This report examines Wizz Air's diversity and inclusion initiatives, focusing on enhancing female representation in senior management. It begins with an executive summary highlighting the under-representation of women in senior roles within the airline industry, referencing a 60:40 male-to-female ratio. The report investigates initiatives that can increase female representation, using Wizz Air as a case study. It includes an overview of Wizz Air, research questions, a project management plan (including a work breakdown structure and Gantt chart), and a comprehensive literature review covering diversity management, inclusivity theories, and the role of women in business. The methodology section details the data collection methods, research approach, sampling process, research methods, and data analysis techniques. Results are presented and discussed, including primary data analysis. The report concludes with personal reflections, evaluations, limitations, and recommendations, offering insights into improving diversity and inclusion strategies within the airline sector and specifically at Wizz Air.
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