Research Project: Equality, Diversity, and Leadership at Aston Martin

This research project analyzes the perceptions of equality and diversity within Aston Martin's workplace, based on a survey of 40 participants. The analysis explores themes such as familiarity with equality and diversity concepts, the understanding of gender equality, and the roles and influences of gender equality in strengthening leadership and management. Key findings include a general understanding of equality and diversity, though some uncertainty surrounds gender equality. The research highlights the multidimensional roles of gender equality, impacting organizational performance, talent attraction, and employee retention. The study also examines the significance of leadership and management in developing a positive working culture, emphasizing communication, trustworthy relationships, and feedback. The research also investigates the impact of positive working culture on employee retention and examines the perspectives on female employees in leadership roles, revealing mixed views. The data analysis supports the literature review, emphasizing the importance of workplace culture for employee retention and leadership effectiveness.

RESEARCH
PROJECT PART 2

Table of Contents
DATA ANALYSIS..........................................................................................................................3
REFERENCES..............................................................................................................................18

DATA ANALYSIS
Theme 1: Are you familiar with the concept of equality and diversity at workplace of Aston
Martin
Particular Frequency Percentage of Frequency
Yes 30 75
No 10 25
Total 40 100
Interpretation: Understanding the data collected with the help of the primary
data collection tool, it has been understood that there is good amount of clarity
among the respondent in regards of Equality and Diversity in an organization. It
had been identified that out of the total pool of 40 participant, 75 percent of
participant i.e. 30 participant has gone with the alternative of Yes and only 10
75
25
Yes
No

participant in the research has gone with the option of No. This result helped the
researcher in interpreting that it will definitely helped the client at the time of
taking any decision in regards of maintaining equality and diversity in an
organization. As author explained in the literature review section as well having
good sort of Equality and diversity in an organization in building good working
environment in the organization. Hence, any decision or action which would be
taken by the organization to manage the equality and diversity will ultimately
understand by all the employee in the organization and they will also provide good
sort of the support to the management as well. This is really a positive sign for the
company in the long run.
Theme 2: As per your knowledge gender equality is a part of equality and
diversity
Particular Frequency Percentage of Frequency
Yes 25 62.5
No 15 37.5
Total 40 100

Interpretation: After interpreting view point of different respondent in the
research, it had been understood that there is good sort of unclarity among the
participant in regards of “gender equality is a part of equality and diversity”. It was
understand that out of the pool of 40 participant 25 participant is having the knowledge about the
same it is very good sign for the company. At the same time 15 respondent are not that clear
about the same, this is not that good sign as company can not overlook the opinion of 15
participant in the survey. Author in the Literature review also, highlights that gender inequality is
not that familiar topic among all the employee in the organization. Many employee in the
organization are also not clear about the impact of the same as well. For the same reason
organization has to make sure that proper knowledge about the same is passed on to the
employee, so that impact of quality and diversity n the organization can be maintained in the best
way possible. Also, it will help in building good trust level with the employee in the
organization, as employee will be motivated to work in the organization.
Yes No
0
10
20
30
40
50
60
70
62.5
37.5
Percentage of Frequency

Theme 3: What are the roles of gender equality at workplace of Aston Martin
Particular Frequency Percentage of Frequency
Increased organizational performance 10 25
Enhanced ability of company to attract talent 10 25
Retain knowledgeable workforce for long time 10 25
Improved national productivity of company 10 25
Total 40 100
Interpretation: When understanding the role of gender equality at the workplace of Aston
25
25 25
25
Increased organizational
performance
Enhanced ability of company
to attract talent
Retain knowledgeable
workforce for long time
Improved national productivity
of company

Martin it was understood that there are multidimensional role which is played by the gender
equality at Aston Martin. It was understood that out of the total 4 alternative which was offered
to the participant, 10 each participant has gone with the option of Increased organisational
performance, Enhanced ability of company to attract talent, Retain knowledgeable workforce for
long time and Improved national productivity of company respectively. This result has ultimately
created the situation where selecting any one option is tough task. Hence, on the basis of the
same it was understood that equality and diversity in an organization used to play a
multidimensional role at different situation in the organization. This result was supported by the
author in the Literature review section of the study, author highlights that there are more than
one type of role which is played by the gender equality in the organization. As author explain
that there are more than one type of role which is played by the gender equality in the
organization and this used to help the organization in seeing good sort of positive impact on the
operation of the business. Hence, it can be said that gender equality used to help the company in
seeing variety of different sort of benefit in an organization.
Theme 4: What are the influences of gender equality in strengthening leadership and
management within an organisation
Particular Frequency Percentage of Frequency
Positive feeling of growth opportunity 16 40
High level of trust on management practices 14 35
Highly engaged deployment of work 10 25
Total 40 100

Interpretation: After that coming on to the fourth question asked in the survey, regarding
the influence of gender equality on strengthening leadership and management in an organization,
it was identified that there are two different type of influence which is seen by the leader and
manager namely Positive feeling of growth opportunity and High level of trust on management
practices. This statement was passed on by the scholar on the basis of the result of primary data
collected with the help of the survey in the market. It was identified that out of the total pool of
40 participants, 16 has gone with the opinion of Positive feeling of growth opportunity and 14
participant has gone with the option of high level of trust on to the management practices in an
organization. Remaining 10 participant in the survey has gone with the alternative of Highly
engaged deployment of work. This result was also supported by the author in the literature
review section of the survey as well. It was passed on by the author that the way leader or
Positive feeling of growth opportunity
High level of trust on management practices
Highly engaged deployment of work
0
10
20
30
40 40
35
25
Percentage of Frequency

manager used to lead the different activity in the organization, heavily depended upon the way
employee are responding to the action ordered by the leader in the organization. For the same
reason having good sort of gender equality in the organization used to help the organization in
managing the positive feeling and trust in the organization. Which ultimately help the leader and
manager in strengthening leadership and management in an organization.
Theme 5: According to you, what are the significance of leadership and management in
developing positive working culture
Particular Frequency Percentage of Frequency
Communicate organizational value and mission 15 37.5
Building of trustworthy relationship 15 37.5
Measuring goals and provide feedback frequently 10 25
Total 40 100
37.5
37.5
25
25
Communicate organizational
value and mission
Building of trustworthy
relationship
Measuring goals and provide
feedback frequently
Improved national productivity
of company

Interpretation: Data collected with the help of the primary data collection tool i.e. survey,
had helped in understanding that leader and manager generally play the role of communicator
and trustworthy agent in the workplace. When it comes of managing good working culture in the
organization. This statement was passed on by the scholar by looking at the primary data which
was collected by the way of primary data collection tool. Survey helped in understanding that out
of total pool of 40 participant, 15-15 each were with the opinion that communicating
organization value & mission and building trustworthy relationship are two of the role which is
played by the leadership and management in an organization. Other than that 10 participant in
the survey had gone with the opinion of Measuring goals and provide feedback frequently.
Looking at the literature review section it was identified that different author has passed on the
view point that leader is the one who represent the team member in front of all the other party
and provide shed to them as well. Understanding the comment passed on by the author it can be
said that outcome of the survey which had been derived is very much true and reliable in general.
Theme 6: Does positive working culture supports your company in retention of knowledgeable
and top talent at workplace
Particular Frequency Percentage of Frequency
Strong agree 15 37.5
Agree 20 50
Disagree 3 7.5
Strongly disagree 2 5
Total 40 100

Interpretation: Collected data generally used to provide the good sort of the support to the
learning which had been gather with the help of the literature review section. As Author in the
literature review section used to explain that maintaining good sort of working culture used to
help the company in managing and maintaining the Human resources of the company in the best
way possible. Author explain that employee generally feels more than motivated to work for the
organization where there is good sort of working culture. Primary data collected by the way of
survey has ultimately support the same statement, as result shows that almost 87.5 percent of
respondent that is 35 out of 40 are in the opinion that working culture supports the company in
retention of knowledgeable and top talent at workplace. Remaining 5 participant had passed on
the opinion that they are not in the favour of the same statement. Hence, with the help of the
result it has been understand that working culture is one of the important thing for all the
organization in regards of maintaining the Human resource of the company in the long run. Out
of 35 agreed individual 15 has gone with the opinion of Strongly agree and 20 has gone with the
Strong agree Agree Disagree Strongly disagree
0
10
20
30
40
50
60
37.5
50
7.5 5
Percentage of Frequency

option of Agree in the survey.
Theme 7: In your opinion, female employees are more capable in leadership and
management as compare to male employees
Particular Frequency Percentage of Frequency
Yes 25 62.5
No 15 37.5
Total 40 100
Yes No
0
10
20
30
40
50
60
70
62.5
37.5
Percentage of Frequency