Investigating Equality and Diversity in the Workplace: ALDI Case Study

This research proposal investigates the impact of managing cultural diversity on a company's brand image, using ALDI as a case study. The research aims to determine this impact, identify ALDI's strategies for managing a diverse workforce, and assess the challenges faced. The proposal includes a literature review citing sources on the impact of cultural diversity, ALDI's management approaches, and associated challenges. It outlines the research methodology, including a positivism research philosophy, deductive approach, quantitative research choice, and data collection methods involving questionnaires and literature review. A sampling method with 50 respondents is planned. The proposal also includes ethical considerations, detailing participant recruitment, consent procedures, data storage, and potential ethical issues such as informed consent and confidentiality. This assignment is a research proposal contributed by a student and is available on Desklib, a platform offering AI-based study tools.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: EQUALITY AND DIVERSITY IN THE WORK PLACE.
___________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title: EQUALITY AND DIVERSITY IN THE WORK PLACE.
Aim:
To investigate the impact of managing cultural diversity over the brand image of company. A
case on ALDI.
Research Questions:
 What is the impact of managing cultural diversity?
 What are the ways by which ALDI manage their diverse workforce at working area?
 What kind of challenges faced by ALDI while managing diversity at working environment?
Research objectives (e.g what is the question you want to answer? What do you want to learn how to
do? What do you want to find out?):
 To determine the impact of managing cultural diversity.
 To identify the ways by which ALDI manage their diverse workforce at working area
 To access the challenges faced by ALDI at the time of managing diversity at working
environment.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The main purpose of undertaking this study is to analyse the actual impact of managing diverse culture
and how it affects the organizational image at market place. Mainly, company include diverse
workforce to operate their functional activities in an effective manner. Along with this, researcher also
carry out this research for their personal and professional interest in order to enhance their skills and
knowledge about the particular project and activities as well. With the help of this, investigator can
easily determine the ways that help them in attaining positive and reliable outcomes at the end of the
research.
Section Three: Literature sources searched

Use of key literature sources to support your research question, objective or hypothesis:
impact of managing cultural diversity
According to Farzin and Fattahi, (2018), with the rise of internationalization, cultural workplace
diversity has developed as a phenomenon. “multiculturalism would be when dissimilarities in race,
ethnicity, language, nationality, religion, Gender identity is defined in a society. It put their huge
impact over the business organization and its workers as well. If company focus on managing cultural
diversity at working area then employees can easily build positive relation with others and also tries to
enhance their involvement in entire business activities. With the help of this, company can easily
enhance their positive brand image by developing their productivity. One of the main advantages of
managing workplace diversity is that it may eliminate the possibilities of increasing discrimination at
working area and promote equality also.
ways by which ALDI manage their diverse workforce at working area
According to Scholtz and Kieviet, (2018), it is crucial for every business organization operate their
business at global level to manage diversity at working area with the aim of building positive and
healthy working environment. In this employee give their best efforts for accomplishing their all the set
goals and objectives in an effective manner. Thus, it is one of the significant responsibilities of
manager to implement various alternative ways to manage diverse workforce such as proper training
and development activities, spreading equality at working area, influence staff members to perform in a
team and many more. All these can be beneficial in developing positive work environment and at the
same time also develop positive performance at market place.
challenges faced by ALDI at the time of managing diversity at working environment.
According to Syed and Ozbilgin, (2019), managing diversity is not an easy task for business
organization when a firm operate their business at global level then they face issue of diversity as it
includes diverse workforce who are belongs to different culture and nationality as well. This is the
reason that some time it creates issues at working area by increasing conflict among staff members,
reduce productivity level, lack of employee’s involvement within the decision-making activities,
improper leadership and many more. These are effect organizational activities and employee’s
performance in negative manner. This is the reason that manager is responsible for analysing the same
while managing cultural diversity so that they can easily maintain equality and diversity at working
area.
References
Farzin, M. and Fattahi, M., 2018. eWOM through social networking sites and impact on purchase
intention and brand image in Iran. Journal of Advances in Management Research.
Scholtz, H. and Kieviet, S., 2018. The influence of board diversity on company performance of south

African companies. Journal of African Business, 19(1), pp.105-123.
Syed, J. and Ozbilgin, M., 2019. Managing diversity and inclusion: An international perspective.
SAGE Publications Limited.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
It is crucial section that provide framework to undertake the research activities in a systematic manner.
It includes various method and techniques implement by researcher to collect reliable data on the basis
of selected topic and area.
Research philosophy- In research, there are two type of philosophy i.e. Positivism and interpretivism.
For this positivism research philosophy will be implement as it helps in determining proper justification
about the research and its topic as well.
Research approach- For undertaking current study deductive research approach has been used by
researcher in order to gather quantitative data and also assist in analysing research questions in

numerical form.
Research Choice- In current research, Quantitative research choice is implemented because it help
investigator to acquire detailed information and at the same time also contributes analysing the results
in effective way.
Data collection method- It in important for researcher to select right method for collecting data. For
gathering reliable information researcher use both primary and secondary method of data collection
used by developing questionnaire and also undertake a literature review to analyse information in
detailed manner.
Sampling- It is a procedure for selecting sample size with the aim of collecting reliable data. For this
research, 50 respondents will be selected as per random basis. In this regard, selected respondents are
employees and manager of the company who have enough knowledge about the research topic.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor.
Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title: To investigate the impact of managing cultural diversity over the brand image of
company. A case on ALDI.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
The participants will be recruiting by using random sampling method.
Describe the processes you will use to inform participants about what you are doing:

How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
The consent from participants will be obtained by using email. It will be in written form.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Researcher and organisation both will have to access data and personal information.
During the research:
Where will the data be stored?

It will be stored in personal computer.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
It will be stored in personal computer.
How long will the data and records be kept for and in what format?
It will be kept for 2 years and in word format.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research

Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.