Strategies and Initiatives for Diversity at Louis Vuitton UK

This report examines the diversity and inclusion strategies employed by Louis Vuitton, a leading fashion retail company. It begins with an introduction to the importance of equality and diversity in the workplace, setting the context for the research. The main body of the report includes a project management plan, detailing costs, resources, timeframes, and risk assessment. It also presents a work breakdown structure and Gantt chart for project organization. The research utilizes both qualitative and quantitative methods, including data collection through surveys, online resources, and business documents. The report aims to assess the effectiveness of Louis Vuitton's initiatives in attracting LGBTQ+ employees and promoting a diverse and inclusive work environment. The research covers various strategies such as celebrating diversity and minimizing discrimination. The report also includes a reflection on the research process and concludes with a summary of the findings and recommendations.

Managing A Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Project aims and objectives....................................................................................................1
Develop a project management plan......................................................................................2
Develop work break down structure and Gantt chart.............................................................4
Research Techniques..............................................................................................................7
Recommendation..................................................................................................................13
Reflection.............................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Project Logbook.............................................................................................................................16
Performance Review......................................................................................................................20

“Types of strategies and initiatives that Louis Vitton UK has put in plan to build a
drivers and inclusive workforce ”
INTRODUCTION
Diversity and equality can be consider as a major part of organisation as it helps in
enhancing employees satisfaction (Ahmed, Jimenez-Jimenez and Martínez-Costa, 2013).
Company have employees with different part of the world and with different cultures. It is very
important to promote equality and diversity as it helps in smooth functioning of organisation.
Equality refers to ensuring that each and every employee have equal opportunities irrespective of
their caste, culture, gender etc. Diversity can be define as a replacing difference of people and
groups with the positive values. In this research, chosen company is Louis Vuitton. This is a
French multinational company which is dealing in fashion retail sector. Louis Vuitton was
established in 1854 and founder of this organisation is Louis Vuitton. This company is located on
70 countries and there are total 4592 number of stores in the world. Louis Vuitton has 156088
employees which is helping this company to earn revenues of € 46.8 bn plus 10% also. This
company is gaining € 10 bn profit from recurring operations and its net profit group share is €
6.4. Its headquarter is located in Paris, France and it is providing high quality luxury goods to
different part of the world. This is one of the top brand of fashion industry. In this research
includes detailed study about equality and diversity as well as its current issues at the work place.
It consist of different types of strategies such as celebrating diversity, minimising discrimination
in order to response of sexual harassment issues in respective organisation. This research report
include different methods to collect and gather important information in order to conduct a
proper investigation.
MAIN BODY
Project aims and objectives
Background of Project:
Louis Vuitton is a well known and leading brand in fashion retail sector. It is providing
fashion luxury products of high quality. This is a French fashion house and retail company which
is providing ready to wear products (Annanperä, Liukkunen and Markkula, 2016). It product line
includes shoes, watches, jewellery, sunglasses, clothing products and many more. Headquarter of
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Louis Vuitton company is located in Paris, France and it is providing its products and services to
various parts of the world. This company was introduced by Louis Vuitton in 1854. this
company is selling its high quality products to boutiques, departmental stores as well as through
e- commerce section. This company is using different strategies which helps in encouraging
diversity within organisation. Strategies such as communicating positive impact diversity within
organisation, communicating diversity policies and many more. In this research project primary
and secondary data is collected information and data. Proper project management plan needs to
be developed so that right information can be identified. Topic of research is-
How have companies responded to current issues of equality and diversity in the
workplace.
Aim
“To assess the type of diversity and inclusivity strategies and initiatives to encourage the
employment of LGBTS and effectiveness of the strategy”.
Objectives
● To analyse type of diversity and inclusivity strategies that can be implemented in an
organization.
● To determine how diversity, inclusivity strategies and initiatives encourages employment
in an organization.
Questions
● What type of diversity and inclusivity initiatives are being pursued by Louis Vitton to
attract LGBTQs to work in the organization?
● How effective are those initiatives?
Develop a project management plan
Project management plan can be describe as a framework for conducting all activities of
project in effective and efficient manner. This plan is very useful in completing all task on time
as well as carry out all activities in best possible manner (Bell and Harrison, 2018). It can be
define as a plan which is important in managing all activities of a plan. Project management plan
will help in predicting time duration that is required to complete all task of project. It will define
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goals and deliverables of the project as well as it includes cost, quality, time, duration,
communication, risk and scope of the project.
 Cost- This includes the amount of money that will be required by researcher to complete
this research project. In order to conduct and effective research, researcher needs to
identify how much cost will be required to effectively conduct all task. Cost is very
important for accomplishing desired results from the research project. For this research,
researcher will require approx £250 and for effectively completing this project £300 will
be required.
 Resource- There are various resources which is required by researcher in order to
conduct as a successful research project. Resources such as financial resources, different
assets, management tools and analytical tools etc. These resources will help in achieving
desired objectives.
 Time- It can be define as a time duration that is required to conduct all task in effective
manner. It is very important to select right set of time duration in order to complete all
task as well as achieving all desired results. For completing all activities of this research,
researcher will require approx 7 weeks of time frame. In order to completely finish this
project, approx 3 months of time duration will be required.
 Quality- Quality can be define as a standard of research project. It is very important for
researcher to complete all task and activities with high quality in order to provide better
research project (Brown, 2013). Researcher have to collect various data and information
for conducting research project in most effective manner. It is essential that collected data
should be appropriate as well as accurate as per the requirement of research.
 Risk- This is the component in project management plan which can affect research. It
includes all those negative factor that can have adverse effect on project. For this research
project researcher needs to collect information form various source. It include risk of
collect wrong and inappropriate data which can effect the whole research project. There
is huge risk involved of data and information while conducted this research project such
as wrong information. Strategies for managing the risk to that investigate needs to check
that quality of information collected by different sources.
 Communication- This is one of the most important part of research and play a crucial
role in effective and efficient working of research project. For collecting information as
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well as completing all activities of research in best possible manner, researcher needs to
communicate with different people in order to collect appropriate information. This is
very helpful in gathering right information as well as use it in correct manner to conduct
an effective and efficient research. Communication tools used by researcher is
questionnaire and so on.
 Scope- It includes the future scope of the project. This research project is based on the
strategies that will help in dealing with the current issues of equality and diversity within
the workplace (Evans and Johnson, 2013). Scope of research will help in identifying what
will be the future of research project that helps in dealing with the issues. It is very
important to develop effective and efficient strategies that is beneficial in resolving
issues of sexual harassment as well as equality and diversity.
Develop work break down structure and Gantt chart
Work breakdown structure
This is a very important tool as it helps organisation in key projects and task to complete
in an effective manner. Work breakdown structure is a process which divide large and complex
task into small as well as manageable parts. It is in a form of tree hierarchical structure which
includes various steps to complete large project in effective and efficient manner. By breaking
large task into small part, it helps in enhancing productivity as well as achieving set targets and
goals. Work break down structure is an important tool which helps in creating independents task
which are easily measurable (Fageha and Aibinu, 2013). It lead to determining cost which is
required to complete each and every task. Through work break down structure tool researcher
can easily track the progress of the scheduled task.
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Gantt chart
Gantt chart was developed by an American engineer Henry Gantt and motive of introducing
Gantt chart is to provide a illustration of scheduled task in a form of graphical representation. It
is in a form of bar chart and it includes relationship between current schedule status and
activities. This is an effective tool which is commonly used for tracking activities of a project. In
this information about task as well as time required to complete task is mentioned in the form of
chart. Performance review and logbook are place in appendix section of this report.
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Research Techniques
Qualitative research
This type of research is helpful in gaining proper understanding and information about
reasons, sentiment, motivation and many more. Qualitative research can be define as a
exploratory research as it provide in depth detail about the topic. This research majorly focus on
area which includes individual, culture, societies etc. Qualitative research helps in providing
answers to what and why regarding the topic. Investigator using this research method will be
able to get proper and detailed information. This type of research includes face to face interview,
case study, focus group, record keeping and many more.
Quantitative research
Quantitative research can be define as a method of collecting and gathering data which
can be represented in the form of quantifiable data. This is a systematic way of investigation and
data which is collected in this is in statistical and mathematical form (Fernandez and Rainey,
2017). There are various ways through which data is collected in this type of research and some
major methods are survey, experiments, correlation, observation and so on. Quantitative research
is more measurable as well as structured as compare to qualitative research.
In this research, researcher has used qualitative research in order to collect more
appropriate data. Quantitative methods that is used in this research are online data, books and
journals as well as data for business documents. Quantitative methods that is used in this
research are online data, books and journals as well as data for business documents. In this report
survey questionnaire has been developed in order to collect qualitative as well as quantitative
data for conduct an effective research.
Data collection
Data collection can be describe as a process of gathering important data and information
that helps in conducting research in effective and efficient way. It is a systematic approach
measure and analyse data. Collected data is very helpful in answering the relevant questions as
well as evaluating outcomes. There are two methods which help in collecting and analysing
appropriate data and information from different sources.There are two methods which help in
collecting and analyzing appropriate data and information from different sources. In this report
questionnaire method is used to collected data.
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There are two major sources of data collection such as primary and secondary data. These
methods are mention below in detail. Primary data: Primary data refers to a sources of data collection in which is collected for
the first time and it has never been used before. Researcher who collect primary data are
known as owner of data and primary data is a first hand source of collecting data. There
are various ways through which primary data can be collected such as survey, interview,
observation, experiments and so on (Gangotra and Shankar, 2016). Primary data helps in
providing more accurate and appropriated data. But, there are some drawbacks also such
as it require huge cost and time to collect and analyse primary data.
 Secondary data: This type of data collection method includes gathering information from
various sources such as online data, books and journals, business documents, government
papers and many more. Secondary data is a method of collecting information though
different sources as well as data which is collected in primary research. In this researcher
use will gather information as well as use this data for conducting research in effective
and efficient way. This is a easy method of collecting data and it helps in saving time as
well as money. There are some disadvantage of collecting data through secondary data
that information may not be appropriate.
In order to collect more appropriate and accurate data, researcher has conduct
questionnaire survey that will help in providing more useful information. For collected primary
data information for questionnaire survey is collected. For secondary data, researcher has used
data which is available on internet as well as collected information form different books and
business documents. Both of these method has been useful in conducting research in effective
and efficient manner.
Sampling
Sampling can be define as a method that is used to analyse number of observation in
order to determine the value of large population. It is very difficult to collect data and
information from large number of people so sampling method will be very useful for identifying
results. Sample will represent the data and information as a whole population (Jeston, 2014). In
this method, researcher will only collect data from the selected sample from random sampling
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method and analyse results for larger number of people. For this research, investigator has
selected 30 sample size who are employees of respective organisation.
It is very important that researcher is conducting the study in ethical manner as it will
help in developing positive image and achieving objectives. Research ethics majorly deal with
the analysing ethical issues that are related to data collection as well as analysing it in more
effective and efficient manner. It is essential that investigator used correct and appropriate
methods to collect data and information.
Questionnaire
1) What is your gender?
 Male
 Female
2) How long have you worked for Louis Vitton?
 Less than 1 year
 1-2 years
 Over 2 years
3) What type of diversity initiatives taking place in Loius Vitton at the moment?
 More female employees
 Employees of colour
 LGBTQ employees
4) What is Louis Vitton view on employees LGBTQs in organisation?
 Productive
 Non productive
5) What strategies are being used by the company to employ LGBTQS?
 Meetings
 Social media
 Networking and contacts
 Job advertisement welcoming application of LGBTQs
6)Employees at Louis Vitton have negative attitude towards working with LGBTQ staff
 Strongly agree
 Strongly disagree
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 Neutral
7)In your view, how would you rate the effectiveness of Louis Vitton’s diversity and inclusivity
initiatives regarding LGBTQs?
 Very effective
 Not effective
 Neutral
Theme 1: Gender of the respondent.
1) What is your gender? Frequency
 Male 17
 Female 13
Interpretation : From the above graphical representation it can be evaluated that most of
the employees working in the respective company are males. In this survey majorly of
respondents are males as 17 person of out 30 has marked on male. Where as only 13 has marked
as a female. So from this it can be easily identified the there are more number of employees
working in Louis Vitton company.
Theme 2: Work duration of employee within Louis Vitton.
2) How long have you worked for Louis
Vitton?
Frequency
 Less than 1 year 6
 1-2 years 14
 Over 2 years 10
Interpretation : Through the data collection of the survey it can be identified that most of
the employees that are working within this company has been part of Louis Vitton from 1 to 2
years. Most of the employees that is 14 our of 30 has marked as their work duration in this
company is from 1- 2 years. Where are 6 employees have only 1 year of less working experience
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