Cultural Diversity Management's Impact on Talent Retention

This report delves into the critical role of managing cultural diversity in retaining talent within an organization, using Apple Inc. as a case study. It begins with an overview of the research, defining cultural diversity and its significance in the workplace. The report explores the background of the study, highlighting how a diverse environment fosters employee appreciation and skill showcasing, leading to higher job satisfaction and retention. The research aims to investigate the impact of cultural diversity management on talent retention, with specific objectives including examining the influence of diversity management, identifying the benefits Apple Inc. gains from maintaining talent, and studying how cultural diversity management aids in talent retention. The literature review examines the impact of cultural diversity, focusing on the benefits for companies like Apple Inc. and the strategies they use to retain employees. The methodology outlines the quantitative research approach, deductive approach, positivism philosophy, and descriptive research design used to gather and analyze data. The report also details the data collection methods employed to gather information for the study, providing a comprehensive analysis of the topic.

General equality in
Leadership and
management
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CONTENTS
Contents...........................................................................................................................................2
TOPIC: - “The role of managing cultural diversity in retaining talent at workplace”....................3
INTRODUCTION...........................................................................................................................3
Overview of research: -...............................................................................................................3
Background of the study..............................................................................................................3
Research Aim: -...........................................................................................................................4
Research Objective: -...................................................................................................................4
Research questions: -...................................................................................................................4
Time scale: -................................................................................................................................4
LITERATURE REVIEW................................................................................................................6
Impact of managing cultural diversity at workplace...................................................................6
Benefits that Apple Inc. get with maintaining talent at workplace..............................................6
Ways in which cultural diversity management help Apple Inc. in retaining talent.....................7
RESEARCH METHODOLOGY....................................................................................................8
REFERENCES..............................................................................................................................10
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TOPIC: - “The role of managing cultural diversity in retaining talent at
workplace”
INTRODUCTION
Overview of research: -
Culture of an organisation is refers to the environment in which people mainly work,
values they share with one another and manner in which employees are being treated. These all
are the factor that constitute a culture of an organisation over which the working of employees as
well as their performance mainly depends. With refers to this the cultural diversity is one where
employees belong to different background work co-ordinately at a single workplace. The cultural
diversity at workplace plays a significant role in the growth and success of an organisation as it
ensure that different skills, knowledge and expertise get integrated in order to perform operations
co-ordinately (Rice, 2015) This in turn help an organisation to get possible solution out of the
problems that are prevailing within the business environment which in turn further contribute
toward the growth of the company among its competitors and at the same time help in keeping
customers satisfied. This get possible as the cultural diversity maintain the employees belong to
different culture having difference in term of their skills, capability or talent which helping
covering up the areas where an organisation is lacking behind. This in turn further support in
keeping the talent manage at workplace as employees get valued over their skills and capability
which keep them satisfied with their work and they willing to stay connected with eth
organisation and help it in achieving it set targets. Hence for further studying about the
importance of cultural diversity within retaining the talent of organisation, the current
investigation is being performed and for performing this effectively Apple incorporation is taken
into consideration which is well known for its market performance as well as maintaining a
diversified workforce.
Background of the study
By maintaining cultural diversity at workplace it become quite possible for an organisation to
provide an environment to the employees where their talent is being appreciated up to a great
extend and at the same also provide them an opportunity to showcase their skills or knowledge to
perform best out of efforts (Sabharwal, 2014). This in turn support in keeping the employees
satisfied with their job role and at the same time support a company to retain their employees for
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longer duration. For studying it effectively the apple incorporation is taken into consideration
which is a larger multinational organisation that offer variety of hardware as well as software
related product or services throughout the world and best known for its innervational practices.
The main reason behind its innervational practices is its high skilled or competent workforce
which always work toward brining new ideas for performing the operations in effective manner
and help company in keeping its customers satisfied (Shore, Cleveland and Sanchez, 2018). For
further determining the role that its cultural diversity play within maintaining and keeping the
employees retained within the organisation longer this study is being performed.
Research Aim: -
“To investigate about the role of managing cultural diversity in
retaining talent at workplace.” A study on Apple Inc.
Research Objective: -
 To explore about the influence of managing cultural diversity at workplace.
 To determine benefits that Apple Inc. get with maintaining talent at workplace.
 To study about the ways in which management of cultural diversity help
Apple Inc. in retaining talent.
Research questions: -
 What is the influence of managing cultural diversity at workplace?
 What are several benefits that Apple Inc. get with maintaining talent at workplace?
 Explain about different ways in which management of cultural diversity help
Apple Inc. in retaining talent.
Time scale: -
Time scale is a significant part of a project as it helps the researcher to get an idea
regarding the time duration in which they have to complete the set of activities involved within
the study. for performing the current investigation, a tool is used to for setting up time scale
which is known as Gantt chart. It is a graphical representation of set of activities that are
involved within a study along with time which is being delegated to each activity so that it can be
performed in set duration (Kumar, 2019). It also help in guiding the investigator by
systematically arranging the activities and informing them which is to be performed after a
particular activity so that investigation can be performed in systematic and sequential manner.
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LITERATURE REVIEW
Impact of managing cultural diversity at workplace
Cultural diversity at workplace occurs when firms are open to recruit workforce from
distinct backgrounds, regardless of their culture, religion and race. Recruiting diverse pool of
candidates brings various benefits to business entity as well as its workforce. It is very necessary
for business to maintain cultural diversity at workplace as this help it in attaining competitive
advantage in market. As per the view point of Marge Friginal-Sanchez, (2018), Diverse working
culture will be beneficial to company in various ways including increase in efficiency and
maximizing productivity. If cultural diversity is properly managed in an organisation, then it
results in improving motivation of employees and develops a sense of satisfaction among them.
Providing employees with an opportunity to work with individuals who possess diverse skills
and knowledge would aid them realise that each individual is valued and significant for different
reasons. It creates a sense of satisfaction and belongingness among employees that would have
positive influence over their performance as well as organisational performance (The Impact of
Cultural Diversity in the Workplace, 2018).
For a business, having culturally diverse employees is one of the biggest strength.
Workforce are considered as the key assets for business that leads it towards high growth and
success. Having cultural diversity at workplace enable workers to learn from one another and
understand the differences. Cultural diversity develops and improve the workplace by providing
learning experiences to employees as well as employer. Embracing diversity at workplace and
realise its benefits will help in organisation to compete in market effectively and get success.
Effective management of cultural diversity at workplace will make an organisation competent
that enables it to ensure its long term sustainability in market.
Benefits that Apple Inc. get with maintaining talent at workplace
As per the view point of Elizabeth Quirk, (2018), talent management is referred as a
process of recruiting, developing, training and retaining workforce by companies so that they
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enable to attain their business goals. There are various benefits that Apple Inc. can gain by
maintaining talent at workplace. Some of the benefits are mentioned below:
 Increase employee engagement: maintaining appropriate talent at workplace will help in
increasing engagement of employees in the activities of company. When a firm has fair
procedure of development for employees, they feel more engaged in firm and this in turn
maximize the retention rate. This will help company in meeting its operational
requirements and accomplish pre-set goals and objectives.
Improve employee motivation: effective talent management in an organisation helps in keeping
the workforce motivated that provides them with more reasons to stay in the company. It
encourages employees to work more effectively towards accomplishment of organisational
objectives and goals (The Top 5 Benefits of Having a Talent Management, 2018).
 Maximize business performance: good talent management in an organisation helps
employees in feeling motivated, engaged and skilled which allow them to perform their
roles and responsibilities in the direction of goals of business which in turn supports in
improving its performance along with high customer satisfaction.
 Attract top talent: existence of strategic talent management within an organisation
provides it with an opportunity to attract skilled and most talented employees available.
This helps in developing the brand image of company that enables it to attract potential
talent. This ultimately results in improved performance and outcomes of business.
Ways in which cultural diversity management help Apple Inc. in retaining talent
From the view point of Martin, G.C., 2014, There are various ways through which
management of cultural diversity assist Apple. Inc in retaining talent at workplace. Paying proper
attention to the culture of organisation is one of the way that can be used by management of
Apple Inc. that helps in managing cultural diversity and retaining talent at workplace. Taking
feedback from employees about how they feel working in the organisation can help company in
maintaining effective culture at workplace which creates a sense of satisfaction among
employees and motivate them to retain in organisation for long term. Apart from this, providing
employees with recognition and rewards for the work they have done is the best way to retain
employees for long term within organisation. This will also motivate employees and encourage
them effectively perform their roles and responsibilities and accomplish organisational goals.
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RESEARCH METHODOLOGY
Research methodology is considered to be a framework which involve a detail discussion
regarding the set of tools and techniques that are used by an investigator in order to gather the
information about particular area of study (Taherdoost, 2016). It also act as a guide to the
investigator for directing them with particular set of tools and techniques so that information can
be gathered in right manner in align with set aims and objectives. The number of tools and
methods used within this investigation are mentioned below:
Types of investigation- It remains very crucial for an investigator to choose right method in
order to perform investigation and gathered the data accordingly so that best possible outcome
can be extracted. An investigation is mainly performed either by using quantitative method or the
qualitative method. For performing this study, the quantitative method of investigation will be
taken into consideration as it supports in collecting the quantified data which make it easier to
present a sort of accuracy regarding a particular event or phenomenon. In addition to this it also
supports in providing the accurate data which make it easier to prove the specified hypothesis
right or wrong.
Research approach- It remains crucial for an investigator to choose right set of approaches
that help in analysing the gathered information for achieving the desired objective. Within an
investigation either inductive or deductive approach is taken into consideration (Tuohy and et.al.,
2013) . In order to perform this investigation effectively deductive approach will be taken into
consideration as it supports in evaluating the quantified information in effective manner. In
addition to this it is also aligned with the quantitative investigation method.
Research philosophy- The research philosophy is mainly considered as the set of beliefs as
well as observations that are mainly developed by investigator during execution of the
investigation as a systematic approach. Within an investigation either interpretivism or
positivism philosophy is used. For performing this investigation, positivism philosophy will be
taken into consideration which support the researcher in extracting the final outcome
effectively that help in meeting up with the main objective of the study.
Research design: - This is the main part of a research which decide the structure or format
that an investigator will follow while conducting an investigation. The research design are
mainly of three type such as explanatory, exploratory and descriptive (Walliman, 2017). Among
them for conducting this study the descriptive research design will be used as it support in
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presenting and explaining the main findings in effective manner that help in achieving the main
research objective.
Data collection method: - It is about the sources that an investigator considers in order to
collect the information regarding current area of study. For a research data is mainly gathered
from either primary or secondary source of data collection. Among them, this study involves
both the sources of data collection, where primary information is collected with the help of
questionnaire which support in collecting first hand information in quick possible time period
(Mackey and Gass, 2015). On the other side the secondary information will be gathered with the
help of performing literature review where information will be collected by using online sources
such as book, journals, article etc. The main objective behind collecting the information from
both the sources is that it help in collecting most accurate information where secondary data
support in creating a base of finding which is then further in order to collect fresh information
with the help of primary data collection method.
Sampling: - It is defined as the process of selecting number of people in such a way that
support in collecting information on behalf of whole population which is connected with the
current area of study. There are mainly two methods that are used for performing an
investigation such as probabilistic and non-probabilistic method (Wiek and Lang, 2016). Among
them probabilistic method of data collection will be used in consideration for selectin g the
sample size. The main reason behind adopting this method is that it support in avoiding any kind
of bias behaviour by provide each individual an equal opportunity of being selected. For this
study the sample size would be 50 respondents that are employees of the Apple Inc.
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REFERENCES
Books & Journals
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Martin, G.C., 2014. The effects of cultural diversity in the workplace. Journal of Diversity
Management (JDM), 9(2), pp.89-92.
Rice, M.F., 2015. Diversity and public administration. ME Sharpe.
Sabharwal, M., 2014. Is diversity management sufficient? Organizational inclusion to further
performance. Public Personnel Management, 43(2), pp.197-217.
Shore, L.M., Cleveland, J.N. and Sanchez, D., 2018. Inclusive workplaces: A review and
model. Human Resource Management Review, 28(2), pp.176-189.
Taherdoost, H., 2016. Sampling methods in research methodology; how to choose a sampling
technique for research. How to Choose a Sampling Technique for Research (April 10,
2016).
Tuohy, D. and et.al., 2013. An overview of interpretive phenomenology as a research
methodology. Nurse researcher. 20(6).
Walliman, N., 2017. Research methods: The basics. Routledge.
Wiek, A. and Lang, D. J., 2016. Transformational sustainability research methodology.
In Sustainability science (pp. 31-41). Springer, Dordrecht.
Online
M. Friginal-Sanchez, 2018, The Impact of Cultural Diversity in the Workplace. [Online].
Available through: < https://medium.com/the-looking-glass/the-impact-of-cultural-
diversity-in-the-workplace-930ceb44585f >
E. Quirk, 2018, The Top 5 Benefits of Having a Talent Management. [Online]. Available
through: < https://solutionsreview.com/talent-management/2018/05/14/the-top-5-
benefits-of-having-a-talent-management-system/>
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