Ginetta Cars: Diversity, Equality, Work-Life Balance Research Project

This research project investigates the crucial role of diversity and equality in fostering work-life balance and enriched experiences for employees, focusing on Ginetta Cars Ltd, a specialist manufacturer in the automotive sector. The project aims to understand the impact of diversity and equality on work-life balance, and the various ways to effectively manage these factors within the organization. The research employs a mixed-methods approach, including a literature review, quantitative data collection through questionnaires, and thematic data analysis. The study examines the concept of work-life balance and enrichment, and evaluates the strategies adopted by Ginetta Cars to promote equality and diversity. The project includes a detailed methodology, data analysis, and recommendations, culminating in a personal reflective statement. The research aims to provide valuable insights into creating a positive and productive work environment.

Research Project

Table of Contents
Topic: “To study about the role of diversity and equality in creating work-life balance and
enrichment experiences”. A case study on Ginetta Cars Ltd...........................................................1
Chapter 1: Introduction ...................................................................................................................1
1.1) Introduction to topic........................................................................................................1
1.2) Background and nature of project ..................................................................................1
1.3) Research aims and objective...........................................................................................1
1.4) Rational and reasons for choosing this research project.................................................2
1.5) Activities and timescales ................................................................................................2
Chapter 2: Literature review............................................................................................................4
2.1) Introduction.....................................................................................................................4
2.2) Literature review.............................................................................................................4
Chapter 3: Methodology .................................................................................................................5
3.1) Research approach..........................................................................................................5
3.2) Methodologies.................................................................................................................6
Chapter 4: Data collection and analysis ..........................................................................................7
4.1) Data collection................................................................................................................7
4.2) Data analysis, presentation and discussion.....................................................................8
Chapter 5: Conclusion and Recommendation ...............................................................................12
5.1) Conclusion and evaluation............................................................................................12
5.2) Recommendation...........................................................................................................12
Chapter 6: Personal Reflective Statement......................................................................................13
6.1) Reflection on research method......................................................................................13
6.2) Research method could have been used........................................................................13
6.3) Areas for further research and evaluation of current work...........................................13
REFERENCES..............................................................................................................................14

Topic: “To study about the role of diversity and equality in creating work-life balance and
enrichment experiences”. A case study on Ginetta Cars Ltd
Chapter 1: Introduction
1.1) Introduction to topic
The topic selected for this research project is based on crucial role lead by equality and
diversity in creating work- life balance and enriched experience for employees and individuals
working in an organization (Borkowski, 2016). This research project is conducted on Ginetta
cars Ltd which is a specialist builder and manufacture of racing and sports cars situated in West
Yorkshire, UK. As this, organisation is working in a automotive sector that is highly dynamic
and innovative thus, it become essential for this organisation to effectively manage equality and
diversity at its organisation to ensure better work life balance and enrichment experience.
Therefore, following research is conducted on Ginetta cars in order to study and evaluate role of
diversity and equality in creating work-life balance and enrichment experiences.
1.2) Background and nature of project
The background of this research project includes study about the crucial role lead by
management of equality and diversity in cresting better work life experience and positive
environment within the workplace (Brown, Kim and Faerman, 2019). The nature of this project
is based on research conducted on Ginetta Car Ltd to evaluate the role of equality and diversity
in ensuring success and other advantage for organisation through facilitating an enriched
experience and better work life balance.
1.3) Research aims and objective
Aim
The aim of this research project is, “ To develop better understanding about the role
played by management of equality and diversity in creation of work-life balance and enrichment
experiences for employees.”
Objective
The main objectives of this research project conducted on the Ginetta cars Ltd are stated
as below:
 To study about the concept of work-life balance and enrichment experiences.
1

 To evaluate the various ways that facilitates effective management of equality and
diversity in order to yield better work-life balance and enrichment experiences at
workplace of Ginetta Cars Ltd (Dilmaghani and Tabvuma, 2019).
Question Tag
 What do you understand by the phenomenon of work-life balance and enrichment
experiences?
 What are the various ways that facilitates effective management of equality and diversity
in order to yield better work-life balance and enrichment experiences at workplace of
Ginetta Cars Ltd?
1.4) Rational and reasons for choosing this research project
The main reason, rational and justification behind selecting this research topic is that it
facilitates better knowledge and understanding about the importance of effective management
equality and diversity at workplace in order to build and develop a better work-life balance and
experience for the employees. The selection of this topic is justifiable as it lead to better
performance, productivity and satisfaction among employees that bring more success and growth
for an organization through effective management of equality and diversity. Further, the chosen
research topic is also essential and important from academic and educational view point of
researcher as it lead to enhancement in its research and other interpersonal skills. Beside this, the
selected research topic also provides assess to relevant and authentic research findings on
equality and diversity that will support learning and knowledge of researcher and other scholars.
1.5) Activities and timescales
The information about various activities and timescales of current research project is
provided through making use of Gantt chart which is a commonly used research tool. Gantt chart
is also known as bar chart that represent activities and task of a researcher in a systematic way
together with its timescales and duration thus, ensure timely completion of work (Ghosh and
Itam, 2020). The main purpose behind using Gantt chart for current research is that it brings
clarity and transparency in research work thus, enhance overall efficiency and management of
various task and activities.
2

3

Chapter 2: Literature review
2.1) Introduction
Literature review is mainly associated with the process of analysis and evaluation various
secondary sources of data that includes past records and documents to have better understanding
about current research topic. Following literature review is done on current research objectives
with the help of analysis of online websites, articles and journal to have better framework and
base for conducting current research in an effective way.
2.2) Literature review
To study about the concept of work-life balance and enrichment experiences
As per the view point of Martin Luenendonk, 2016, Work-life balance is basically
associated with the proper prioritizing of an individual between their work or career and personal
life or lifestyle. Maintenance of work life balance is important for both employee and employer
as it increases the motivation level of employees and lead to better job performance and enriched
working experience. It also ensures reduction in stress of employees as they can spend adequate
leisure time that yield motivation in them to perform more effectively at workplace. Thus, with
effective work life balance companies can maximise their productivity as its employee become
more rejuvenated and refreshed as compared to a over worked employee thus, also lead to
enhancement in their creativity and effectiveness.
Further, according to the opinion of Gudep, 2019, it can be evaluated that work life
balance and better experience are directly associated and related with fairness and healthy
workplace environment thus, to yield better work life balance and working experience, an
organisation needs to focus more on management of equity and diversity. Equality is a concept
that ensure fair growth opportunity for all employees without any discrimination while diversity
deals with enhancing bonding and better integration among individuals who belongs to different
background and cultural. Thus, it can be evaluated that concept of work life balance and enriched
experience is essential for an organisation to have betterment in skills and motivation level of its
employees that can be only achieved by effective management of equality and diversity.
To evaluate the various ways that facilitates effective management of equality and diversity in
order to yield better work-life balance and enrichment experiences at workplace of Ginetta Cars
Ltd.
4

According to the view point of Charong Chow, 2019, the various ways that can be
adopted for effective management of equality and diversity includes use of inclusive workforce
model, acknowledgment and honor for multiple religion and cultural together with welcoming a
multilingual workforce as it facilitates a more inclusive workforce that have diversified and more
creative ideology and thinking that facilitates success and better growth for organization. Further,
it can be evaluated that strategy of anti- discriminatory policies and elimination of biasness are
also effective ways to promote equality and fairness at workplace that lead to creation of enrich
experience and more positive environment at workplace.
Further, as per the view point of Idrovo and Bosch, 2019, it can be evaluated that
adoption of effective communication channels and more participative management and
leadership styles also lead to better management of equality and diversity and facilitates work
life balance and enriched experience through promoting better bonding and connection among
employees and leader. Further, it also lead to clarity and transparency in decision making process
therefore, facilitates better equality and diversity at workplace together with better work life
balance and enriched experience through eliminating all discrimination and biasness.
Chapter 3: Methodology
3.1) Research approach
It basically represent a plan and produce that consists of various steps and process of a
broad assumption that constitute a detailed a method for effective data collection, analysis and
interpretation. A description about research approach and philosophy used for current
investigation is provided with below with valid justification.
Research philosophy- This provide a belief about the ways and manner in which data
should be collected, analysed and used during a research thus, deals with the nature, sources and
development of knowledge for a research (Graham, Smith and Trendafilova, 2019). Positivism
and Interpretivism are two broad categories of research philosophy out of which use of
Positivism is made for current research work as it facilitates a well structured and large sample
size for research work and useful in measurement and analysis of quantitative data.
Research approach- Their are two main types of of research approach i.e. inductive and
deductive (Guillaume and et. al., 2017). As per the nature of current research problem and for
5

supporting the positivism research philosophy use of deductive research approach has been
made for this researcher.
3.2) Methodologies
It basically represent the various methods and tools used for a conducting a research in a
effective and accurate manner. A description of various research methods and techniques used
for this research project are provided below:
Research method- There are two main research method i.e. quantitative and qualitative
out of which use of quantitative research method is made for current investigation as it ensure
collection of data in numeric terms that make research work easy. Quantitative research method
facilitates better presentation of data through making use of various types of charts and
frequency tables in order to develop better understanding about research results (Mishra and
Bhatnagar, 2019).
Sources of data collection- Their are two main source of data collecting I.e primary and
secondary. For this research project use of both sources of data collection is made as to enhance
the viability of research. Primary sources facilitates direct relationship with respondents thus,
provide assess to up to date and authentic data while secondary source of data collection is used
to support the findings of primary sources (Park, Jo and Park, 2019). Use of questionnaire is
made to collect primary information where as use of online sources, journals, articles, etc. are
made to collect secondary data.
Sampling- It is method or process used by a researcher to select or identify a pre
determined number of individuals from a group of large number of person in order to save the
time of analysis and collection of data (Ravazzani, 2016). For this, research project a sample size
of 30 respondents from employees and managers of Ginetta Cars Ltd is selected through making
use probability sampling as it eliminates the chances of biasness in research.
Data analysis- To have proper analysis and interpretation of data use of Thematic
approach is made for current research work as it lead to better evaluation of research findings
through making use of pie charts and frequency table (Borkowski, 2016). Thus, use of thematic
method of data analysis ensure effective understanding and presentation of research findings.
Cost, access and ethical consideration- To conduct any investigation and research work
an adequate amount of monetary funds are required in order to met various expenses and cost of
research. The estimated cost of this research work is £ 250- £ 300. To meet the ethical
6

considerations of this research work all the activities and task of this research are properly
conducted as per the research principles and morals. Beside this, proper care is taken that none of
the research task should effect or hurt the sentiments and feelings of respondents. Thus, to ensure
ethical condensation of this research a written consent and approval is taken from all
respondents.
Chapter 4: Data collection and analysis
4.1) Data collection
Use of a questionnaire is made for the the purpose of data collection as it ensures
collection of most authentic and reliable data directly form the respondents.
Questionnaire- It is written tool that is used for collection of data under quantitative
research method. It include a set or collection of questions in order to evaluate and collect
perspective and view points of respondents on research topic (Brown, Kim and Faerman, 2019).
Following questionnaire is prepared on current research topics to collect data from 30
respondents from the employees and managers of Ginetta Cars Ltd.
Questionnaire
Q1) Is concept of work-life balance and enrichment experiences is important for an
organization to have enhancement in its productivity and success?
a) Yes
b) No
Q2) Why it is essential for an organisation like Ginetta cars Ltd to have effective
management of equality and diversity?
a) Enhance productivity
b) Yield better growth opportunity
c) Enhance competitive strength
d) Improve work life balance and experience of employees
Q3) Do you agree with the fact that enhanced work life balance and enriched working
7

experience also facilitates better creativity and efficiency in employees?
a) Agrees
b) Disagree
Q4) What are the various ways that facilitates effective management of equality and
diversity in order to yield better work-life balance and enrichment experiences at
workplace of Ginetta Cars Ltd?
a) Flexible working hours
b) Fair and balanced HR practises
c) Participative management
d) Effective communication channels
Q5) What overall implications is lead by better work-life balance and enrichment
experiences for employees on the performance and efficiency Ginetta Cars Ltd?
a)Positive
b)Negative
c)Neutral
Q6) Any further recommendations for Ginetta cars Ltd?
4.2) Data analysis, presentation and discussion
For effective analysis and presentation of data use of thematic approach is made a
discussion of which is provided below:
Theme 1: Concept of work-life balance and enrichment experiences
Q1) Is concept of work-life balance and enrichment
experiences is important for an organization to have
enhancement in its productivity and success?
Frequency
a) Yes 26
b) No 4
8

26
4
a) Yes
b) No
Interpretation
It can be evaluated that Concept of work life balance and enrichment experience is
crucial and important for an organisation as 26 respondents out of 30 believes that this concept is
essential for enhancement in productivity and success while 4 respondents do not support this
concept.
Theme 2: Benefits of effective management of equality and diversity
Q2) Why it is essential for an organisation like Ginetta cars
Ltd to have effective management of equality and diversity?
Frequency
a) Enhance productivity 7
b) Yield better growth opportunity 6
c) Enhance competitive strength 9
d) Improve work life balance and experience of employees 8
7
6
9
8
a) Enhance productivity
b) Yield better growth opportun-
ity
c) Enhance competitive
strength
d) Improve work life balance
and experience of employees
Interpretation
9

It is essential for an organisation to have effective management of equality and diversity
as many benefits and advantages are facilitated by it. With respect to above chart it can be
discussed that 7 respondents are having thinking that management of equality and diversity is
essential as it lead to enhancement in productivity while 6 individuals have an opinion that it
yield better growth opportunity. Further, 9 responders are having a view point that enhancement
in competitive strength is the biggest strength and benefit of management of equity and diversity
where as 8 responders believes that it lead to improvement in work life balance and experience
of employees.
Theme 3: Enhanced work life balance and enriched working experience facilitates better
creativity and efficiency
Q3) Do you agree with the fact that enhanced work life
balance and enriched working experience also facilitates
better creativity and efficiency in employees?
Frequency
a) Agrees 25
b) Disagree 5
25
5
a) Agrees
b) Disagree
Interpretation
It can be discussed that enhanced work life balance and enriched working experience
yield better internal motivation in employees that facilities better creativity and efficiency in
them. On the basis of above picture it can be interpreted that 25 individuals agreed with the fact
enhanced work life balance and enriched working experience also facilitates better creativity and
efficiency in employees while 5 individuals disagreed with the same.
10