Research Project: Equality and Diversity in Premier Inn London

This report examines the impact of equality and diversity on the recruitment of customer service teams at Premier Inn London. The research begins by defining equality and diversity, followed by an exploration of the challenges Premier Inn faces when implementing these strategies, including resistance to change and communication issues. The methodology includes primary and secondary research methods, incorporating questionnaires and literature reviews, with quantitative data collected from 50 respondents. Findings reveal the importance of equality and diversity for organizational growth, identifying benefits such as increased profitability and improved employee performance. The report recommends that Premier Inn implement equality policies, adhere to the Equality Act 2010, and foster strong communication to promote awareness and celebrate diversity. In conclusion, the study emphasizes the significance of equality and diversity for organizational success, irrespective of size and scope, highlighting its role in respecting individuals and preventing discrimination.

Unit 11 - Research Project

Table of contents
TITLE OF RESEARCH
AIMS AND OBJECTIVES
RESEARCH METHODOLOGY
INTERPRETATION
 RECOMMENDATION
CONCLUSION
REFERENCES

TITLE OF RESEARCH
“To analyze the impact of equality and diversity while recruiting
customer service team at hotel. A case study on Premier Inn
London.”

AIMS AND OBJECTIVES
To understand the concept of equality and diversity.
To identify the challenges faced by Premier Inn London while
implementing equality and diversity strategies in recruitment
process for customer service team.
To analyze the impact of equality and Diversity while recruiting
customer service team at Premier Inn London

RESEARCH METHODOLOGY
Research method
 Primary methods:In this data collection method, data is acquired from new sources it is also known as
fresh hand data as in this information’s and data acquired from interview, observation, online survey
and more.
 Secondary methods:In this researcher method use of existing sources is undertaken such as books,
articles, journals published reports and more. With the help of this research can determine different
types of information and select the most appropriate. Furthermore it has been identified that most
important advantage of secondary research is that it was less time as well as cost
 Research strategies: To accomplish present research questionnaire and literature review is undertaken.

CONTINUE…
 Research choice: To fulfil present research aims and objective investigator undertaker
use of quantitative method for which they have selected 50 respondents.
 Data collection: In order to fulfil present research investigator undertake advantage of
both primary and secondary source of data collection method in order to accomplish
objectives of research with more effectiveness.
 Data analysis: During research analytical techniques are undertaken.

Are you aware with the concept of equality and diversity?
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0
5
10
15
20
25
30
35
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45
a) Yes
b) No

Do you think equality and diversity is important in a
company growth and development?
Series1
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5
10
15
20
25
30
a) Yes
b) No

As per your opinion do you think what are the challenges faced by Premier Inn
London while implementing equality and diversity strategies in recruitment
process for customer service team?
a) Fear of losing job b) Resistance to change c) Language and Communication
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5
10
15
20
25
Series1

What are the benefits of cultural diversity in
workplace?
a) Increase in profitability B )Positive impact upon
workforce practices
c) Increase in performance of
employees
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12
Chart Title
Series1

What are the benefits of equality and diversity in
workplace?
a) Increase in profitability B ) Brand sustainability c) Increase in employees in
performance
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5
10
15
20
25
Series1

What is impact of equality and Diversity while recruiting
customer service team at Premier Inn London?
30
20
Chart Title
a) Delivers equal opportunities
b) Expanded versatility