
c) Gratifying of culture at workplace
Q9) What kind of strategies that can be implemented by Costa Coffee for the purpose of
bringing equality at their workplace?
a) Equal remuneration system
b) Employees involvement in decision making procedure
Q10) Any suggestion?

TASK 3
P5 Evaluate research and data by using tools and techniques.
Theme 1 Awareness about the equality and diversity concept.
Q1) Are you aware about the equality and diversity concept at working
environment?
Frequency
a) Agree 20
b) Disagree 10
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
INTERPRETATION: It has been shown that 20 respondents out of 30 agree that they
know about the workplace equality and diversity but remaining 10 are disagree on the
understanding towards both concepts.
Theme 2 Requirement of diverse workplace.
Q2) Do you agree that diverse workplace is required for Costa Coffee to
increase the performance of disabled workers?
Frequency

a) Yes 18
b) No 12
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
18
12
Frequency
INTERPRETATION: It clearly shows that from the above research 18 out of 20
respondents are agree towards the requirement of diverse workplace to increase the performance
of disabled people. Whereas 12 are not agree on that.
Theme 3 Results of creating equality and diversity.
Q3) What will be the results of creating diversity and equality at
company's workplace?
Frequency
a) Positive workplace 10
b) Employees motivation 15
c) Both 5

a) Positive workplace
b) Employees motivation
c) Both
0
2
4
6
8
10
12
14
16
Frequency
INTERPRETATION: From the above graphical representation it has been shown that
10 out of 30 believes that diversity and equality at workplace creates positive and healthy
environment whereas 15 consider that employees are motivated more in that kind of environment
but remaining things both are useful for the company (Honeyman, 2019).
Theme 4 Strategies that are used to possess diverse working environment.
Q4) What are the several strategies that can be developed Costa Coffee for
processing a diverse and comprehensive environment of workplace?
Frequency
a) Training and development program 18
b) Choosing helpful technology 10
c) Render proper equipments 2